scholarly journals Sports Influencers on Twitter. Analysis and Comparative Study of Track Cycling World Cups 2016 and 2018

2020 ◽  
Vol 9 (10) ◽  
pp. 169
Author(s):  
José María Lamirán-Palomares ◽  
Tomás Baviera ◽  
Amparo Baviera-Puig
Keyword(s):  
Social Media ◽  
Comparative Study ◽  
Analytical Hierarchy Process ◽  
Sporting Events ◽  
Digital Medium ◽  
Sporting Event ◽  
The Media ◽  
Twitter Analysis ◽  
Hierarchy Process ◽  
Track Cycling

Social media has driven a sea change in the way users view and participate in sporting events through the media. In the digital medium, identifying the profiles with the greatest influential capacity is a key issue. Using the analytical hierarchy process (AHP), the aim of our research was to identify the most influential Twitter accounts in a major sporting event: The Track Cycling World Cups. The competitions from the years 2016 and 2018 were analysed, downloading all the tweets that included the official hashtag of each event and drawing up the graph of mentions and retweets. After reviewing the literature, activity, authority and popularity were defined as dimensions to assess influence, and two subcriteria were chosen as measures for each of them. Activity was measured by number of tweets and outdegree, authority by retweets and PageRank, and popularity by number of followers and indegree. By consulting experts following the AHP approach, various weights were assigned to these measures, resulting in authority as the most influential. With this weighting, the accounts with the greatest influence on Twitter turned out to be those related to organisation of the event and those of the athletes taking part.

International sporting events and human rights : does the host nation play fair?

2016 ◽  
Author(s):  
◽  
Zack Bowersox
Keyword(s):  
Human Rights ◽  
Sporting Events ◽  
World Cup ◽  
University Of Missouri ◽  
Sporting Event ◽  
International Rights ◽  
The Media ◽  
International Standing ◽  
The University ◽  
Positive Effect

[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] International sporting events like the Olympics and FIFA World Cup generate a great deal of attention for the athletes, the games, and for the nations that host these events. Hosting can be very prestigious for a nation, yet not all hosts are apt to be strict observers of international norms regarding human rights and human security. In these instances, the tourists who travel to see the event, and the media that broadcasts it, are better able to observe the poor behavior of a state who would rather use this opportunity to increase its international standing. Are host nations apt to improve their behavior for the sake of an international sporting event? Are they more responsive to the international criticism of their behavior when hosting an event? This research finds that states are in fact more responsive to international rights criticism, and, for the duration of the event are better observers of human rights. Yet, this positive effect is only apparent for the duration of the event.

Social Media Brand Communities and Brand Loyalty

2020 ◽  
pp. 736-755
Author(s):  
Kishalay Adhikari ◽  
Rajeev Kumar Panda
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Analytical Hierarchy Process ◽  
Brand Loyalty ◽  
Brand Communities ◽  
Branding Strategies ◽  
Social Media Platforms ◽  
Optimized Allocation ◽  
Hierarchy Process

The dynamic, omnipresent, and frequent on-the-go consumer-brand interactions via social media platforms are significantly changing the branding landscape. A profound comprehension of this change is crucial in assessing brand loyalty. Considering the enormous fame of social media and inherent capabilities of brand communities, the purpose of this paper is to exhibit the contributory role of Social media brand communities (SMBC) towards brand loyalty. A Survey-based empirical study involving young consumers was conducted in the selected cities of Bangalore, Kolkata, and Pune. In contrast to prior works (Algesheimer et al., 2005; Laroche et al., 2012), the authors have incorporated Analytical Hierarchy Process (hereafter AHP) in the study to implement and validate new scales. The outcomes of AHP methodology found shared consciousness and social networking as the most-preferred component and activity respectively. These outcomes would assist brand managers in the optimized allocation of communication budget and formulation of competitive branding strategies to tackle intense competition.

Reflections on Being a Neophyte Sport Psychologist in the Media: Conversations With My Younger Self

2014 ◽  
Vol 28 (3) ◽  
pp. 290-301
Author(s):  
Pete Lindsay ◽  
Owen Thomas
Keyword(s):  
Professional Development ◽  
Mass Media ◽  
Sporting Events ◽  
World Championship ◽  
Sporting Event ◽  
Sport Psychologist ◽  
The Media ◽  
Personal Challenges ◽  
Practical Implications ◽  
Sporting Performance

The mass media focus on sporting events (Kristiansen, Hanstad, & Roberts, 2011), coupled with the interest in reporting the psychological aspects of sporting performance (Jones, 2005) can place practitioners in stressful situations (Fletcher, Rumbold, Tester, & Coombes, 2011). Concerns over “misrepresentation,” “misquotation,” “misinterpretation,” and being “incorrectly reported or understood” by the media can be at odds with a practitioner’s honest desire to disseminate findings and provide informed commentaries related to the discipline. This article aims to highlight the ethical, professional and personal challenges faced by Pete Lindsay while working as the resident sport psychologist for an international television broadcaster during a World championship sporting event. The autoethnographic account provides a series of reflective fragments that were abstracted from professional development documentation, supervisory meeting records of the time, and the authors recalled reflections of when Pete undertook the role. Practical implications for the training and certification of practitioners in relation to working within the media are considered.

scholarly journals The Effects of Social Media on Sporting Event Satisfaction and Word of Mouth Communication: An Empirical Study of a Mega Sports Event

Information ◽  
2020 ◽  
Vol 11 (10) ◽  
pp. 482
Author(s):  
Juan Du ◽  
Mei-Yen Chen ◽  
Yu-Feng Wu
Keyword(s):  
Social Media ◽  
University Students ◽  
Word Of Mouth ◽  
Sporting Events ◽  
Sports Events ◽  
Sporting Event ◽  
Use Of Social Media ◽  
Level Of Understanding ◽  
Word Of Mouth Communication ◽  
The Impact

This study examines the impact of word of mouth (WOM) communication through social media and how it affects satisfaction with the Summer Universiade in Taipei. This study hopes to understand the usage characteristics of social media among university students and the implementation of social media and their effectiveness as a marketing strategy for sport organization. The hypotheses were verified using a survey of 572 university students from four universities that hosted competitions for the Summer Universiade Games. Data were analyzed using t test, Pearson’s correlation analysis and two-way ANOVA analysis. The results indicated that WOM has impacted satisfaction via social media, and the level of understanding of sporting events was significantly affected by WOM communication and overall satisfaction. Moreover, gender showed no significant differences in WOM communication and overall satisfaction with sporting events. However, male participants had significantly higher value in WOM dissemination than female respondents. In addition, the spectators’ understanding of the sporting event on WOM communication and overall satisfaction was not affected by the continued use of social media. Suggestions are provided, including sufficient sports marketing and service quality from the organizers, in order to maintain good sports events and enhance spectators’ feelings.

scholarly journals ANALYTICAL HIERARCHY PROCESS AND MARKOV CHAIN IN SHARED KNOWLEDGE THROUGH SOCIAL MEDIA

2015 ◽  
Vol 77 (5) ◽  
Author(s):  
Nor Intan Saniah Sulaiman ◽  
Saadiah Ghazali ◽  
Nerda Zura Zabidi ◽  
Mohd Faizal Omar ◽  
Rose Alinda Alias
Keyword(s):  
Social Media ◽  
Markov Chain ◽  
Analytic Hierarchy Process ◽  
Knowledge Sharing ◽  
Analytical Hierarchy Process ◽  
Assessment Tool ◽  
Shared Knowledge ◽  
Analytic Hierarchy ◽  
Sharing Strategy ◽  
Hierarchy Process

Many studies have been performed to measure successful knowledge sharing in general. However, limited study has been done to assess successful knowledge sharing through social media. Hence, in this paper intend to discuss our approach to assess   knowledge sharing among personal social media user. In order to achieve our objective, we proposed to integrate Analytic Hierarchy Process (AHP) and Markov Chain (MC) technique to investigate the pattern of the shared knowledge through social media. Markov Chain will be used to model the knowledge sharing success through expert opinion and stochastic process. We anticipate the outcome of the assessment in a form of a final matrix showing the probability of successful knowledge sharing through social media. The elements in each row of the Markov Chain transition matrix will be calculated using Analytic Hierarchy Process.  The assessment tool produce from our research is expected to benefit policy maker or internet user in order to enhance their knowledge sharing strategy in social media application.

scholarly journals Mega-Sporting Events and the Media in Attention Economies

2009 ◽  
Vol 30 (2) ◽  
pp. 125-140 ◽  
Author(s):  
Mats Nylund
Keyword(s):  
Press Coverage ◽  
Sporting Events ◽  
Sports Journalism ◽  
International Media ◽  
Economic Profit ◽  
Sporting Event ◽  
Attention Economy ◽  
Traditional Sports ◽  
The Media ◽  
The Empirical Analysis

Abstract The present article examines the IAAF World Championships as a commercialized mega-sporting event and an expression of the contemporary experience industry. The focus of the empirical analysis is on the national and international press coverage of the World Championships in Helsinki, Finland, 2005. Eleven Finnish and six foreign newspapers were analysed. Finnish pre-Championship publicity saw the games mostly as a tool for achieving international media attention and economic profit. The coverage of the international press was strikingly similar. The newspapers focussed mainly on the sporting events and their perspective was strongly national – perfectly in line with traditional sports journalism. This finding challenges the belief expressed in Finnish newspapers and by proponents of the attention economy that mega-events are powerful tools for urban marketing.

scholarly journals The Decision on the Selection of the Best Cellular Card Operator Internet Package Using the Analytical Hierarchy Process (AHP) Method

2020 ◽  
Vol 4 (1) ◽  
pp. 236-245
Author(s):  
Rudianto Rudianto ◽  
Haryanto Haryanto
Keyword(s):  
Social Media ◽  
Analytical Hierarchy Process ◽  
Internet Access ◽  
Ahp Method ◽  
Hierarchy Process ◽  
Access Services ◽  
Selection Of

The development of smartphone users who are used for internet access and social media is growing rapidly. So many internet data package providers issued by cellular card operators such as Indosat Ooredoo, Smartfren, Telkomsel, Tri and XL Axiata are competing to provide internet access services to consumers with competitive tariffs, quotas, active periods, speed of access, and promos Another interesting thing is that consumers feel confused and have difficulty in determining and selecting cellular card operators in accordance with the desired criteria, the reason being that there are many cellular card operators provided by telecommunications, so Analytical Hierarchy Process (AHP) methods are needed to solve the problem. The purpose of this study is to assist consumers in choosing internet packages on cellular card operators that suit their needs and make it easier for consumers to make decisions from a variety of criteria using the AHP method. The results of this study from many selected keriteria were chosen quickly and validly that Telkomsel became the best solution for internet package choices by 28% compared to 4 other cellular operators.Keywords: Internet Data Packages, Cellular Operators, AHP.

scholarly journals The Impact of Social Media and The Presence of Fans at A Sports Event to Attract Private Sector Sponsors

2020 ◽  
Vol 9 (2) ◽  
pp. 96-100
Author(s):  
Mohammad Saeid Kiani ◽  
Leila Nazari ◽  
Leila Shabazpor
Keyword(s):  
Social Media ◽  
New Media ◽  
Private Sector ◽  
Audience Participation ◽  
Sporting Events ◽  
Sports Media ◽  
Financial Investment ◽  
Sporting Event ◽  
Single Term ◽  
The Impact

The purpose of the present study was to investigate the impact of social media and the presence of fans at a sporting event to attract private sector sponsors. In the present study, in order to investigate the impact of social media and the presence of fans on a sports event in attracting private sector sponsors, the role of new media on how sports sponsors interact and the presence of spectators at sporting events is influenced by the extent to which sponsors participate in events. A review of research on sports media has been used since 2007, given that the category of new media is a new concept in sponsorship. This research seeks to achieve such results by reviewing the research conducted over that timeframe. Sponsorship appeared initially during the early 70s in England in sports and other industries. It subsequently developed in Western countries in the early 90s, experiencing a real boom. Thus, a new term has emerged: sponsorship (sponsorship in French) Indeed to define the word sponsorship (sponsorship and sponsorship will be used as a single term), it is therefore necessary to study precisely the work. It defines sponsorship as a financial investment or materials on an activity, person, or event and having access to a potential communication associated with this activity, person, or event. As a result, Minwan said, the greater the audience participation and the presence of sports media in a sporting event, the greater the attraction of private sponsorship in Moore

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