scholarly journals Digital Marketing Effects of Clubhouse on Crowdfunding in the Context of COVID-19

2021 ◽  
Vol 14 (8) ◽  
pp. 347
Author(s):  
Peter Konhäusner ◽  
Robert Seidentopf
Keyword(s):  
Social Media ◽  
Research Question ◽  
Text Messages ◽  
Media Richness Theory ◽  
Expert Interview ◽  
The Social ◽  
Expansion Theory ◽  
The Media ◽  
The Impact ◽  
Media Channel

In the marketing mix, promotion is mentioned as using the communication channels available to present and market the product or service at hand. In recent years, social media has risen as an influential marketing communication channel in digital space. Apart from end-to-end direct messengers and video communication in times of the COVID-19 pandemic, the social media channel Clubhouse offers an audio-only experience. The current research lacks analysis of the potential influence of the hyped social network. Due to the novelty of the channel and the absence of text messages as well as visual stimuli, questions regarding the impact that usage of this social media channel might have on crowdfunding, a means of rising popularity in alternative financing, have arisen. The study builds upon the media richness theory of Daft and Lengel as well as the channel expansion theory of Carlson and Zmud. Besides literature research, explorative expert interview analyses were applied to answer the research question at hand. The main findings include different approaches to foster the opportunities of Clubhouse for marketing crowdfunding campaigns in line with insights about the user group of Clubhouse as well as development options for the platform.

COVID-19 Infodemic

Glimpse ◽  
2021 ◽  
Vol 22 (2) ◽  
pp. 119-130
Author(s):  
Sarah Lwahas ◽  
Keyword(s):  
Social Media ◽  
Northern Nigeria ◽  
The Social ◽  
Media Services ◽  
The Media ◽  
Setting Theory ◽  
Fact Checking ◽  
Managerial Positions ◽  
The Impact ◽  
Structured Questionnaire

Journalism like many other professions is facing a crucial phase with the emergence of Coronavirus pandemic. The impact of Coronavirus phenomenon is enormous on social and cultural relationships of many communities who depend on the media for information to connect with each other and participate in governance freely. Journalists globally are facing enormous crisis of managing the infodemic of the pandemic streaming particularly from social media; as well as controversies of the media perpetuating disinfodemic or disinformation and distrust in the society. Besides arrests and restrictions of movement, journalists are also under intense threats of losing their jobs, and exacerbated psychological and physical pressures owing to the devastating effects of COVID-19. Using the Social Responsibility theory, that emphasises improved standards of journalism, safeguarding the interests of journalism and journalists among others, and the Agenda setting theory, that controls access to news, information, and entertainment; this research interrogates how journalists from selected states in Northern Nigeria are responding to the challenges of reportage of COVID-19. This research sampled the views of journalists using structured questionnaire administered online and interviewed seven senior journalists holding managerial positions. Findings revealed that journalists are embracing fact checking of the avalanche of information even within familiar sources to verify reports on COVID-19. Similarly, they are deploying digital and multimedia strategies to provide a continuum of media services and sensitive reporting to engage this new infodemic of COVID-19, now globally considered the “new normal”. This research recommends that, since COVID-19 is a novel disease, professionals across countries need to talk with each other, and journalists particularly from Africa and indeed Nigeria; need to put some structure and some science in place, especially in the performance of their jobs, so that professionalism can be sustained without compromising the future of the journalism.

Pedagogical context of mercantile orientation of the youth active in social media

2019 ◽  
Vol 579 (4) ◽  
pp. 3-10
Author(s):  
Adam Andrzejewski
Keyword(s):  
Social Media ◽  
The Social ◽  
Media Space ◽  
The Media ◽  
People’S Attitudes ◽  
The Impact ◽  
Theoretical Considerations

The publication concerns theoretical considerations on the mercantile orientation of active youth in social media. The theoretical aspects of pedagogy in the context of the impact of the media on people are presented. The phenomenon of cyberculture appearing in the social media space was interpreted. The mercantile orientation was analyzed and its role in shaping young people's attitudes in relation to social media was defined.

scholarly journals The Social Media As Echo Chamber: The Digital Impact

2013 ◽  
Vol 12 (1) ◽  
pp. 1 ◽  
Author(s):  
Nadia Yusuf ◽  
Nisreen Al-Banawi ◽  
Hajjah Abdel Rahman Al-Imam
Keyword(s):  
Social Media ◽  
Education Economics ◽  
Media Technology ◽  
Web Based ◽  
The Social ◽  
The Media ◽  
Free Search ◽  
Media And Technology ◽  
New Generation ◽  
The Impact

The media serve as the channels used to deliver information or research data for any purpose. With media and technology combined, if today a person is sitting in one corner of the world, he or she can send knowledge and words to an unimaginable number of people without fear of being interrupted or argued with. This paper explores the impact of media technology in our lives. The advent of the social media is playing a role in all facets of our lives. Its overriding existence with free search engines has changed the trends in education, economics, politics, and our day-to-day routine. Here we highlight how the quest of technology in the form of social media has been an important aspect of getting this world expressed in terms of bytes. The social media include web-based technology that has changed communication into a more interactive dialogue. The social media have completely transformed the way we connect or reconnect with old friends and acquaintances, entertain ourselves, pursue our hobbies, shop, relax, and look for jobs. The social media are the primary communication medium today for a new generation of digitally aware consumers.

scholarly journals Machine Learning Methods for Analysing the Impact of Social Media on Students Academic Performance

2020 ◽  
Vol 1 (1) ◽  
pp. 13-22
Author(s):  
Kiran Shahzadi ◽  
Muhammad Shahzad Sarfraz ◽  
Mazhra Saqib ◽  
Hamza Mansoor Shah
Keyword(s):  
Social Media ◽  
Academic Performance ◽  
Social Networking ◽  
Social Networking Sites ◽  
Research Question ◽  
Support Vector ◽  
K Nearest Neighbor ◽  
Media Impact ◽  
The Social ◽  
The Impact

Today Social networking is a common apporch, mostly along with youngster. The social media impact on the academic performance of students become fundamental part to determine. Social Networking Sites (SNS) for example, twitter facebook are presently an vital medium that are used to connect peoples and different  associations approximately the world  Technology is thriving quick with the passage of time, and the youngsters are trapped in this swift revolutionize. In this paper we find out in which ways social sites affects student’s academic performance and recognize the impact of social sites on our educational system. The reason at the back huge use of social networking sites. Social sites networking (SNS) have grow from being merely libertine stages for personl  use to awesome progressive structure that utilized both blend and inside and remotely for relationship and joined exertion with shafts separated stakeholders. Generally among youthful understudies, Social sites networks is an unmistakable example today In this paper by using student-por.csv and student-mat.csv dataset, we work on the classifier on  the social media impact on students academic performances. For this purposes we choose K nearest-neighbor (KNN), support vector machine (SVM) and Linear regression algorithm using python that predict slightly better and give right prediction about the student’s academic performance.  In social networking model our work has enhanced our imminent.  The results reveal that there is strong relationship between social media and student’s academic performance. This paper shows that mostly students have cell phones and also have internet availability so they use 40 mints form 4 hours daily and not give attentions to their studies, all these activities on internet effect the student’s academic performance. This study will commence with introduction and background of existing studies. After that on the basis of background there will be a research question.

scholarly journals Sensemaking of Shared Information: Perspective of Relevance in WhatsApp

2020 ◽  
Author(s):  
Joseph Kwame Adjei ◽  
Pearl Tweneboah ◽  
Peter Ebo Tobbin
Keyword(s):  
Social Media ◽  
Information Sharing ◽  
Relevant Information ◽  
Media Richness ◽  
Media Richness Theory ◽  
Is Research ◽  
Group Context ◽  
The Social ◽  
Shared Information ◽  
The Media

Despite the growing literature on information sharing in Social Media there is minimal understanding of how user’s estimate relevant information from shared information in the media. This paper explores the issue of relevant information sharing in social media by using a qualitative approach drawing on Media Richness Theory (MRT) through the lens of sensemaking to collect data. A questionnaire and interview were used to obtain data from regular users of WhatsApp with different backgrounds in the social network group context. Besides the capabilities of the media the results showed additional variables Channel Influence, Social influence, Nature of the Content, Experiential influence and Individual processing capabilities by conveyance and convergence play an important role in sensemaking for the shaping of relevant information. A framework for sensemaking of media relevant information is developed; the paper extends the Media Richness concept and has also opened a new area of research for innovative knowledge to emerge to address the challenges in social media information use which is highly relevant to IS research.

scholarly journals Strategi Humas Kementerian Koperasi dan Usaha Kecil dan Menengah Dalam Pengelolaan Jejaring Sosial

2018 ◽  
Vol 10 (2) ◽  
pp. 115
Author(s):  
Mohammad Ribhul Azeem ◽  
Ahmad Toni
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Case Study Method ◽  
Media Richness Theory ◽  
The Social ◽  
The Media ◽  
The Government ◽  
Small Medium Enterprises ◽  
Medium Enterprises

One Way Communication occurring at an institution the government should be changed into two way communication through media. Cooperative and Small Medium Enterprises Ministry Republic of Indonesia use social media as a means of the spread of information to interested parties. This research using the Media Richness Theory and uses Qualitative Case Study method by lifting cases of management media network happening in the society in the Division of Public Relations Cooperative and Small Medium Enterprises Republics Indonesia that has not yet been optimized. The research also use constructivism who regards paradigm of the solution of the problems faced by a solution .These are data to research for participating states in the form of observation internships and also with interviews with key informants , which are then data was compared with each other using a source of triangulation.The result of this research shows the important things can support of the effectiveness of the social media optimizations at Cooperative Small Medium Enterprises Ministry Republic of Indonesia such as management of information signs, feedback, focus development and language use. Komunikasi satu arah yang terjadi pada institusi pemerintah harus diubah menjadi komunikasi dua arah melalui media. Kementerian Koperasi dan UKM Republik Indonesia menggunakan media sosial sebagai sarana penyebaran informasi kepada pihak yang berkepentingan. Penelitian ini menggunakan teori kekayaan media dan menggunakan metode penelitian studi kasus kualitatif dengan mengangkat kasus berupa pengelolaan jejaring media sosial yang terjadi di Divisi Hubungan Masyarakat Kementerian Koperasi dan UKM Republik Indonesia. Penelitian ini juga menggunakan paradigma konstruktivisme. Pada penelitian ini data didapatkan melalui observasi partisipan berupa kegiatan magang dan wawancara dengan key informant, kemudian data tersebut dibandingkan satu sama lain menggunakan triangulasi sumber. Hasil yang didapat dalam penelitian ini menggambarkan bahwa pentingnya beberapa aspek yang mampu meningkatkan pengelolaan jejaring media sosial di Kementerian Koperasi dan UKM Republik Indonesia yang baik seperti pengelolaan tanda informasi, umpan balik, pengembangan fokus dan juga pemanfaatan bahasa.

scholarly journals THE CROWDSOURCING MODEL OF SOCIAL MEDIA IN SURABAYA’S MUNICIPALITY, INDONESIA

2019 ◽  
Vol 4 (2) ◽  
pp. 19-28
Author(s):  
Aulia Nur Kasiwi ◽  
Achmad Nurmandi
Keyword(s):  
Social Media ◽  
Research Question ◽  
Research Result ◽  
Organization Culture ◽  
Integrated System ◽  
The Public ◽  
The Social ◽  
The Media ◽  
The Government ◽  
The One

Purpose: Social media has been used by the government to disseminate information to the public. As we know that the transformation of organization have a several aspect which are related within values, behaviour knowledge, organization culture and mindset of the employee it self. This research aim to investigate the social media infomation through out the public policy. Methodology: The research question is how the government can be able to use social media to know the main point in the data that crowded. This research using mix method of gathering the data analysis within the quantitative and qualitative method. Gephy is the one of application that was using in this research for analyzing the integrated system each department by social media especially on Facebook. Main Findings: The research result is the part of facebook analysis has found that government organization has a 40%. For the partition of Community Service is 20%. For the Public & Government Service has a 20% because Bangga Surabaya just received the information comes from Sapawarga Kota Surabaya. As well as the Media/News Company namely with Kabar Surabaya pages that has 20%. Implications: The conclusion is, on the one hand, the subjective government of Surabaya has made efforts to be able to carry out the collectivity of information received through social media where this will also help the government's performance in providing services to the community. Novelty: this research describes the government practice and implementation on social media to increase their performance and make social media beneficially as the new tool to communicate with the public.

scholarly journals THE REAL POWER OF THE SOCIAL MEDIA, THE INTERPRETATION OF THE ESTABLISHING COMMUNICATION WAYS, AS ILLUSTRATED BY THE TURKISH ASSISTANCE DURING THE KOSOVO CRISES

2015 ◽  
Vol 5 (1) ◽  
pp. 266
Author(s):  
Njomza Krasniqi
Keyword(s):  
Social Media ◽  
The Internet ◽  
Political Affiliation ◽  
General Picture ◽  
The Public ◽  
The Social ◽  
The World ◽  
The Usa ◽  
The Media ◽  
The Impact

As it is always with new inventions in human history the role they play in their early stages is mostly none acknowledged before they make a more widespread impact. The social media is one of them. Due to the new aspects that this relatively new kind of media its role is mostly negligee in favors of the more vastly popular other forms. In the kind of era that we live technology means that the place where we get the information is irrelevant in the grand scheme of the things, however that does not mean that the impact is lesser or higher. To make the example more clear even though a news that the currency is going to raise or lower in the USA- for example its mostly limited to the USA citizens it has a dire impact in the rest of the world, but even though the means for this news is the generic media, the ones to give the means to understand and make amends to prepare for the consequences to the rest of the world. Due to this kind of functionality is always difficult to separate where the generic forms of the media begin and where the social media begin. What is interesting is that this function of social media begins since the first forms of the internet and it’s just more pronounced nowadays. As an example of this functionality the more prominent one is the way Turkey interfered in the Kosovo Crises. More than the generic news and political affiliation at the time the most impact in the public opinion did the social media. This paper is a research in this regard. It’s not very detailed and it shows a general picture of the situation and only deal with the main aspects of the behavior of the social media, however is a beginning which shows the great impact all forms of communications, especially the social media.

scholarly journals The Real Power of the Social Media, the Interpretation of the Establishing Communication Ways, as Illustrated by the Turkish Assistance during the Kosovo Crises

2015 ◽  
Vol 2 (1) ◽  
pp. 100
Author(s):  
Njomza Krasniqi
Keyword(s):  
Social Media ◽  
The Internet ◽  
Political Affiliation ◽  
General Picture ◽  
The Public ◽  
The Social ◽  
The World ◽  
The Usa ◽  
The Media ◽  
The Impact

As it is always with new inventions in human history the role they play in their early stages is mostly none acknowledged before they make a more widespread impact. The social media is one of them. Due to the new aspects that this relatively new kind of media its role is mostly negligee in favors of the more vastly popular other forms. In the kind of era that we live technology means that the place where we get the information is irrelevant in the grand scheme of the things, however that does not mean that the impact is lesser or higher. To make the example more clear even though a news that the currency is going to raise or lower in the USA- for example its mostly limited to the USA citizens it has a dire impact in the rest of the world, but even though the means for this news is the generic media, the ones to give the means to understand and make amends to prepare for the consequences to the rest of the world. Due to this kind of functionality is always difficult to separate where the generic forms of the media begin and where the social media begin. What is interesting is that this function of social media begins since the first forms of the internet and it’s just more pronounced nowadays. As an example of this functionality the more prominent one is the way Turkey interfered in the Kosovo Crises. More than the generic news and political affiliation at the time the most impact in the public opinion did the social media. This paper is a research in this regard. It’s not very detailed and it shows a general picture of the situation and only deal with the main aspects of the behavior of the social media, however is a beginning which shows the great impact all forms of communications, especially the social media.

scholarly journals The Mediated Crowd: New Social Media and New Forms of Rioting

2011 ◽  
Vol 16 (4) ◽  
pp. 195-204 ◽  
Author(s):  
Stephanie Alice Baker
Keyword(s):  
Social Media ◽  
Collective Action ◽  
Public Space ◽  
First Century ◽  
The Social ◽  
Political Effects ◽  
Structures Of Feeling ◽  
Technological Developments ◽  
The Media ◽  
The Impact

Commentary on the recent riots largely reflects ideological differences with political discourse reviving traditional debates of social inequality and moral decline. While the 2011 riots resemble former incidents of rioting in twentieth-century Britain, it is argued that the recent unrest was significantly enhanced by the development of new social media, requiring new understandings of mediated crowd membership in the twenty-first century. I introduce and outline a model of the ‘mediated crowd’ commencing with the impact of new social media, and develop this paradigm in conjunction with emotions research, to account for the emotional dimensions of collective action, and the social and political effects these technological developments have on contemporary forms of rioting. Here, it is argued that attempts to understand the causes of the recent riots must recognise that while social media contributed to the speed and scope of the unrest, emotions play a crucial role in motivating and sustaining collective action as the structures of feeling that intersect geographic and virtual public space. This innovative approach provides insight into the particular conditions in which the English riots emerged, while demonstrating how social media contributes more broadly to new forms of collectivity in the media age.

Sign in / Sign up

Export Citation Format

Share Document