scholarly journals THEORETICAL AND METHODOLOGICAL ASPECTS OF ORGANIZATION AND IMPLEMENTATION OF MARKETING MANAGEMENT AT ENTERPRISES

2021 ◽  
Author(s):  
Olena Borysenko ◽  
Iuliia Fisun ◽  
Diana Chorna
Keyword(s):  
Management System ◽  
Business Processes ◽  
Marketing Management ◽  
Basic Principles ◽  
Customer Base ◽  
Basic Approaches ◽  
High Level ◽  
Market Relations ◽  
Methodological Aspects

The management conditions of enterprises during the years of independence are marked by a high level of turbulence, which requires leadership to form and implement in the management system of modern methods and approaches that will ensure flexibility, innovation and efficiency of all business processes of any enterprise. Modern market relations require, first of all, to pay attention to such issues as the competitiveness of the enterprise, its goods or services, which gives the ability to gain and maintain market share.. Under such conditions, one of the key areas of survival and further success of the enterprise is its positioning for the consumer, creating its own customer base, which will provide the necessary sales volumes. Thus, the role of effective marketing is gaining importance every day, although what shapes the effectiveness of marketing is constantly changing under the influence of the external environment. That is why, the article examines the theoretical and methodological aspects of the organization and implementation of marketing management in enterprises. The specifics of the concepts of "marketing governance" and "marketing management" are studied. The components of marketing management systems of modern enterprises with their functional content are revealed. Based on previous research, the principles of forming a marketing management system of modern enterprises, found on a systematic approach using adaptive levels of implementation of "marketing management in enterprises". Also, a number of key concepts concerning the researched process were defined: the basic directions of realization of modern marketing management at the enterprises are revealed. The general set of basic principles of organization and implementation of "marketing management" at modern enterprises is given and the basic approaches concerning the organization of marketing management at the enterprises are defined. To sum up, the application of the marketing approach in the management of enterprises allows to determine the needs of consumers and ways to meet them, and to coordinate the work on enterprises in such way as to meet the identified needs as well as possible, forming a positive dynamics of modern enterprises.

Benefits of the Transics Fleet Management System

2017 ◽  
pp. 287-302
Author(s):  
Petre Iltchev ◽  
Anna Palczewska ◽  
Klaudia Pilichowska ◽  
Remigiusz Kozlowski ◽  
Michał Marczak
Keyword(s):  
Competitive Advantage ◽  
Management System ◽  
Business Processes ◽  
Fleet Management ◽  
Successful Implementation ◽  
Basic Principles ◽  
Management Software ◽  
The Impact

This chapter defines a fleet management system (FMS), describes the functionalities, architecture, and modules of Transics FMS. The next topic is the role of a fleet management system in a transport company and areas of improvement of business processes. This is based on the presentation of selected Polish transport companies using Transics software. The chapter gives a comparison of the functionalities of the Transics solution with other similar commercially available FMS, like European freight exchange platform Trans.Eu. The paper presented the prerequisites for a successful implementation of fleet management software – the basic principles and conclusion from the experience of Polish companies. The chapter showed the impact of the Transics solution on the effectiveness and competitive advantage gained by transport firms, as well as the benefits offered to those firms and their customers.

scholarly journals Percepción de los entrenadores de alto rendimiento de atletismo: caracterización de su perfil polifacético (Perception of high performance track and field coaches: characterization of their multifaceted profile)

Retos ◽  
2015 ◽  
pp. 42-47
Author(s):  
Angeles Filgueira Perez
Keyword(s):  
High Performance ◽  
Target Population ◽  
Track And Field ◽  
Personal Qualities ◽  
High Level ◽  
Almost All ◽  
Methodological Aspects ◽  
The Ideal

En el presente estudio se ha tratado de obtener una aproximación al perfil ideal del entrenador de alto rendimiento en atletismo. En el mundo del deporte de alta competición, el entrenador debe desarrollar funciones de maestro, técnico y líder, lo cual hace difícil delimitar sus competencias (conocimientos, habilidades y cualidades personales). Por tanto, la principal motivación de este trabajo es establecer el papel que debe desempeñar el entrenador para la preparación física, técnica, táctica, psicológica y moral del deportista de alto nivel. Para ello, se ha considerado como población objeto de estudio al conjunto de entrenadores de alto rendimiento que en el momento de la investigación estuviesen activo, ya que interesaba realizar este estudio desde su propia perspectiva. Los datos recogidos forman parte de una investigación más amplia, llevada a cabo mediante encuesta, para la que se diseñó un cuestionario de 78 preguntas en el que se abarcaban tres temas: el perfil del entrenador y del deportista, así como la figura del formador de entrenadores en el Practicum. En este trabajo nos centramos en el primer tema y el análisis de la información obtenida nos permite concluir que la que práctica totalidad de los entrenadores de atletismo consideran necesario dominar con precisión los aspectos técnico-metodológicos. Además, consideran que su ética profesional debe estar regida por los principios de autonomía y beneficencia, de modo que valores como la honestidad y la justicia deben primar en el desarrollo de sus funciones.Abstract: In the current study, we have tried to get an approximation of the ideal profile of high performance coaches in athletics. In the high-level sports world, the coach must develop the role of teacher, technician and leader,  which makes it difficult to delimit  his/her competencies (knowledge, skills and personal qualities). Therefore, the main motivation of this work is to define the role that the coach plays in relation  to the physical, technical, tactical, psychological and moral preparation of elite athletes. Keeping this aim as an objective, we have considered as the target population the high performance coaches who are active at the time of the investigation, since we were interested  in knowing their own perspective. The data that was collected is a part of a wider investigation, conducted by a survey, for which we designed a questionnaire of 78 questions divided on three topics: the profile of the coach and the athlete, as well as the figure of the coach educator in the Practicum. In this work, we focus on the first topic and the analysis of the information that we obtained allows us to conclude that almost all the track and field coaches find it necessary to dominate the technical and methodological aspects. They also consider that professional ethics must be governed by the principles of autonomy and care that values   like honesty and justice must prevail in the performance of their work.

scholarly journals THEORETICAL AND METHODOLOGICAL ASPECTS OF FORENSIC COMMODITY EXPERTISE

2020 ◽  
Vol 11 (87) ◽  
Author(s):  
Serhii Buzyna ◽  
◽  
Roman Kravchenko ◽  
Keyword(s):  
Basic Principles ◽  
Scientific Methods ◽  
Legal Proceedings ◽  
Related Information ◽  
Legal Limits ◽  
Methodological Aspects ◽  
Examination Process ◽  
Combining Methods ◽  
Selection Of

The article examines the theoretical and methodological aspects of forensic commodity expertise. The main stages and components of the expert examination process are defined. The article analyzes the current legislation in this area, describes existing legislative acts, indicates shortcomings and the need to supplement the regulatory framework. The main problems and specifics of conducting forensic commodity expertise, the process of selecting specialists for expert groups, the criteria for this selection, and so on are identified. Special emphasis is placed on the use of various methods, their objectivity and subjectivity. Measures necessary to improve the objectivity of the expert examination results are described. The possibilities of using certain methods are revealed, the expediency of using expert and measurement methods in various situations, their ratio and accuracy are indicated. The rationality of using the organoleptic method in forensic expertise is evaluated. The directions of expert commodity research determined by specific methods are determined. The origin and possibilities of combining methods in forensic commodity expertise are investigated. The legal limits of conducting an expert examination are outlined, and measures that go beyond the basic principles of legal proceedings and morality are indicated. Special attention is paid to the objects of expertise, their types and definitions, restrictions in the selection of objects, the powers of experts, officials and judicial bodies in the issue of disposing of objects of expertise, and so on. Conditions and factors that can affect the state of objects are evaluated. Particular attention is focused on the role of accompanying documentation and other types of documentation, the importance of accompanying materials and information received for examination. It is mentioned about the possibility of obtaining related information by experts during the expert examination. The scientific origin of expert methodology is analyzed and the possibilities of combining expert and scientific methods are evaluated.

scholarly journals Main directions of the development of the risk management system in corporations

2018 ◽  
Vol 212 ◽  
pp. 07012
Author(s):  
Natalia Rykhtikova
Keyword(s):  
Risk Management ◽  
Comparative Analysis ◽  
Management System ◽  
Business Processes ◽  
General System ◽  
Management Systems ◽  
Foreign Companies ◽  
Risk Management System ◽  
Management Procedures ◽  
High Level

Actuality and relevance of implementation of the risk management processes in the general system of management in organizations are justified in this article. Three major issues can be pointed out as referred to the implementation of the risk management system in modern organizations, such as 1) a high level of costs combined with relatively long payback period; 2) lack of the universal approach to the implementation of the risk management procedures; and 3) difficulties in identification of perspective directions of the systems under consideration. The basic directions of development of the risk management systems in the corporate structures are defined based on the results of comparative analysis of the experience of Russian and foreign companies. The activity in the field of risk management of such corporations as “Rusgidro”, “NMLK”, the Investment Company “RUSS-INVEST”, “Severstal”, “Gazpromneft”, “Metalloinvest”, “Philips”, “Nestlé”, and “Unilever” became the object of our research. Comparative analysis of practices of implementation of the risk management system has been performed based on the following criteria: organizational structure of management, register and prioritization of risks, structure and methods of risk management, and effectiveness of the risk management systems. The results of the study allowed identifying the following basic directions of development of the risk management systems in the corporations: amending register of prioritization of risks; increasing level of integration of the risk management procedures into the basic business processes of the corporations; expanding of use of the external assessments, credit rankings, etc. in the framework of implementation of the risk management procedures; increasing level of unification of methods of risk assessment and management that finally would be a prerequisite for improving effectiveness of the risk management systems in organizations.

Modern tools for deep cost analysis in the cost management system in the inter-organizational relations of agricultural formations

2021 ◽  
pp. 6-14
Author(s):  
L. I. Khoruzhy ◽  
Y. N. Katkov ◽  
Anastasiya Alekseevna Romanova
Keyword(s):  
Theoretical Analysis ◽  
Cost Analysis ◽  
Management System ◽  
Business Processes ◽  
Cost Management ◽  
Management Accounting ◽  
Organizational Relations ◽  
The Cost ◽  
Organizational Cooperation

The article, based on the theoretical analysis and study of the forms of setting up management accounting of inter-organizational agricultural formations, presents the place and role of digital doubles as tools for implementing the system of management accounting of interorganizational interaction of agricultural partner companies. The advantages of using digital doubles in agricultural companies, which have a significant impact on the inter-organizational cooperation of agricultural companies, are revealed. The complexity of the implementation and use of modern management accounting methods in identifying deviations in business processes is revealed.

Conceptual, theoretical and methodological aspects of accounting

2019 ◽  
Author(s):  
Марина Акатьева ◽  
Marina Akateva
Keyword(s):  
Information System ◽  
Management System ◽  
Methodological Issues ◽  
Economic Entity ◽  
Economic Profile ◽  
Accounting Theory ◽  
Definition Of ◽  
Methodological Aspects

Fundamental theoretical and methodological issues of accounting, meaningful and professionally evaluated, including in retrospect. Fundamental accounting concepts and paradigms, principles and postulates, modern understanding of the key objects of accounting and the content of its methodology, the definition of the place and role of the fundamental provisions of accounting theory in the information system of an economic entity and its management system. For researchers, specialists of accounting and economic profile, other specialists, postgraduates and students.

scholarly journals Marketing Management: Realities and Requirements in the Context of Business Globalization and Internationalization of Companies

2015 ◽  
Vol 1 (1) ◽  
pp. 307-315
Author(s):  
Liana Marcu ◽  
Diana Elena Ranf ◽  
Dănuţ Dumitru Dumitraşcu
Keyword(s):  
Qualitative Research ◽  
Quantitative Research ◽  
Business Processes ◽  
Customer Orientation ◽  
Marketing Management ◽  
Global Markets ◽  
Maximum Efficiency ◽  
Competitive Pressure ◽  
Current State

AbstractRomanian organizations must open their doors to the outside, and for that managers must perceive and interpret all incoming signals to withstand competitive pressure to attract and retain customers, to be competent, to achieve maximum efficiency in their business processes.The purpose of the selective scientific research aims the knowledge of certain issues within the organization, such as: current state of marketing management and customer orientation; specific business marketing management in conditions of business globalization and internationalization of companies; specific customer orientation;Depending on the objectives pursued, the investigation carried out included two successive researches: an exploratory qualitative research and a descriptive quantitative research. The general conclusion about the state of knowledge on marketing management in the context of business globalization and internationalization of companies is that the majority of respondents are aware of the importance of marketing management to support them when they face the daunting penetration option of global markets;“Take Home Messages”: The research has shown that the most important measure that organizations are considering in order to improve marketing management and make the organization’s management efficient is to increase the place and role of marketing management in the overall management of the organization.

scholarly journals Methodological Aspects of the Commercialization of Intellectual Property as a Form of Entrepreneurial Activity in the Innovation Sphere

2019 ◽  
pp. 149-159
Author(s):  
Hanna Bratus
Keyword(s):  
Intellectual Property ◽  
Business Models ◽  
Business Processes ◽  
High Efficiency ◽  
Traditional Approach ◽  
Economic Effect ◽  
Entrepreneurial Activity ◽  
High Tech ◽  
Methodological Aspects

The article is devoted to the research of methodological aspects of commercialization of intellectual property objects as a form of entrepreneurial activity in the innovation sphere. The modern tendencies of development of the entrepreneurial environment of Ukraine in the conditions of knowledge economy are characterized and the role of intellectual property in the modern economy is defined. The importance of commercialization of intellectual property objects at the macro, meso and macro levels has been substantiated and the main dominant strategic development priorities have been established: speed of business processes and compliance with the target group of consumers on the basis of innovative development. The study identified differences in the commercialization of intellectual property objects from the commercialization of ordinary goods. The role of the state in the process of commercialization of intellectual property objects is argued and the process of transfer of intellectual property objects is constructed, as the main consecutive stages of which are defined: business incubator of ideas of intellectual property objects — creation of intellectual property objects — high-tech products (innovative services). Focusing on the economic aspect, the forms of commercialization of intellectual property under different conditions of use are defined and characterized — in own production, introduction of intellectual property rights in the authorized capital and transfer of ownership and use rights. Drawing on the experience of industrialized countries, there are certain benefits to the commercialization of intellectual property through the purchase of patents and licenses, including the most valuable foreign technology. The traditional approach to the identification of the stages of the life cycle of an intellectual property object has been improved, each of which graphically depicts the change in the economic effect (cash receipts and cash expenditures). In order to ensure high efficiency of the process of commercialization of intellectual property objects and increase their innovative activity at each stage of promotion of intellectual property objects on the market, the need to reorganize (transform) individual components of business models of subjects of managing the consumer market is argued. Considering the interdependence of the process of commercialization of intellectual property objects with strategic resources, as the key ones, the importance of the competencies, opportunities, and abilities of all participants of the process of commercialization have been identified and argued.

scholarly journals MARKETING MANAGEMENT OF BUSINESS PROCESSES OF WHOLESALE TRADE ENTERPRISES

2021 ◽  
Author(s):  
Mariia Bahorka ◽  
Nataliy Yurchenko
Keyword(s):  
Management System ◽  
Business Processes ◽  
Storage Conditions ◽  
Marketing Management ◽  
Enterprise Management ◽  
Marketing Concept ◽  
Wholesale Trade ◽  
Sound System ◽  
Management Concept ◽  
Enterprise Management System

It is established that the transformation of the economy on the way to market relations forces to move to the creation of a new marketing management system of wholesale trade, which today is a lever to stimulate domestic production, in conditions of economic instability and changing customer tastes, intensification of competitors, price fluctuations, demand, business activity in the market. We have identified the need to find modern approaches to managing the business processes of wholesale enterprises, which requires the formation of a holistic, scientifically sound system of organization and an effective enterprise management system. Such a system should be a marketing management concept that would be aimed at meeting the needs and demands of the market, would adequately respond to changes in the internal and external environment, would increase the profitability of sales activities. The marketing concept of management differs from production and marketing flexibility, elasticity, efficiency and sensitivity to market changes, greater adaptability to various innovations. The marketing concept of wholesale trade management is directly correlated with business processes and is related to operations to study consumer demand, the needs of suppliers and buyers, the provision of wholesale services and the development of rational ways of moving goods. Commercial, logistics, production and financial business operations are modeled and implemented through a marketing management system, combining the needs of suppliers, customers and providing in their unity more rational ways to promote goods than in the case of their separate organization. Marketing management should combine and harmonize the main business processes of the wholesale company, the result of which is: for the manufacturer the best conditions of purchase; guarantee and prospects of sales channels; placing products on the market; transportation conditions; storage conditions, motivation of employees. Management decisions are presented, the adoption of which will help to combine and harmonize the main business processes of wholesale trade enterprises and ensure their more rapid adaptation to the market environment.

scholarly journals DIGITALIZATION STRATEGY IN HR MANAGEMENT SYSTEM

2021 ◽  
Vol 1 (25) ◽  
pp. 129-134
Author(s):  
Inna Yatskevych ◽  
Tamara Kemarska
Keyword(s):  
Management System ◽  
Basic Principles ◽  
Hr Management ◽  
The Future ◽  
Strategic Goals

Annotation.  The paper notes the role of digitalization in modern conditions, as well as its importance in the HR management system.  It is substantiated that the use of digitalization in the HR management system is a prerequisite for ensuring the future competitiveness and investment attractiveness of an enterprise through its transformation from traditional to technological, i.e.  from offline to online.  It has been established that the digitalization strategy in the HR management system should contain not only the basic principles and directions, methods and means of achieving the strategic goals of the HR digitalization process, but also reflect the factors and conditions necessary for the implementation of this process.  The paper outlines the goal, principles and directions of the digitalization strategy in the HR management system.

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