scholarly journals Consumer Neuroscience as a Tool to Monitor the Impact of Aromas on Consumer Emotions When Buying Food

2021 ◽  
Vol 11 (15) ◽  
pp. 6692
Author(s):  
Jakub Berčík ◽  
Katarína Neomániová ◽  
Jana Gálová ◽  
Anna Mravcová

Building a unique USP sales argument (unique selling proposition) through various forms of in-store communication comes to the fore in a challenging competitive environment. Scent as a means to influence the purchase of goods or services has a long history, however, aromachology as field of in-store communication is a matter of the present. This new trend, the importance and use of which has grown in recent years, is the subject of a wide range of research. In order to increase the efficiency of these elements, it is necessary to familiarise ourselves with the factors that affect the customer, whether that be consciously or unconsciously. Consumer neuroscience is addressed in this area. This paper deals with the comprehensive interdisciplinary investigation of the impact of selected aromatic compounds on consumer cognitive and affective processes as well as assessing the effectiveness of their implementation in food retail operations. At the end of the paper, we recommend options for the effective selection and implementation of aromatisation of different premises, by which the retailer can achieve not only a successful form of in-store communication, but also an increase the retail turnover of the store.

Author(s):  
Allan D. Peterkin ◽  
Anna Skorzewska

Arts and humanities education is widespread in undergraduate but almost nonexistent in postgraduate medical education where it is arguably more helpful. This book fills that gap. It covers a wide range of arts and humanities subjects including film, theatre, narrative, visual art, history, ethics, and social sciences. Each chapter provides not only 1) a literature review of the relevant subject in postgraduate medical education and, where helpful, undergraduate medical education but 2) a theoretical discussion of the subject as it relates to medicine and medical education 3) challenges to implementing arts and humanities programming and 4) appendices with a number of different and relevant resources as well as sample lesson plans. There is a chapter on the use of humanities in interprofessional education, a domain whose importance has recently gained prominence. Finally there are also chapters guiding the medical humanities educator on evaluating the impact of their programs, an ever-present challenge, and on the thorny issue of how to fund programs in medical humanities.


Jurnal Ecopsy ◽  
2016 ◽  
Vol 2 (3) ◽  
Author(s):  
Robby Adrianie ◽  
Hemy Heryati Anward ◽  
Neka Erlyani

ABSTRAK Remaja dengan berbagai masalahnya dapat memunculkan berbagai perilaku berupa kenakalan remaja. Kenakalan remaja mengacu kepada suatu rentang perilaku yang sangat luas, salah satu bentuk kenakalan remaja adalah kenakalan perilaku seksual. Perkembangan e-media seperti terbukanya informasi memungkinkan mengakses berbagai macam informasi pornografi, yang tidak layak dikonsumsi oleh remaja. Bentuk informasi ini sulit dikontrol dan mudah didapat bahkan dikota kecil seperti Batulicin. Tujuan penelitian ini untuk mengetahui dampak e-media terhadap kenakalan perilaku seksual pada remaja di Batulicin dan mengetahui bentuk-bentuk kenakalan perilaku seksual akibat e-media pada remaja di Batulicin. Metode yang digunakan adalah pendekatan kualitatif, dengan teknik studi kasus deskriptif yang bertujuan mengetahui dampak dan bentuk-bentuk e-media terhadap kenakalan perilaku seksual pada remaja di Batulicin. Subjek penelitian adalah 2 orang remaja SMA di Batulicin dan 1 orang remaja MA di Batulicin, berusia 15 sampai 21 tahun dan memiliki akses untuk menggunakan e-media. Teknik pengumpulan data penelitian ini menggunakan teknik observasi, wawancara, dokumentasi dan tes grafis. Hasil penelitian menunjukkan bahwa ketiga subjek telah melakukan hubungan seksual diluar nikah. Penyebabnya karena beberapa faktor internal dan eksternal. Tidak adanya norma yang dimiliki untuk menyaring informasi menjadikan subjek terjerumus dan melakukan kenakalan perilaku seksual. Informasi yang didapat melalui teman dan e-media seperti HP, laptop dan TV untuk memutar video porno. Bentuk kenakalan perilaku seksual ketiga subjek adalah berpegangan tangan, necking (berciuman sampai daerah dada), meraba payudara dan alat kelamin, petting (saling menempelkan alat kelamin), membaca atau menonton berbau pornografi, melakukan hubungan seksual. Kata kunci: E-Media, Kenakalan Perilaku Seksual, Remaja ABSTRACT  Adolescents with a variety of problems can bring a variety of behaviors such as delinquency. Juvenile delinquency refers to a very wide range of behaviors, one of which is sexual behavior delinquency. The development of e-media information such as the open information enable the access to various kinds of pornography, which is not suitable for adolescents. This kind of information is difficult to control and easy to obtain even in a small town like Batulicin. The purpose of this study was to find out the impact of e-media on sexual behavior delinquency, and the forms of sexual behavior delinquency as a result of e-media in adolescents in Batulicin. The method used in this study was a qualitative approach, with a descriptive case study technique aimed at knowing the impact and forms of e-media on sexual behavior delinquency in adolescents in Batulicin. The subjects were 2 adolescents in SMA at Batulicin and 1 adolescent in MA at Batulicin, aged 15 to 21 years and having an access to e-media. Data were collected using techniques of observation, interview, documentation and graphical test. The results showed that all three subjects had sexual relations outside marriage. It was caused by several internal and external factors. The absence of norms to filter information made the subject fall in sexual behavior delinquency. The information were obtained through friends and e-media such as HP, laptop and TV playing porn videos. The forms of sexual behavior delinquency in three subjects were holding hands, necking (kissing up to the chest), touching breast and genital organ, petting, reading or watching pornography, and sexual intercourse. Keywords: E-Media, Sexual Behavior Delinquency, Adolescent


2007 ◽  
Vol 53 ◽  
pp. 21-44 ◽  
Author(s):  
Rodney W. Rickards ◽  
John Cornforth

Arthur John Birch AC CMG FAA FRS was one of the great masters of organic chemistry of the twentieth century. His extraordinary creativity left its imprint across the breadth of the subject in its broadest sense, from synthesis to biochemistry to organometallic chemistry. He remains best known for the reaction that bears his name, the Birch reduction of aromatic compounds by solutions of sodium and ethanol in liquid ammonia. This process has wide application, most notably in the commercial synthesis of oral contraceptives, giving rise to his being called ‘the father of the pill’, although he himself preferred the more remote ‘grandfather’ relationship. His polyketide theory, which accounts for the biosynthetic origins of a wide range of natural products, is less widely acknowledged today simply because it has become absorbed into the accepted knowledge base of the subject. His final researches on the use of diene iron tricarbonyl derivatives in synthesis are equally distinguished and have prompted others to extend their application. During his career he was involved in the design of three new university chemistry buildings, one of which now bears his name, and contributed influential advice to governments on national science policies.


Author(s):  
Álvaro Moro Inchaurtieta ◽  
Itziar Elexpuru Albizuri ◽  
Lourdes Villardón Gallego

ABSTRACTThere are numerous research on the experiences of academic mobility in Europe, fueled by the Erasmus program and its effects. These studies found multiple evidence that these activities have a positive impact in individual, institutional and political level. According to these studies, the student mobility contributes to the personal development of individuals with a wide range of values, competencies and skills increasingly valued by employers. Additionally, mobility has decisively promoted the internationalization of higher education institutions, contributing to their modernization and innovation. Finally, learning abroad contributes to the socio-political development, creating a greater awareness European and supports European economies by encouraging the development of a market for highly qualified international job. This paper presents a review of studies on the impact of academic mobility analyzing researches on the subject based on several criteria: the frame of reference of the studies, their dimensions and their object / s, target / s and perspective / s of study.RESUMENSon numerosas las investigaciones realizadas sobre las experiencias de movilidad académica en Europa, propiciadas por el programa Erasmus y sus efectos. En dichos trabajos se encuentran múltiples evidencias de que estas actividades tienen un impacto positivo tanto a nivel individual como institucional y político. Según dichos estudios, la movilidad de los estudiantes contribuye al desarrollo personal de los individuos con una amplia gama de valores, competencias y habilidades cada vez más valoradas por los empleadores. Además, la movilidad ha promovido de forma decisiva la internacionalización de las instituciones de educación superior, contribuyendo a su modernización e inno-vación. Por último, el aprendizaje en el extranjero, contribuye al desarrollo socio-político, creando una mayor conciencia europea, y apoya las economías europeas fomentando el desarrollo de un mercado de trabajo internacional altamente cualificado. Esta comunicación presenta una revisión de estudios1 sobre el impacto de la movilidad acadé-mica analizando las investigaciones sobre el tema en base a varios criterios: el contexto de referencia de los estudios, las dimensiones de los mismos y su/s objeto/s, objetivo/s y perspectiva/s de estudio. Contacto principal: [email protected]


2020 ◽  
pp. 65-70
Author(s):  
V.I. Melnyk

The article is devoted to a set of issues related to the study of administrative and legal support of the National Anti-Corruption Bureau of Ukraine as a subject of ensuring the system of economic security of the state. Emphasis is placed on the need for systematic comprehensive support of Ukraine's economic security system by effectively countering a wide range of real threats to the domestic economic sector in the current difficult period. An attempt is made to substantiate the expediency of positioning the National Anti-Corruption Bureau of Ukraine as one of many entities to ensure the economic security of the state and determine its place among other government agencies aimed at protecting the analyzed component of state security. In particular, the emphasis is on the criminal acts under investigation of the subject, as well as the assessment of the impact of the consequences of most acts of corruption on the domestic economy. It is emphasized that effective counteraction to the latter should contribute to the proper functioning of the entire system of economic security of Ukraine. It has been established that the national anti-corruption bureau of Ukraine works, aims, and functions as one that supports the system of economic security. Attention is drawn to a significant other part of other systems of the economic component of security. The separate issues of coordination and subcontracted coordination, reporting on the effective use of consolidation of own efforts to effectively counter a wide range of domestic and existing threats, are exogenous and endogenous in origin, and are well-known translations for the national economy.


International Relations of the Middle East provides a guide to the subject of international relations in this important region. It combines the analysis of the key themes, actors, and issues with the history of the region, and insights from international experts. The text provides a thematic overview of the subject, combining history with analysis, as well as topical material and perspectives. The text also offers a wide range of perspectives, encouraging readers to think critically to formulate their own arguments and opinions. Finally, it provides current, topical insights, including developments such as the Syrian conflict, the increasing importance of Russia and China in the region, and the impact of the Trump administration. One chapter looks at Russia, China, and the Middle East and examines the role of these increasingly important actors in the region. The text also includes coverage of the most recent developments, including those relating to the conflict in Syria, the refugee crisis, so-called Islamic State, and the impact of Trump.


2021 ◽  
Vol 1 (47) ◽  
pp. 15-25
Author(s):  
O. Meneilyuk ◽  
O. Nikiforov ◽  
L. Lukashenko

The work contains the results of developing the contracting model for the enterprise of the full investment and construction cycle, depending not only on the subject of the agreement, but also on the organizational structure of construction and risk allocation. The wide range of services that need to be implemented by the company of the full investment and construction cycle, as well as the variety of organizational forms of implementation of this process lead to varying degrees of uncertainty in each case. This often hinders the formalization of contracts between the participants in the construction. Therefore, it is important to develop a tool for contracting, which includes assessing the organizational structure of construction and emerging risks. A compact and adequate model for this was not found in the studied sources. As a result of research it is established that the existing approaches to the contractштп determine the subject of the agreement as the main factor. The analysis of risk classifications in construction allowed to offer an approach based on the allocation of risks of internal and external environment with the distribution of responsibilities between managers and contractors. The developed classification of possible contract subject in construction made it possible to establish that one of the main factors of pricing, managing the implementation of the agreement and reducing the impact of risks, is the choice of measurement of the contract subject: the ratio of costs and revenues of the contractor / hours worked / physical unit of measurement of work performed. Both classifications served as a basis for the development and use of a three-block contracting model: the definition of the contract subject and its characteristics; determination of the organizational structure of construction as an external environment for the agreement implementation; formalizing the distribution of risks by establishing a legal scheme and pricing as tools for agreement managing. The introduction of such an instrument will reduce the excess cost of covering risks and accelerate capital turnover in the execution of transactions.


2013 ◽  
Author(s):  
Srinivas Venugopal ◽  
Huimin Ru ◽  
Madhu Viswanathan

Author(s):  
Denis Tikhomirov

The purpose of the article is to typologize terminological definitions of security, to find out the general, to identify the originality of their interpretations depending on the subject of legal regulation. The methodological basis of the study is the methods that made it possible to obtain valid conclusions, in particular, the method of comparison, through which it became possible to correlate different interpretations of the term "security"; method of hermeneutics, which allowed to elaborate texts of normative legal acts of Ukraine, method of typologization, which made it possible to create typologization groups of variants of understanding of the term "security". Scientific novelty. The article analyzes the understanding of the term "security" in various regulatory acts in force in Ukraine. Typological groups were understood to understand the term "security". Conclusions. The analysis of the legal material makes it possible to confirm that the issues of security are within the scope of both legislative regulation and various specialized by-laws. However, today there is no single conception on how to interpret security terminology. This is due both to the wide range of social relations that are the subject of legal regulation and to the relativity of the notion of security itself and the lack of coherence of views on its definition in legal acts and in the scientific literature. The multiplicity of definitions is explained by combinations of material and procedural understanding, static - dynamic, and conditioned by the peculiarities of a particular branch of legal regulation, limited ability to use methods of one or another branch, the inter-branch nature of some variations of security, etc. Separation, common and different in the definition of "security" can be used to further standardize, in fact, the regulatory legal understanding of security to more effectively implement the legal regulation of the security direction.


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