scholarly journals Sustainability of Live Video Streamer’s Strategies: Live Streaming Video Platform and Audience’s Social Capital in South Korea

2020 ◽  
Vol 12 (5) ◽  
pp. 1969 ◽  
Author(s):  
Jeakang Heo ◽  
Yongjune Kim ◽  
Jinzhe Yan

Live streamers’ power and attraction influence consumer behavior. This study focuses on streamer-central formed social capital and the relationship between streamers and audiences on live streaming video platforms (LSVP). First, we explored the impact of trust, norm of reciprocity, and network on social capital formation. Second, we investigated the effect of social capital on streamers’ attributes (attractiveness, expertise, and trustworthiness) and on the audience’s social capital formation. The main findings show that trust and network positively affect social capital. Social capital increases the level of streamers’ attractiveness, expertise, and trustworthiness perceived by the audience, which facilitates sustainable development of the LSVP and the streamer. Perceived streamers’ attractiveness negatively affects social capital formation, while perceived expertise positively affects it. To promote social capital development, streamers and operators of LSVPs should continuously emphasize social capital formation. Moreover, LSVPs should provide audiences with novel and interesting content to enable active networking. For sustainable development of LSVPs, when providing live streaming video services, streamers should deliver content that the audience perceives as based on their expertise rather than on their physical attractiveness.

Author(s):  
Mohana Shanmugam ◽  
Vinitha Karunakaran ◽  
Asra Amidi

<p>Social capital refers to the resources available in personal and business networks. In developing a culture that values and practices social capital, social factors are considered one of the main precursors.  With the proliferation of social commerce and the maturing of social media, social capital can be acquired and further developed for productive benefits, particularly for energy sectors in Malaysia. In this study, an integrated social commerce framework to promote social capital is presented and evaluated. The framework attempted to define the relationship between the Theories of Planned Behavior (TPB) and Social Support Theory (SST) alongside satisfaction and perceived value factors towards promoting social capital development in energy sectors. This research uses SPSS to analyse the data collected from employee in the energy sectors in Malaysia. Research reveals that social capital is present when there is trust and loyalty among the users and the significance of social capital is monumental for energy sectors’ productivity, efficiency and profitability. A survey is adapted and distributed to 20 respondents from the energy sector in Malaysia as a mean to study on the validity and reliability of the research factors. Results indicate that all proposed factors are significant in promoting social capital except one, which is the Perceived Behavioral Control (PBC) of the TPB.</p>


2015 ◽  
Vol 57 (2) ◽  
pp. 378-412 ◽  
Author(s):  
Victor Cui ◽  
Ilan Vertinsky ◽  
Sandra Robinson ◽  
Oana Branzei

Extending the literature on social capital development in the community, this article examines the impact of diverse social interactions (in the community and the workplace) on the development of social trust in the workplace, and investigates whether their effects differ in individualistic and collectivistic cultures. Using survey data collected in Canada and China, the authors find that the diversity of one’s social interactions in the community is positively associated with one’s social trust in the workplace, and this relationship is not significantly different between the two cultures. Diversity of one’s social interactions in the workplace is also positively associated with one’s social trust in the workplace, though only in collectivistic cultures.


2020 ◽  
pp. 201-220
Author(s):  
Sadife Çinkir

Women form half of the world's population, but the same cannot be said for their active participation in economic development. Sustainable, strong economies can be achieved through equally active involvement in the process by developing or keeping up to date the skills of individuals in society. This paper focuses on women's contribution to sustainable development as entrepreneurs through Lifelong Learning. The paper consists of two sections. The first section discusses the relationship between accessibility to digital age-appropriate education and sustainable development in Lifelong Learning. The second section is a good practice of the impact of the "Women First in Entrepreneurship" project on developing women's entrepreneurship. It covers the reasons for the project and its implementation process, outputs, and impact. To increase women's participation in the labor market as part of sustainable development in today's economy, the project, which began in 10 pilot provinces, is currently being implemented across Turkey. The project has been implemented under the coordination of the Turkish Directorate General for Lifelong Learning since 2015. The General Directorate of Lifelong Learning is the highest policymaking authority in Turkey to strengthen the adult education system.


2016 ◽  
Vol 5 (1) ◽  
pp. 145-152
Author(s):  
Lucía Sandoval ◽  
María Estela Ortega Rubí

ABSTRACTThe purpose of this research is to analyze the participation of different stakeholders, resulting from the implementation of the Public Policy Magical Towns, aimed at sustainable development of Villa Tapijulapa. This investigation is currently underway, however it has been observed that it has been funded development projects, through various government institutions that contribute to Magic Towns Program, which has not been successful, in addition there is a misuse system resources. These issues are presented by the complexity of cooperation, multiplicity of participants and perspectives; and the various attitudes and degrees of involvement of the various stakeholders. As the analysis of the social capital of the community and the characteristics of the agency charged with implementing achieve identify areas of opportunity to propose strategies for improvement.RESUMENEl propósito de ésta investigación es analizar la participación de los diferentes actores sociales, derivada de la implementación de la Política Pública de Pueblos Mágicos, dirigida al desarrollo sustentable de Villa Tapijulapa. Esta investigación actualmente se encuentra en proceso, sin embargo se ha podido observar que han sido financiados proyectos de desarrollo, a través de diferentes instituciones gubernamentales que coadyuvan al Programa de Pueblos Mágicos, los cuales no han sido exitosos, además de existir, un mal uso del sistema de recursos naturales. Estas problemáticas se presentan por la complejidad de la cooperación, multiplicidad de participantes y perspectivas; así como las diversas actitudes y grados de compromiso de los diferentes actores sociales. Por lo que el análisis del capital social de la comunidad y de las características de la agencia encargada de la implementación lograrán detectar las áreas de oportunidad para proponer estrategias de mejora.


Author(s):  
Najmudin Najmudin

The results shows that there are changes of social capital of dairy farmers groups in the process of institutionalization of SAMESTA cooperatives. The change is the impact of the conditions of Indonesian dairy. These changes occur in several elements of social capital, as follows: (1) Value, as a guide and reinforcement of farmers’ positive behavior. The existing values among farmers are klangenan (like), titen (scrutinize deeply), honesty, and togetherness. These values ​​become the fuel that forces the farmers to relate each other and realize the more transparent and fairer cooperative. This case shows the influence of cultural values ​​on the farmers’ economic behavior. They calculate inputs and outputs, and make some adjustments to prevent them from losing and calculate the standard number of cows that they have. (2) Trust changes positively, especially by raising the milk price from farmers, although it gives a risk to the cooperative income. This decision is expected to increase the farmers' ethos, thus impacts on the increase of milk production. (3) Networks, in which the relationship between farmers firstly occurs in hamlet area, then it extends the network beyond those limits. Farmers from different villages are connected naturally. This inter-subject's relationship occurs due to the same goals, which are wishes to be more dignified, prosperous, and get fair treatment.


2016 ◽  
pp. 1921-1934
Author(s):  
Ahmad Vazehi Ashtiani ◽  
Sharmila Jayasingam

This conceptual paper proposes social capital as a possible moderator of the relationship between commonly identified knowledge sharing enablers in the literature and knowledge sharing (KS). A literature review was carried out to determine the contextual influence of the level of social capital within communities of practice (CoPs). Propositions were developed based on a review of past studies addressing KS enablers and KS. The literature review revealed that prior studies built on resource-based theory (RBT) and knowledge-based view of the firm (KBV) focused on organizational enablers of KS without any concern for the contextual influence such as the level of social capital of CoPs. Further analysis indicated that social capital could possibly moderate the impact of commonly identified KS enablers. These insights are presented as propositions in this conceptual paper. This paper addresses a gap in the area of KS. It questions the results of past studies and proposes the needs to consider the level of social capital when identifying appropriate KS enablers.


2020 ◽  
pp. 101269022094086
Author(s):  
Adam Gemar

The relationship between social capital and sport has been an increasing focus of scholarly literature in recent decades. However, very few of these studies consider social capital alongside theories of cultural consumption. Even fewer seek to assess the place of social capital in sports spectatorship. Taking primarily a Bourdieusian and neo-Bourdieusian theoretical approach, this study seeks to rectify these gaps by analysing three key components of social capital – social network size, social network prestige and social network variety – and how they relate to patterns of sports spectatorship and participation. Results indicate that the type of social capital that is most predictive seems to rely heavily upon the nature of the cleavages between cultural patterns of sports engagement. While the size of social network seems most universally applicable to predict sports engagement generally, network variety also seems to be highly applicable to the most omnivorous engagement profiles. Finally, network prestige appears applicable to some highbrow profiles of sports engagement.


2020 ◽  
Vol 11 (1) ◽  
pp. 195
Author(s):  
Shahriyar Mukhtarov ◽  
Ilkin Mammadov ◽  
Sugra Humbatova

This paper investigates the impact of government’s education expenditures, gross capital formation and total population on economic growth in Azerbaijan during 1995-2018 using the different cointegration methods, namely, ARDLBT, DOLS, and CCR. The results from cointegration methods approve presence of long-run relationship among the variables. The estimation results show that government’s expenditures on education, gross capital formation and total population have a positive and statistically significant impact on economic growth in the long-run. The paper concludes that a concerted effort should be made by policy makers to increase educational investment in order to escelate economic growth.


2020 ◽  
Vol 46 (Supplement_1) ◽  
pp. S85-S85
Author(s):  
Martin Rotenberg ◽  
Andrew Tuck ◽  
Kelly Anderson ◽  
Kwame McKenzie

Abstract Background Previous studies have shown mixed results regarding the relationship between social capital and the risk of developing a psychotic disorder, and this has yet to be studied in North America. This study aims to examine the relationship between neighbourhood-level social capital, marginalization, and the incidence of psychotic disorders in Toronto, Canada. Methods A retrospective cohort of people aged 14 to 40 years residing in Toronto, Canada in 1999 (followed to 2008) was constructed from population-based health administrative data. Incident cases of schizophrenia spectrum psychotic disorders were identified using a validated algorithm. Voter participation rates in a municipal election were used as a proxy neighbourhood-level indicator of social capital. Exposure to neighbourhood-level marginalization was obtained from the Ontario Marginalization Index. Poisson regression models adjusting for age and sex were used to calculate incidence rate ratios (IRR) for each social capital quintiles and marginalization quintile. Results In the study cohort (n = 640,000) over the 10-year follow-up period, we identified 4,841 incident cases of schizophrenia spectrum psychotic disorders. We observed elevated rates of psychotic disorders in areas with the highest levels (IRR = 1.13, 95% CI 1.00–1.27) and moderate levels (IRR = 1.23, 95% CI 1.12–1.36) of social capital, when compared to areas with the lowest levels of social capital, after adjusting for neighbourhood-level indicators of marginalization. The risk associated with social capital was not present when analyzed in only the females in the cohort. All neighbourhood marginalization indicators, other than ethnic concentration, were significantly associated with risk. Discussion The risk of developing a psychotic disorder in Toronto, Canada is associated with socioenvironmental exposures. Social capital is associated with risk, however, the impact of social capital on risk differs by sex and social capital quintile. Across the entire cohort, exposure to all neighbourhood-level marginalization indicators, except ethnic concentration, impacts risk. Future research should examine how known individual-level risk factors, including immigration, ethnicity, and family history of a mental disorder may interact with these findings.


2017 ◽  
Vol 3 (7) ◽  
pp. 52
Author(s):  
Michael Isaac Opusunju ◽  
Ndalo Santeli Jiya ◽  
Murat Akyuz

<p class="Default">The study examines the relationship between intellectual capital and competitive advantage in Pan African Nigeria Limited, Abuja.  The study also sought to find out how intellectual capital (human capital, social capital, relational capital and structural capital) enhances competitive advantage in Pan African Nigeria Limited, Abuja. The population of 65 employees were used and the population was used as sample size.  Point in time data were collected from primary source and Ordinary Least Square was adopted and finding reveals that the relationship between intellectual capital and competitive advantage in Pan African Nigeria Limited is significant. This shows that there is a significant relationship between human capital and competitive advantage in Pan African Nigeria Limited, Abuja. There is a significant relationship between relational capital and competitive advantage in Pan African Nigeria Limited, Abuja. There is a significant relationship between structural capital and competitive advantage in Pan African Nigeria Limited, Abuja. There is a significant relationship between social capital and competitive advantage in Pan African Nigeria Limited, Abuja. It is therefore recommended that Pan African Nigeria Limited should emphasis more on intellectual capital such as human capital, social capital, relational capital and structural capital since it help them to achieve competitive advantage over other firms within the industry.</p>


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