‘If It’s Korean, It Must Be Good’- The Nation Branding of South Korean Popular Culture in the Philippines

2018 ◽  
pp. 85-101
Author(s):  
Sam Pack
Keyword(s):  
Young Adults ◽  
Popular Culture ◽  
Lived Experiences ◽  
The Philippines ◽  
Nation Branding ◽  
South Korean ◽  
Korean Wave ◽  
Teenagers And Young Adults ◽  
The Media ◽  
Conflicting Messages

Filipinos are avid consumers of exported South Korean media products. Teenagers and young adults know the lyrics and dance moves of their favorite K-Pop performers while older viewers are engrossed in the weekly Korean television dramas (known in the Philippines as ‘Koreanovelas’). There exists, however, a fundamental disconnect between the idealised images disseminated in the media and their everyday lived experiences that are characterised by mutual antipathy. My objective in this research project was to examine how Filipino consumers negotiate these conflicting messages by exploring the correlation between the consumption of Korean media products and the consumerism of Korean non-media products by Filipino fans of the Korean Wave.

Entertainment publics in the Philippines

2021 ◽  
pp. 1329878X2098596
Author(s):  
Anna Cristina Pertierra
Keyword(s):  
Social Media ◽  
Popular Culture ◽  
Digital Technologies ◽  
The Philippines ◽  
Political Capital ◽  
Martial Law ◽  
Entertainment Media ◽  
Digital Era ◽  
The Media ◽  
Entertainment Television

Since the late 1980s, Filipino entertainment television has assumed and maintained a dominance in national popular culture, which expanded in the digital era. The media landscape into which digital technologies were launched in the Philippines was largely set in the wake of the 1986 popular movement and change of government referred to as the EDSA revolution: television stations that had been sequestered under martial law were turned over to family-dominated commercial enterprises, and entertainment media proliferated. Building upon the long development of entertainment industries in the Philippines, new social media encounters with entertainment content generate expanded and engaged publics whose formation continues to operate upon a foundation of televisual media. This article considers the particular role that entertainment media plays in the formation of publics in which comedic, melodramatic and celebrity-led content generates networks of followers, users and viewers whose loyalty produces various forms of capital, including in notable cases political capital.

New Korean Wave

2016 ◽  
Author(s):  
Dal Yong Jin
Keyword(s):  
Popular Culture ◽  
Creative Industries ◽  
Government Support ◽  
Global Context ◽  
South Korean ◽  
Korean Wave ◽  
Regional Interest ◽  
The Social ◽  
Hands On ◽  
Music Film

The 2012 smash Gangnam Style by the Seoul-based rapper Psy capped the triumph of Hallyu, the Korean Wave of music, film, and other cultural forms that have become a worldwide sensation. This book analyzes the social and technological trends that transformed South Korean entertainment from a mostly regional interest aimed at families into a global powerhouse geared toward tech-crazy youth. Blending analysis with insights from fans and industry insiders, the book shows how Hallyu exploited a media landscape and dramatically changed with the 2008 emergence of smartphones and social media, designating this new Korean Wave as Hallyu 2.0. Hands-on government support, meanwhile, focused on creative industries as a significant part of the economy and turned intellectual property rights into a significant revenue source. The book also delves into less-studied forms like animation and online games, the significance of social meaning in the development of local Korean popular culture, and the political economy of Korean popular culture and digital technologies in a global context.

scholarly journals The soft power implications of the new South Korean cinema: Approaching audiences in East Asia and Lithuania

2011 ◽  
Vol 12 (1) ◽  
pp. 121-137
Author(s):  
Laima Juknevičiūtė
Keyword(s):  
Popular Culture ◽  
Soft Power ◽  
New South ◽  
Motion Pictures ◽  
Mainland China ◽  
Asian Countries ◽  
Korean Cinema ◽  
South Korean Government ◽  
South Korean ◽  
Korean Wave

Vytautas Magnus UniversitySouth Korea’s experience wielding soft power is usually associated with the Korean Wave, which swept the Asian region off its feet predominantly during the first decade of this century. In this article I will however argue that the phenomenon of the Korean Wave has never been intended as a calculated attempt on the part of the South Korean government to enhance the overall South Korean image worldwide and thus increase South Korean international might and prestige. To prove the validity of this hypothesis, I will provide a concise historical overview of the inception, development and spread of South Korean popular culture, while at the same time tracing its underlying soft power implications. I will likewise attempt to discuss the popular reception of the Korean Wave in three East Asian countries, i.e. Mainland China, Taiwan and Japan, and one European country, i.e. Lithuania. The scope of the endeavour has been largely restricted to the cinematic aspect of the Korean Wave, for I consider the creation of motion pictures and drama serials to be by far the most precious, influential and revealing form of art.

Violence Counseling

1990 ◽  
Vol 12 (3) ◽  
pp. 68-93
Keyword(s):  
United States ◽  
Young Adults ◽  
Black Men ◽  
Age Groups ◽  
The United States ◽  
Mortality Rates ◽  
Homicide Rate ◽  
Major Contributor ◽  
Teenagers And Young Adults ◽  
The Media

Violence and its consequences of injury and death pose major threats to the health of youth in America. The United States has the highest homicide rate in the industrialized world: 10 times higher than in England, 25 times higher than in Spain. Older teenagers and young adults are the only age groups in the United States with rising mortality rates, and violence is a major contributor to this trend. The highest rate of death from violence occurs among young black men. Most of these deaths are the result of intraracial attacks, countering the impression fostered by the media that most attacks are interracial.

Korean Popular Culture in Argentina

2019 ◽  
Author(s):  
Grit Kirstin Koeltzsch
Keyword(s):  
Popular Culture ◽  
Latin American ◽  
American People ◽  
Pop Music ◽  
Daily Lives ◽  
South Korean ◽  
Korean Wave ◽  
Visual Phenomenon ◽  
Gender Images ◽  
Global World

The cultural movement known as Hallyu (or Korean Wave) and the transnational popularity of K-pop music and dance have long been established as an important phenomenon in the global world, including in Latin America. This form of South Korean contemporary popular culture has had a major impact in Argentina, especially among the young population. Despite the cultural and geographical distance, young Argentines incorporate aspects of K-pop culture in their daily lives, including music, dance, K-drama, and food, and some of them even try to learn the Korean language. Thanks to technology, they perceive, almost in real time, what happens on the Asian continent and connect with fans and fandoms, not only in Korea but also in other parts of the world. This shows that globalization is not a process of homogenization; these young Latin American people also take the Korean Wave as motivation to learn about transpacific history and cultures. Furthermore, K-pop is a visual phenomenon, and dance plays an important role. The dance routines or choreographies are complex, and emphasize the music. Dance definitely transcends language barriers. Thus, young Argentines explore new aspects of corporality through dance performances. In their spare time, they organize dance contests and activities, and so generate spaces for their own articulation. It is particularly interesting to draw attention to gender role performance and the way in which local youth react to the influence of a transgressive gender identity performed by Koreans, in the context of a strongly patriarchal and heteronormative Argentine society. It shows that body/ dance articulation is not just a tool for creativity but also for disputing gender norms and stereotypical gender images in our society.

Agenda-setting in the realm of popular culture: The case of the Korean Wave in East Asia

2019 ◽  
Vol 15 (3) ◽  
pp. 361-377
Author(s):  
Hyeri Jung
Keyword(s):  
Popular Culture ◽  
East Asia ◽  
Political Communication ◽  
Agenda Setting ◽  
Soft Power ◽  
Cultural Diplomacy ◽  
News Coverage ◽  
Media Culture ◽  
South Korean ◽  
Korean Wave

The spread of South Korean popular culture across the globe, known as the Korean Wave, has signalled a significant challenge towards the traditional one-way flow of media culture. This study applies agenda-setting effect, which has been largely applied to political communication, to the domain of mass-produced popular culture. It explores how Korean media’s news coverage of the popularity of Korean TV drama in China influences not only the first and second agenda-setting effect but also Koreans’ perception of Chinese audiences. The findings suggest that the Korean Wave could serve as a form of reversed cultural diplomacy by promoting soft power in East Asia.

Strategi diplomasi publik Pemerintah Korea Selatan terhadap Indonesia melalui Hallyu

2021 ◽  
Vol 2 (2) ◽  
pp. 141-148
Author(s):  
Widya Sari Kumalaningrum
Keyword(s):  
South Korea ◽  
Public Diplomacy ◽  
Research Method ◽  
Literature Study ◽  
South Korean Government ◽  
The Public ◽  
South Korean ◽  
Korean Wave ◽  
The World ◽  
The Media

South Korea is an example of a country that realizes the strategic meaning of public diplomacy. Korea uses public diplomacy with the Korean Wave or Hallyu being one of the media. The public diplomacy carried out by South Korea through Hallyu attracted the attention of many groups. Hallyu itself refers to all aspects of South Korean culture, including television dramas, films, music, fashion, hairstyles and cosmetics that spread throughout the world. This paper aims to describe the achievement of state interests through the implementation of public diplomacy. The research method used is normative research using conceptual and historical approaches and using literature study. This paper finds that public diplomacy has succeeded in increasing the popularity of South Korea. The South Korean government then uses this popular culture as a diplomatic strategy. 

Young Adults’ Contextualization of Environmental and Sustainability Issues: A Critical Issue for Environmental Education Intervention

2018 ◽  
Vol 3 (1) ◽  
Author(s):  
Anthony KOLA-OLUSANYA
Keyword(s):  
Young Adults ◽  
Environmental Education ◽  
Lived Experiences ◽  
Critical Issue ◽  
Decision Makers ◽  
Research Approach ◽  
Face To Face ◽  
Research Questions ◽  
Depth Interviews ◽  
Insight Into

As soon as decision makers are expected to make differences towards sustainable future, young adults’ ability to make informed and sound decisions is considered essential towards securing our planet. This study provides an insight into young adults’ knowledge of key environment and sustainability issues. To answer the key research questions, data were obtained using a qualitative phenomenographic research approach and collected through 18 face-to-face in-depth interviews with research participants. The findings of this study suggest that young adults lived experiences that play a huge role in their level of awareness of topical environmental and sustainability issues critical to humanity’s future on earth. 

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