scholarly journals The Current Trends in Marketing Research in the Tourism Industry

2020 ◽  
Vol 10 (513) ◽  
pp. 450-459
Author(s):  
N. I. Yurchenko ◽  
Keyword(s):  
Global Economy ◽  
Supply And Demand ◽  
Marketing Research ◽  
World Market ◽  
Research Field ◽  
Tourism Industry ◽  
Situational Analysis ◽  
Full Time ◽  
Travel Agents ◽  
The World

Currently, the tourism industry continues to outpace the global economy despite deteriorating global economic prospects, tensions in international trade, social worries, geopolitical uncertainty, instability and the COVID-19 pandemic. The article is aimed at identifying modern trends of marketing research as part of the complex of marketing instruments in the tourism sphere. To achieve this aim, the article uses the following research methods: abstract-logical; situational analysis; mean, absolute and relative values; comparison, graphic, sociological; statistical analysis; economic-mathematical; expert surveys and estimations. Based on the data of the World Tourism Organization, the indicators of development of the world market of tourist services are analyzed. Performed were the following: analysis of the dynamics of the number of subjects of tourism activity (tour operators and travel agents) in Ukraine; total average number of full-time employees; income from the provision of tourist services; operating expenses for the provision of tourist services; number of tourists served by tour operators and travel agents in Ukraine. The content of marketing research is disclosed as a multi-stage process, which should include the collection, registration and analysis of data in the sphere of tourism business. Marketing researches should be conducted according to 8 stages: determining the problem; development of the concept of research; cabinet marketing research; field market research; analysis of market conditions (supply and demand); research of foreign markets; simulation modeling; formation of a marketing information system. In order to determine the rating of tour operators of the mass segment of the tourism market in 2020, a questionnaire containing 16 questions is specified. Its results can be used when evaluating tour operators in terms of customer comfort and cooperation with travel agents. It is proved that marketing research in the tourism industry is advisable to be carried out systematically. This will provide for substantiating and elaborating managerial solutions in order to maximize the satisfaction of the needs of consumers of tourist services and solve the problems of significant seasonal fluctuations in demand.

scholarly journals Regional tourism infrastructure development in the state strategies

2018 ◽  
Vol 16 (4) ◽  
pp. 259-274 ◽  
Author(s):  
Mariana Petrova ◽  
Nadiya Dekhtyar ◽  
Oleksii Klok ◽  
Olha Loseva
Keyword(s):  
Development Strategy ◽  
Global Economy ◽  
Tourism Development ◽  
Development Program ◽  
World Market ◽  
Tourism Industry ◽  
The State ◽  
Infrastructure Development ◽  
The World ◽  
Macroeconomic Indicators

Purposeful and reasonable state vision of the long-term tourism development strategy determines the success of a country in the world market of tourist services. Many countries have officially approved program documents that clearly outline the main goals and objectives of the state policy in the sphere of tourism, highlighting the resource potential, recreational infrastructure and preferred consumer markets, but there may be no idea of respecting the interests of domestic consumers. The maintenance of local tourism infrastructure is becoming an increasingly important prerequisite for the country’s competitiveness, as mass tourism is now replaced by individual travels. The article is aimed at studying the dependencies between the main macroeconomic indicators of the tourism industry, assessing the efficiency of foreign trade. The correlation-regression and cluster analysis has been used in order to confirm or refute the hypothesis if the effectiveness of the state support of the national tourism industry is dependent on the stable functioning of the domestic tourism market, e.g. stimulation of travels by residents. Based on the main macroeconomic indicators of the tourism industry for 136 countries of the world and overview of some national tourism development program, the analysis output has rejected the direct correlation between the support of the domestic market and export potential of the national tourism industry, but has proved the significance of the inner consumer power during the periods of downturns in the global economy for strengthening the country’s export potential.

PREREQUISITES FOR THE DEVELOPMENT OF NUCLEAR ENERGY IN THE GLOBAL ECONOMY

2020 ◽  
Vol 2 (3) ◽  
pp. 153-158
Author(s):  
E. V. YANUSIK ◽  
Keyword(s):  
Energy Consumption ◽  
Economic Efficiency ◽  
Global Economy ◽  
Nuclear Power ◽  
Power Plants ◽  
Nuclear Energy ◽  
World Market ◽  
Global Energy ◽  
The World ◽  
Global Energy Consumption

The article discusses the main prerequisites for the development of nuclear energy in the global econo-my, also defines nuclear energy and discusses the structure of global energy consumption. The article proves that the crucial prerequisite for the development of nuclear energy in the world market is the economic efficiency of nuclear power plants.

Supply and Demand in the World Market of Mineral Fertilizers: Major Factors, Tendencies and Forecasts

2015 ◽  
Vol 4 (3) ◽  
pp. 54-58
Author(s):  
Гендон ◽  
A. Gendon
Keyword(s):  
Supply And Demand ◽  
World Market ◽  
Mineral Fertilizers ◽  
Short Term ◽  
Steady Growth ◽  
The World ◽  
World Demand ◽  
Major Factors

In article the main attractive fundamental characteristics determining the steady growth of world demand for mineral fertilizers in the long term are considered. However it is defined that such factors define need for fertilizers, but not solvent demand, and in the short term in all segments of branch excess of the offer over demand that can lead to reduction of prices of fertilizers, and also to decline in yield of mining and chemical business will be observed.

scholarly journals Analysis of the market of international tourist services of Ukraine (for the period 2007-2017)

2020 ◽  
Vol 29 (4) ◽  
pp. 647-655
Author(s):  
Zoya V. Boyko ◽  
Natalia A. Horozhankina ◽  
Viktor V. Hrushka ◽  
Maxim V. Korneyev ◽  
Natalia A. Nebaba
Keyword(s):  
Government Regulation ◽  
Self Regulation ◽  
Tourism Development ◽  
World Market ◽  
Tourism Industry ◽  
The State ◽  
Necessary Condition ◽  
Theoretical Understanding ◽  
Economic Significance ◽  
The World

The state of development of the tourism industry in Ukraine for the period 2007- 2017 is analyzed. It is established that it does not correspond to the existing potential of tourist resources, and the economic efficiency of the tourism industry is low. One of the main reasons for this situation is the lack of theoretical understanding of the socio-economic nature of tourism as a social phenomenon and its economic significance as a profitable industry. The tourism industry is one of the fastest growing sectors of the world economy. This increases the competitiveness of countries and regions, creating new jobs and improving living standards. It is proved that self-regulation of the tourist market is a necessary condition for its functioning. The dynamics of export-import of tourist services of Ukraine is analyzed. There is a tendency to a slight increase in the cost of services in the last years of the study period. In the interaction “government regulation - market” the primary link is the market, and government regulation is a tool that provides the general conditions of its existence, equalizes the conditions of the start of its subjects and eliminates, if possible, the negative manifestations of the market element. The activities of the tourism industry in Ukraine are analyzed. There is a tendency to reduce the number of enterprises in the tourism industry in recent years of the study period. The rating of tour operators by the number of served tourists and by the reviews of tourists is analyzed. The place and role of the Ukrainian tourism business in the world market of tourist services has been identified. The situation on the world market of tourist services of Ukraine is considered and it is concluded that one of the favorable conditions for tourism development in Ukraine was the adoption of visa-free regime with EU countries, the tourist market gradually recovered after the crisis of 2014, and Ukrainians begin to conquer Europe. 2017 can be called the year of tourism development in Ukraine: the flow increased rapidly, and the number of permits for sale, according to the State Statistics Committee of Ukraine, increased by 36%. Citizens of Ukraine who went abroad formed the group that used the services of tourism entities the most. It was found that the largest number of tourism entities is concentrated in the city of Kyiv and in Dnipropetrovsk, Kharkiv and Odessa regions.

scholarly journals Import substitution strategies in the global economy: lessons for Russia

2019 ◽  
Vol 80 (4) ◽  
pp. 398-402
Author(s):  
A. Sh. Subhonberdiev ◽  
A. N. Shevchenko
Keyword(s):  
Latin American ◽  
National Economy ◽  
Global Economy ◽  
Structural Changes ◽  
Import Substitution ◽  
World Market ◽  
Domestic Market ◽  
Point Of View ◽  
Industrial Countries ◽  
The World

The world experience of implementation of import substitution strategy is being studied; reveals the essence of the main models; Identify those aspects that will prove useful in modern Russian conditions. The development of import-substituting industries according to the intra-oriented strategy is carried out in order to develop exclusively the domestic market of the country. From the point of view of the national economy, this strategy leads to the preservation of the backlog, primarily in the field of technological and scientific-technical cooperation and prevents the emergence of industries in the economy-locomotives that can ensure the world level of progress. The use of this model of import substitution has become a determining trend in the development of the so-called new industrial countries (NIS).The intra-oriented strategy of import substitution plays a stimulating role in creating a diversified national economy, expanding the production of important goods on its own. The conceptual basis for the implementation of this strategy was the theory of the peripheral economy, developed by a group of Latin American scientists headed by the Executive Secretary of the UN Economic Commission. According to this concept, the demand for products. The use of the designated model of import substitution has become a trend of development of the so-called new industrial countries of Latin America. Another option for the implementation of import substitution policy can be a strategy of foreign-oriented import substitution, which is characterized by the achievement of structural changes in the economy through the replacement of imported components and parts in export products. Implementation of import-substituting policy, according to this model, involves the development of production of national goods on a sufficiently large domestic market, followed by their promotion on the world market.

scholarly journals A Study on the Impact and Potential of Cryptocurrency

2021 ◽  
Author(s):  
Aviral Srivastava
Keyword(s):  
Carbon Dioxide Emissions ◽  
Electronic Waste ◽  
Supply And Demand ◽  
World Market ◽  
Analysis Model ◽  
Virtual Currency ◽  
Advantages And Disadvantages ◽  
Link Type ◽  
The World ◽  
The Impact

Introduction: Cryptocurrency is an innovative decentralized virtual currency concept. It has emerged as a new type of investment vehicle in the world, much like gold. The current research was carried out to investigate the impact of cryptocurrency on the world market and its future potential in relation to its rising prominence among investors and traders alike. Methods: This descriptive-analytical study was based on the interviews of individuals trading in cryptocurrencies and data collected from magazines, websites, electronic newspapers, and research articles. The collected data sets were analyzed by a data analysis model created by me. Results: Only Cryptocurrencies with decentralized systems are trusted by investors for the fact that they can't be controlled by a single entity. Some countries have legalized crypto while some have banned them. Overall, a majority of the world still has yet to comment on the legality of Bitcoin. The cryptocurrency market is highly volatile as it is based on a simple supply and demand strategy. Bitcoin mining generates 35.95 million tons of carbon dioxide emissions and 12,000 tons of electronic waste a year. The applications of this system promise free, fast transactions, a guarantee of privacy, and a traceable supply-chain framework. Conclusion: The findings indicated that cryptocurrency has a swiftly rising user base. With its fair share of advantages and disadvantages, it is a global phenomenon. Given the correlation between investors and asset flow, its future looks promising. It is necessary to promote this next chapter in the evolution of digital assets.

IMPACT OF THE PANDEMIC ON INSURANCE IN THE TOURIST INDUSTRY

2020 ◽  
Vol 2 (10) ◽  
pp. 87-91
Author(s):  
Yu. E. KLISHINA ◽  
◽  
O. N. UGLITSKIKH ◽  
Keyword(s):  
Tourism Industry ◽  
The Novel ◽  
Tourist Industry ◽  
Travel Agents ◽  
Foreign Travel ◽  
Russian Economy ◽  
The World ◽  
Coronavirus Infection ◽  
Novel Coronavirus ◽  
The Impact

The article provides an overview of the impact of the coronavirus pandemic on the tourism industry. The contribution of the tourism industry to GDP and employment of the population is also considered. In particular, the impact of the pandemic on insurance in tourism was considered. The tourism industry is one of those sectors of the Russian economy that was among the first to be hit by the novel coronavirus infection. We are talking about a blow not only viral, medical – after all, the first outbreak in Russia was a consequence of the return of citizens from foreign travel, but also a financial blow – due to the spread of COVID-19 around the world, current tours had to be interrupted, and those planned at a later date – cancel or reschedule. In such conditions, tour operators, travel agents, carriers and other participants in the tourist services market suffered serious losses.

Marketing research as the basis for the development of a product range in the light industry

2020 ◽  
pp. 114-124
Author(s):  
И.В. Христофорова ◽  
А.Б. Деменкова
Keyword(s):  
Statistical Data ◽  
Consumer Preferences ◽  
Marketing Research ◽  
World Market ◽  
Light Industry ◽  
Scientific Publications ◽  
Information Base ◽  
Product Range ◽  
Manufactured Products ◽  
The World

В статье представлено исследование, определяющее характеристики мирового рынка футболок, его конъюнктуру, а также выявляющее предпочтения потребителей к дизайну принтов на футболках для формирования оптимального товарного ассортимента и эффективного сбыта произведённой продукции. Информационную базу составили научные публикации авторитетных в области исследования ученых, статистические данные компании «5КармаNов» и данные итальянских производителей текстильной продукции. The article presents a study that determines the characteristics of the world market for T-shirts, its conjuncture, as well as identifying consumer preferences for the design of prints on T-shirts to form an optimal product range and effective marketing of manufactured products. The information base was composed of scientific publications of authoritative scientists in the field of research, statistical data of the company «5KarmaNov» and data from Italian manufacturers of textile products

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