scholarly journals Understanding Online Fast Fashion Evaluative Cues Used By Generation Y and Z Consumers

2021 ◽  
Author(s):  
Emilie Chan

Fast fashion and online retailing are growing at incredible rates. Simultaneously, Generation Y and Z consumers are becoming increasingly important generational cohorts to understand due to their population size and growing spending power. This quantitative research study explores the salient apparel and key online retailing cues used during decision-making by a Canadian consumer sample of 416 individuals, from both generational cohorts, when shopping online for fast fashion. Data collected is also used to make preliminary findings on online promotional and advertising cues used by both generational cohorts. Shopping behaviour is clustered to provide actionable insight, and retailer recommendations are made based on data collected from this study. An online questionnaire survey has been used to collect data, and IBM Statistical Package for Social Sciences (SPSS) software was used to analyze all data sets.

2021 ◽  
Author(s):  
Emilie Chan

Fast fashion and online retailing are growing at incredible rates. Simultaneously, Generation Y and Z consumers are becoming increasingly important generational cohorts to understand due to their population size and growing spending power. This quantitative research study explores the salient apparel and key online retailing cues used during decision-making by a Canadian consumer sample of 416 individuals, from both generational cohorts, when shopping online for fast fashion. Data collected is also used to make preliminary findings on online promotional and advertising cues used by both generational cohorts. Shopping behaviour is clustered to provide actionable insight, and retailer recommendations are made based on data collected from this study. An online questionnaire survey has been used to collect data, and IBM Statistical Package for Social Sciences (SPSS) software was used to analyze all data sets.


2019 ◽  
Vol 8 (2) ◽  
Author(s):  
Sutiyem Sutiyem ◽  
Thesa Alif Ravelby ◽  
Dessy Trismiyanti

This study aims to determine the effect of product design and price on consumer interest in buying Jepara Teak furniture at the New Furniture Business Shop in Lubuk Alung. This type of research is associative quantitative research, the number of research samples were 100 people. Data was collected in the form of questionnaires and using analyzed SPSS software ver.21.0 for Windows. The conclusions from this study is the product design variable (X1) has a significant positive effect on purchase decision in Jati Jepara furniture at the New Furniture Business Shop in Lubuk Alung, as evidenced by t value > t table (10,400> 1,660) and a significant influence between price variables ( X2) purchase decision with t value> t table (2,015> 1,660). There is a positive and significant influence between product design (X1) price (X2), on purchase decision of Jati Jepara furniture consumers with an F-value 156,644> F- table (3,09) means that it affects together. The coefficient of determination (R²) results obtained a coefficient of 0.764 or 76.4%, while 23.6% is influenced by other variables.Keywords: Product design; prices; purchase decision.


2020 ◽  
Vol 3 (3) ◽  
pp. 76-87
Author(s):  
Muhammad Naeem ◽  
Abdul Sami

The present study was an examination of the relationship between product brand loyalty and purchase decision of automotive customers. The study focused on comparative analysis of two famous brands of automobile i-e Honda City and Toyota Corolla Xli and the various effects of product brand loyalty on purchase decision of automotive customers. A cross sectional quantitative research design was employed in the research study. In today’s competitive business world, now most of the marketers and manufacturers of various brands have encountered with multiple variables through which they can not only influence the purchase decision of their customers but also secure their buying preferences. The variables that are used and relevant to this study are product brand loyalty, perceived quality, price, and purchase decision. During examination of the relationship between these variables, study investigated that there is a positive association between product brand loyalty, product perceived quality, price and purchase decision.


2021 ◽  
pp. 1356336X2098588
Author(s):  
Daniel B Robinson ◽  
Nathan Hall ◽  
José da Costa ◽  
Brent Bradford

Due to the overemphasis of traditional sports at the expense of other movement domains in physical education (PE) programmes, there is a need to consider what factors might enable or limit PE teachers’ incorporation of some of these other domains that can support student learning. The focus of this article is on one such marginalized domain – alternative environment activities (AEAs). AEAs can afford students a breadth of opportunities for moderate-to-vigorous physical activity in different environments (i.e. land, snow and ice, water, air) and improve environmental awareness and stewardship. This article reports on a comparative investigation of Nova Scotian (Canadian) and Irish PE teachers’ incorporation of AEAs in their PE programmes. To understand what similarities or differences might exist with respect to these PE teachers’ incorporation of AEAs, along with existing enablers and barriers, a self-selected sample of current PE teachers (Nova Scotia = 53; Ireland = 64) completed a 22-item online questionnaire. Descriptive and inferential statistical analyses were employed to conduct comparisons among the two data sets. PE teachers’ understandings of curricular requirements for AEAs were found to be an issue in both Nova Scotia and Ireland. Reported significant differences include: AEA-related professional development participation; most important factors for deciding not to include AEAs; and feelings of school administrative support towards AEA incorporation. Findings also suggest that various issues may be hindering incorporation of AEAs in PE programmes, and that some of these issues do differ based on where the PE programme is situated.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Hasan Tutar ◽  
Ahmet Tuncay Erdem ◽  
Ömer Karademir

Purpose There has been a rapid generational change in the business world in Turkey recently, and X generation managers are rapidly leaving their place to Y generation managers. In countries with relatively young populations such as Turkey, management in family businesses passes into the hands of Generation Y. This study aims to examine the moderator role of the difference between old and new generation Y in the effect of self-efficacy perceptions on decision-making strategies. Design/methodology/approach This research, which was designed according to the quantitative research method, was designed according to the cross-sectional survey model, one of the general survey models. The research data were collected from a sample of 441 family business managers determined according to the simple random sampling technique. The data were analyzed and interpreted with various statistical techniques. Data analysis was done with AMOS. 20 and International Business Machines statistical package for the social sciences 22 data analysis programs. Findings According to the analysis findings, there is a significant relationship between the participants’ self-efficacy perceptions and decision-making strategies. Research findings old and new generation Y managers have different decision strategies. The research results showed that the dominant self-efficacy perceptions of the Y generation affect their decision-making strategies. Research limitations/implications This research only examines whether the old and new generation Y perceptions have a moderator function in the relationship between the participants’ self-efficacy perceptions and decision-making strategies. The research is quantitative research limited to family businesses. The results can be compared by repeating the research with other variables and in different samples, for example, by researching in public institutions. In addition, the way of reflecting the differences in perception to the management can be subjected to deeper analysis with mixed studies. Practical implications One of the important reasons for the difference in people’s approaches to events is their personality structure. Generational differences, which have been discussed primarily in recent years, make themselves felt in working life. The new working models arising from the different perspectives of the Y generation differ from the traditional business models. Today, in traditional business models, the manager profile is usually the X generation. However, the process is moving toward gaining essential positions in the management levels of the new Y generation. They put traditional managers in a difficult situation with their impatient behavior and desire to climb the career ladder quickly. Social implications In the studies conducted on the Y generation, it is understood that they do not favor the classical management approach based on the command-command relationship. The sense of loyalty of the Y generation is low compared to other generations and their organizational commitment levels are weak. There are determinations that they attach importance to flexible working style and want to do business using digital technologies. They are highly motivated in setting vision and participating in strategic decisions in organizations. These features differ significantly from the X-generation managers who adopt the traditional management approach. Originality/value Both emotional and cognitive characteristics influence decision-making behavior. The generation gap which shows common personality structures in a certain period is an important predictor of decision-making strategy. Research results and related studies significantly affect the decision strategies of the generation gap. No research has been found comparing the old and new Y generations. In this respect, it is thought that the research will contribute to theory, practice and method.


2021 ◽  
Vol 8 ◽  
pp. 275-286
Author(s):  
Nor Adila Kedin ◽  
Izni Syamsina Saari ◽  
Hamidah Muhd Irpan ◽  
Ainon Syazana Ab Hamid ◽  
Noor Ibtisam Abdul Karim

The rapid growth of higher education institutions in Malaysia is parallel with the growing demand of its population pursuing tertiary education. For such reason, universities and other tertiary education providers are constantly challenged in providing sufficient in-campus accommodation to help students living comfortably. Regardless of their continuous effort in improving their facilities, the issue of shortage of students’ accommodation persists; thus, boosting the demand for rental properties surrounding campus location. This opens the opportunity for homeowners who own rental units within proximity to a campus location to target students as their potential tenants. Therefore, it is worth the effort for homeowners to understand students’ preferences when searching for a rental unit. In line with the stipulated issue, this study aims to investigate university students’ perceived perception of five relevant criteria when searching for a rental house. This study employed a quantitative research design with a total of 150 respondents were successfully gathered via an online questionnaire. These respondents are off-campus students studying at Universiti Teknologi MARA (UiTM) Melaka campus. The result of the descriptive analysis revealed that many of the respondentsplaced rental agreement as to the utmost important criterion when deciding to rent a property. It was followed by the location of the property, the surrounding security, rental price, and finally utilities and amenities. From this study, it was suggested that the homeowner should emphasize all the mentioned criteria as it was relatively perceived as significant by potential tenants. It is recommended for future researchers to expand this study at other geographic locations in addition to examine other criteria focused on by tenants when searching for a rental house.


2021 ◽  
Author(s):  
Kazuaki Maebara ◽  
Jun Yaeda

<p>This study identifies behaviours that support self-understanding for people with autism spectrum disorder (ASD) participating in vocational rehabilitation. The qualitative research (Study 1) used conceptual analysis to identify vocational rehabilitation practitioners’ concept of support for self-understanding. The quantitative research (Study 2) surveyed 155 Japanese vocational rehabilitation practitioners using a questionnaire based on the results of Study 1. Exploratory factor analysis of the survey data determined the structure of behaviours that support self-understanding for people with ASD and found three behaviour types: ‘Environmental setting of the current situation’, ‘Promoting awareness of the current situation’, and ‘Reflection based on collected information’. A practitioner was deemed to promote self-understanding support by using a combination of these three behaviours while heeding to the disabling characteristics of people with ASD. Identified support behaviours could be used as a fundamental perspective to develop a support programme to promote self-understanding for people with ASD.</p>


2020 ◽  
Vol 1 (2) ◽  
pp. 136-146
Author(s):  
Jaya Pramono ◽  
I Made Sumartaha ◽  
Bambang Purwantoro

Millennials are a popular term to replace the term Generation Y (Gen Y). There are 2.5 billion millennials worldwide. They have contributed to business travel, and tend to spend most of their expenses on travel and vacation, driven by future travel trends. This research conducted to shape the success factor of the destination for millennial tourists, where the destination of Tanah Lot Temple is used as a case study, which is quantitative research, using survey design and purposive sampling. There are 160 millennial tourists as respondents (who are visited Tanah Lot Temple). The instrument used was a questionnaire with a Likert scale, and the data were analysed using descriptive statistics and factor analysis. This research has indicated that there are nine (9) main factors that shape the success factor of the destination for millennial tourists. The nine main factors are: Millennials interested in traditional costume guides and officers, believe in social media reviews, Millennial will add several/more days to enjoying the destination, The layout of the souvenir shop, buildings, temples, parks, and the others building should support sustainable practices. A millennial will invite parents and closest friends for visiting destination. The experience in destination worth it with or even more than spending, and meet the expectations. The facility of destination affected millennials during visiting. Millennials are interested in the culture at the destination. Traveling is a necessity for Millennial. This research model has an accuracy of 71% on the error rate of 5%.


2019 ◽  
Vol IV (I) ◽  
pp. 384-388
Author(s):  
Muhammad Ali Shaikh ◽  
Mahboob Ali Deraj ◽  
Zahid Hussain Sahito

The purpose of this research study was to review the expected role and responsibilities to be played by headteachers and done in reality at the primary school level in District Shaheed Benazirabad. It has been observed that headteachers in public schools at the primary level are not performing as per the need of the time. For the purpose, a tailor-made questionnaire was distributed among randomly selected headteachers. The quantitative research approach was used to solve the query. The results indicate the lenient approach of headteachers towards their duties.


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