scholarly journals Generational Differences toward Organic Food Behavior: Insights from Five Generational Cohorts

2020 ◽  
Vol 12 (6) ◽  
pp. 2299 ◽  
Author(s):  
Irene (Eirini) Kamenidou ◽  
Aikaterini Stavrianea ◽  
Evangelia-Zoi Bara
Keyword(s):  
Economic Crisis ◽  
Generation X ◽  
Generational Differences ◽  
Quantitative Research ◽  
Organic Food ◽  
Field Research ◽  
Generational Cohorts ◽  
Sustainable Food ◽  
Cohort Differences ◽  
Crisis Conditions

One of the pathways to sustainable food consumption behaviour is the purchase and consumption of organic food products. This paper offers insights into the behaviour exercised by five generational cohorts toward organic products, i.e., Generation Z, Generation Y, Generation X, Baby Boomers, and the Silent Generation. A qualitative and quantitative research methodology is implemented, with the field research providing 1562 valid questionnaires over a nine-month period. Generational differences are explored in terms of purchasing behaviour, attitudes, and the effect of the economic crisis on the purchasing of organic food. Results unveil that all generational cohorts demonstrate a favourable attitude toward organic food, and they identify the economic crisis as an effect of low purchase behaviour. Additionally, findings reveal that in all cases, generational cohort differences do exist. Government policy through marketing communications can be adapted to determine the advantages of organic food compared to conventional ones, persuade consumers about the benefits, and, thus, reinforce favourable attitudes in association with economic crisis conditions.

scholarly journals Generational Differences In Organizational Justice Perceptions: An Exploratory Investigation Across Three Generational Cohorts

2015 ◽  
Vol 7 (1) ◽  
pp. 129-142
Author(s):  
Ophillia Ledimo
Keyword(s):  
Organizational Justice ◽  
Organizational Development ◽  
Generation X ◽  
Generational Differences ◽  
Measurement Instrument ◽  
Future Research ◽  
Generational Cohorts ◽  
Random Sample Size ◽  
Development Interventions ◽  
Justice Perceptions

AbstractDespite several reviews of generational differences across cohorts regarding their career stages in organizations, relatively few empirical investigations have been conducted to understand cohorts’ perceptions. Hence, there is paucity of studies that explored differences on the construct organizational justice across generational cohorts. The objective of this study was to explore the differences across three generational cohorts (Millennials, Generation X, and Baby Boomers) on dimensions of the organizational justice measurement instrument (OJMI). Data was collected through the administration of OJMI to a random sample size of organizational employees (n = 289). Descriptive statistics and analysis of variance were conducted to interpret the data. These findings provide evidence that differences do exist across cohorts on dimensions of organizational justice. In terms of contributions and practical implications, insight gained from the findings may be used in proposing organizational development interventions to manage multigenerational employees as well as to conduct future research.

Actual Versus Perceived Generational Differences at Work

2012 ◽  
Vol 19 (3) ◽  
pp. 341-354 ◽  
Author(s):  
Scott W. Lester ◽  
Rhetta L. Standifer ◽  
Nicole J. Schultz ◽  
James M. Windsor
Keyword(s):  
Generation X ◽  
Generation Y ◽  
Generational Differences ◽  
Generational Cohorts ◽  
Generational Cohort ◽  
Theoretical Underpinning ◽  
Generational Diversity ◽  
Value Differences ◽  
Work Related ◽  
Cohort Theory

As the amount of generational diversity increases among today’s workforce, a common topic of conversation is how to handle differences between generational cohorts. But to what extent do generations believe they are different and to what extent are generations actually different? This study examines this question. Using generational cohort theory as a theoretical underpinning, this study considers 15 work-related concepts and the degree to which workers personally value them. Subjects also provide their perceptions of how much they believe Boomers, Generation X, and Generation Y value these items. Results reveal the differences subjects perceive among the generations significantly outnumber the actual value differences individuals reported. The authors discuss both actual and perceptual differences in detail and theorize why the nature of these actual differences may lead to generational misconceptions. By doing so, this study provides a meaningful contribution to the discussion of generational diversity and its impact on the workplace.

scholarly journals An assessment of organisational justice perceptions across three generational cohorts

2015 ◽  
Vol 4 (4) ◽  
pp. 69-78
Author(s):  
Ophillia Ledimo
Keyword(s):  
Generation X ◽  
Generational Differences ◽  
Measurement Instrument ◽  
Future Research ◽  
Generational Cohorts ◽  
Random Sample Size ◽  
Development Interventions ◽  
Organisational Justice ◽  
Justice Perceptions ◽  
Practical Implications

Despite several reviews of generational differences across cohorts regarding their career stages in organisations, relatively few empirical investigations have been conducted to understand these cohorts’s behaviour and perceptions. Hence there is paucity of studies that explored the generational differences on the construct organisational justice across generational cohorts. The objective of this study was to assess the differences across three generational cohorts (Millennials, Generation X, and Baby Boomers) on dimensions of the organisational justice construct using the Organisational Justice Measurement Instrument (OJMI). Data was collected through the administration of OJMI to a random sample size of organisational employees (n=289). Descriptive statistics and analysis of variance were conducted to interpret the data. These findings provide evidence that differences do exist across cohorts on dimensions of organisational justice, and some differences may be a result of respondents’ different perception of their organisation’s practices and processes. In terms of contributions and practical implications, insight gained from the findings may be used in proposing organisational development interventions to manage multigenerational employees as well as to conduct future research.

scholarly journals Tell me your age and I tell you what you trust: the moderating effect of generations

2019 ◽  
Vol 29 (4) ◽  
pp. 799-817 ◽  
Author(s):  
Carolina Herrando ◽  
Julio Jimenez-Martinez ◽  
M.J. Martin-De Hoyos
Keyword(s):  
Generation X ◽  
Generational Differences ◽  
Online Survey ◽  
Generational Cohorts ◽  
Social Commerce ◽  
Content Type ◽  
Generation Z ◽  
Information User ◽  
Cohort Theory ◽  
The Way

Purpose The proliferation of social commerce websites has allowed consumers to share and exchange information, experiences, advice and opinions. Recently, information provided by users has been considered more trustworthy than the information shared by companies. However, the way in which users interact with technology can vary with age, and generational cohorts show different shopping behaviors, interests and attitudes. Hence, the way users process information (user-generated vs company-generated) can affect trust differently. Drawing on the trust transfer theory and the generational cohort theory, the purpose of this paper is to analyze the effects on user- and company-generated information in boosting trust of three different cohorts (Generation X, Y and Z). Design/methodology/approach The data were collected through an online survey. The sample comprised 715 users of social commerce websites, aged between 16 and 55 years old. The study was analyzed using partial least squares with the statistical software Smart PLS 3. Findings The empirical results show that generational cohorts show different patterns. Generation X transfers trust to social commerce websites mainly from trust in information generated by companies, while Generation Z transfers trust mainly from information generated by users. Finally, Generation Y, in contrast to previous findings about millennials, develops trust based on company-generated information to an even greater extent than does Generation X. Originality/value The originality of this study lies in its analysis of generational differences when it comes to trusting one type of information over another. This study contributes to the idea that users cannot be considered as a whole but must be segmented into generational cohorts.

Xennials: a microgeneration in the workplace

2018 ◽  
Vol 50 (3) ◽  
pp. 136-147 ◽  
Author(s):  
Melissa Kempf Taylor
Keyword(s):  
Generation X ◽  
Current Literature ◽  
Generational Differences ◽  
Design Methodology ◽  
Research Question ◽  
Generational Cohorts ◽  
Review Of Literature ◽  
Generational Theory ◽  
Content Type ◽  
Practical Implications

Purpose The purpose of this paper is to investigate the microgeneration between Generation X and the Millennial generation. The research question addressed was “What makes the Xennial generation unique and how might the knowledge of these differences be beneficial to organizations?” Design/methodology/approach The research question was analyzed by a review of literature through the lens of generational theory. This study reviewed current literature on generational theory, years encompassing specific generations, and differences between recent generations in the workplace. Findings It was discovered the exact years distinguishing generations were unclear because generations fade into one another without a distinct starting and stopping point. This overlap creates a cusp generation or microgeneration. The presented findings suggest microgeneration employees could aid in reducing workplace generational tensions. Practical implications Organizations can benefit from creating flexible workplaces accommodating the desires of multi-generational employees while still meeting the goals of the organization as a whole. It is important managers approach generational differences with a clear perspective of what information is valid and what may simply be popular. It is crucial to remember employees are individuals who never completely fit a stereotype, generational, or otherwise. Originality/value Very few academic articles on generational differences mention cusp generations and none address their unique opportunities for organizations in the workplace. Members of microgenerations between major generational cohorts may be a key to reducing workplace friction between employees of different generations.

Analysis of the Nascar Hall of Fame Exhibition Event: A Generation-Based Market Segmentation Approach

2019 ◽  
Vol 23 (6) ◽  
pp. 913-926
Author(s):  
Kakyom Kim ◽  
Giri Jogaratnam
Keyword(s):  
Generation X ◽  
Market Segmentation ◽  
Generation Y ◽  
Generational Differences ◽  
The Past ◽  
The Us ◽  
Segmentation Approach ◽  
Research Findings ◽  
Hall Of Fame ◽  
Southeastern Region

Research findings on generations have been becoming useful for event organizers and destination developers over the past decades. The current study investigated generational differences in exhibition dimensions, satisfaction, and future intentions along with trip characteristics of visitors to the NASCAR Hall of Fame Exhibition event held in a medium-sized city in the southeastern region of the US. Analysis confirmed the existence of six exhibition dimensions labeled as "exhibits," "staff," "facility," "concessions," "audio tours," and "hard cards" on the event. As part of the most substantial results, there were both dissimilarities and similarities in the exhibition dimensions across four generations including "Matures," "Baby Boomers," "Generation X," and "Generation Y." Analysis also suggested significant differences in exhibition visitors' overall satisfaction, future intentions, and trip characteristics across the generations. Some useful implications are discussed for exhibition event managers and organizers.

Political Science Research in the Middle East and North Africa

2018 ◽  
Keyword(s):  
Middle East ◽  
Research Methods ◽  
North Africa ◽  
Quantitative Research ◽  
Real Life ◽  
Field Research ◽  
Science Research ◽  
Lessons Learned ◽  
Conducting Research ◽  
Personal Accounts

Based on personal accounts of their experiences conducting qualitative and quantitative research in the countries of the Middle East and North Africa, the contributors to this volume share the real-life obstacles they have encountered in applying research methods in practice and the possible solutions to overcome them. The volume is an important companion book to more standard methods books, which focus on the “how to” of methods but are often devoid of any real discussion of the practicalities, challenges, and common mistakes of fieldwork. The volume is divided into three parts, highlighting the challenges of (1) specific contexts, including conducting research in areas of violence; (2) a range of research methods, including interviewing, process-tracing, ethnography, experimental research, and the use of online media; and (3) the ethics of field research. In sharing their lessons learned, the contributors raise issues of concern to both junior and experienced researchers, particularly those of the Global South but also to those researching the Global North.

Generational differences in response to youth offenders: myth or reality?

2012 ◽  
pp. 460-469
Author(s):  
Underwood Jean ◽  
Tomisson Carolyne
Keyword(s):  
Attribution Theory ◽  
Generational Differences ◽  
Generational Cohort ◽  
Youth Offenders ◽  
Additional Information ◽  
Cohort Differences ◽  
Youth Offender ◽  
Appropriate Sentences ◽  
Main Effects ◽  
Or Task

This empirical study examined generational cohort differences in perceptions of youth offending. Based on own-group bias, it was hypothesised that younger participants would be more tolerant of youth crime than the older generation, which would be shown by attitudes in favour of more lenient sentencing of offenders. Predicated on attribution theory, it was hypothesised that the provision of mitigating information about the offender would change individual's attitudes, and in turn, behaviour towards the offender leading to less draconian sentencing. Sixty participants, divided into four groups (2 groups of 15 aged 18-24 year olds; 2 groups of 15 aged over 40) allocated appropriate sentences to offenders depicted in ten short vignettes, half were offences against the person and the remaining five were crimes against property. One younger and one older group of participants received vignettes depicting the bare facts of the offence and offender; the other two groups (one young, one older) had additional information on background of the offender. While there were no main effects of age or task, both groups viewed crimes against the person more seriously than those against property. Without additional information older participants were more punitive than younger participants as predicted by the theory of own-group bias. However, younger participants were less swayed by mitigating information than their older counterparts, with the latter awarding more lenient when such information was provided. Mitigating information about a youth offender did affect sentencing options but not with the younger participants. This has implications for the composition of juries in youth offender trials.

scholarly journals Understanding Online Fast Fashion Evaluative Cues Used By Generation Y and Z Consumers

2021 ◽  
Author(s):  
Emilie Chan
Keyword(s):  
Generation Y ◽  
Quantitative Research ◽  
Research Study ◽  
Data Sets ◽  
Generational Cohorts ◽  
Online Retailing ◽  
Online Questionnaire ◽  
Fast Fashion ◽  
Shopping Behaviour ◽  
Spss Software

Fast fashion and online retailing are growing at incredible rates. Simultaneously, Generation Y and Z consumers are becoming increasingly important generational cohorts to understand due to their population size and growing spending power. This quantitative research study explores the salient apparel and key online retailing cues used during decision-making by a Canadian consumer sample of 416 individuals, from both generational cohorts, when shopping online for fast fashion. Data collected is also used to make preliminary findings on online promotional and advertising cues used by both generational cohorts. Shopping behaviour is clustered to provide actionable insight, and retailer recommendations are made based on data collected from this study. An online questionnaire survey has been used to collect data, and IBM Statistical Package for Social Sciences (SPSS) software was used to analyze all data sets.

scholarly journals Information flows and environments in business contexs

2013 ◽  
Vol 7 ◽  
Author(s):  
Marta Lígia Pomim Valentim
Keyword(s):  
Quantitative Research ◽  
Field Research ◽  
Information Flows ◽  
Categorical Analysis ◽  
Organizational Environments ◽  
Industrial Chain ◽  
Analysis Technique ◽  
Three Stages ◽  
Data Collection Procedure ◽  
Meat Sector

Organizational environments are related to hierarchic levels existing in a determined organization, and they influence in the formal and informal flows origin and in their monitoring and/or extinction. Informational environments are a result of organizational environments, of which focus is information and knowledge. Information flows are a fundamental element to informational environments, in a way that there´s no informational environments if there´s no information flows. Informational flows are natural reflections from their environments, in terms of content and in the way they occur. This qualitative and quantitative research was developed in three stages, in a way to allow the comprehension of the phenomena related to information and knowledge environments and information flows that occur in the meat sector from the Province of Salamanca, Spain. We used Laurence Bardin´s ‘Analysis of Content’, more specifically the ‘Categorical Analysis’ technique to data analysis. As data collection procedure we accomplished a field research, applying a questionnaire as an intentional sample of the meat industries segment from the Province of Salamanca, Spain. From data tabulation and analysis, we infer that information environments and flows are relevant to these companies business development, as well as we emphasized the need of information and knowledge management deployment, in a way to insure organizational processes quality, industrial chain production and companies competition to conquer potential markets.

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