scholarly journals Determinants of Intention to Purchase Bottled Water Based on Business Online Strategy in China: The Role of Perceived Risk in the Theory of Planned Behavior

2021 ◽  
Vol 18 (20) ◽  
pp. 10729
Author(s):  
Meiwen Guo ◽  
Cheng Ling Tan ◽  
Liang Wu ◽  
Jianping Peng ◽  
Rongwei Ren ◽  
...  
Keyword(s):  
Risk Perception ◽  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Sustainable Consumption ◽  
Bottled Water ◽  
Survey Method ◽  
Pollution Risk ◽  
Study Results ◽  
Online Strategies ◽  
The Impact

With the development of the network economy, especially the promotion and popularization of mobile networks, traditional offline businesses are further integrated with online businesses, promoting the development of business online strategies. However, with the growth of enterprises’ business, their negative externalities on the environment have gradually become prominent, further affecting sustainable consumption. The relationships between businesses, the environment, and consumption have become the focus of attention. China’s fast-growing bottled water companies face similar challenges. The pollution that occurs due to bottled water packaging poses great threats to consumers. Hence, this study extended the Theory of Planned Behavior (TPB) by integrating three risk aspects, namely, water pollution risk perception (WPRP), non-degradable package pollution risk perception (NPPRP), and false information risk perception (FIRP), to examine the consumers’ perceptions toward these risk aspects before purchasing bottled water online. This study employed a cross-sectional approach to collect data from online consumers via a survey method. A total of 401 valid samples were collected and then analyzed via a structural equation model using the AMOS statistical package. The results showed that attitude (AT), subjective norm (SN), and perceived behavior control (PBC) toward online bottled water purchase had significant and positive effects on the consumers’ purchase intentions (PIs). However, under the influence of risk perception, the consumers’ attitudes, SNs and PBC became suppressed by WPRP, and SN became suppressed due to the impact of FIRP. Furthermore, the negative impacts of NPPRP and FIRP on PI were partially mediated by AT, SN and PBC. Meanwhile, WPRP imposed the most significant direct effect on PI. The study results will help businesses to develop better online strategies to reduce the risk perception of bottled water and provide theoretical value and practical guidance for realizing sustainable consumption.

scholarly journals Academic entrepreneurship in Sudanese universities: explaining entrepreneurial intention using the Theory of Planned Behavior (TPB)

2020 ◽  
Vol 18 (3) ◽  
pp. 315-327
Author(s):  
Selma Abedelrahim
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Perceived Control ◽  
Entrepreneurial Intention ◽  
Business Environment ◽  
Subjective Norms ◽  
Equation Modeling ◽  
Survey Method ◽  
Study Results ◽  
The Impact

This study aimed to fill the literature gap of entrepreneurial intention antecedents from the academic staff’s perspective using the Theory of Planned Behavior (TPB) in an underdeveloped country context. Empirical results were derived from a quantitative approach based on a survey method with a selected academic staff sample of 97 Sudanese public universities. Hypotheses testing was done using the structural equation modeling (SEM) through the partial least squares (PLS) method to test the impact of attitude, subjective norms, and perceived control as the antecedents of entrepreneurial intention. The study results revealed the applicability and consistency of the Theory of Planned Behavior (TPB) in explaining Sudan’s academic entrepreneurial intention. The results indicated that attitude, subjective norms, and perceived control explained 61.70% of the entrepreneurial intention (EI) variance. Perceived control (PC) proved to be the primary antecedent of EI, which explained 42.20% of EI variance, while the business environment and experience were the leading influencers of perceived control. This result can guide the authorities to formulate policies that encourage the transformation of the Sudanese universities to be entrepreneurial.

scholarly journals RISK PERCEPTION AND INTENTION OF TOURING TO THE CITY OF SABANG IN THE TIME OF THE COVID-19 PANDEMIC

2021 ◽  
Vol 1 (2) ◽  
pp. 295-306
Author(s):  
Munandar Munandar ◽  
Chalirafi Chalirafi ◽  
Naufal Bachri ◽  
Fuadi Fuadi ◽  
Moh. Syauki
Keyword(s):  
Risk Perception ◽  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Behavioral Control ◽  
Theoretical Framework ◽  
Subjective Norms ◽  
Perception Of Risk ◽  
The Impact ◽  
The City

The purpose of this study was to determine the impact of the risk perception of tourists on the intention to travel to Sabang City in the midst of the Covid 19 pandemic. This research is based on the theoretical framework of the theory of planned behavior (TPB). Sample approach using Non-Probabilityaccidental sampling.The sample amounted to 200 respondents who came from within and outside the province of Aceh. The results of this study indicate that the perception of risk has a negative and significant effect on the antecedents of Intention, namely Attitude, Behavioral Control, and Subjective Norms. Attitudes and Behavioral Control each have a positive and significant effect on the intention of tourists visiting Sabang City during the covid 19 pandemic. Meanwhile, Subjective Norms have no significant effect.

Assessing sustainability marketing from macromarketing perspective: a multistakeholder approach

2020 ◽  
Vol 16 (4) ◽  
pp. 287-305 ◽  
Author(s):  
Soha Abutaleb ◽  
Noha El-Bassiouny
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Purchase Intentions ◽  
Marketing Strategies ◽  
Content Type ◽  
Quantitative Research Methods ◽  
Sustainable Products ◽  
Government Role ◽  
The Government ◽  
The Impact

PurposeThe paper examines three main stakeholders in the market and their roles toward achieving sustainability marketing. Those stakeholders are consumers, companies and policymakers. The current study is examining consumers’ attitudes toward sustainability marketing and their purchase intentions of sustainable products through the use of theory of planned behavior. The paper is also examining the role of companies and policymakers in encouraging consumers to consider sustainability in their purchasing decisions.Design/methodology/approachConcurrent research study is applied, where qualitative and quantitative research methods are conducted at the same time for different purposes with equal weights. Qualitative interviews were applied with fast-moving consumer goods companies and policymakers, while quantitative surveys were applied with Egyptian consumers.FindingsThe results showed that companies are taking serious and effective steps in transforming their marketing strategies into sustainable marketing ones. The government role is still limited as there are no strict laws and regulations that force companies and factories in Egypt to develop sustainability marketing strategies. Consumers’ attitudes were highly affected by firms' sustainable practices as well as subjective norms that led to influencing their intentions toward purchasing sustainable products.Originality/valueAlthough the topic of sustainability marketing is considered by a plenty of researchers in the academic discipline, there are no studies that have combined the main three stakeholders' roles in achieving sustainability marketing in one study. The study highlights the impact of government role and firms' role on consumers' attitudes and purchase intentions toward sustainable products, especially convenient products. This was done through the adoption of the theory of planned behavior.

scholarly journals Understanding Public Intentions to Pay for the Conservation of Urban Trees Using the Extended Theory of Planned Behavior

2021 ◽  
Vol 13 (16) ◽  
pp. 9228
Author(s):  
Chyi-Rong Chiou ◽  
Wei-Hsun Chan ◽  
Jiunn-Cheng Lin ◽  
Meng-Shan Wu
Keyword(s):  
Ecosystem Services ◽  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Structural Equation ◽  
Positive Impact ◽  
Perceived Usefulness ◽  
Urban Trees ◽  
Equation Modeling ◽  
Extended Theory ◽  
The Impact

Urban trees could provide a variety of ecosystem services. However, they require conservation to sustain a healthy and consistent provision of services. This study applies an extended theory of planned behavior (ETPB) to understand residents’ pay intention for conserving urban trees. In order to explore the impact of the public perception of urban trees, two constructs such as perceived usefulness and perceived tree benefits have been added to the TPB model. This study conducted a questionnaire survey on Taipei city residents and received 364 valid responses. The partial least squares structural equation modeling (PLS-SEM) was used for the analysis of the model. The results show that residents’ perceived usefulness and perceived tree benefits of urban trees have a significantly positive impact on public attitude toward protecting urban trees. Individuals’ intention to pay towards conservation of urban trees is, on the other hand, affected by subjective norm, attitude, perceived behavioral control, and perceived usefulness. Thus, with education and promotion of tree usefulness and benefits of ecosystem services, it is helpful to improve residents’ attitudes regarding the protection of urban trees and increase their intention to pay for urban tree conservation.

scholarly journals The Integrated Role of Personal Values and Theory of Planned Behavior to Form a Sustainable Entrepreneurial Intention

2021 ◽  
Vol 13 (16) ◽  
pp. 9249
Author(s):  
Nosheena Yasir ◽  
Nasir Mahmood ◽  
Hafiz Shakir Mehmood ◽  
Osama Rashid ◽  
An Liren
Keyword(s):  
Theory Of Planned Behavior ◽  
University Students ◽  
Planned Behavior ◽  
Structural Equation ◽  
Entrepreneurial Intention ◽  
Equation Model ◽  
Point Of View ◽  
Entrepreneurial Intentions ◽  
The Impact ◽  
Perceived Behavior

Intentions have been described as a key driver of sustainable entrepreneurial opportunity recognition and eventually activity. As a result of this study, interest may increase in entrepreneurship intentions across numerous entrepreneurial levels and styles, specifically from the point of view of sustainability. However, research to date has not been able to completely determine how the intrinsic complications of instantaneously producing social, environmental, and economic means will have an impact on the intentions of university students. This study sought to inspect the impact of self-transcending and self-enhancing value on the advent of intentions. The theory of planned behavior is an adaptive theory that this study quantitatively analyzed using a structural equation model and survey data from 577 university students in Punjab, Pakistan. The empirical findings show that altruistic, biospheric, hedonic, and egoistic values all have an indirect effect on sustainability-driven entrepreneurial intentions, which is important to understand when assessing attitudes toward sustainable entrepreneurship and perceived behavior control. In essence, attitudes, perceived behavior, and social norms all affect aspirations to become a sustainable entrepreneur. In real-world terms, the findings indicate that by using value activation techniques to increase attitudes and educational interest, practitioners may promote sustainable entrepreneurial intentions. It is also suggested how government services could be improved as part of the strategy.

Entrepreneurship Education's Impact on Entrepreneurial Intention Using the Theory of Planned Behavior: Evidence From Chinese Vocational College Students

2019 ◽  
Vol 4 (1) ◽  
pp. 30-51 ◽  
Author(s):  
Brian A. Lavelle
Keyword(s):  
College Students ◽  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Behavioral Control ◽  
Entrepreneurial Intention ◽  
Perceived Behavioral Control ◽  
Least Squares Regression ◽  
Vocational College ◽  
Personal Attitude ◽  
The Impact

This study is the first to examine the impact of entrepreneurship education (EE) on entrepreneurial intention (EI) among vocational college students in China. Using the Theory of Planned Behavior and the EI Questionnaire the study investigates the relationships between EI, its antecedents and EE. The data were collected by surveying 383 vocational college students in Wuxi, Jiangsu, in the People's Republic of China. The researcher used Least-Squares Regression modeling to find significant positive relationships between personal attitude, perceived behavioral control, and EE with EI. Mediation analysis found personal attitude to partially mediate the EE–EI relationship. The results suggest EE is effective in stimulating EI in China. This study provides implications to policy-makers, vocational institutions, and scholars given the current state of China's economy, recent government policies, and the ongoing debate surrounding the EE–EI relationship.

scholarly journals Intentions to “Reuse” Medication in the Future Modelled and Measured Using the Theory of Planned Behavior

Pharmacy ◽  
2020 ◽  
Vol 8 (4) ◽  
pp. 213 ◽  
Author(s):  
Hamza Alhamad ◽  
Parastou Donyai
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Educational Interventions ◽  
Environmental Benefits ◽  
Perceived Behavioral Control ◽  
Substantial Impact ◽  
Medication Waste ◽  
The Future ◽  
The Uk ◽  
The Impact

Background: A range of pro-environmental behaviors are recognized, promoted, and investigated, but urgent action is also needed to tackle the direct and indirect environmental impact of medication waste. One solution is to reissue medicines, returned unused to pharmacies (i.e., reuse medicines). Yet, if medicines reuse is to be formally introduced in the UK, it is imperative also to understand people’s willingness to take part in such a scheme and importantly, the underpinning drivers. This study aimed to develop, validate, and evaluate a Theory of Planned Behavior model aimed at predicting medicines reuse behavioral intentions. Methods: The behavior of interest, medicines reuse, was defined according to its Target, Action, Context, and Time. Then themes from an existing qualitative study were used in order to draft, validate and pilot a Theory of Planned Behavior-based questionnaire before its completion by a representative sample (n = 1003) of participants from across the UK. Results: The majority expressed pro-medicines reuse intentions. The three direct measures accounted for 73.4% of the variance in relation to people’s intention to reuse medicines in the future, which was statistically significant at p < 0.001. People’s specific beliefs about medicines reuse and how they evaluate other people’s expectations of them had a substantial impact on their intentions to reuse medication in the future, mediated in an intricate way via attitudes, subjective norms and perceived behavioral control (PBC). Conclusions: This study shows how people could embrace medicines reuse via practical measures that illustrate the safety and quality assurance of reissued medicines, educational interventions that bolster beliefs about the pro-environmental benefits, and norm-based interventions encouraging doctors and pharmacists to endorse the practice. The findings add to the emerging work on medicines reuse and, significantly, provide a theoretical framework to guide policymakers and other organizations looking to decrease the impact of medication waste through medicines reuse schemes.

scholarly journals Evaluation of an Intimate Partner Violence Training for Home Visitors Using the Theory of Planned Behavior

2017 ◽  
Vol 19 (2) ◽  
pp. 194-202 ◽  
Author(s):  
Christiaan G. Abildso ◽  
Angela Dyer ◽  
Alfgeir L. Kristjansson ◽  
Michael J. Mann ◽  
Thomas Bias ◽  
...  
Keyword(s):  
At Risk ◽  
Intimate Partner Violence ◽  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Partner Violence ◽  
Home Visiting ◽  
The United States ◽  
Intimate Partner ◽  
Home Visitors ◽  
The Impact

Introduction. Intimate partner violence (IPV) is a public health issue with recent intervention focus by home visiting programs with at-risk families in the United States. Home visitors are typically required to assess IPV but feel unprepared to do so and desire training. Our aim was to evaluate the impact of a daylong IPV training on the intention to enact three key IPV behaviors (screening, making referrals, and safety planning) using the theory of planned behavior. Method. Survey of 125 home visitors in West Virginia was conducted before and after a daylong IPV training. Results. The IPV training had a positive impact on intention to perform the three behaviors of interest, with the greatest impact on the intention to conduct IPV screenings. Discussion. Results provide important preliminary evidence supporting the effectiveness of professional development as a means of increasing intentions to conduct activities related to IPV. The impact on IPV screening intention is promising because screening is the first step in addressing IPV. Conclusion. The IPV training proved beneficial in increasing intentions and such trainings should be expanded, but further study is needed to link intentions to subsequent behaviors to address IPV with at-risk families.

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