scholarly journals Market Segmentation by Motivations of Urban Forest Users and Differences in Perceived Effects

Author(s):  
Hyo-Jeong Byun ◽  
Byeong-Cheol Lee ◽  
Dong-Han Kim ◽  
Kwang-Hi Park

The purpose of this study aims at segmenting the urban forest users’ market by motivation and analyzing the difference in perceived effects of urban forests. Based on a literature review, the study selected seven motivating factors of urban forest users: experiential activity, relaxatin/healing, health management, escape from everday life, daily leisure, affinity toward nature. Data were collected online from 21 to 29 Sepember 2020 with urban forest visitors. We analyzed 878 questionnaires received from those with experience of visiting an urban forest within the previous 24 months. We performed a cluster analysis to classify the subjects according to the characteristics of urban forest utilization, and assigned them to four clusters (rest in nature, family leisure, passive participation, and multiple pursuit). An additional analysis was performed to determine intergroup differences, which revealed differences in perceived benefits and healing effects of urban forests as well as satisfaction. The results of this study provide implications for urban forest operation and strategy setup.

Author(s):  
Hongxu Wei ◽  
Ping Liu

The construction of sustainable urban forests follows the principle that well-being in people is promoted when exposed to tree population. Facial expression is the direct representation of inner emotion that can be used to assess real-time perception in urban forests. The emergence and change of facial expressions for forest visitors are in an implicit process. The reserved character of oriental races strengthens the requirement for the accuracy to recognize expressions through instrument rating. In this study, a dataset was established with 2,886 randomly photographed faces from visitors in a constructed urban forest park and a promenade at summertime in Shenyang City at Northeast China. Six experts were invited to choose 160 photos in total with 20 images representing one of eight typical expressions as angry, contempt, disgusted, happy, neutral, sad, scared, and surprised emotions. The FireFACE ver. 3.0 software was used to test hit-ratio validation as the accuracy (ac.) to match machine-recognized photos with those identified by experts. According to Kruskal-Wallis test on the difference from averaged scores in 20 recently published papers, contempt (ac.=0.40%, P=0.0038) and scared (ac.=25.23%, P=0.0018) expressions cannot pass the validation test. Therefore, the FireFACE can be used as an instrument to analyze facial expression from oriental people in urban forests but contempt and scared expressions cannot be identified.


PLoS ONE ◽  
2021 ◽  
Vol 16 (6) ◽  
pp. e0253141
Author(s):  
Haoming Guan ◽  
Hongxu Wei ◽  
Richard J. Hauer ◽  
Ping Liu

An outcome of building sustainable urban forests is that people’s well-being is improved when they are exposed to trees. Facial expressions directly represents one’s inner emotions, and can be used to assess real-time perception. The emergence and change in the facial expressions of forest visitors are an implicit process. As such, the reserved character of Asians requires an instrument rating to accurately recognize expressions. In this study, a dataset was established with 2,886 randomly photographed faces from visitors at a constructed urban forest park and at a promenade during summertime in Shenyang City, Northeast China. Six experts were invited to choose 160 photos in total with 20 images representing one of eight typical expressions: angry, contempt, disgusted, happy, neutral, sad, scared, and surprised. The FireFACE ver. 3.0 software was used to test hit-ratio validation as an accuracy measurement (ac.) to match machine-recognized photos with those identified by experts. According to the Kruskal-Wallis test on the difference from averaged scores in 20 recently published papers, contempt (ac. = 0.40%, P = 0.0038) and scared (ac. = 25.23%, P = 0.0018) expressions do not pass the validation test. Both happy and sad expression scores were higher in forests than in promenades, but there were no difference in net positive response (happy minus sad) between locations. Men had a higher happy score but lower disgusted score in forests than in promenades. Men also had a higher angry score in forests. We conclude that FireFACE can be used for analyzing facial expressions in Asian people within urban forests. Women are encouraged to visit urban forests rather than promenades to elicit more positive emotions.


Author(s):  
Doo-San Kim ◽  
Byeong-Cheol Lee ◽  
Kwang-Hi Park

Despite the unique characteristics of urban forests, the motivating factors of urban forest visitors have not been clearly differentiated from other types of the forest resource. This study aims to identify the motivating factors of urban forest visitors, using latent Dirichlet allocation (LDA) topic modeling based on social big data. A total of 57,449 cases of social text data from social blogs containing the keyword “urban forest” were collected from Naver and Daum, the major search engines in South Korea. Then, 17,229 cases were excluded using morpheme analysis and stop word elimination; 40,110 cases were analyzed to identify the motivating factors of urban forest visitors through LDA topic modeling. Seven motivating factors—“Cafe-related Walk”, “Healing Trip”, “Daily Leisure”, “Family Trip”, “Wonderful View”, “Clean Space”, and “Exhibition and Photography”—were extracted; each contained five keywords. This study elucidates the role of forests as a place for healing, leisure, and daily exercise. The results suggest that efforts should be made toward developing various programs regarding the basic functionality of urban forests as a natural resource and a unique place to support a diversity of leisure and cultural activities.


2020 ◽  
Vol 3 (1) ◽  
pp. 78
Author(s):  
Francis Oloo ◽  
Godwin Murithi ◽  
Charlynne Jepkosgei

Urban forests contribute significantly to the ecological integrity of urban areas and the quality of life of urban dwellers through air quality control, energy conservation, improving urban hydrology, and regulation of land surface temperatures (LST). However, urban forests are under threat due to human activities, natural calamities, and bioinvasion continually decimating forest cover. Few studies have used fine-scaled Earth observation data to understand the dynamics of tree cover loss in urban forests and the sustainability of such forests in the face of increasing urban population. The aim of this work was to quantify the spatial and temporal changes in urban forest characteristics and to assess the potential drivers of such changes. We used data on tree cover, normalized difference vegetation index (NDVI), and land cover change to quantify tree cover loss and changes in vegetation health in urban forests within the Nairobi metropolitan area in Kenya. We also used land cover data to visualize the potential link between tree cover loss and changes in land use characteristics. From approximately 6600 hectares (ha) of forest land, 720 ha have been lost between 2000 and 2019, representing about 11% loss in 20 years. In six of the urban forests, the trend of loss was positive, indicating a continuing disturbance of urban forests around Nairobi. Conversely, there was a negative trend in the annual mean NDVI values for each of the forests, indicating a potential deterioration of the vegetation health in the forests. A preliminary, visual inspection of high-resolution imagery in sample areas of tree cover loss showed that the main drivers of loss are the conversion of forest lands to residential areas and farmlands, implementation of big infrastructure projects that pass through the forests, and extraction of timber and other resources to support urban developments. The outcome of this study reveals the value of Earth observation data in monitoring urban forest resources.


Forests ◽  
2021 ◽  
Vol 12 (6) ◽  
pp. 806
Author(s):  
Wan-Yu Liu ◽  
Yo-Zheng Lin ◽  
Chi-Ming Hsieh

Urban forests offer multiple functions: they can balance negative effects from the environment and provide the public with a place for leisure and recreation. Hence, urban forests are crucial to urban ecology and have been widely studied. In addition, relevant study results were applied for policymaking in urban development and forest park management. This study evaluated the ecological value of the Sinhua Forest Park and examined whether the socioeconomic background of participants influences their willingness to pay (WTP) for ecological conservation. Questionnaires were distributed to visitors in the Sinhua Forest Park in Tainan, Taiwan, and the payment card format of the contingent valuation method was employed to evaluate the ecological value. The results showed that the visitors had an annual WTP of $22.01 per person. However, when samples with protest responses were excluded, the WTP rose to $24.58. By considering the total number of visitors of a year, the total ecological value was $1,426,964.14/year and reached $1,593,257.31/year after excluding the protest samples. This study also analyzed participants’ within-variable socioeconomic background (e.g., gender and education) and discovered that male participants who are aged 60 years or older, with an education level of senior/vocational high school, and those who visited green spaces two to three times per week presented a high WTP score on average. A Tobit regression model was employed for examination, and the results indicated that participants’ education and frequency of visiting green spaces significantly influenced their WTP for the ecological conservation of the Sinhua Forest Park.


Forests ◽  
2021 ◽  
Vol 12 (4) ◽  
pp. 394
Author(s):  
Xinhui Xu ◽  
Zhenkai Sun ◽  
Zezhou Hao ◽  
Qi Bian ◽  
Kaiyue Wei ◽  
...  

Forests can affect soil organic carbon (SOC) quality and distribution through forest types and traits. However, much less is known about the influence of urban forests on SOC, especially in the effects of different forest types, such as coniferous and broadleaved forests. Our objectives were to assess the effects of urban forest types on the variability of SOC content (SOC concentration (SOCC) and SOC density (SOCD)) and determine the key forest traits influencing SOC. Data from 168 urban forest plots of coniferous or broadleaved forests located in the Beijing urban area were used to predict the effects of forest types and traits on SOC in three different soil layers, 0–10 cm, 10–20 cm, and 20–30 cm. The analysis of variance and multiple comparisons were used to test the differences in SOC between forest types or layers. Partial least squares regression (PLSR) was used to explain the influence of forest traits on SOC and select the significant predictors. Our results showed that in urban forests, the SOCC and SOCD values of the coniferous forest group were both significantly higher than those of the broadleaved group. The SOCC of the surface soil was significantly higher than those of the following two deep layers. In PLSR models, 42.07% of the SOCC variance and 35.83% of the SOCD variance were explained by forest traits. Diameter at breast height was selected as the best predictor variable by comparing variable importance in projection (VIP) scores in the models. The results suggest that forest types and traits could be used as an optional approach to assess the organic carbon stock in urban forest soils. This study found substantial effects of urban forest types and traits on soil organic carbon sequestration, which provides important data support for urban forest planning and management.


Forests ◽  
2020 ◽  
Vol 12 (1) ◽  
pp. 14
Author(s):  
Han Zhi-Ying ◽  
Youn Yeo-Chang

This paper aims to investigate the Beijing resident’s preferences over various options of urban forest management strategies. The literature investigation and expert Delphi method were conducted to classify the ecosystem services of urban forests into six categories: (1) fresh water provision, (2) noise reduction, (3) moderation of extreme events, (4) air quality regulation, (5) species diversity and wildlife habitat, and (6) recreation and spiritual experience. To elicit the relative preferences to ecosystem service (hereafter referred to as ES) of Beijing residents, we employed the choice experiment method. The data were collected by interviews with questionnaires conducted in October 2017, and a total of 483 valid questionnaires were analyzed. The subjects of this experiment were residents older than 19 years old who have lived in Beijing for more than 1 year and have visited any one of the urban forests located in Beijing more than once during 2016. The results were as follows: Firstly, the air quality regulation ES was considered as the most important service for Beijing residents in terms of their choices of urban forest. In addition, Beijing residents regarded the fresh water provision ES as the second most important ES. Beijing residents were willing to pay up to 1.84% of the average monthly income of Chinese households annually to expand urban forest ecosystems in order to improve air quality. Secondly, apartment owners were willing to pay more municipality tax for forest ESs than residents who did not own an apartment. Thirdly, residents were more willing to pay for urban forest ESs as their income increases. The results indicated that Beijing residents were willing to pay more tax in support of urban forestry for air quality improvement. This research suggests that urban environmental policy makers in Beijing should pay more attention to the regulation function of forests (especially improving air quality) when designing and managing urban forests.


Forests ◽  
2019 ◽  
Vol 11 (1) ◽  
pp. 17 ◽  
Author(s):  
Justyna Jaworek-Jakubska ◽  
Maciej Filipiak ◽  
Adam Michalski ◽  
Anna Napierała-Filipiak

Knowledge about urban forests in Poland is still limited, as it is primarily based on aggregate, formal data relating to the general area, ignoring the spatial dimension and informal green areas. This article describes and analyses spatio-temporal changes in the actual urban forest resources in Wrocław in 1944–2017, which covers the first period of the city’s rebuilding after its destruction during World War II and its development during the nationalised, centrally-planned socialist economy, as well as the second period of intensive and only partly controlled growth under conditions of market economy. The study is based on current and historical orthophotomaps, which were confronted with cartographic data, as well as planning documents. We found that between 1944 and 2017, the percentage contribution of informal woodlands increased tenfold (from 0.5 to 4.9% of the present total area of the city). The area occupied by such forests has grown particularly during the most recent years of the city’s intensive development. However, the forests have been increasingly fragmented. During the first period, new forest areas were also created in the immediate vicinity of the city centre, while during the second one, only in its peripheral sections. The post-war plans regarding the urban green spaces (UGS), including the current plan, are very conservative in nature. On the one hand, this means no interference with the oldest, biggest, and most valuable forest complexes, but on the other hand, insufficient consideration of the intensive built-up area expansion on former agriculture areas. Only to a limited extent did the above-mentioned plans take into account the informal woodlands, which provide an opportunity for strengthening the functional connectivity of landscape.


2019 ◽  
Vol 10 (2) ◽  
pp. 107-116 ◽  
Author(s):  
Elias Milios ◽  
Kyriaki Kitikidou ◽  
Kalliopi Radoglou

Background and Purpose: In Greece, forest practice did not develop special silvicultural treatments for planted conifer peri-urban forests where broadleaf trees appear as natural regeneration in the understory. The aims of this study are: a) to analyze the new proposed selective silvicultural treatments for the planted peri-urban forest of Xanthi and for analogous planted conifer forests, where broadleaf trees are naturally established in the understory b) to check the research hypothesis that the new selective silvicultural treatments exhibited higher intensity in terms of the basal area of cut trees, compared to that of traditional treatments in the studied peri-urban forest. Materials and Methods: In the traditional treatments, in the pine overstory cuttings, apart from the dead trees, mainly the malformed, damaged, suppressed and intermediate trees were cut. In the lower stories, the goal of the thinning was the more or less uniform distribution of broadleaf trees. In the proposed selective treatments, the main aim of pine cuttings is to release the broadleaf formations growing in the lower stories, while the treatments of the broadleaf trees will be a form of “positive selection” thinning. Plots were established in areas where the two types of treatments were going to be applied. In each plot, tree measurements and a classification of living trees into crown classes took place. After the application of the treatments the characteristics of cut trees were recorded. Results: In the established plots, before the cuttings (and thinning), total basal area was not statistically significantly different between the two types of treatments. In selective treatments, the basal area of all cut trees was statistically significantly higher than that of the results of traditional treatments. In the broadleaf cut trees there were statistical differences in the ratios of dominant, intermediate and suppressed trees between the two silvicultural approaches. Conclusions: The research hypothesis was verified. The intensity of treatments in terms of the basal area of cut trees was higher in the selective approach, compared to the traditional treatments in the Xanthi peri-urban forest. However, the overstory cutting intensity of the selective treatments depends on the spatial distributions and densities of broadleaved and conifer trees. In the broadleaf trees, the different objectives of the two types of treatments resulted in thinning with different qualitative characteristics. The proposed silvicultural treatments will accelerate the conversion of peri-urban conifer forests having an understory of broadleaf trees into broadleaved forests, or into mixed forests of conifers and broadleaf trees.


2020 ◽  
Author(s):  
Hingabu Hordofa Koricho ◽  
Ararsa Derese Seboka ◽  
Shaoxian Song

Abstract Background: The recent urban challenges due to climate change and urban environment deterioration requires proper planning and inventories of urban forests. In this paper, trees and shrub information were used to estimate leaf area/biomass, carbon storage, carbon sequestration, pollution removal, and volatile organic compound (VOC) emissions, hydrological and functional values of Adama city urban forest. This study was conducted to assess and quantify the ecosystem services of urban forests of Adama city, Central Ethiopia.Results: The result of i-tree Eco model has indicated that the tree species such as Azadirachta indica, Eucalyptus globulus, Carica papaya and Delonix regia sequester high percentage of carbon which is approximately 14.7%, 7.4%, 7.3% and 6.2% of all annually sequestered carbon respectively. Besides, urban forests of the city was estimated to store 116,000 tons of carbon; the most carbons were stored by the species such as Eucalyptus globulus, Azadirachta indica, Carica papaya and Delonix regia that stores approximately 22.1%, 12.3%, 9.5% and 4.2% of all stored carbon respectively. Trees in Adama urban forests were estimated to produce 19.93 thousand tons of oxygen per year. It was estimated that trees and shrubs remove 188.3 thousand tons of air pollution due to O3, CO, NO2, PM2.5 and SO2 per year. In the city, 35 percent of the urban forest's VOC emissions were from Eucalyptus cinerea and Eucalyptus globulus. Besides, the monetary value of Adama urban forest in terms of carbon storage, carbon sequestration, and pollution removal was estimated to 16,588,470 ETB/yr, 118,283 ETB /yr and 12,162,701,080. 9 ETB /yr respectively.Conclusion: Urban forest of Adama city has significant contribution in terms of enhancing woody species diversity and the regulation of urban environment of the study area. From the management and conservation perspectives, urban forests of the study area needs consolidated interventions in terms of tree planting in bare areas and management works. Hence, reliable commitment should be demanded form the key stakeholders such as government, urban foresters and city dwellers.


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