scholarly journals Innovative Perspective of Marketing Engagement: Enhancing Users’ Loyalty in Social Media through Blogging

2020 ◽  
Vol 6 (3) ◽  
pp. 93
Author(s):  
Muhammad Sajjad ◽  
Umer Zaman
Keyword(s):  
Social Media ◽  
Digital Technologies ◽  
Emotional Engagement ◽  
Hierarchical Regression ◽  
Proposed Model ◽  
Long Time ◽  
Dramatic Shift ◽  
Relationship Of ◽  
The Relationship ◽  
Structured Questionnaire

The breakneck pace of digital technologies has created a dramatic shift in marketing campaigns to engage users through unique and innovative experiences. Focusing on the same grounds, this study relates the market engagement with users’ loyalty (UL) for Facebook social media. Market engagement has been measured through four constructs of innovative engagement (IE), functional engagement (FE), emotional engagement (EE), and communal engagement (CE). Blogging has been included as a moderator in the relation between IE, FE, EE, CE, and UL. To measure these relationships, study proposed two models and developed five hypotheses. Data were collected through structured questionnaire aimed at referral groups i.e., habitual users of Facebook. A total of 309 responses were included in the analysis through purposive sampling. Model 1 was tested with simple regression and it was found that the overall model was statistically significant and explained 65 percent of variation in UL. It was concluded that for online users, loyalty is affected by IE, FE, and CE, while EE is of least concern for them. Model 2 was tested through hierarchical regression after the inclusion of a moderator of BE in model 1. It was concluded that blogging acted as a partial moderator in between the relationship of IE, FE, EE, CE, and UL as the proposed model 2 was found to be significant. However, only CE yielded significant relationship with UL while IE, FE, and EE yielded insignificant relationship with UL in the presence of a moderator. The study concedes new insights for those social platforms and marketing companies that are seeking innovative and unique ways to retain their online users for long time.

scholarly journals The Relationship of CSR Communication on Social Media with Consumer Purchase Intention and Brand Admiration

2021 ◽  
Vol 16 (5) ◽  
pp. 1217-1230
Author(s):  
Shuchi Gupta ◽  
Nishad Nawaz ◽  
Adel Abdulmhsen Alfalah ◽  
Rana Tahir Naveed ◽  
Saqib Muneer ◽  
...  
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Structural Equation ◽  
Mediating Effect ◽  
Equation Modeling ◽  
Csr Communication ◽  
Consumer Purchase Intention ◽  
Relationship Of ◽  
The Impact ◽  
The Relationship

With the advent of the Internet and other digital technologies, contemporary businesses from all sectors are using social media for communication with consumers to engage them meaningfully with a brand. However, the use of social media for corporate social responsibility (CSR) communication is relatively new to the existing literature. Likewise, the impact of CSR communication through social media (CSR-S) on consumer emotions and behavior is, to date, underexplored. To address this, the present research aims to test the relationship of CSR-S on brand admiration and consumer purchase intention. The study proposes a direct relationship between CSR-S and purchase intention with a mediating effect of brand admiration. The data were collected from the banking consumers of Pakistan through a self-administered questionnaire. The authors distributed 800 questionnaires and received 463 questionnaires useful for data analysis, so the present research study response rate was around 59%. The data were analyzed using the structural equation modeling (SEM) technique in AMOS. The results revealed that CSR-S is positively related to purchase intention (β = 0.233). The results further showed that brand admiration partially mediates this relationship (β = 0.079). The survey respondents confirmed that their bank’s CSR communication helps enhance their purchase likelihood and their feelings of admiration for their bank. These findings will help policymakers at banking institutions better understand the importance of CSR communication on different social media platforms to achieve consumer-related outcomes.

A Research on the Morphology and Composition of Flocs (Part 1: Floc Breaage Disregarded)

2013 ◽  
Vol 726-731 ◽  
pp. 1566-1572 ◽  
Author(s):  
Shi Qiang Ding ◽  
Qing Na Li ◽  
Xin Rong Pang ◽  
Ji Run Xu
Keyword(s):  
Dimensional Space ◽  
Three Dimensional ◽  
New Classification ◽  
Suspension Viscosity ◽  
Primary Particles ◽  
Long Time ◽  
Relationship Of ◽  
The Relationship ◽  
Three Dimensional Space ◽  
Floc Breakage

The characteristics of flocs aggregated in flocculation have been paid more and more attention for a long time. In this paper, a new classification and analyses method dealing with the flocs is developed. The flocs formed after flocculation is divided into four kinds, including the left primary particles, linear flocs with all component particles in a line, planar flocs with all component particles on a plane and volumetric flocs with all component particles in a three-dimensional space. By analyzing the formation approaches of different kind of flocs regardless of the floc breakage, the number of every kind of floc is analyzed to be related with the suspension concentration mathematically. After comparing the different items in the models describing the relationship of floc number and concentration, a series of simplified expressions are presented. Lastly, a mathematical equation relating the measurable suspension viscosity with the numbers of different flocs is obtained.

scholarly journals Awareness of parents towards Teething

1970 ◽  
Vol 11 (1) ◽  
pp. 40-43 ◽  
Author(s):  
K Bhavneet
Keyword(s):  
Health Care ◽  
Child Health ◽  
General Health ◽  
Deciduous Tooth ◽  
Treatment Modalities ◽  
Child Health Care ◽  
Statistical Software ◽  
Relationship Of ◽  
The Relationship ◽  
Structured Questionnaire

Objective: The relationship of the first deciduous tooth eruption and the general health of an infant has always been a subject of curiosity. The enigma of teething although historical, continues to pervade contemporary child health care due to many unexplained teething myths. The treatment modalities used in teething have been diverse. The objective of this study was to evaluate the awareness, beliefs and knowledge of parents towards teething symptoms. Materials and method: Hundred parents were randomly selected from two kindergarten schools and were interviewed according to a structured questionnaire. Collected data was analyzed by a statistical software known as SPSS. Results: Results revealed that though parents knew about teething but there was lack of awareness regarding diverse treatment modalities and the teething myths and realities. Conclusions: More educative programs should be initiated to make parents aware of teething myths and realities. DOI: http://dx.doi.org/10.3329/bjms.v11i1.9822 BJMS 2012; 11(1): 40-43

Study of Consumer Brand Following Intention on Instagram

2021 ◽  
Vol 11 (2) ◽  
pp. 32-51
Author(s):  
Simran Kaur Madan ◽  
Payal S. Kapoor
Keyword(s):  
Social Media ◽  
Consumer Motivation ◽  
Media Usage ◽  
Consumer Skepticism ◽  
Consumption Decisions ◽  
The Social ◽  
Media Platform ◽  
Relationship Of ◽  
The Relationship

The research, based on uses and gratifications theory, identifies consumer motivation and factors that influence consumers' intention to follow brands on the social media platform of Instagram. Accordingly, this study empirically examines the role of need for self-enhancement, the need for entertainment, and deal-seeking behaviour on the intention to follow brands on Instagram. Further, the study investigates the mediation of social media usage behaviour for consumption decisions on eliciting brand following behaviour. Moderation of consumer skepticism on the relationship of deal-seeking behaviour, and intention to follow brands is also investigated. Findings reveal a significant direct effect of need for self-enhancement, need for entertainment, and deal-seeking behaviour on intention to follow brands. Indirect effect of social media usage behaviour for consumption decisions was also significant; however, moderation of consumer skepticism was not found to be significant. The study will help marketers create engaging content that enables consumer-brand interactions.

scholarly journals Reducing Organizational Anomie In light of Entrepreneurial Behavior and Job Engagement/ Analytical Research in the Ministry of Industry and Minerals / General Company for Textile and Leather Industries / Cotton Factory

2021 ◽  
Vol 11 (3) ◽  
Author(s):  
Lamees Adnan Azeez ◽  
Prof. Shiffa Mohamed Ali Hasson Al-Azzawi
Keyword(s):  
Emotional Engagement ◽  
Job Engagement ◽  
Entrepreneurial Behavior ◽  
Factory Workers ◽  
Four Dimensions ◽  
Organizational Cynicism ◽  
Analytical Research ◽  
Relationship Of ◽  
The Relationship

The research aims to demonstrate the role of the main variables represented by the four dimensions of entrepreneurial behavior (creative, risk taking, seizing opportunities, proactivity), and job engagement, whose dimensions are (cognitive engagement, emotional engagement, physical (physical) engagement) in Reducing the dependent variable of organizational anomie in the Qatina factory of the General Company for Textile and Leather Industries, one of the formations of the Ministry of Industry and Minerals The experimental analytical method was adopted in the completion of the research, and an intentional sample of (162) individuals in the administrative levels (higher and middle) in the factory was taken. The relationship of entrepreneurial behavior and job engagement at the total level was positive with organizational anomie, and indicators of organizational non-normative dimensions, organizational cynicism and lack of organizational values decreased, because the cotton factory members do not ignore work values to achieve their goals, as well as the existence of a spirit of cooperation and teamwork Factory workers.

scholarly journals Peran Media Sosial Bagi Suami Istri dalam Menjalani Hubungan Pernikahan Jarak Jauh

AL-HUKAMA ◽  
2019 ◽  
Vol 9 (2) ◽  
pp. 359-479
Author(s):  
Maulidia Mulyani
Keyword(s):  
Social Media ◽  
Communication Technology ◽  
Technological Progress ◽  
Marital Relationship ◽  
Married Couples ◽  
Marital Relationships ◽  
Long Distance ◽  
Relationship Of ◽  
The Impact ◽  
The Relationship

In the present time the impact of technological progress can be felt in many aspects of life, including marriage. The progress of the development of communication technology has made it easy to communicate specifically for married couples who are undergoing long-distance marital relationships, so that the relationship is maintained and harmonious. Social media is now used as a tool for communication, for example WhatsApp, Line, Facebook, or Instagram. All of those media are used because of their speed in conveying messages, so that long-distance couples can still communicate well and quickly. In a marital relationship, of course, there are fulfillments of rights and obligations. These fulfillments can still be fulfilled through social media, but they are not as maximized as when dealing directly.

How does open innovation affect firms’ innovative performance

2018 ◽  
Vol 12 (4) ◽  
pp. 720-740 ◽  
Author(s):  
Huiping Zhou ◽  
Yanhong Yao ◽  
Huanhuan Chen
Keyword(s):  
Open Innovation ◽  
Hierarchical Regression ◽  
Moderating Effects ◽  
Content Type ◽  
Innovative Performance ◽  
Knowledge Based ◽  
Opportunistic Behaviour ◽  
Proposed Model ◽  
New Finding ◽  
The Relationship

Purpose This paper aims to explore the direct effects of open innovation (OI) on firms’ innovative performance, and to examine the moderating effects of knowledge attributes, including knowledge distance, knowledge embeddedness and partner opportunism on this relationship. Design/methodology/approach Survey data of 247 samples from China were used to test the proposed model through hierarchical regression analysis. Findings The findings indicate that the dimensions of OI are positively related to innovative performance. The results also reveal that knowledge distance positively moderates the relationship between inbound OI and innovative performance, whereas knowledge embeddedness negatively affects that relationship. Knowledge embeddedness negatively affects the relationship between inbound OI and innovative performance, whereas knowledge distance positively moderates that relationship. Thus, a new finding is proposed that knowledge attributes could align effectively with specific OI type to achieve superior innovation outcomes. In addition, the empirical results suggest that partner opportunism plays a negative moderating role on the relationship between outbound OI and innovative performance. Originality/value The proposed view that a firm’s innovation outputs will be superior when its knowledge attributes effectively align with OI enriches studies of the OI context and expands the literature of both the resource-based view and the knowledge-based view. Furthermore, this study provides insights into how OI benefits can be influenced by external contexts from the perspective of partners’ opportunistic behaviour.

Sleep Among Children

2019 ◽  
pp. 93-118 ◽  
Author(s):  
Judith Owens ◽  
Monica Ordway
Keyword(s):  
United States ◽  
Social Media ◽  
Screen Time ◽  
The United States ◽  
Sleep Health ◽  
Developmental Issues ◽  
Infancy And Childhood ◽  
The Social ◽  
Relationship Of ◽  
The Relationship

This chapter focuses on the developmental issues that impact sleep during infancy and childhood and link to adult sleep. For example, it examines differences in sleep across childhood as well as the relationship of pediatric and adult sleep health and specific issues such as mother–child bedsharing. The chapter discusses the social determinants of sleep for children—for example, increasing screen time and social media involvement, impact of bedtime routines, the mismatch of school hours to the biology of sleep in teenagers (e.g., highlighting that a reason that high schools start at 8 AM in the United States is so that parents can drop them off before they take off on their long commutes to work).

Knowledge Sharing Relation to Competence, Emotional Intelligence, and Social Media Regarding Generations

2020 ◽  
pp. 785-806
Author(s):  
Nora Obermayer ◽  
Anikó Csepregi ◽  
Edit Kővári
Keyword(s):  
Social Media ◽  
Emotional Intelligence ◽  
Knowledge Sharing ◽  
Generational Differences ◽  
Research Outcomes ◽  
Social Media Tools ◽  
Relationship Of ◽  
The Relationship

This chapter introduces the possible differences revealed of the applied methods in knowledge sharing based on generational differences. In addition the chapter investigates the relationship of knowledge sharing to competences, emotional intelligence and social media tools and presents research that were carried out between 2006-2015. The aim of this part is to enable companies, especially SMEs to learn from these research outcomes and develop strategies to trigger knowledge sharing among different generations regarding the vital competences, emotional intelligence and social media tools.

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