scholarly journals Smells in Sustainable Environments: The Scented Silk Road to Spending

2021 ◽  
Vol 12 ◽  
Author(s):  
Jasper H. B. de Groot
Keyword(s):  
Consumer Behavior ◽  
Structural Equation ◽  
Subjective Experience ◽  
Equation Model ◽  
Double Blind ◽  
Ecological Resources ◽  
General Store ◽  
Clothing Store ◽  
Spending Behavior ◽  
Sustainable Behavior

Humanity's demand for ecological resources and services exceeds what earth can regenerate in that year, creating an urgent need for more sustainable behavior. Here, the focus is on a particular factor that so far has been overlooked in facilitating sustainable behavior, namely smell. The two-fold aim of this study was (i) to investigate whether ambient scent could enhance customers' subjective experience and spending behavior in a sustainable environment, and (ii) to elucidate the affective and cognitive pathways from scent to spending. To test this, a double-blind field experiment was designed where customers of a second-hand clothing store (N = 57) could face one of three conditions: fresh linen scent (pleasant and semantically priming “clean clothing” increasing the products' value), vanilla sandalwood scent (pleasant control odor), or regular store odor (odorless control). Buttressed by prior research, the fresh linen scent was expected to cause the strongest increase in spending behavior due to its positive semantic association with the product (i.e., clean clothing). The results indeed showed that fresh linen scent almost doubled consumer spending vs. the odorless control and the pleasant control odor. Other factors potentially affecting consumer behavior (e.g., weekday, weather, odor awareness) were uncorrelated. Whereas a conceptually-driven mediation analysis showed that only fresh linen scent increased mood and evaluations of the store, staff, and products, these variables did not mediate the relation between scent and spending. An explorative structural equation model suggested cognitive priming to be mainly responsible for increasing consumers' spending in the fresh linen condition by enhancing the general store evaluation. Further support is needed to corroborate the indirect findings that specific scents can follow a “cold” semantic road and a “hot” affective road to spending. At minimum, consumers are no “zombies” that empty their pockets in the presence of whatever odor; the smell needs to have a meaningful link to the (sustainable) context at hand to influence consumer behavior.

Consumer behavior in the omni-channel supply chain under social networking services

2019 ◽  
Vol 119 (8) ◽  
pp. 1785-1801 ◽  
Author(s):  
Bo Yan ◽  
Yan-Ru Chen ◽  
Xiao-Tai Zhou ◽  
Jing Fang
Keyword(s):  
Supply Chain ◽  
Consumer Behavior ◽  
Social Networking ◽  
Structural Equation ◽  
Mobile Terminal ◽  
Equation Model ◽  
Social Networking Services ◽  
Content Type ◽  
The Relationship ◽  
Positive Effect

Purpose The purpose of this paper is to analyze how social networking services (SNSs) affect consumers’ behaviors on the omni-channel supply chain by using a reverse research method. Design/methodology/approach Initially, a questionnaire was administered to obtain data on the relationship between the perception factors of channels and consumer behavior. Subsequently, a structural equation model was constructed, and consumer behavior were determined in the omni-channel supply chain. Finally, the importance of various factors that affected consumer behavior in the omni-channel supply chain under SNSs was determined. Findings Conclusions affirm that a positive effect on consumer channel behaviors occurs when buyers obtain information from social network platforms. However, regardless of online, offline, or mobile terminal, shortcomings are indicated in consumers’ lack of feedback on purchased goods and the bias of feedback. Originality/value The study explored ways to efficiently apply SNSs in building the omni-channel supply chain. Meanwhile, corresponding suggestions were provided such that companies will know about consumer needs.

scholarly journals Higher Awareness of Positive and Negative Age-Related Changes Relate to Lower Objective Cognitive Scores

2020 ◽  
Vol 4 (Supplement_1) ◽  
pp. 597-598
Author(s):  
Serena Sabatini ◽  
Obioha Ukoumunne ◽  
Clive Ballard ◽  
Kaarin Anstey ◽  
Manfred Diehl ◽  
...  
Keyword(s):  
Cognitive Performance ◽  
Structural Equation ◽  
Subjective Experience ◽  
Equation Model ◽  
Model Fit ◽  
Self Awareness ◽  
Age Related ◽  
Objective Outcomes ◽  
Gains And Losses ◽  
Age Related Changes

Abstract Existing evidence suggests that individuals’ subjective experience of cognitive decline may be a risk state for dementia. However, whether self-awareness of positive changes confer cognitive protection is unknown. We examined the extent to which awareness of positive (AARC gains) and negative (AARC losses) age-related changes explains variability in objective cognitive performance in a sample of 6,231 UK residents (Mean age= 66.1 years, 75.9% women) without cognitive impairment. We tested a structural equation model with AARC gains and losses as predictors of cognitive performance and depressive symptoms as a mediator of the association of AARC losses with cognitive performance. The model fit the data well. The correlation between AARC gains and losses was negligible, yet higher levels of both AARC gains and losses predicted poorer cognitive scores. Hence, higher AARC gains did not confer cognitive protection. This unexpected pattern of results underscores the complexity of mapping individuals’ awareness onto objective outcomes.

Analysis of Factors Affecting Consumer Behavior to Watch Kick Andy Program at Grand Studio Metro TV Kedoya, West Jakarta

2021 ◽  
Vol 4 (2) ◽  
pp. 43-56
Author(s):  
Joko Suhariyanto ◽  
Andini Nurwulandari ◽  
Made Adnyana
Keyword(s):  
Consumer Behavior ◽  
Sample Size ◽  
Structural Equation Model ◽  
Analytical Method ◽  
Structural Equation ◽  
Consumer Behaviour ◽  
Equation Model ◽  
Primary Data ◽  
Factors Affecting ◽  
Software Program

In this research, four factors influence the behaviour of consumers, namely: Cultural, Social, Personal and Psychological; researchers include another variable that is the education variable which is one of the functions of communication (television). This study aimed to analyze how much influence partial and simultaneously of consumer behaviour toward watching decision. The research was conducted, and watched the Kick Andy program that came to Grand Studio Metro TV. This study collected primary data by sending questionnaires directly to the audience—a cumulative sample size of 135 respondents was used in this study. The analytical method used was the SEM (Structural Equation Model) and processed by AMOS software program 22. The results of the analysis show that the behaviour of consumers has an influence on the decision for watching with r-squares of 0.857 or 85.7%, which means that the variable decision for watching can be explained by the variables of Culture, Social, Personal, Psychological, and Education 85.7%, while the remaining 14.3% influenced by another variable outside this research.

scholarly journals The Intervening of Purchase Decision Between Marketing Mix, Consumer Behaviour and Brand Image on Costumer Statisfaction

2021 ◽  
Vol 8 (2) ◽  
pp. 382-396
Author(s):  
Ramli S ◽  
Abdul Rahman Mus ◽  
Hasanuddin Damis ◽  
Amir Mahmud
Keyword(s):  
Consumer Behavior ◽  
Consumer Satisfaction ◽  
Structural Equation ◽  
Brand Image ◽  
Marketing Mix ◽  
Equation Model ◽  
Significant Positive Effect ◽  
Purchasing Decisions ◽  
Data Collection Instrument ◽  
Positive Effect

The purpose of this study is to analyze the influence of the marketing mix, consumer behavior and brand image on consumer satisfaction through purchasing decisions of bottled water products in west Sulawesi province. A sample of 164 respondents where the sample withdrawal technique used accediantial sampling, a data collection instrument using questionnaires. Data analysis method uses structural equation model (SEM) with confirmatory factor analysis (CFA) AMOS 21.0 program.  The results of the study prove that: 1) The marketing mix has a significant positive effect on purchasing decisions. 2) Consumer behavior has a significant positive effect on purchasing decisions. 3) The brand image has no significant positive effect on purchasing decisions. 4) The marketing mix has no significant positive effect on consumer satisfaction. 5) Consumer behavior has a significant positive effect on consumer satisfaction. 6) Brand image has a significant positive effect on consumer satisfaction. 7) Purchasing decisions have a significant positive effect on consumer satisfaction. 8) The marketing mix affects consumer satisfaction through purchasing decisions. 9) Consumer behavior affects consumer satisfaction through purchasing decisions.10) Brand image has no effect on consumer satisfaction through purchasing decisions.

scholarly journals Is Sustainable Consumption Translated into Ethical Consumer Behavior?

2021 ◽  
Vol 13 (6) ◽  
pp. 3466
Author(s):  
Monica-Maria Tomșa ◽  
Andreea-Ioana Romonți-Maniu ◽  
Mircea-Andrei Scridon
Keyword(s):  
Decision Making ◽  
Consumer Behavior ◽  
Ethical Behavior ◽  
Structural Equation ◽  
Positive Impact ◽  
Sustainable Consumption ◽  
Decision Making Process ◽  
Ethical Consumer ◽  
Equation Modelling ◽  
Sustainable Behavior

Nowadays, sustainability is assumed to have high potential for promoting ethical consumer behavior. The aim of this study was to analyze the influence of sustainable behavior on consumer intention to be ethical when it comes to political, social, and environmental dimensions. Therefore, insightful results can be brought forward to explain consumer ethical behavior from a different perspective. Covariance structural equation modelling in AMOS was used for data analysis. Three antecedents, namely environmental, social, and economic dimensions of sustainable consumption, are found to have a significant and positive impact on intention to engage in ethically consumer behavior. In this context, companies seeking to proactively approach eco-friendly consumers will need to understand the complexity of the decision-making process of ethically minded consumers.

scholarly journals CONTENT QUALITY, RELIGIOUS CONSCIOUSNESS, AND BRAND AWARENESS: THE EMPIRICAL EVIDENCE ON ISLAMIC SHARIA PRODUCT

2021 ◽  
Vol 19 (3) ◽  
pp. 572-584
Author(s):  
Bayu Sindhu Raharja ◽  
Keyword(s):  
Consumer Behavior ◽  
Structural Equation ◽  
Technological Development ◽  
Empirical Test ◽  
Equation Model ◽  
Brand Awareness ◽  
Marketing Theory ◽  
Content Quality ◽  
Religious Consciousness ◽  
Antecedent Variable

Technological development pushes the significant role of content in marketing communication. This research aims to seek the effect of content quality on Islamic sharia products’ brand awareness. It is attractive as consumers of Islamic sharia products have more unique characteristics than consumers as usual. For instance, the consumers of Islamic sharia products restrict themselves from consuming a product that is not proper to their religious consciousness. Therefore, this work attempts to introduce the other antecedent variable of spiritual consciousness beyond content quality to reveal how brand awareness appears in Islamic sharia products. So, by employing the covariance-based structural equation model, this study examines the data from 1,429 members of the Islamic community in Indonesia. The result shows that content quality has no significant effect on brand awareness. Instead, the variable of religious consciousness has a positively considerable impact on predicting the level of brand awareness in Islamic sharia product consumption. Indeed, it is decent with the proposed hypothesis of this research. This result shed light on the kind of practice and theoretical implications, such as the empirical test of reconceptualization of the S-O-R model in consumer behavior, implementation of marketing strategy, and development marketing theory on Islamic sharia products. It also gives insight into the development of consumer behavior theory. Further research should extend and focus on consumer purchasing decisions.

scholarly journals Will Buying Follow Others Ease Their Threat of Death? An Analysis of Consumer Data during the Period of COVID-19 in China

2020 ◽  
Vol 17 (9) ◽  
pp. 3215 ◽  
Author(s):  
Wei Song ◽  
Xiaotong Jin ◽  
Jian Gao ◽  
Taiyang Zhao
Keyword(s):  
Consumer Behavior ◽  
Structural Equation ◽  
Terror Management Theory ◽  
Terror Management ◽  
Equation Model ◽  
Need To Belong ◽  
Consumption Behavior ◽  
Mediating Role ◽  
Consumer Data ◽  
Moderating Role

How to overcome informational conformity consumer behavior when faced with threats of death is a social problem in response to COVID-19. This research is based on the terror management theory, the need to belong theory and the materialism theory. It uses a theoretical model to determine the relationships between threats of death and informational conformity consumer behavior. From 1453 samples collected during outbreak of COVID-19 in China, we used a structural equation model to test multiple research hypotheses. The result shows that threats of death are positively associated with a need to belong, materialism and informational conformity consumer behavior. The need to belong and materialism can play a mediating role between threats of death and information conformity consumption behavior, and perceived social support can play a moderating role between threats of death and information conformity consumption behavior.

scholarly journals Effect of Halal Awareness, Halal Certification, Food Ingredients Composition, Halal Marketing and Religiosity on Purchase Intention of Imported Food Products

2021 ◽  
Vol 3 (2) ◽  
pp. 177-191
Author(s):  
Nida Karimah ◽  
Darwanto Darwanto
Keyword(s):  
Consumer Behavior ◽  
Structural Equation Model ◽  
Purchase Intention ◽  
Structural Equation ◽  
Food Products ◽  
Equation Model ◽  
Food Ingredients ◽  
Halal Food ◽  
Imported Food ◽  
The City

Muslims are required to always consume halal food in accordance with Islamic orders. Halal awareness, halal certification, food ingredients composition, halal marketing and religiosity can influence consumer behavior, especially on product purchase intention. Not all food products have been labeled halal, especially the imported products. This study aims to look at the effect of halal awareness, halal certification, food ingredients composition, halal marketing and religiosity on the purchase intention of imported food products in Muslim consumers in the city of Semarang by using the Structural Equation Model (SEM). The results of the analysis show that halal awareness, halal certification, food ingredients composition, halal marketing and religiosity have a positive and significant effect on imported food products purchase intention.

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