scholarly journals Factors Predicting the Intention of Eating an Insect-Based Product

Foods ◽  
2019 ◽  
Vol 8 (7) ◽  
pp. 270 ◽  
Author(s):  
Simone Mancini ◽  
Giovanni Sogari ◽  
Davide Menozzi ◽  
Roberta Nuvoloni ◽  
Beatrice Torracca ◽  
...  

This study provides a framework of the factors predicting the intention of eating an insect-based product. As part of the study, a seminar was carried out to explore how the provision of information about ecological, health, and gastronomic aspects of entomophagy would modify consumer beliefs regarding insects as food. Before and after the informative seminar, two questionnaires about sociodemographic attributes and beliefs about the consumption of insects as food were given. Participants were then asked to carry out a sensory evaluation of two identical bread samples, but one was claimed to be supplemented with insect powder. Results showed that perceived behavioral control is the main predictor of the intention, followed by neophobia and personal insect food rejection. The disgust factor significantly decreased after the participants attended the informative seminar. Sensory scores highlighted that participants gave “insect-labelled” samples higher scores for flavor, texture, and overall liking, nevertheless, participants indicated that they were less likely to use the “insect-labelled” bread in the future. Our findings provide a better understanding of insect food rejection behavior and help to predict the willingness to try insect-based products based on some important individual traits and information.

Author(s):  
TerryAnn Glandon ◽  
Christine M. Haynes

As e-commerce becomes more competitive, it is increasingly important for Web vendors to understand why people choose to—or choose not to—buy online. Ajzen (1985, 1991) developed the Theory of Planned Behavior to predict and explain human behavior. The current study tests a modified form of the theory in an online shopping context. It is hypothesized that past online purchasing behavior will contribute toward explaining intentions to purchase online in the future, independent of the theory’s original antecedents—attitude, subjective norm, and perceived behavioral control. Two-hundred-forty students from two universities completed a Web survey developed from an open-ended elicitation questionnaire. Results indicate that in addition to attitude, subjective norm, and perceived behavioral control, past purchasing behavior is directly related to intentions to shop online in the future. Adding past purchasing behavior also significantly improves the explanatory effect of the model. Unexpectedly, past behavior was independent of attitude and subjective norm, but interacted with perceived behavioral control. These results suggest that the challenge to Web vendors is to entice potential customers to try online shopping, as experienced shoppers quickly gain control and confidence in the online shopping process.


2010 ◽  
Vol 15 (3) ◽  
pp. 211-219 ◽  
Author(s):  
Stavros P. Kiriakidis

A detailed assessment of the constructs postulated by the Theory of Planned Behavior is offered as a comprehensive framework for understanding young offenders’ behavioral intentions to re-offend in the future. The paper reports the assessed salient behavioral, normative, and control beliefs with respect to future offending behavior. From the largest institution for young offenders in Scotland 152 male inmates were randomly selected and filled in a questionnaire which measured direct and belief-based attitudes, subjective norms, perceived behavioral control, and intentions to re-offend in the future. Intentions to re-offend in the future by young offenders were predicted by control beliefs about certain internal and external impediments that the young offenders believed they had to overcome and behavioral beliefs, underlining attitudes toward future offending.


2019 ◽  
pp. 001391651987518 ◽  
Author(s):  
Paul van der Werf ◽  
Jamie A. Seabrook ◽  
Jason A. Gilliland

An intervention, which used elements of the theory of planned behavior, was developed and tested in a randomized control trial (RCT) involving households in the city of London, Ontario, Canada. A bespoke methodology involving the direct collection and measurement of food waste within curbside garbage samples of control ( n = 58) and treatment households ( n = 54) was used to evaluate the effectiveness of the intervention. A comparison of garbage samples before and after the intervention revealed that total food waste in treatment households decreased by 31% after the intervention and the decrease was significantly greater ( p = .02) than for control households. Similarly, avoidable food waste decreased by 30% in treatment households and was also significantly greater ( p = .05) than for control households. Key determinants of treatment household avoidable food waste reduction included personal attitudes, perceived behavioral control, the number of people in a household, and the amount of garbage set out.


2016 ◽  
Vol 33 (15) ◽  
pp. 2379-2401 ◽  
Author(s):  
Jill C. Hoxmeier ◽  
Brian R. Flay ◽  
Alan C. Acock

Sexual assault is a major concern on the U.S. college campus. Engaging students as pro-social bystanders has become more common as a potentially effective mechanism for reducing the incidence of sexual assault and mitigating the harm of assaults that have already occurred. Understanding the influences of pro-social bystander behavior is imperative to developing effective programs, and the use of an evidence-based theoretical framework can help identify the differences between students who intervene and those who do not when presented with the opportunity. A sample of 815 undergraduate university students completed the Sexual Assault Bystander Behavior Questionnaire, a survey based on the theory of planned behavior (TPB) that investigates students’ perceived behavioral control to intervene, subjective norms that support intervening, attitudes toward intervening, and intent to intervene in the future. Two-tailed t tests revealed interveners reported significantly greater perceived behavioral control than non-interveners for eight of the 12 intervention behaviors, more supportive subjective norms than non-interveners for seven of the 12 intervention behaviors, more positive attitudes than non-interveners for only one of the 12 intervention behaviors, and greater intent to intervene in the future for six of the 12 intervention behaviors. Differences in the four TPB variables were not consistent for the 12 intervention behaviors. The use of a theoretical framework found to be effective in explaining—and changing—other health-related behaviors, and the inquiry into students’ opportunities to intervene to compare against their reported intervention behaviors, is new to this body of literature and contributes to the understanding of the influences of pro-social bystander behavior.


2018 ◽  
Vol 9 (2) ◽  
pp. 82
Author(s):  
Ayu Prawesti ◽  
Etika Emaliyawati ◽  
Yanny Trisyani

There are many cardiac arrest events in the community that can not be saved because they do not get the right and quick action due to the ignorance and the inability of the nurses of the puskesmas to provide emergency response to cardiac pulmonary resuscitation. Cardiopulmonary resuscitation (CPR) is the main action in cardiac arrest and stop breath, which can increase life expectation. Goal to be achieved in the implementation of this program is increased ability of nurse puskesmas in performing action of heart resuscitation of lung. The specific targets of the activities are the increased ability of health center nurses on the ability to perform cardiopulmonary resuscitation with the latest guidelines and the implementation of a structured training program on pulmonary cardiac resuscitation at community health center nurses on an ongoing basis. Solutions offered to overcome the problem is the training of Lung Heart Resuscitation (RJP) to nurses Puskesmas. Training activities conducted for one day include pre-test evaluation, material exposure, rjp skills training and post training evacuation. The result showed that there was significant difference between attitude value and perceived behavioral control between before and after training, whereas there was no difference of subjective norm value between before and after training. Training on updating and increasing the competence of cardiopulmonary resuscitation should be done regularly and periodically. Routine and periodic training needs to be done to improve nursing services, especially cardiovascular emergency


Author(s):  
Haixue Wang ◽  
Guangrong Zhu ◽  
Jingqi Chen ◽  
Linjing Lyu ◽  
Michael Dunne

This study explored factors affecting parents’ intentions to use physical violence (PV) to discipline their children in the future. The theory of planned behavior (TPB) guided selection of variables. A sample of 1337 preschool children’s parents from nine kindergartens located in a county of Henan Province, China were selected by stratified random cluster sampling. Data on parents’ attitudes, subjective norms, and perceived behavioral control over PV, intentions to engage in PV to discipline their preschool children in the future, self-reported PV behavior toward their children during the past three months, and demographic characteristics were collected via a paper-based questionnaire. Multivariable logistic regression analyses examined putative predictors of parents’ intentions to use physically violent discipline. Nearly three-quarters of the sample said they definitely will not use violent discipline, while 23.4% either said they would use it, or did not rule it out. Logistic regression analysis showed that parents’ lower level of perceived behavioral control over using violence (OR 4.17; 95% CI: 2.659, 6.551), attitudes that support PV (OR 2.23; 95% CI: 1.555, 3.203), and having been physically violent with their children during the past three months (OR 1.62; 95% CI: 1.032, 2.556) were significantly associated with parents’ tendency either to include, or not exclude, the use of violent discipline. Parents’ subjective norms regarding PV had no significant impact on their intentions (p > 0.05). The influence of TPB constructs varied according to parents’ gender. Intervention programs that aim to reduce violent discipline should focus both on increasing parents’ perceived behavioral control over PV and changing their attitudes toward physically violent practices, especially among mothers and parents who have already used PV to discipline their children.


SAGE Open ◽  
2021 ◽  
Vol 11 (3) ◽  
pp. 215824402110408
Author(s):  
Rasha Allam ◽  
Hesham Dinana

This study examines the future of TV and online video platforms in the evolving Egyptian market through using the predictors of use and interaction. Built on the unified theory of acceptance and use of technology, and the theory of technology discontinuities and platforms development, this study extends its framework to explore the relationship between the intention of use and the interaction with content behavior. A sample size of 396 university students answered the survey questions. Unlike other studies, the study found that the perceived ease of use (PEU) is the only variable that is positively correlated to the intention to use online video platforms, yet it shows a significant positive relationship between consumer characteristics (including instrumental orientation [IO], perceived behavioral control [PBC], online flow experience [FLOW]) and intention to use online video platforms. Results show that people are watching less TV, yet the low disposable income might be a serious challenge toward the growth of video platforms. This study offers valuable indicators about changing consumer behavior in the research-weak transitional Egyptian media system.


2018 ◽  
Vol 2 (1) ◽  
Author(s):  
Akhmad Khoyrun Najakh ◽  
Dwiwiyati Astogini ◽  
Sri Martini

The purpose of this study was to analyze the influence of attitudes on the intention to choose Islamic banks, to analyze the effect of subjective norm on the intention to choose Islamic banks. to analyze the effect of the control behavior of the intention to choose the Islamic banks, to analyze the moderating influence of religiosity on the relationship attitudes, subjective norms and behavioral control of the intention to choose the Islamic banks . The method used is a survey with a sampling technique used purposive sampling with a sample size of this study was 100 respondents . Further analysis tools used in this study is multiple regression analysis using SPSS 16.0 software . Based on this study it can be concluded that the attitude does not affect to the intention of choose Bank BRISyariah. Subjective norm positive effect on intention choose Bank BRISyariah. Control behavior does not affect to the intention choose Bank BRISyariah. Relationship between Attitudes, Subjective Norms and Behavior Control with the intention to select Bank BRISyariah not moderated by religiosity.Based on these conclusions can be said that the Bank BRISyariah should improve understanding related to the subjective norm in order to increase the number of customers who use the services of Islamic Banking . Further research is recommended in order to follow up and develop this research to further explore the independent and dependent variables continued before and after behavioral intention or intention to perform a specific action .


2017 ◽  
pp. 89-106 ◽  
Author(s):  
Mai Nguyen Thi Tuyet ◽  
Hung Nguyen Vu ◽  
Linh Nguyen Hoang ◽  
Minh Nguyen Hoang

This study focuses on examining the impact of three components of materialism on green purchase intention for urban consumers in Vietnam, an emerging economy. An extended Theory of Planned Behavior (TPB) is applied as the conceptual framework for this study. The hypotheses are empirically tested using survey data obtained from consumers in Hanoi, the capital of Vietnam. The regression results show support for most of our hypotheses. The findings indicate that two out of three facets of materialism are significant predictors of green purchase intention. Specifically, success is found to be negatively related to purchase intention, while happiness is related positively to the intention. All three antecedents in the TPB model, including attitude towards green purchase, subjective norm, and perceived behavioral control are also found to have positive impacts on purchase intention. The research findings are discussed and implications for managers and policy makers are provided.


Sign in / Sign up

Export Citation Format

Share Document