scholarly journals A Multi-Country Comparison of Consumers’ Preferences for Imported Fruits and Vegetables

Horticulturae ◽  
2021 ◽  
Vol 7 (12) ◽  
pp. 578
Author(s):  
Shang-Ho Yang ◽  
Bella Pebriyani Panjaitan
Keyword(s):  
Fruits And Vegetables ◽  
Latent Class ◽  
Consumer Preferences ◽  
Multinomial Logit Model ◽  
Marketing Strategies ◽  
Asian Countries ◽  
Country Comparison ◽  
Best Worst Scaling ◽  
Survey Responses ◽  
Significant Factors

Within Asia, imported fruits and vegetables are often considered as a delicacy and of high value, and are increasingly demanded compared to local products. There are numerous significant factors involved with consumers’ characteristics and their corresponding values towards these products. This study investigates potential consumers and their preferences towards imported fruits and vegetables in three Asian countries: Taiwan, Japan, and Indonesia. A total of 1350 survey responses collected from Taiwan, Japan, and Indonesia are examined by a best–worst scaling method with a latent class multinomial logit model. Results show that consumers tend to choose imported fruits that are not commonly provided by domestic producers. While a food safety certified label and freshness are consistently identified as the most and second most important food values for Taiwanese, Japanese, and Indonesian consumers, price is still an important factor for certain consumer groups. The majority of Taiwanese and Japanese consumers (i.e., female, higher education, and from an urban area) prefer imported fruits and vegetables, while the majority of Indonesian consumers do not pay much attention to imported fruits and vegetables. While Taiwan, Japan, and Indonesia are island countries, the novelty of this study shows that consumer preferences do not behave the same. The implications of this study should be of interest to producers and exporters who wish to positively impact the design of their international marketing strategies.

scholarly journals Understanding preferences of German flower consumers: the desire for sustained beauty

2018 ◽  
Vol 46 (6) ◽  
pp. 560-576
Author(s):  
Meike Rombach ◽  
Nicole Widmar ◽  
Elizabeth Byrd ◽  
Vera Bitsch
Keyword(s):  
Latent Class Analysis ◽  
Latent Class ◽  
Consumer Preferences ◽  
Federal State ◽  
Class Analysis ◽  
Cut Flower ◽  
Cut Flowers ◽  
Content Type ◽  
Relative Preference ◽  
Best Worst Scaling

PurposeThe purpose of this paper is to provide insights for flower retailers, horticultural practitioners and marketing managers into the prioritisation of cut flower attributes by German residents.Design/methodology/approachApplying a best–worst scaling approach, this analysis identified the relative ranking of importance amongst product attributes relevant to German consumers when buying fresh cut flowers. A latent class analysis determined four flower consumer segments for further study. The study builds on a sample of 978 consumers and is consistent with the most recent German census in terms of age, gender, income and federal state.FindingsThe best-worst analysis showed that intrinsic flower attributes, in particular appearance, freshness and scent were found to be more important to German consumers than the extrinsic attributes studied, namely, price, country of origin and a certification indicating fair trade. The latent class analysis determined four consumer segments that desire either budget, luxury or ethical flowers or more information about flowers. For all identified consumer segments, appearance was the attribute of greatest importance. The segments that desired luxury or ethical flowers, as well as the segment that desires more information were interested in appearance, but also had relatively large shares of preferences dedicated to flower freshness guarantees. The preference for freshness guarantees in addition to appearance may be interpreted jointly as a desire for not only beautiful and aesthetically pleasing flowers, but for sustained beauty.Originality/valueInternationally, the study fills a research gap by exploring consumer’s relative preference for cut flower attributes. In contrast to existing studies on consumer preferences for flowers in Germany, the present study builds on a sample that was targeted in terms of age, gender, net household income and federal state to the most recent German census.

scholarly journals Table grapes as functional food: Consumer preferences for health and environmental attributes

2019 ◽  
Vol 15 ◽  
pp. 03011 ◽  
Author(s):  
A. Seccia ◽  
R. Viscecchia ◽  
G. Nardone
Keyword(s):  
Consumer Preferences ◽  
Nationwide Survey ◽  
Marketing Strategies ◽  
Computer Assisted ◽  
Policy Makers ◽  
Table Grapes ◽  
Environmental Attributes ◽  
Best Worst Scaling ◽  
Production And Distribution ◽  
Premium Price

Consumers' interest towards food with healthy and sustainable characteristics is growing and companies try to address such trend through the supply of products with characteristics for which consumers show willingness to pay a premium price. Table grapes could be considered a product with functional characteristics since offer a wealth of health benefits due to their high nutrient and antioxidant contents. Moreover, its production and distribution are increasingly affected by sustainability concerns. On the basis of these considerations, the objective of this paper is to evaluate the consumer preferences for health and environmental attributes of table grapes. For this purpose, a nationwide survey was conducted in Italy using the Computer Assisted Web Interviewing (CAWI) method and the Best- Worst Scaling Method (BWS) for data analysis. The survey is divided into sections which consider, besides the socio-demographic characteristics of respondents, questions about their preferences related to specific attributes of table grapes (variety, color, seedless, organic or conventional production, origin) and to nutritional and sustainable characteristics reported on the label. Results could be of interest for companies which can focus their marketing strategies on specific characteristics of the product, and for policy makers who are asked to take decisions for public health.

scholarly journals Consumer Preferences in Germany for Bio-Based Apparel With Low and Moderate Prices, and the Influence of Specific Factors in Distinguishing Between These Groups

2021 ◽  
Vol 2 ◽  
Author(s):  
Florian Felix Stahl ◽  
Agnes Emberger-Klein ◽  
Klaus Menrad
Keyword(s):  
Online Survey ◽  
Latent Class ◽  
Consumer Preferences ◽  
German Population ◽  
Pricing Strategies ◽  
Intention To Purchase ◽  
Potential Alternative ◽  
Specific Factors ◽  
Fossil Resource ◽  
Significant Factors

Bioplastics are a potential alternative to conventional plastics when it comes to reducing the use of the fossil resource of crude oil. There have been so far very few studies on the consumption of bio-based apparel and consumer preferences relating to it. Within this study, an online survey was conducted with 1,673 participants that is representative of the German population over the age of 16, including a choice-based consumer experiment with a bio-based rain jacket. Using latent class analysis, two clusters of consumers (39% of respondents) were identified with acceptance of moderate prices for such bio-based products. The other 61% of consumers showed preferences for the lowest prices of the tested bio-based rain jacket. A discriminant analysis revealed that the intention to purchase bio-based apparel, the Green Consumer Value and subjective norms of bio-based apparel were the strongest significant factors when distinguishing between consumer groups of bio-based apparel with a “preference for a low price” and those showing “acceptance of a moderate price.” This study helps to better illuminate the heterogeneity of consumer preferences for bio-based apparel related to pricing strategies and supports building up of a supply chain for such products.

scholarly journals Farmer preference for improved corn seeds in Chiapas, Mexico: A choice experiment approach

2017 ◽  
Vol 15 (3) ◽  
pp. e0116 ◽  
Author(s):  
Blanca I. Sánchez-Toledano ◽  
Zein Kallas ◽  
José M. Gil-Roig
Keyword(s):  
Choice Experiment ◽  
Latent Class ◽  
Latent Class Model ◽  
Multinomial Logit Model ◽  
Marketing Strategies ◽  
Preference Heterogeneity ◽  
Agricultural Policies ◽  
Class Model ◽  
Maize Seeds ◽  
Choice Variable

Appropriate technologies must be developed for adoption of improved seeds based on the farmers’ preferences and needs. Our research identified the farmers’ willingness to pay (WTP) as a key determinant for selecting the improved varieties of maize seeds and landraces in Chiapas, Mexico. This work also analyzed the farmers’ observed heterogeneity on the basis of their socio-economic characteristics. Data were collected using a semi-structured questionnaire from 200 farmers. A proportional choice experiment approach was applied using a proportional choice variable, where farmers were asked to state the percentage of preference for different alternative varieties in a choice set. The generalized multinomial logit model in WTP-space approach was used. The results suggest that the improved seed varieties are preferred over the Creole alternatives, thereby ensuring higher yields, resistance to diseases, and larger ear size. For the preference heterogeneity analyses, a latent class model was applied. Three types of farmers were identified: innovators (60.5%), transition farmers (29.4%), and conservative farmers (10%). An understanding of farmers’ preferences is useful in designing agricultural policies and creating pricing and marketing strategies for the dissemination of quality seeds.

scholarly journals What Attributes Are Consumers Looking for in Sweet Cherries? Evidence from Choice Experiments

2016 ◽  
Vol 45 (1) ◽  
pp. 124-142 ◽  
Author(s):  
Xibei Zheng ◽  
Chengyan Yue ◽  
Karina Gallardo ◽  
Vicki McCracken ◽  
James Luby ◽  
...  
Keyword(s):  
Logit Model ◽  
Latent Class ◽  
Consumer Preferences ◽  
Mixed Logit ◽  
Fruit Size ◽  
Choice Experiments ◽  
Marketing Strategies ◽  
Sweet Cherries ◽  
Targeted Marketing ◽  
And Storage

We investigate heterogeneous consumer preferences and willingness to pay (WTP) for various sweet cherry attributes using choice experiments. A mixed logit model and a latent-class logit model are used to estimate consumer WTP for the attributes and identify groups of consumers based on those preferences. We find that consumers of sweet cherries will pay the greatest premium for sweetness and the smallest premium for fruit size. Three groups of consumers are identified—flavor sensitive, price sensitive, and storage sensitive. The results are useful for suppliers of sweet cherries when adopting targeted marketing strategies.

scholarly journals Consumer Preferences for Private Label Brand vs. National Brand Organic Juice and Eggs: A Latent Class Approach

2021 ◽  
Vol 13 (13) ◽  
pp. 7028
Author(s):  
Ellen J. Van Loo ◽  
Fien Minnens ◽  
Wim Verbeke
Keyword(s):  
Orange Juice ◽  
Latent Class ◽  
Consumer Preferences ◽  
Latent Class Model ◽  
Organic Food ◽  
Food Products ◽  
Organic Production ◽  
Private Label ◽  
National Brand ◽  
Major Barrier

Many retailers have expanded and diversified their private label food product assortment by offering premium-quality private label food products such as organic products. With price being identified as the major barrier for organic food purchases, private label organic food products could be a suitable and more affordable alternative for many consumers. While numerous studies have examined consumer preferences for organic food, very few organic food studies have incorporated the concept of private labels. This study addresses this research gap by studying consumer preferences and willingness to pay for national brand and private label organic food using a latent class model. Specifically, this study analyzes consumer preferences for organic eggs and orange juice and the effect of national branding versus private label. Findings show heterogeneity in consumer preferences for production method and brand, with three consumer segments being identified based on their preferences for both juice and eggs. For eggs, about half of the consumers prefer private label and organic production, whereas one-quarter clearly prefers organic, and another quarter is indifferent about the brand and the organic production. For orange juice, the majority (75%) prefer the national brand. In addition, one-quarter of the consumers prefers organic juice, and about one-third values both organic and the national brand.

Comparing entrepreneurial communities

2015 ◽  
Vol 9 (3) ◽  
pp. 206-220 ◽  
Author(s):  
Justin Paul ◽  
Archana Shrivastava
Keyword(s):  
Information Technology ◽  
Developed Countries ◽  
Personality Factors ◽  
Asian Countries ◽  
Cross Sectional ◽  
Developed Country ◽  
Content Type ◽  
Mba Students ◽  
Emerging Country ◽  
Survey Responses

Purpose – The purpose of this paper is to compare entrepreneurial attributes of MBA students, the next generation business people, from two important Asian countries, India from South Asia and Japan from East Asia (India, being an emerging country and Japan, a developed country). Design/methodology/approach – Survey responses from MBA students in India and Japan were measured on an entrepreneurial personality index. Bateman and Crant’s scale consisting of 17 traits is used to identify if entrepreneurial traits are a learned cultural behaviour or intrinsic personality factors. Findings – Although the findings indicate that India has benefitted from entrepreneurship in the information technology and information technology-enabled service ventures during the past two decades, the country still has a long way to go when compared to developed countries like Japan, where entrepreneurship is widespread. Research limitations/implications – The results are based on a single survey, using cross-sectional data. Originality/value – The level of entrepreneurship differs considerably across countries and periods. The authors put forward a theoretical framework to denote the linkage between entrepreneurial attitude, pro-active personality and culture, besides highlighting the three pillars of entrepreneurship.

scholarly journals USA Mid-Atlantic Consumer Preferences for Front Label Attributes for Local Wine

Beverages ◽  
2021 ◽  
Vol 7 (2) ◽  
pp. 22
Author(s):  
Marielle J. Todd ◽  
Kathleen M. Kelley ◽  
Helene Hopfer
Keyword(s):  
Consumer Preferences ◽  
White Wine ◽  
Marketing Strategies ◽  
Variety Seeking ◽  
Atlantic Region ◽  
Consumer Awareness ◽  
Specific Location ◽  
Seeking Behavior ◽  
The Usa ◽  
Conjoint Experiment

The purpose of this research was to investigate Mid-Atlantic USA wine consumers’ preferences for front wine label attributes for a lesser-known/unknown local wine variety. The wine consumer base in this part of the USA exceeds that of California. Although the mid-Atlantic is experiencing an increase in the number of wineries, there is a lack of region-specific consumer research that could be the basis for marketing strategies that may differ from those in more established wine regions, such as CA. We recruited 1011 mid-Atlantic consumers who drank wine (at least 1×/month) to view variations of a wine label, differing in wine tag, location description, font types, and images in a choice-based conjoint experiment. A greater percentage of consumers selected the “White Wine” tag and scripted fonts than the other options, with a generalized county text (“Proudly produced in Lehigh County, PA”) being selected by more participants than the American Viticultural Area (AVA) (“Lehigh Valley AVA”) or state (“Pennsylvania”) texts; however, the location text had a lower importance than the wine tag variable. This study implies that a generalized county text that describes a more specific location where the grapes were grown may be more favorable to mid-Atlantic consumers in comparison to AVA or state texts, and that traditional images and generic wine labels are more preferable than wine labels they have not seen before and more contemporary label styles. Wineries in the mid-Atlantic region may want to add generalized county texts to their labels to appeal to the regional audience. As AVAs are used to promote specific wine regions in the USA, and only some consumers choose wines based on these designations, governments and marketing organizations may want to increase education on local AVAs to increase consumer awareness and interest. In addition, consumer differences in variety-seeking behavior and subjective as well as objective wine knowledge, but not attitudes toward locally produced foods, affected wine label choice: Consumers scoring higher in variety-seeking and wine knowledge preferred the specific wine varietal over the generic wine tag; similarly, consumers that indicated familiarity with the wine varietal also preferred the specific wine tag over the generic label. Differences in consumer psychographics appear to modulate front wine label preferences.

Attribute Non-Attendance and Consumer Preferences for Online Food Products in Germany

2020 ◽  
Vol 69 (1) ◽  
pp. 31-48
Author(s):  
P. Christoph Richartz ◽  
Lukas Kornher ◽  
Awudu Abdulai
Keyword(s):  
Latent Class ◽  
Consumer Preferences ◽  
Mixed Logit ◽  
Meat Products ◽  
Food Product ◽  
Latent Class Models ◽  
Preference Heterogeneity ◽  
Significant Heterogeneity ◽  
Processing Strategies ◽  
Class Models

In this article, we apply a choice experiment meth-od to examine consumers’ preferences for online food product attributes, using survey data for German consumers for meat products. We use both mixed logit and latent class models to analyze preference heterogeneity and sources of heterogeneity, as well as endogenous attribute attendance models to account for consumers’ attribute processing strategies. The empirical results reveal significant heterogeneity in preferences for online meat attributes among consumers. We also find that consumers’ willingness to pay estimates are highly influenced by their attribute processing strategies.

Abstract P180: Does Poverty Consistently Affect Food Consumption in Childhood? Evidence from a Longitudinal Study in Children

Circulation ◽  
2012 ◽  
Vol 125 (suppl_10) ◽  
Author(s):  
Lisa Kakinami ◽  
Marie Lambert ◽  
Lise Gauvin ◽  
Louise Séguin ◽  
Béatrice Nikiéma ◽  
...  
Keyword(s):  
Longitudinal Study ◽  
Food Consumption ◽  
Low Income ◽  
Fruits And Vegetables ◽  
Latent Class ◽  
Group Analysis ◽  
High Exposure ◽  
Low Exposure ◽  
Statistics Canada ◽  
The Relationship

Background: Childhood poverty is associated with poorer food consumption patterns but longitudinal data on this association is limited. To assess if the relationship between food consumption and poverty differs depending on the child’s age and pattern of poverty, we analyzed the relationship between consumption of selected foods and poverty trajectories at various ages in a birth cohort. Methods: The 1998-2010 "Quebec Longitudinal Study of Child Development" (n=2,120) cohort was used for these analyses. Household income was measured annually with poverty defined as income below the low-income thresholds established by Statistics Canada adjusted for household size and geographic region. Frequency of children’s consumption of dairy (milk, cheese, yogurt), fruits, and vegetables were reported by parents using a food frequency questionnaire. Analyses were conducted on the 739 children with food consumption data. Trajectories of poverty at 6, 8, 10, and 12 years were characterized with latent class group analysis using maximum likelihood in a semiparametric mixture model. Multivariable logistic regression predicted the likelihood of having less than 2 servings a day of dairy, fruits and vegetables based on poverty trajectories after adjusting for age and sex. Results: The poverty trajectories were stable and fell into 1 lower exposure category (consistently low exposure (73%, n=537)) and 3 higher exposure categories (increasing: 8%, n=61; decreasing: 10%, n=73; or consistently high exposure: 9%, n=68)). Compared to children experiencing low exposure to poverty, children with increasing or high exposure to poverty were less likely to have at least two servings of fruit a day at all ages, but the results were not significant. Compared to children experiencing low exposure to poverty, children with high exposure were 55% (CI: 0.2-0.8, p=0.001), 31% (CI: 0.4-1.2, p=0.23), 67% (CI: 0.2-0.6, p<.0001), and 49% (CI: 0.3-0.8, p=0.001) less likely to have at least two servings of dairy a day at 6, 8, 10, and 12 years, respectively. Compared to children with low exposure to poverty, children with high exposure were 43% (CI: 0.3-0.9, p=0.02), 46% (CI: 0.3-0.9, p=0.02), 55% (CI: 0.3-0.8, p=0.003), and 47% (CI: 0.3-0.9, p=0.02) less likely to have at least two servings of vegetables a day at 6, 8, 10, and 12 years, respectively. Children at all ages with decreasing or increasing exposure to poverty were less likely to have at least two servings of vegetables a day, but the results were not statistically significant. Conclusion: Experiencing high exposure to poverty has consistent effects on food consumption throughout childhood. In addition, compared to children with low exposure to poverty, children with increasing or decreasing exposure were less likely to have at least 2 servings of fruits and vegetables a day, suggesting any exposure to poverty may have detrimental effects on consumption of selected foods.

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