A Critical Discourse Analysis of the Campaign Speech of a Ghanaian Opposition Leader

2020 ◽  
Vol 10 (10) ◽  
pp. 1279
Author(s):  
Joshua Addy ◽  
Emmanuel Amo Ofori

Referring to politicians’ use of language to promote their ideologies before, during and after elections, campaign speeches represent a key genre in political discourse. In this study, we examine the campaign speech of a Ghanaian opposition leader, Nana Akufo-Addo, at the manifesto launch of his party. We analyze his use of language to create identity and solidarity with the electorate, with the aim of persuading them to accept and support his ideas and ultimately vote for him. Drawing on Fairclough’s three-dimensional model of critical discourse analysis (CDA), the study revealed that Nana Addo utilised the pronouns I, you, our and we and repetition to create a positive bond, identify and show solidarity with the electorate. Also, these strategies were aimed at persuading voters to endorse him as the most credible candidate for the position of president. This study contributes to CDA research on the nexus between language, politics and society.

2020 ◽  
Author(s):  
Alejandra Manco Vega

Introduction: Twitter is a platform that prioritizes the immediacy of communication; nevertheless, tweets in scientific areas rarely reach a wide audience. Objective: To examine discursive strategies used by Peruvian doctors with an active Twitter account on the validity of possible treatments for COVID19. Methodology: Critical discourse analysis - using Fairclough's three-dimensional model - with the help of notions of ethos. Results: Two areas were found where the medical-scientific discursive ethos is expressed: the construction as individual specialists in health and the approach given to the aspects of the medical-scientific ethos: the method, the evidence and the pseudo-scientific. Conclusions: The language used in the tweets is impersonal and neutral. The positioning of individuals as health specialists is through a thematic opinion. A discursive ethos that reinforces the existing pre-discursive ethos through discursive strategies such as denomination and intertextuality develops this positioning.


Author(s):  
Zainab Abd Al-Razaq Mohammad ◽  
Zainab Abd Al-Razaq Mohammad

This study explores the construction of “Self” and the “Other” in President Donald Trump’s political discourse concerning COVID-19. The study is based on two Critical Discourse Analysis approaches which are van Dijk’s ideological square and Fairclough’s three-dimensional approach. Van Dijk’s ideological square is utilized to investigate the representation of the “self” and the “other” throughout Trump’s conferences. Fairclough’s three-dimensional model is utilized to reveal the lexical items that are used in Trump’s political discourse to construct the “self” and the “other”. Fourteen press conferences of Trump are used for the analysis. The data is selected between periods from February 2020, until September 2020. This period represents the period of appearance and the spreading of COVID-19. The results of the study revealed that before the spreading of COVID-19, China was represented in a positive portrayal, while after the spreading of COVID-19; China was represented in a negative portrayal. On the other hand, America was represented in a positive and noble portrayal after and before the outbreak of COVID-19. Furthermore, lexical items, such as “China virus, Wuhan virus, Wuhan labs, Kung flu, got out of control, etc.” are associated with China, to hold it responsible for creating and spreading COVID-19.


2019 ◽  
Vol 9 (2) ◽  
pp. 321
Author(s):  
Safina Kanwal ◽  
Maria Isabel Maldonado García

Foucault’s theory of power and discourse has opened new horizons in the various fields of linguistics. It has brought the working of the power of discourse into the focus of research. Critical Discourse Analysis looks at this relationship between language and power. Language is taken as a patent tool for exerting power and for building identity (Foucault, 1998). Critical discourse analysis (CDA) reveals the ways by which discourse is manipulated for the construction of various domains such as identity, ethnicity, ideology, cultural differences and gender. The most wide-ranging and most influential work in CDA is of Norman Fairclough. He takes language as a social practice. He makes it clear that the power of discourse is used for depiction of ideology and gender representation. The present study used Critical Discourse Analysis (CDA) as an approach to find out the working of frames for representation of gender identity. The current study analyzed the campaign speeches of Hillary Clinton for finding out her projection of gender identity through frames. The data of the study consists of her opening primary campaign speech which is the Campaign Launch Speech and her last speech for Primary campaign that was delivered in the American presidential election of 2016. The theoretical framework for the present study is Fairclough’s Three Dimensional Model (2015) and the tool applied on this model for looking into the working of frames is the Frame Problem Tool of Gee (2014). The results of the study revealed that Hillary used the technique of framing for projecting her gender identity. She used the fight and family frames for the modification of the boundaries of American presidency with respect to gender. Through her political discourse she framed herself as a brave and bold woman who had she become the president of the United States would have fought for the rights of all Americans irrespective of their creed, sect, religion, gender and nationality.


Author(s):  
Faria Shaheen ◽  
Dr. Ghulam Ali ◽  
Dr. Kanwal Zahra

The present paper focuses on the construction and production of gender identities through discursive mechanisms during the process of translation. It also attempts to focus on the various discursive strategies used by the translator in the phenomenon of translation. The data comprise Louis Brown's book 'The Dancing Girls of Lahore' and its Urdu translation by Pakistani male writer and translator Dr. Naeem Tariq. The theoretical and conceptual framework for the present research is based on three dimensional model by Farahzad (2012) in the light of Critical Discourse Analysis.  The data related to feminist discourse in both the source text and the target text is selected through the purposive sampling technique. The analysis of the present paper reflects the position of the translator through his lexical and grammatical choices in the process of translation. The findings of the present study reflect the position of male translators and expose the socio-political structure of Pakistani patriarchal society. This study provides various dimensions to explore feminist translations for future researchers.


2019 ◽  
Vol 25 (2) ◽  
Author(s):  
Imron Hizbullah ◽  
Muhammad Taufiq Al Makmun

<em>This paper investigates the Critical Discourse Analysis (CDA) in studying the inauguration speech of Donald Trump at the Capitol Hill, Washington DC on January 20, 2017. The objective of the study is to uncover the hidden messages regarding ideologies shared and critiques appointed to Obama’s presidency. The paper uses the theory of CDA by Norman Fairclough by focusing on the three aspects of research which are (1) micro or linguistic analysis, (2) Mezzo or discursive analysis, and (3) macro or contextual analysis. The three dimensional model of CDA is aimed to uncover the ideologies shared and critiques appointed to based on linguistic features, socio-political aspect, and discursive practice. The American Dream is represented in seven issues risen which are (1) US economic condition during Obama’s presidency, (2) US political condition during Obama’s presidency, (3) US social condition during Obama’s presidency, (4) The concept of making America great again, (5) Anti-radical Muslim immigrants, (6) America First, and (7) Nationalism. The result of the study reveals that the speech brought some ideologies or thoughts shared to the audiences and might change the people’s perception on Obama’s two periods of presidency who is considered as failure.</em>


2021 ◽  
Vol 1 (1) ◽  
pp. 40-57
Author(s):  
Sidra Mahmood

Linguistically, the word ‘language’ has shifted into ‘discourse’ which is a social phenomenon not only to express the thoughts but also to reflect the mindset and contexts of a specific community. The purpose of this study is to examine the slogans written on Pakistani automobiles and to understand the logic behind the social and cultural affiliations of these slogans. Pakistani culture of the art of making pictures and written phrases, poetic verses and imperative sentences on vehicles is famous all over the world. The study has analysed the writings found on vehicles, and although these writings might look trivial on the automobiles, they address various social issues. The Three-Dimensional Model of Critical Discourse Analysis (CDA) by Fairclough (2001) is used as a theoretical framework that explains the study at three levels: lexical, syntactic patterns, interpretations, and social practices. The discourses written on the vehicles are characterised into different categories, which are life’s mission statements, loud messages, mind baffling messages, everyday life annoyances, provoking statements, and religious looms. Twenty images and pictures have been captured from vehicles as a random sample of this study. The results reveal the mindset behind these discourses. They are used to highlight social issues which Pakistan faces, being a developing country. In short, the study discloses the strong link between the vehicles and the people using them to convey messages to the society which can bring harmony among the public. The current study is limited to only Pakistani motor vehicles.


2020 ◽  
pp. 147402222094482
Author(s):  
Eloise Symonds

Recognising the popularity of partnership models, this article questions the current literature on partnership within the humanities and explores the possibility of effectively implementing partnership within the English discipline, through exploration of the traditional modes of learning associated with specific disciplines and the barriers that exist through the traditional teacher-learner dynamic. It considers the difficulty of breaking down both the conventional learning methods of reading English and traditional hierarchies in universities in order to foster more collaborative processes. In this article, I use Fairclough’s three-dimensional model of critical discourse analysis to explore 32 interviews, 12 observations and 12 policy documents from two post-1992 English universities. Negotiating partnership models in the humanities requires further exploration, with attention given to conventional methods of learning associated with disciplines, traditional learner-teacher hierarchies and the structural barriers these associations create for establishing collaborative learning relationships between academics and undergraduates.


2020 ◽  
Vol 6 (1) ◽  
pp. 482-511
Author(s):  
Ibrahim Dowaidar

AbstractThis study is an attempt to investigate medieval humor in the Ayyubid period (1171–1250). In a period of constant wars, terrible plagues, and turmoil, Ibn Mammātī wrote a pamphlet entitled Kitāb al-Fāshūsh fi Aḥkām Qarâqûsh (stupidity, or the decisions of Qarâqûsh). It is a small volume which contains words and actions that Qarâqûsh could have said or done. The book is written as an attempt to ridicule one of the most important political leaders of the Ayyubid state Emir Qarâqûsh Ibn ‘Abd Allāh al-Asadī (surnamed as Bah’āaddīn Qarâqûsh) (n.d. – April 1201). The book is so influential that historical facts are overshadowed, and overwhelmed by the humorous anecdotes that branded Qarâqûsh forever as a symbol of a lunatic tyrant. This manuscript, however, is believed to be one of the oldest books on political humor in the Egyptian history (Al-Najjār 1978: 56). Therefore, using a critical discourse analysis perspective, the study seeks to examine and analyze humor and jokes in selected anecdotes from Ibn Mammātī’s book. I have drawn upon the three-dimensional model of discourse analysis developed by Norman Fairclough (1992a, 1995a, 1995b, 2001, 2003). The study aims to prove that this pamphlet has been used in the entire Islamic world in different epochs as a defense mechanism against all the ruthless sultans, kings, rulers, and presidents. I claim that these jokes have served as a sort of recreation for the people, as a means of peaceful protest, and as a silent cry against oppression and tyranny.


sjesr ◽  
2020 ◽  
Vol 3 (1) ◽  
pp. 9-19
Author(s):  
Aasia Nusrat ◽  
Sardaraz Khan ◽  
Ms. Shaista Shehzadi

This study aims to explore and uncover power play in Dharna 2014 speeches of Imran Khan. The study has followed the theoretical perspective of power (Fairclough, 2003) in its two-dimensions i.e. power within and behind discourse. This research is significant in terms of enabling common public of Pakistan to understand their leader in terms of the concept of power by comprehending the meaning that language conveys. The research method applies thematic analysis and utilizes Fairclough’s three-dimensional model (1989) as data analyzing tool. The speeches were analyzed by considering Textual, Discursive and Societal levels of discourse. The key findings in case of power within discourse include that the speaker showed the use of pronoun ‘I’ in order to show his power and by using the pronoun ‘we’ he gained the support of the audience in order to win their hearts and reflect this as a power on the rulers. The speakers explained in detail the unjust rule of the government by using different linguistic tools like modal verbs, vocabulary, transitivity, inter-discourse etc. Moreover, in case of power behind discourse, the key findings include the power of west and Islam in the speaker’s speeches.


2019 ◽  
Vol 7 (2) ◽  
pp. 44
Author(s):  
Anastasia Nelladia Cendra ◽  
Teresia Dian Triutami ◽  
Barli Bram

This research aimed to explore gender stereotypes depicted in online sexist jokes collected from laughfactory.com. Linguistically speaking, jokes as a subtype of humour have become a common phenomenon in our everyday lives. Unfortunately, not all jokes can bring positive vibes for everyone. Yet, these forms of jokes are still commonly found, especially on the Internet. Some online sources, including websites of jokes, present a lot of collections of jokes for fun, but a number of the jokes are categorized as sexist jokes, which might also be regarded as offensive in a certain context. Data were collected from the laughfactory.com website and then were analysed by using the three-dimensional model of Critical Discourse Analysis (CDA) and the General Theory of Verbal Humour (GTVH). Results showed that the majority of the humours observed were targeted at women (90%) and a small number was targeted at men (10%). Women were stereotyped as sexual objects, emotionally expressive beings, homemakers, being talkative, being stupid or brainless, and belonging to a lower class than men. Men, on the other hand, were stereotyped as worse than women.


Sign in / Sign up

Export Citation Format

Share Document