scholarly journals Online Buyers and Open Innovation: Security, Experience, and Satisfaction

2021 ◽  
Vol 7 (1) ◽  
pp. 37
Author(s):  
Luis Enrique Valdez-Juárez ◽  
Dolores Gallardo-Vázquez ◽  
Elva Alicia Ramos-Escobar
Keyword(s):  
Consumer Behavior ◽  
Customer Satisfaction ◽  
Open Innovation ◽  
Business Models ◽  
Purchase Intentions ◽  
External Factors ◽  
Socially Responsible ◽  
Positive Effects ◽  
Level Of Satisfaction ◽  
The Relationship

The topic of consumer behavior in a social context is important due to its influence on the behaviors and attitudes of individuals. New online business models are adopting open innovation practices focused on improving their sales channels through their technological capacity. In this paper, we analyze the purchase intentions in a business context to identify consumer needs through the proper purchase decision process. We must also observe the internal and external factors that influence consumer behavior. More exactly, electronic commerce is facing challenges and opportunities manifested by online consumers, such as design, security, trust, risk, uncertainty, and satisfaction with online purchases. Many external factors (economic, political, social, environmental, and health) influence buyers’ intentions and behaviors. The objectives of this study are to (1) determine the influence of the security level of websites on purchasing behaviors (socially responsible and panic buyers), (2) determine the effect of website security on consumer satisfaction, (3) determine the effect of buyers (socially responsible and panic buyers) on the level of satisfaction, and (4) examine if the buyer experience has a moderating effect between the variables (socially responsible and panic buyers) and the dependent variable (customer satisfaction). We focus on a sample of 663 socially responsible online buyers and panic buyers from the Sonora, Baja California, and Sinaloa regions in Mexico. Data were collected from the months of April to August 2020, and an online questionnaire was used address to each of the residents of these regions aged between 20 and 55 and who were economically active. The data were analyzed using the structural equation model–partial least squares (SEM-PLS) model based on variance. The findings show that website security has significant positive effects on socially responsible buyers, panic buyers, and the level of customer satisfaction. Socially responsible buyers also have positive effects on customer satisfaction. However, the relationship between panic buyers and customer satisfaction is not supported. Related to a moderation analysis, that the buyer experience has a significant effect on the relationship between socially responsible online buyers and the level of satisfaction. Conversely, we find empirical evidence of the buyer experience having no significant effect between panic buyers and customer satisfaction. Our findings contribute to the development of various theories: the theory of behavioral reasoning (BRT), social identity theory (SIT), and the technological adaptation model (TAM). From an academic point of view, the findings are positive and encouraging, contributing to the literature on the e-commerce, behaviors, and attitudes of purchase intentions of individuals. Our work is incorporated into the existing literature on purchase intention and virtual business models, whose characteristics need to continue to be outlined, constituting a popular business model in recent years.

scholarly journals Digital Transformation of Marketing Strategies during a Pandemic: Evidence from an Emerging Economy during COVID-19

2021 ◽  
Vol 13 (12) ◽  
pp. 6735
Author(s):  
Ganesh Dash ◽  
Debarun Chakraborty
Keyword(s):  
Customer Satisfaction ◽  
Life Insurance ◽  
Purchase Intention ◽  
Purchase Intentions ◽  
Digital Transformation ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Five Dimensions ◽  
Customer Involvement ◽  
The Relationship

This study explores the relationship between digital marketing practices, customer satisfaction, customer involvement, and purchase intention. The focus is on the life insurance digital marketing strategies during a pandemic and the resultant lockdown and shutdown. This work sought to analyze the digital transformation of marketing practices and the customers’ resultant purchase intentions. COVID-19 was taken as the prevailing pandemic and its impact on the digital transformation of marketing strategies. Five dimensions of digital marketing strategies with eighteen items and three items each of customer satisfaction and purchase intention were considered for practical purposes. It used structural equation modeling to study 535 responses of life insurance customers. Findings indicate that SEM/SEO, display, and E-CRM practices significantly impacted customer satisfaction and purchase intention. Further, a mediation-cum-moderation approach was undertaken. Customer satisfaction significantly affected purchase intention and played a good mediator between digital marketing practices and purchase intention. Additionally, customer involvement moderated the relationship between content marketing and communication with purchase intention. This research work helps life insurance marketers in general. The digital channel managers expressly understand their key areas of strengths regarding the five dimensions of digital marketing strategies. Accordingly, they frame their plans for decision-making to improve customer satisfaction and resultant purchase intentions. It provides a direction for future adoption of specific marketing strategies during a pandemic and consequent shutdown and lockdowns.

The Effects of Prepaid Metering Systems on Customer Satisfaction in Niger State, Nigeria

2021 ◽  
Vol 2 (2) ◽  
Author(s):  
Ayooluwa Femi Aribisala ◽  
Musa Mohammed
Keyword(s):  
Customer Satisfaction ◽  
Regression Models ◽  
Response Rate ◽  
Spearman Correlation ◽  
Electricity Use ◽  
Customer Care ◽  
Level Of Satisfaction ◽  
Multiple Regression Models ◽  
The Relationship ◽  
Structured Questionnaire

Energy consumers in Nigeria have long complained about Distribution Companies' unfair billing practices, exorbitant monthly electricity bills resulting from meter estimation rather than accurate meter reading and calculation based on uninterrupted electricity use. The objectives of the study were to establish the relationship between the prepaid metering system and customer satisfaction; and to evaluate the level of satisfaction with respect to the usage of the prepaid metering system in Niger State, Nigeria. In carrying out the study, the structured questionnaire was administered to 393 randomly chosen respondents drawn from prepaid meter users, out of which 344 responded generating a response rate of 87.5%. The data derived were subjected to spearman correlation and multiple regression models. The major findings from the study showed a significant, moderate and positive relationship between the prepaid metering system and customer satisfaction. Additionally, three significant predictors, Affordability, Availability and Flexibility with p < .01 are statistically significant. Further findings from descriptive statistics revealed that users had the highest level of satisfaction with the privacy they had as a result of no meter readers and no accumulated. The study concluded that there exist a positive and beneficial link between the prepaid metering system and customer satisfaction. The study therefore recommends the provision of a smart metering system, good customer care units and a marketing campaign for better knowledge of the prepaid metering system.

An Examination of Partitioned Pricing and the Influence of Culture and Familiarity on Sport Consumer Behavior

2021 ◽  
Vol 30 (3) ◽  
Author(s):  
Misun Won ◽  
Stephen Shapiro
Keyword(s):  
Consumer Behavior ◽  
Cultural Differences ◽  
Purchase Intentions ◽  
Future Research ◽  
South Korean ◽  
Partitioned Pricing ◽  
Sporting Event ◽  
Sport Consumer Behavior ◽  
Ticket Prices ◽  
The Relationship

Prior research has examined consumer behavior toward partitioned pricing in various capacities, including types and number of surcharges and the use of dollars versus percentages. Given the fact partitioned pricing is not employed in every country, this investigation focused on consumer behavior toward this pricing strategy based on familiarity with partitioned pricing and cultural differences. An experimental design was implemented to examine South Korean and US sport consumers’ attitudes and behaviors related to ticket prices for a mega-sporting event. The findings showed all-inclusive pricing, in general, is preferred and culture does not significantly impact consumer behavior in this context. Additionally, familiarity moderated the relationship between cultural differences and consumer behavior. Consumers who were familiar with partitioned pricing were more attracted to partitioned pricing ticket offers and had higher purchase intentions compared to consumers who were less familiar with the practice. Implications of these findings are discussed along with directions for future research.

Socially Responsible Buyers' Online Trust on the Website and Their Level of Satisfaction

2021 ◽  
pp. 80-97
Author(s):  
Luis Enrique Valdez
Keyword(s):  
Data Collection ◽  
Customer Satisfaction ◽  
Baja California ◽  
Moderating Effect ◽  
The Other ◽  
Online Questionnaire ◽  
Socially Responsible ◽  
Online Trust ◽  
Other Hand ◽  
Level Of Satisfaction

The study focuses on a sample of 663 socially responsible online consumers from the Sonora, Baja California, and Sinaloa regions in Mexico. For the data collection, it was carried out during the months of April to August 2020, and an online questionnaire was used addressed to each of the residents of these regions between the ages of 20 and 55 and who are economically active. The objective of this manuscript is 1) to identify the effect that the website has on socially responsible buyers and their level of satisfaction; 2) to identify if socially responsible buyers have an effect on customer satisfaction; 3) on the other hand, to demonstrate if the buyer experience has a moderating effect between website security and socially responsible buyers; and 4) verify if the buyer experience has a moderating effect between socially responsible buyers and the level of customer satisfaction.

IT’S ALL IN THE MIX: HOW USER-DESIGNED PRODUCTS AND COMPANY-DESIGNED PRODUCTS CAN PEACEFULLY COEXIST

2019 ◽  
Vol 24 (07) ◽  
pp. 2050067
Author(s):  
MICHAEL SCHULZ ◽  
FRANZISKA VÖLCKNER
Keyword(s):  
Open Innovation ◽  
Market Entry ◽  
Purchase Intentions ◽  
Product Portfolio ◽  
Innovation Ability ◽  
Entry Strategy ◽  
The Relationship ◽  
Relevant Factors ◽  
Unexpected Consequences

Across industries, companies operate open innovation platforms that encourage users to share ideas and become product designers. Likewise, companies explicitly promote products based on user ideas as “user-designed” (e.g., McDonald’s MyBurger, LEGO Ideas). This paper introduces and empirically investigates two managerially relevant factors that can influence the effect of user-designed products on consumers’ reactions. Specifically, Studies 1a and 1b reveal an inverted U-shaped relationship between the share of user-designed products in a company’s product portfolio and consumers’ purchase intentions, which is mediated by consumers’ perceptions of the company’s innovation ability. Study 2 examines the role of the market entry strategy for user-designed products. While the inverted U-shaped effect holds for followers, the relationship between the share of user-designed products and consumers’ purchase intentions becomes U-shaped for first movers. These results suggest that user-designed products can have unexpected consequences that managers need to be aware of and consider in their actions.

scholarly journals Influences of Reference Group on Users’ Purchase Intentions in Network Communities: From the Perspective of Trial Purchase and Upgrade Purchase

2020 ◽  
Vol 12 (24) ◽  
pp. 10619
Author(s):  
Shuiping Ding ◽  
Jie Lin ◽  
Zhenyu Zhang
Keyword(s):  
Product Information ◽  
Reference Group ◽  
Purchase Intentions ◽  
Online Marketing ◽  
Significant Positive Effect ◽  
Normative Influence ◽  
Positive Effects ◽  
Network Communities ◽  
The Relationship ◽  
Positive Effect

Reference group is an important factor influencing users’ purchase in the network communities. The reference group’s influences involve informative influence and normative influence, and users’ purchases are divided into the trial purchase and upgrade purchase. In different purchases, users have different product information, consumer experience, and purchase attitudes, making different responses to the reference group. Thus, a research model of reference groups’ influences on users’ purchase intentions from the perspective of trial purchase and upgrade purchase is constructed. The model and hypotheses are tested by analyzing 349 valid questionnaires. The results indicate that both informative and normative influences have significant positive effects on users’ trial purchase intentions. Informative influence has a significant positive effect on users’ upgrade intentions, while the normative influence on users’ upgrade purchase intentions is not significant. Both informative influence and normative influence have significant positive effects on trust in the product. Trust in the product has a significant positive effect on trial purchase intentions, but its effect on upgrade purchase intentions is not significant. Purchase involvement positively regulates the relationship between informative influence and trial purchase intentions and negatively regulates the relationship between informative influence and upgrade purchase intentions. The results further enrich the theoretical system of users’ purchase behaviors in a virtual environment. The research can also have important implications for network communities wishing to improve online marketing.

scholarly journals Nível de Serviços Logísticos no E-Commerce: a Percepção do Cliente para a Satisfação

2020 ◽  
Vol 23 (38) ◽  
pp. 153-159
Author(s):  
Hélio Camargos Neto ◽  
Lucas Beraldo Soares ◽  
Camila Ingredy da Silva Souza ◽  
Charlles Rander e Silva ◽  
Cléber Tiago de Souza ◽  
...  
Keyword(s):  
Customer Satisfaction ◽  
Business Models ◽  
Retention Rate ◽  
Market Competition ◽  
Electronic Survey ◽  
Logistics Service ◽  
Level Of Satisfaction ◽  
New Business ◽  
Probabilistic Sample

Com o passar do tempo, a concorrência do mercado aumenta constantemente e os clientes se tornam cada vez mais exigentes. Se as empresas não acompanharem as mudanças do mercado, poderão se tornam obsoletas, a fim de perder participação no mercado e junto uma boa parcela de sua receita. O comércio eletrônico está crescendo com o desenvolvimento dos novos modelos de negócios e será continuamente impulsionado nas próximas décadas. Com grande número de empresas atuantes no e-commerce, a logística tem sido amplamente influenciada a desempenhar um papel importante na satisfação do cliente e percepção positiva dos serviços prestados.  O objetivo deste artigo é entender as percepções dos clientes em relação aos fatores de desempenho dos serviços logísticos no e-commerce. Foi relatado neste artigo um estudo exploratório através de um survey eletrônico feito pela plataforma Google Formulários tendo a participação de 303 respondentes em uma amostra não probabilística. Os resultados destacam o fato de que a dimensão relacional da logística sobre a qualidade de serviço é bem representativo sobre o nível de satisfação e taxa de retenção dos clientes. Desta forma os gestores serão capazes de correlacionar de maneira ótima as estratégias orientadas para aquisição de novos clientes e retenção de clientes existentes com a percepção de valor da qualidade do serviço logístico. Palavras-chave: E-Commerce. Serviço Logístico. Satisfação do Cliente. AbstractOver time, market competition is constantly increasing and customers become increasingly demanding. If companies fail to keep up with market changes, they may become obsolete in order to lose market share and together a good share of their revenue. E-commerce is growing with the development of new business models and will be continuously boosted in the coming years. decades. With a large number of companies active in e-commerce, logistics has been largely influenced to play an important role in customer satisfaction and positive perception of the services provided. The purpose of this article is to understand the perceptions of customers regarding the factors of performance of logistics services in e-commerce. This article reports an exploratory study through an electronic survey conducted by the Google Forms platform, with the participation of 303 respondents in a non-probabilistic sample. The results highlight the fact that the relational dimension of the logistics on the quality of service is very representative about the level of satisfaction and retention rate of the customers. In this way the managers will be able to correlate in a optimal way the strategies oriented towards the acquisition of new clients and retention of existing clients with the perception of value of the quality of the logistics service. Keywords: E-Commerce. Logistics Service; Customer satisfaction.

scholarly journals Investigating the Relationship Between Corporate Entrepreneurship and Customer Loyalty with Customer Satisfaction Mediating Role

2018 ◽  
Vol 10 (4) ◽  
pp. 94
Author(s):  
Iman Abdel Hamid Hasanin
Keyword(s):  
Customer Satisfaction ◽  
Relationship Quality ◽  
Customer Loyalty ◽  
Commercial Banks ◽  
Corporate Entrepreneurship ◽  
External Factors ◽  
Mediating Role ◽  
Internal And External Factors ◽  
The Relationship

The study aims to identify the nature of the relationship between the dimensions of corporate entrepreneurship and loyalty of customers. It intends to do that through the mediating role of customer satisfaction, by identifying the extent to which these dimensions apply according to the study the study, as well as the knowledge of the relationship quality. In order to meet the objectives of the study, a regular sample of 384 individuals was selected. These individuals were clients of the selected commercial banks, selected by customers who frequented the banks within a specified period of time. The study also found that there was a statistically significant correlation between corporate entrepreneurship and customer loyalty, which means that the greater the application of corporate entrepreneurship, the higher the effect of internal and external factors. The study suggests a set of recommendations to encourage banks in the study to apply CE to enhance customer loyalty.

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