Role Of Trusting Beliefs  In Predicting Online Purchase Intentions

Consumer behavior in every country, especially developing countries, must be different from consumer behavior in developed countries. This is a challenge faced by online shopping platforms to enter the Indonesian market by developing a new culture in terms of online shopping, as well as fostering trust in consumers in the products offered in order to attract consumer purchases. The success of a company in this case is e-commerce, namely the trust that is felt so that consumers have an interest in buying. Five marketplaces, namely Shopie, Bukalapak, Tokopedia, Lazada, and Blibi.com as providers of online product sales vendors from abroad must build trust that can be trusted for consumers, especially millennial consumers, in making transactions through online which causes consumer purchase interest, especially millennial consumers. Who are close to the development of the internet and receive new information in conducting online transactions.The design of this study uses an explanative analysis method by taking samples and questionnaires as the main tools, with the criteria of millennial consumer respondents, knowing products sold from abroad, and never product transactions from abroad. The data collected in this study were 110 respondents. By using the analysis technique of Structural Equation Modeling (SEM).The results showed that Uncertainty Avoidance had a negative and insignificant effect on Trusting Beliefs; Price Fairness had a positive and significant effect on Trusting Beliefs. Firm's Reputation has a positive and significant effect on Trusting Beliefs, and Trusting Beliefs has a positive and significant effect on Purchase Intention.

Download Full-text

Pengaruh Kemudahan Penggunaan dan Manfaat yang Dirasakan terhadap Sikap dan Niat Pembelian Online (Studi pada Pembelian Batik di Jawa Timur)

Jurnal Maksipreneur Manajemen Koperasi dan Entrepreneurship ◽

10.30588/jmp.v1i2.72 ◽

2012 ◽

Vol 1 (2) ◽

pp. 17

Author(s):

R. Andi Sularso

Keyword(s):

Purchase Intention ◽

Structural Equation ◽

Online Shopping ◽

Data Retrieval ◽

Ease Of Use ◽

Equation Modeling ◽

Perceived Benefits ◽

Online Purchases ◽

Analysis Technique ◽

Repeat Purchase

The design of this study are included in the confirmatory research and research as well as explanatory. Analysis technique used is to use the Structural Equation Modeling (SEM).. Data retrieval techniques using purposive sampling method with the number of respondents 140 respondents. The results showed that: (1) Ease of use online shopping perceived significantly influence consumers 'attitude towards online purchases batik in East Java, (2) the perceived benefits of online shopping significantly influence consumers' attitude towards online purchases batik in East Java, (3) Ease of use online shopping perceived significant impact on repeat purchase intention online Batik in East Java, (4) the perceived benefits of online shopping does not significantly influence online purchase intentions in batik in East Java, (5) the attitude of influential consumers significant impact on repeat purchase intention online batik in East Java.

Download Full-text

PENGARUH E-WOM DI MEDIA SOSIAL YOUTUBE TERHADAP PURCHASE INTENTION (MINAT BELI) PADA BRAND SMARTPHONE SAMSUNG

E-Jurnal Ekonomi dan Bisnis Universitas Udayana ◽

10.24843/eeb.2021.v10.i09.p02 ◽

2021 ◽

pp. 737

Author(s):

Ketut Dewi Kurnia Sari ◽

Osa Omar Sharif

Keyword(s):

Social Media ◽

Data Analysis ◽

Purchase Intention ◽

Structural Equation ◽

Sampling Technique ◽

Brand Attitude ◽

Equation Modeling ◽

Cross Sectional ◽

Multivariate Technique ◽

Analysis Technique

This study aims to determine how the influence of the Electronic Word of Mouth (eWOM) on social media YouTube on Purchase Intention on Samsung smartphones in Bandung with the presence of a mediator from Brand Attitude. The research method used is a quantitative method with descriptive research objectives, the type of research is causal, the technique used in this study is non-probability sampling, data collection methods with cross sectional. In this study, the population used in this study were smartphone users in Bandung. The population in this study were smartphone users in Bandung who used social media Youtube. The sampling technique used the Cochran formula so that a minimum sample size of 385 respondents was determined and in the study the valid respondents were 400 respondents. The data analysis technique is a multivariate technique using the Structural Equation Modeling (SEM) method. For data analysis using the AMOS 24 application. The findings of this study indicate that there is no effect of eWOM Samsung smartphones on Purchase Intention and the influence of eWOM on the Brand Attitude of Samsung brand smartphones on Youtube social media

Download Full-text

Perceived control and purchase intention in online shopping: The mediating role of self-efficacy

Social Behavior and Personality An International Journal ◽

10.2224/sbp.6377 ◽

2018 ◽

Vol 46 (1) ◽

pp. 99-105 ◽

Cited By ~ 4

Author(s):

Yahong Li ◽

Zhipeng Xu ◽

Fuming Xu

Keyword(s):

Customer Service ◽

Perceived Control ◽

Self Efficacy ◽

Purchase Intention ◽

Structural Equation ◽

Online Shopping ◽

Equation Modeling ◽

Experimental Conditions ◽

Mediating Role ◽

Customer Services

We investigated whether or not self-efficacy mediated the enhancing effect of perceived control on purchase intention in online shopping. We randomly assigned 263 participants to experimental conditions in which they encountered different customer services. We assessed their perceived control, self-efficacy, and purchase intention via a self-evaluation survey. Results indicated that participants with the availability of live customer service had a higher level of perceived control and stronger purchase intention. There were significantly positive correlations among perceived control, self-efficacy, and purchase intention. Structural equation modeling showed that self-efficacy was a significant partial mediator of the effect of perceived control on purchase intention, accounting for 17.4% of the total effect. This finding implies that the provision of customer service in online shopping that leads consumers to have a perception of greater control can enhance their self-efficacy, and induce stronger purchase intention.

Download Full-text

Factors Affecting Consumers’ Online Choice Intention: A Study Based on Bayesian Network

Frontiers in Psychology ◽

10.3389/fpsyg.2021.731850 ◽

2021 ◽

Vol 12 ◽

Author(s):

Weibin Deng ◽

Ting Su ◽

Yiming Zhang ◽

Chunli Tan

Keyword(s):

Bayesian Network ◽

Purchase Intention ◽

Structural Equation ◽

Online Shopping ◽

Equation Modeling ◽

Management Decision ◽

Perceived Benefits ◽

Online Search ◽

Online Retail ◽

Factors Affecting

In China, the mature development of online retail channels provides consumers with multiple consumption choices, and the factors that affect whether consumers choose to search or purchase online are numerous and complex. In this context, this paper reports on experimental research regarding consumers’ willingness to choose channels based on the two-stage decision-making theory. Using structural equation modeling, the factors influencing consumers’ online search intention and purchase willingness and the relationship between them are studied. In particular, the perceived benefits, channel trust, and channel transfer costs are explored. Furthermore, a Bayesian network is used in order to analyze the degree of influence of each factor quantitatively. It is found that online trust is an important factor affecting consumers’ online search intention, and the most important factor for consumers’ online purchase intention is their perceived benefits of online shopping. At the same time, there is a positive relationship between online search intention and purchase intention. This study can provide management decision support for online retail enterprises and help to promote the healthy development of online shopping.

Download Full-text

Factors Influencing the Acceptance of Online Shopping in Pakistan

Lahore Journal of Business ◽

10.35536/ljb.2014.v3.i1.a5 ◽

2014 ◽

Vol 3 (1) ◽

pp. 75-97 ◽

Cited By ~ 1

Author(s):

Samra Chaudary ◽

Sehrish Nisar ◽

Muhammad Abdul Rehman

Keyword(s):

Consumer Behavior ◽

Structural Equation ◽

Online Shopping ◽

Equation Modeling ◽

Consumer Motivation ◽

Information Availability ◽

Perceived Price ◽

Wide Scale ◽

And Cluster Analysis ◽

Typical Consumer

The rapid growth of the Internet and its extended reach has helped developing countries adopt e-commerce, thus enabling consumers to make transactions worldwide. This study identifies the factors related to online shopping and examines consumer motivation and acceptance in this context. We employ exploratory factor analysis, structural equation modeling, and cluster analysis and find that Pakistani consumers behave very differently from consumers in Western countries or countries that have adopted online shopping on a wide scale. While factors such as convenience and trust are seen to affect consumer behavior, other variables such as perceived price and information availability are less importance. The study also examines the reasons for this deviation from typical consumer behavior.

Download Full-text

Pengaruh Media Digital Interaktif terhadap Keputusan Pembelian

Jurnal Mandiri ◽

10.33753/mandiri.v4i2.114 ◽

2020 ◽

Vol 4 (2) ◽

pp. 171-177

Author(s):

Hanif Firmansyah Putra ◽

Pitri Yandri

Keyword(s):

Structural Equation Modeling ◽

Digital Media ◽

Structural Equation ◽

Online Shopping ◽

Sampling Technique ◽

Equation Modeling ◽

Purposive Sampling ◽

Fashion Products ◽

Analysis Technique ◽

Current Availability

The era of digitalization which is an era where everyone uses digital means as a medium of communication and a means of communication. The use of this media is considered very effective and has a tremendous impact on its users, the phenomenon of online shopping is growing rapidly. The current availability of a marketplace is very helpful in finding a product, such as Tokopedia, which is the largest online shopping marketplace in Indonesia. The purpose of this study was to determine the effect of interactive digital media on online product purchasing decisions. The population in this study are active users of the Tokopedia marketplace who have made purchases in the South Tangerang City area. The sampling technique in this study was to use purposive sampling technique. The sample in this study were as many as 64 respondents. The data analysis technique used in this research is Structural Equation Modeling using SmartPLS. The results of the study show that the existence of digital media can influence potential consumers to make purchase transactions, seen through each indicator of the digital media variable, namely the website and social networking Instagram, which shows significant positive results on the decision to purchase fashion products on the Tokopedia marketplace. Abstrak Era digitalisasi yang merupakan era di mana setiap orang menggunakan sarana digital sebagai media penghubung dan alat komunikasi. Penggunaan media ini dinilai sangat efektif dan memberikan dampak yang luar biasa kepada penggunanya, fenomena berbelanja secara daring semakin berkembang pesat. Ketersedian marketplace saat ini sangat membantu dalam pencarian suatu produk, seperti Tokopedia yang merupakan marketplace berbelanja daring terbesar di Indonesia. Tujuan penelitian ini adalah untuk mengetahui pengaruh media digital interaktif terhadap keputusan pembelian produk secara online. Populasi dalam penelitian ini adalah pengguna aktif marketplace Tokopedia yang pernah melakukan pembelian yang berada pada wilayah Kota Tangerang Selatan. Teknik pengambilan sampel dalam penelitian ini yaitu dengan menggunakan teknik purposive sampling. Sampel pada penelitian ini adalah sebanyak sebanyak 64 responden. Tekhnik analisis data yang di gunakan dalam penelitian ini adalah dengan Structural Equation Modeling menggunakan SmartPLS. Hasil penelitian dapat diketahui bahwa dengan adanya media digital dapat mempengaruhi calon konsumen untuk melakukan transaksi pembelian, dilihat melalui setiap indikator dari variabel media digital yaitu website dan jejaring sosial instagram menunjukan hasil positif signifikan terhadap keputusan pembelian produk fashion di marketplace Tokopedia. Kata Kunci : Media Digital, Website, Media Jejaring Sosial Instagram, Keputusan Pembelian Online, Model Persamaan Struktural

Download Full-text

Model Luxury Brand dalam Menciptakan Purchase Intention

Journal of Business Management Education (JBME) ◽

10.17509/jbme.v4i3.22026 ◽

2020 ◽

Vol 4 (3) ◽

pp. 54-66

Author(s):

Mustika Ramadyanti ◽

Lili Adi Wibowo ◽

Ridwan Purnama

Keyword(s):

Purchase Intention ◽

Structural Equation ◽

Sampling Method ◽

Simple Random Sampling ◽

Equation Modeling ◽

Sampling Techniques ◽

Extended Self ◽

Luxury Brand ◽

Analysis Technique ◽

Independent Variable

This research aims to determine the Effect of Luxury Brand on Purchase Intention iPhone X on member of the Indonesian iDevice Community. Type of this research is descriptive verification. Dependent variable of this research is purchase intention (Y), and luxury brand (X) as independent variable. The population are member of the Indonesian iDevice Community. This research uses a simple random sampling method and probability sampling techniques to 200 member. Data analysis technique using Structural Equation Modeling (SEM) with IBM SPSS AMOS version 24.0 for Windows. The findings of this research indicates that luxury brand and purchase intention are in good category. Luxury brand has a positive and significant influence on purchase intention. Extended self which is one of luxury brand’s dimension gives the biggest contribution of purchase intention building.

Download Full-text

Online purchase intention of halal cosmetics: S-O-R framework application

Journal of Islamic Marketing ◽

10.1108/jima-09-2019-0192 ◽

2020 ◽

Vol ahead-of-print (ahead-of-print) ◽

Cited By ~ 1

Author(s):

Chandra Suparno

Keyword(s):

Purchase Intention ◽

Structural Equation ◽

Online Shopping ◽

Shopping Behavior ◽

Equation Modeling ◽

Content Type ◽

Online Purchase ◽

Purchasing Intention ◽

Hedonic Shopping Value ◽

Online Shopping Behavior

Purpose The purpose of this study is to investigate the relationships among individual religiosity, shopping value, attitude and online purchase intention in the context of halal cosmetics products. Design/methodology/approach This study used a purposive sampling method to collect data. A total of 201 Indonesian Muslim female respondents participated in this survey. Structural equation modeling is used to assess the fit of the framework. Findings This study confirms the fitness of Stimuli-Organism-Reaction (SOR) framework in predicting the online purchasing behavior in the context of halal cosmetics products. Individual religiosity and hedonic shopping value are found to have a positive and significant effect on all types of attitudes, and attitudes were confirmed to have a positive and significant effect on online purchasing intention of halal cosmetics products. Practical implications This study indicates that in a Muslim majority country such as Indonesia, an understanding of individual religiosity, shopping value and attitude provide relevant insight and scope for marketers to provide techniques to reduce dissonance of non-availability of halal cosmetics brand, especially in the online shopping environment. Originality/value This study extends the applicability of SOR framework in which it integrates the role of religiosity, shopping value and attitude in predicting online shopping behavior of halal cosmetics products.

Download Full-text

Consumer motives for purchasing organic coffee

International Journal of Contemporary Hospitality Management ◽

10.1108/ijchm-02-2014-0060 ◽

2015 ◽

Vol 27 (6) ◽

pp. 1157-1180 ◽

Cited By ~ 23

Author(s):

Kyung Hee Lee ◽

Mark A. Bonn ◽

Meehee Cho

Keyword(s):

Consumer Behavior ◽

Environmental Protection ◽

Purchase Intention ◽

Structural Equation ◽

Ethical Concern ◽

Purchase Behavior ◽

Equation Modeling ◽

Price Sensitivity ◽

Content Type ◽

Organic Coffee

Purpose – This study aims to investigate consumer choice motives for purchasing organic coffee by applying the Theory of Planned Behavior (TPB) approach and how those are influenced by different degrees of ethical concern and price sensitivity to gain a better understanding about consumer behavior related to the rapidly growing demand for this unique product. Design/methodology/approach – Data were collected from consumers at cafés (n = 482) located in seven metropolitan cities in South Korea using a self-administered questionnaire. Data were analyzed using descriptive statistics, confirmatory factor analysis and structural equation modeling. Findings – Results documented that health and environmental protection were predictors of purchase attitude and subjective norm. Environmental protection was found to be a predictor of perceived behavioral control. TPB antecedents were significantly related to purchase intention. Ethical concern and price sensitivity documented the significant moderating roles upon organic coffee purchasing behavior. Research limitations/implications – Findings further contribute to a better understanding about influential choice motives regarding organic coffee and their effect upon consumer purchase behavior. Practical implications – Findings assist in understanding the roles ethical concerns and price sensitivity play upon consumer behavior issues specific to purchasing organic coffee. New research findings assist with marketing and promoting the social benefits associated with organic coffee while also offering pricing strategies for café and restaurant businesses to optimize their organic coffee sales revenue potential. Originality/value – This study is one of the first to clarify consumer motives for purchasing organic coffee, and to ascertain whether consumer purchase attitudes and intentions regarding organic coffee are influenced by different degrees of ethical concern and price sensitivity.

Download Full-text

Strategy of Gamification, Product and Pricing: Does It Matter on Buying Interests of Fore Coffee consumers

SENTRALISASI ◽

10.33506/sl.v11i1.1493 ◽

2022 ◽

Vol 11 (1) ◽

pp. 28

Author(s):

Ani Rakhmanita ◽

Ratih Hurriyati ◽

Puspo Dewi Dirgantari

Keyword(s):

Hypothesis Testing ◽

Structural Equation ◽

Online Shopping ◽

Digital Marketing ◽

Equation Modeling ◽

A Value ◽

Modeling Analysis ◽

Analysis Technique ◽

Proposed Model ◽

Data Collection Technique

The aims of this research is to measure the effect of gamification, variety of beverage products and prices on buying interest of Fore Coffee consumers. The data collection technique was in the form of a questionnaire using a google form link that was distributed in several whatsapp groups. The results of the questionnaire were processed using the Structural Equation Modeling Analysis Technique with the SmartPLS application. The results show that the Gamifications contained in the application have an influence on consumer buying interest, seen from the results of testing the proposed model hypothesis. The T-value for the gamification variable is 2,934, which is greater than 1.96. The variety of beverage products found in the coffee application has an influence on consumer buying interest, seen from the results of hypothesis testing with a Tstatistic value of 3.646 which is greater than 1.96. Hypothesis testing shows that the price is not significant to the buying interest of front coffee consumers with a value of 1.94 which is smaller than 1.96. For further research, it can be developed with other gamification benefits embedded in online shopping applications, so that it can add to the repertoire of knowledge in the world of digital marketing.

Download Full-text