Online purchase intention of halal cosmetics: S-O-R framework application

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Chandra Suparno
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Online Shopping ◽  
Shopping Behavior ◽  
Equation Modeling ◽  
Content Type ◽  
Online Purchase ◽  
Purchasing Intention ◽  
Hedonic Shopping Value ◽  
Online Shopping Behavior

Purpose The purpose of this study is to investigate the relationships among individual religiosity, shopping value, attitude and online purchase intention in the context of halal cosmetics products. Design/methodology/approach This study used a purposive sampling method to collect data. A total of 201 Indonesian Muslim female respondents participated in this survey. Structural equation modeling is used to assess the fit of the framework. Findings This study confirms the fitness of Stimuli-Organism-Reaction (SOR) framework in predicting the online purchasing behavior in the context of halal cosmetics products. Individual religiosity and hedonic shopping value are found to have a positive and significant effect on all types of attitudes, and attitudes were confirmed to have a positive and significant effect on online purchasing intention of halal cosmetics products. Practical implications This study indicates that in a Muslim majority country such as Indonesia, an understanding of individual religiosity, shopping value and attitude provide relevant insight and scope for marketers to provide techniques to reduce dissonance of non-availability of halal cosmetics brand, especially in the online shopping environment. Originality/value This study extends the applicability of SOR framework in which it integrates the role of religiosity, shopping value and attitude in predicting online shopping behavior of halal cosmetics products.

How logistics capabilities offered by retailers influence millennials’ online purchasing attitudes and intentions

2019 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jason M. Riley ◽  
Richard Klein
Keyword(s):  
Structural Equation ◽  
Online Shopping ◽  
Reasoned Action ◽  
Explanatory Power ◽  
Online Reviews ◽  
Shopping Behavior ◽  
Equation Modeling ◽  
Content Type ◽  
Online Purchase ◽  
Online Shopping Behavior

Purpose The purpose of this study is to understand consumers’ use of online retail channels. This study examines how tracking capabilities, delivery speed, trust, logistics carriers’ reputation, people important to the consumer and online reviews influence Millennials’ online purchasing attitudes and intentions. Design/methodology/approach A survey was administered to 321 Millennials. Subsequently, it was used to test both direct and indirect hypotheses using structural equation modeling techniques. Findings The study determined that tracking capabilities, trust, people important to the consumer and online reviews directly influence online purchase attitude and by extension intention formation. The results also revealed that logistics carrier reputation moderates the trust to online purchase attitude linkage. Research limitations/implications This work improves the explanatory power of the theory of reasoned action by linking logistics factors to online shopping behavior. Further, it provides insight into the moderating influence of logistics carriers’ reputation. Practical implications For retailers, the results provide information on how to better develop ecommerce service offerings. By providing information about logistics services and capabilities during the ecommerce transaction, retailers can improve the chance that consumers will complete online purchases. Originality/value This research fills a gap in the literature regarding how to influence millennial consumers. Moreover, findings strengthen the understanding of online-purchasing attitudes and intentions formation, important to retailers developing new online shopping platforms and technologies.

scholarly journals Evaluating the online shopping behavior among Egyptian college-educated community

2020 ◽  
Vol 5 (1) ◽  
pp. 21-37 ◽  
Author(s):  
Mayada M. Aref ◽  
Ahmed E. Okasha
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Online Shopping ◽  
Early Stage ◽  
Ease Of Use ◽  
Shopping Behavior ◽  
Equation Modeling ◽  
Content Type ◽  
Stage Of Development ◽  
Online Shopping Behavior

Purpose In a dynamic environment, understanding the consumer’s behavior in an online market is critical for the development of online retailers’ strategies. In Egypt, although the number of internet users is growing rapidly, online shopping is at an early stage of development. In addition, there is a lack of knowledge about the behavior of Egyptians toward online shopping and the factors that influence their behavior. Design/methodology/approach To demonstrate the applicability of the technology acceptance model (TAM), this research applies an extended TAM to analyze the factors that impact the Egyptian consumers’ online shopping behavior. Structural equation modeling is used for fitting the data and testing the hypothesis. Findings Findings revealed that perceived enjoyment, perceived ease of use, social norm and perceived risk have significant influences on the respondents to shop online; while the site language effect was insignificant. Research limitations/implications This study has mainly four limitations. The first concerning the sample, it should cover diversified areas other than Cairo and should include respondents from different education levels. Future studies may consider using a national sample of current and potential online shoppers to be able to generalize the results. Second, the questionnaire should include questions about the levels of education and the level of income to analyze if they influence actual online shopping. Third, although the benefits of using online surveys such as reducing the costs and time and collecting data more accurately compared to paper-pencil surveys, the low response rate may lead to non-response bias. Finally, constructs such as website content, design, and response could be added to the TAM to examine different aspects of website functionalities on the actual shopping. Originality/value Considering that online shopping is still at the early stage of development in Egypt, there is a need to examine the factors that influence the behavior of Egyptian consumers while adopting online shopping. To fill in this gap, this study is analyzing the factors impacting the consumers’ decisions to shop online by examining a sample of students from the Faculty of Economics and Political Science, Cairo University. This study will contribute to providing an empirical application of the TAM on the Egyptian consumers in addition to, enhancing the knowledge of electronic retailers about the factors that drive consumers toward shopping online.

Determinants of the online purchase intention: hedonic motivations, prices, information and trust

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Pedro Espírito Santo ◽  
Alzira Maria Ascensão Marques
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Online Shopping ◽  
Structural Model ◽  
Easy Access ◽  
Online Information ◽  
Access To Information ◽  
Content Type ◽  
Online Purchase ◽  
The Impact

PurposeThe Internet has changed the nature of purchasing, proof of this being the proliferation of e-commerce sites which have seen their activity grow more quickly due to the COVID-19 pandemic. Therefore, the authors aim to investigate the impact of the consumer's hedonic motivations, price, access to information and trust on the online purchase intention.Design/methodology/approachA quantitative, transversal study of a conclusive nature was carried out. Based on information gathered through a questionnaire administered to a sample of 750 online purchasers, a structural equation model was estimated.FindingsThe results showed that the intention to continue purchasing in online shops is partly explained by access to information online, hedonic motivations and trust in e-commerce sites. It stands out that online information generates trust, and the perception of online prices does not influence loyalty but has a positive influence on hedonic motivations.Research limitations/implicationsAlthough some constructs were ignored, for example, the integration of channels, experiential marketing and the fear of fraud, including unauthorised use of personal details, the study shows that easy access to useful information about products, prices, promotions is an important antecedent of online purchase.Practical implicationsOnline shop managers should pay special attention to e-commerce websites, and the information provided there should explore consumer's hedonic motivations for adventure. Furthermore, it is fundamental to create trust in order to maintain the interest in online shopping.Originality/valueThe estimation of the structural model in the context of online shopping includes the influence of utilitarian motivations (price and access to information), which offer a rational experience and also include emotional motivations (hedonic adventure motivations) on the intention to buy online. The results also revealed that it plays an important role to promote online trust and online loyalty.

Livestreaming vs pre-recorded

2018 ◽  
Vol 52 (9/10) ◽  
pp. 2075-2104 ◽  
Author(s):  
Tyson Ang ◽  
Shuqin Wei ◽  
Nwamaka A. Anaza
Keyword(s):  
Social Presence ◽  
Purchase Intention ◽  
Structural Equation ◽  
Social Impact ◽  
Product Launch ◽  
Equation Modeling ◽  
Content Type ◽  
Purchasing Intention ◽  
Impact Theory ◽  
Consumer Purchase Intention

Purpose Marketing researchers currently lack a systematic and empirical understanding of digital social viewing strategies. Drawing on social impact theory, this study aims to investigate if and how firm-initiated digital social viewing strategies (livestreaming vs pre-recorded) influence consumer viewing experiences and consequential behavioral intentions. Design/methodology/approach A scenario-based experiment was conducted with 462 participants. The study involved social viewing strategies in a new product launch context. Data were analyzed using structural equation modeling. Findings This study demonstrates that social influence cues (social presence and synchronicity) inherent in a livestreaming strategy induce a more authentic consumer viewing experience than a pre-recorded strategy, which in turn increases consumers’ searching and subscribing intention. However, a company’s social viewing strategy does not moderate the effect of search and subscribe intention on purchase intention. Research limitations/implications This study extends the application of social impact theory by showing that social presence and synchronicity impact authentic consumer viewing experiences, which influence consumers’ searching, subscribing and purchasing intention. Practical implications This study validates the importance of using social viewing as a viable digital marketing strategy for practitioners. The paper provides marketers ways to increase consumer purchase intention via livestreaming marketing content, particularly for new products. Originality/value This study extends the traditional research on social viewing into the realm of digital social viewing. It is among the first to delineate the advantages of both livestreaming and pre-recorded social viewing approaches.

An Online Shopping Behavior Model Integrating Personality Traits, Perceived Risk, and Technology Acceptance

2015 ◽  
Vol 43 (1) ◽  
pp. 85-97 ◽  
Author(s):  
Wann-Yih Wu ◽  
Ching-Ching Ke
Keyword(s):  
Personality Traits ◽  
Technology Acceptance ◽  
Perceived Risk ◽  
Structural Equation ◽  
Online Shopping ◽  
Meta Analysis ◽  
Influential Factors ◽  
Shopping Behavior ◽  
Equation Modeling ◽  
Online Shopping Behavior

The popularity of electronic commerce is growing rapidly. However, previous studies regarding shopping online are rather fragmented in nature, and do not integrate their work into a comprehensive research framework to consider simultaneously the issues of motivation, risk, and trust. We conducted a meta-analysis to integrate the findings of previous researchers and to provide a more complete framework of online shopping behavior, based on the models of personality traits, perceived risk, and technology acceptance. We investigated the mediating effects of attitude and trust, and the direct and indirect effects on the 3 models showed different outcomes. Structural equation modeling was used to establish the relationships among the influential factors of personality traits, perceived risk, and technology acceptance with regard to online shopping intention.

Intrinsic factors affecting online impulsive shopping during the COVID-19 in emerging markets

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Rambabu Lavuri
Keyword(s):  
Structural Equation ◽  
Online Shopping ◽  
Emerging Market ◽  
Geographical Area ◽  
Shopping Behavior ◽  
Equation Modeling ◽  
Snowball Sampling ◽  
Content Type ◽  
Intrinsic Factors ◽  
Hedonic Value

PurposeIn an emerging market, understanding shoppers' behavior in an online market is essential to developing online retail strategies. This research study examines the effects of intrinsic factors, namely, perceived utilitarian, hedonic value, materialism, fashion interest and enjoyment, on impulsive online shopping with mediating role of trust and online shopping attitude in the Indian emerging market.Design/methodology/approachData are collected from 443 Indian respondents, using purposive and snowball sampling. The data were analyzed using the IBM Statistical Product and Service Solutions (SPSS) and Analysis of Moment Structures (AMOS) package using structural equation modeling.FindingsThe results showed that perceived utilitarian, hedonic value, materialism and enjoyment factors significantly impacted perceived trust and online shopping attitude, but fashion interest had no effect. Mediating factors positively impacted impulsive online shopping and showed a significant association between intrinsic factors and impulsive online shopping.Research limitations/implicationsThe geographical area of study was limited to only India. Consequently, the findings and conclusions of the study had their limits. The research used the information continuum with a purposive and snowball approach that does not necessarily generalize the findings of the analysis. This work looked at factors stimulating the impulsive online shopping pattern of Indian shoppers in an emerging market.Practical implicationsThis research would help e-retailers develop new strategies and plans to increase sales volume and create strong relationships with online customers by providing trustworthiness and security in buying practices.Social implicationsThis study helps to understand the consumer impulsive buying during coronavirus disease 2019 (COVID-19), and it helps e-retailers to adopt a new online store to draw the attention of the consumers and enhance their online sales.Originality/valueIn this COVID-19 situation, this study explores the inherent factors influencing impulsive online shopping in the emerging Indian market. As a result, it contributes to visual identity literature by expanding the field of impulsive online shopping behavior.

The Effect of Demographic Factors of Consumers Online Shopping Behavior in a GCC University

2020 ◽  
pp. 126-151
Author(s):  
Arpita Anshu Mehrotra ◽  
Hala Elias ◽  
Adel Ismail Al-Alawi ◽  
Sara Abdulrahman Al-Bassam
Keyword(s):  
Purchase Intention ◽  
Online Shopping ◽  
Demographic Factors ◽  
Shopping Behavior ◽  
The Internet ◽  
Online Purchase ◽  
Online Retailers ◽  
Competitive Prices ◽  
Online Shopping Behavior ◽  
User Friendly

This study aims to investigate the effect of certain demographic factors of Gulf Cooperation Council countries' (GCC) university students and staff in using online shopping. The study attempts to hypothesize and measure the features that affect the growth of the e-shopping trend in a GCC. The results indicate that education has a large influence on e-shopping use. Gender did not appear to be a significant factor, but consumer income significantly impacts the online shopping of consumers. The results also suggested a positive relationship between online trust and online purchase intention. Additionally, there is a relationship between the ability to use the internet and the online shopping of consumers. Therefore, the more consumers are capable of using the internet, the more online shopping users there will be. The study also suggests that online retailers need to provide competitive prices and user-friendly websites.

The study of online reviews and its relationship to online purchase intention for electronic products among the millennials in Malaysia

2020 ◽  
Vol 32 (7) ◽  
pp. 1519-1538
Author(s):  
Jian Wei Cheong ◽  
Siva Muthaly ◽  
Mudiarasan Kuppusamy ◽  
Cheng Han
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Design Methodology ◽  
Simple Random Sampling ◽  
Online Reviews ◽  
Research Data ◽  
Equation Modeling ◽  
Electronic Products ◽  
Content Type ◽  
Online Purchase

PurposeThe purpose of this research is to examine the type of online reviews (review timeliness, review quantity, and review valence) and its relationship toward online purchase intention for electronic products among millennials in Malaysia.Design/methodology/approchThe quantitative approach and simple random sampling methodology were used in this research. Data were gathered through a survey instrument, and the partial least squares structural equation modeling (PLS-SEM) technique was subsequently applied to 215 responses. The model explained 36.3 percent variation of the major constructs in relation to online purchase intention of electronic products amongst Malaysian millennials.FindingsReview timeliness is the most influential online reviews element towards Malaysian millennials' online purchase intention for electronic products.Originality/valueThis research project has provided the researcher and marketers with more clarity into the area of online purchase intention for electronic products, which is a volatile and dynamic area with continuous uncertainty.

scholarly journals The Effect of Payment, Complaint Resolve, Delivery, Product Quality and Technical Problem to Different Group of Age, Location, and Gender in Vietnam

2021 ◽  
pp. 106-113
Author(s):  
Anh Tuan Pham ◽  
◽  
Khashayar Yazdani
Keyword(s):  
Product Quality ◽  
Structural Equation ◽  
Online Shopping ◽  
Technical Problem ◽  
Shopping Behavior ◽  
Equation Modeling ◽  
And Gender ◽  
Online Shopping Behavior ◽  
And Behavior ◽  
Delivery Product

During the COVID-19 pandemic, the demand for online shopping has been surged since people were no longer to go to physical stores that leads to the dramatical change from traditional shopping behavior to online shopping behavior. Especially, the effect of payment, complaint resolve, delivery, product quality and technical problem is different from online customers grouped by different age, location, and gender. The objective of conducting the comparison is to understand how different respondents react within online shopping environment. The researcher collected 400 good samples from two big cities in Vietnam such as Ho Chi Minh and Ha Noi to analyse and verify the research model. According to the findings and the results after using structural equation modeling (SEM), it is evident that there is no significant effect from technical problem to all groups, also no significant effect from complaint resolve and product quality to Male group; and the rest of determinants effect significantly to different level of groups. There are many reasons to explain for these results based on culture, people and behavior of Vietnamese customers which will be showed in discussion and conclusion.

scholarly journals Analysis of Corporate Social Responsibility Execution Effects on Purchase Intention with the Moderating Role of Customer Awareness

2021 ◽  
Vol 13 (8) ◽  
pp. 4548
Author(s):  
Qingyu Zhang ◽  
Sohail Ahmad
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Purchase Intention ◽  
Structural Equation ◽  
Sustainable Growth ◽  
Equation Modeling ◽  
Future Research ◽  
Purchasing Intention ◽  
Corporate Social ◽  
Moderating Role

Corporate social responsibility (CSR) in management domains is a well-known concept that links corporate interests and environmental/community values. CSR is considered a strategic policy that offers environmental and social competitive advantages. Organizations consider that CSR-based goodwill provides a tactical competitive edge and sustainable growth. The goal of this paper is to show how CSR programs affect consumers’ purchasing intention in the context of Pakistan. In addition, the effect of customer awareness has been studied as a moderator between CSR and purchasing intention. To this end, the study has conducted a survey and gathered Pakistani customers’ responses, and structural equation modeling has been used to evaluate the results. The study concludes that CSR activities favorably affect customer purchasing intentions directly as well as indirectly through improving brand image and trust, and customer awareness of CSR activities plays a moderating role. The implications and future research directions are discussed.

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