scholarly journals UK magazine advertising portrayals of older adults: a longitudinal, content analytic, and a social semiotic lens

Author(s):  
Virpi Ylänne

The focus of this article is the depiction of older adults in UK magazine advertising. Theoretically located in the broad area of cultural gerontology, with its central focus on culturally constitutive meaning of age(ing) (e.g. Twigg & Martin 2015), it applies social semiotic categories (Kress & van Leeuwen 1996, 2004) and draws on critical discourse analytic insights in investigating persistent trends in advertising images of older adults. These are linked with the role of advertising media in constructing and contributing to specific social “imaginary” or “imagination” of later life. A content analytic comparison between two corpora of adverts (221 ads from 1999 to 2004 and 313 ads from 2011 to 2016) reveals only minor changes over time. These include relative consistency in the product categories linked with older models, the adverts predominantly targeting older adults, but a decline in humorous portrayals. A semiotically oriented analysis of a subset of adverts further examines their compositional and affective dimensions, in addition to representational qualities. This uncovers strategies that are in line with aspirational third age discourse and imagery, but which also contribute to the marginalisation of older adults via a restricted portrayal of later life(styles) and can also be seen to problematise “ageless” depictions.

2021 ◽  
pp. 089826432199656
Author(s):  
Changmin Peng ◽  
Jeffrey A. Burr ◽  
Dong Yang ◽  
Nan Lu

Objectives: Framed within a life course perspective and cognitive reserve theory, this study examined the mediating role of educational attainment for the association between child–parent relationships during childhood and cognitive function among older adults in rural China. Methods: Data were obtained from three waves of the China Health and Retirement Longitudinal Study ( N = 9809). We employed latent growth curve modeling to test the association among early child–parent relationship quality, educational attainment, and cognitive function in later life. Results: Early child–mother relationship quality was associated with the level and change in cognitive function. Early child–father relationship quality was only related to baseline cognitive function. Educational attainment mediated the relationship between early child–parent relationship quality with mothers and fathers and cognitive function. Discussion: Parental relationship experience in childhood was one distal factor related to cognitive function among older adults. The findings supported the long-term impacts of childhood conditions for later life health consequences.


Author(s):  
Chris Gilleard ◽  
Paul Higgs

This chapter begins by considering the distinction between sex and gender. The latter constitutes the source of the social division between men and women considered as social beings. It serves as both a reflection of division and inequality and a source of difference and identity. The chapter then explores the framing of this division in terms of patriarchy and the inequalities that are organised by and structured within the relations of work and of social reproduction. It focuses next upon the consequences of such a division, first in terms of both financial assets and resources and then in terms of social relational capital, drawing upon Putnam’s distinction between bridging and bonding capital. It then considers other sources of difference that become more salient in later life, in terms of health illness and longevity. The chapter ends with the role of gender in representing later life, and the role of later life in representing gender. It concludes by distinguishing between gender as a structure shaping third age culture, and gender as a constituent in the social imaginary of the fourth age.


2019 ◽  
Vol 3 (Supplement_1) ◽  
pp. S175-S175
Author(s):  
Danielle Oleskiewicz ◽  
Karen Rook

Abstract Older adults often winnow their social ties to focus on emotionally rewarding ties (Charles & Carstensen, 2010). Some older adults, however, have small social networks that preclude much winnowing or aversive social ties from which disengagement is difficult. These individuals might be motivated to expand, rather than contract, their social ties. The current study sought to extend knowledge regarding potential links between social network characteristics and older adults’ interest, effort, and success in creating new social ties. We expected that small social networks and negative social ties might motivate interest and effort directed toward forming new social ties but that positive social ties might foster success in efforts to form new ties. In-person interviews were conducted with participants (N = 351, Mean age = 74.16) in a larger study of older adults’ social networks and well-being. The interviews assessed participants’ social networks, as well as their interest, effort, and success in making new social ties. Participants’ social network composition, rather than size, was associated with greater motivation to establish new social ties. Negative social ties were associated with greater interest and effort directed toward forming new social ties. Positive social ties were related to greater success (due, in part, to their support provision) and, unexpectedly, were also related to greater interest and effort directed toward forming new ties. Older adults sometimes seek to expand, rather than contract, their social ties, and characteristics of their social networks appear to play a role in fueling and influencing the success of such efforts.


2019 ◽  
Vol 3 (Supplement_1) ◽  
pp. S205-S206
Author(s):  
Yaolin Pei ◽  
Bei Wu ◽  
Zhen Cong ◽  
Mengyao Hu

Abstract Evidence shows that education is strongly associated with cognitive functioning; however, few studies have examined the effect of education on cognitive decline among older adults with very limited education. Our study analyzed six waves of panel data (2001, 2003 2006, 2009, 2012 and 2015) from the Longitudinal Study of Older Adults in Anhui Province, China. We estimated two-level multilevel models of cognitive functioning for older adults age 60+, sampled using probability sampling strategy. We found that having formal schooling was positively associated with better cognitive functioning. Older adults with formal schooling had slower decline in cognition and the gap in cognition between the literate and illiterate widened with age. These findings highlight the role of early life experience in affecting cognitive function in later life and suggest that disadvantages in cognitive functioning accumulate throughout the life course for persons with no formal education.


2018 ◽  
Vol 59 (4) ◽  
pp. 698-708 ◽  
Author(s):  
Yu-Chih Chen ◽  
Michelle Putnam ◽  
Yung Soo Lee ◽  
Nancy Morrow-Howell

Abstract Background and Objectives The health benefit of activity participation at older ages is documented in the current literature. Many studies, however, only explored the health benefits of engaging in a few activities and did not examine mechanisms connecting activity participation to health. We investigated the pathway between activity and health by testing the mediation role of the nature of engagement (physical, cognitive, and social) on physical, mental, and cognitive health of older adults. Research Design and Methods We analyzed data of 6,044 older adults from the 2010 and 2012 Health and Retirement Study linked with 2011 Consumption and Activity Mail Survey. We used latent class analysis to identify the patterns of participating in 33 activities as well as patterns of nature of engagement, and examined how these patterns were associated with cognition, depressive symptoms, and self-rated health in later life. Results Meaningful patterns of activity (high, medium, low, passive leisure, and working) and the nature of activity engagement (full, partial, and minimal) were identified. High and working groups, compared to the passive leisure group, showed better health and cognition outcomes. The nature of engagement mediated the relationship between activity patterns and health, especially for older adults who were either full or partially engaged. Discussion and Implications The nature of engagement may play a more important role than the activity itself in relation to health. Identifying the heterogeneity in activity engagement in later life is critical for tailoring interventions and designing programs that can improve the health of older adults.


2021 ◽  
Vol 5 (Supplement_1) ◽  
pp. 531-531
Author(s):  
Anna Wanka

Abstract Throughout the Covid-19 pandemic, the immediate living environment has significantly gained importance - particularly for people framed as ‘risk-groups’, such as older adults. Effects of contact restrictions to contain the spread of the virus have affected inequalities, uncertainties and loneliness in later life differently depending on the intergenerational relations, informal infrastructures of provisioning and networks of solidarity given in a certain neighborhood. The paper presents findings from a recent mixed-methods study in Frankfurt, Germany, combining a quantitative survey (n=1.000) with a longitudinal qualitative study (n=60). Results show how intergenerational neighborhood relations can play a crucial role in mediating risks of pandemic precariousness in later life, but also how older adults themselves significantly contributing to neighborhood networks of provisioning. Strengthening such very local relations is key to protecting all age groups from the effects of crises beyond the pandemic, and, in conclusion, ways to do so are being discussed.


2021 ◽  
Vol 5 (Supplement_1) ◽  
pp. 297-298
Author(s):  
Ruixue Zhaoyang ◽  
Christina Marini ◽  
Lynn Martire

Abstract Declining physical health likely affects not only older adults’ own well-being, but also that of their spouse. Using two waves of data from 610 couples in the National Social Life, Health and Aging Project, we examined effects of health declines over five years on change in self and spousal psychological well-being. Actor-Partner Interdependence Model findings showed that declines in spouses’ physical health (i.e., increased pain and decreased physical and cognitive function) predicted increases in older adults’ anxiety. Given the increasing importance of later-life social ties outside of marriage, we further considered the role of non-spousal health confidants. Preliminary findings suggest that effects of health declines on both partners’ well-being depend on the availability of these confidants. When older adults have people in addition to their spouse with whom they can talk about their health, detrimental effects of spouses’ declining health on older adults’ well-being are weakened for some health outcomes


Author(s):  
Jingyue Zhang ◽  
Nan Lu ◽  
Wenxiu Wang

While social capital is recognized as an important protective determinant of cognitive function in later life, there is a lack of research examining the potential moderators and mediators in the mechanisms linking social capital to cognitive function. This study investigated the moderating role of education on the relationship between social capital and cognitive function among older adults in urban Chinese communities. Data were derived from a community survey conducted in Suzhou, Jiangsu Province, China, in late 2015. A quota sampling method was applied to recruit respondents aged 60 years or older from 16 communities in the Gusu district. The final analytic sample size was 446. Multiple group analysis was applied to test the proposed model. The results show that cognitive social capital was significantly associated with cognitive function in the high education group only. Structural social capital was not significantly associated with cognitive function. The findings highlight the important role of social capital in influencing cognitive function in later life. Social capital interventions could be particularly useful as a preventive approach to help older adults sustain their cognitive function levels. Policy and intervention implications are discussed.


2021 ◽  
Vol 10 (3) ◽  
pp. 404-427
Author(s):  
Sarit Okun ◽  
Galit Nimrod

Abstract This qualitative study sought to explore the role of online religious learning in alleviating distress and enhancing wellbeing in later life. Twenty-six religious Jewish individuals aged 70–96 were personally trained in their homes to use an experimental spiritual learning website. Their experiences were documented for six months via interviews, media ethnographies, and monthly follow-ups. Analysis identified the participants’ initial ambivalent attitudes towards online religious learning, which extended the discussion of cultural barriers to the integration of digital technologies for religious observance and the maintenance of communal boundaries. However, this research group’s experience highlighted the intellectual, social, and emotional benefits garnered by participation in online religious learning in later life. The findings indicate that this informal educational channel may supplement religious praxis and fill the lives of older religious adults with positive rewards and, thereby, improve their psychological and social wellbeing.


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