scholarly journals Authenticity, Perceived Value and Loyalty in Marine Tourism Destinations: The Case of Zhoushan, Zhejiang Province, China

2021 ◽  
Vol 13 (7) ◽  
pp. 3716
Author(s):  
Yongjun Su ◽  
Junjie Xu ◽  
Marios Sotiriadis ◽  
Shiwei Shen
Keyword(s):  
Perceived Value ◽  
Research Model ◽  
Suggested Model ◽  
Marine Tourism ◽  
Object Based ◽  
Managerial Implications ◽  
Tourism Destinations ◽  
Conceptual Foundations ◽  
The Relationship ◽  
Chinese Marine

A very good understanding and knowledge about the tourists’ perceptions are of critical importance for the management and marketing of tourism destinations and sites of all types. The aim of this study was to investigate the perceived authenticity and its relationship with perceived value and loyalty of tourists in the context of marine tourism. First, the study proposed a research model based on the conceptual foundations of authenticity, perceived value and loyalty. The suggested model was then tested by means of a quantitative survey conducted in Zhoushan, one of the most popular Chinese marine tourism destinations. The study’s findings revealed that the object-based authenticity and interpersonal authenticity significantly affected perceived value and loyalty of tourists, and the perceived value partly mediated the relationship between authenticity and loyalty. The article is completed by discussing the theoretical and managerial implications.

scholarly journals THE EFFECT OF INTER-DEPARTMENTAL SYNERGY ON CONSUMER PURCHASING PATTERN IN AN OMNI-CHANNEL RETAILING ENVIRONMENT IN THE GEORGIAN MARKET

2020 ◽  
pp. 113-119
Keyword(s):  
Quantitative Research ◽  
Research Model ◽  
Monetary Value ◽  
The Past ◽  
Online Retailers ◽  
Managerial Implications ◽  
Purchasing Behaviour ◽  
The Impact ◽  
The Relationship ◽  
End Results

This study aims to analyse the impact of the level of synergy in a multi-channel retailer and its end results on customer purchasing behaviour. A deductive approach was adopted by reviewing the past studies on implementation and goals of synergy. It led to a quantitative research model for evaluating the effects of inter-departmental synergy in the market. In order to measure the effect of this strategy on the Georgian customers, a questionnaire was distributed among 412 retail customers. The outcome indicated that the level of synergy positively relates to the frequency and monetary value spent by customers and negatively impacts the threat of pure online retailers as substitutes. The theoretical and managerial implications of the relationship are discussed.

scholarly journals AN EMPIRICAL CROSS-COUNTRY STUDY ON CONSUMERS’ ATTITUDE TOWARDS AUGMENTED REALITY ADVERTISING

2020 ◽  
Vol 8 (2) ◽  
pp. 1424-1454
Author(s):  
Ela Sibel BAYRAK MEYDANOĞLU ◽  
Ahmet Mete ÇİLİNGİRTÜRK ◽  
Rıza ÖZTÜRK ◽  
Müge KLEIN
Keyword(s):  
Structural Equation ◽  
Perceived Value ◽  
Major Elements ◽  
Equation Modeling ◽  
Consumer Attitude ◽  
Research Model ◽  
Negative Effect ◽  
Survey Results ◽  
The Relationship ◽  
Positive Effect

The use of AR technology for advertising is becoming more and more popular. For the efficacy of AR ad campaigns, consumers' attitudes towards AR ads are decisive. One of the major elements that determines consumers’ attitudes towards advertising is the perceived value of the ad. The aim of this study is to analyze the relationship between AR ad value and consumer attitude and to investigate the factors that affect the perceived value of AR ads among the youth both in Turkey and Germany. The mentioned relations were represented in a research model developed in the study. It was proposed that informativeness, entertainment, novelty, interactivity and self-efficacy have a positive effect on advertising value while irritation and deceptiveness have a negative effect. It was also proposed that ad value affects consumers’ attitudes positively. To test the proposed hypotheses, online surveys were conducted among a group of 365 respondents in Germany and a group of 391 respondents in Turkey. The survey results were then tested by Structural Equation Modeling (SEM). Contrary to expectations, the proposed research model as a whole did not fit and the hypotheses were not supported for Turkish consumers. For German consumers the model was fitted and the hypotheses were supported.

Young tourists’ perceptions of authenticity, perceived value and satisfaction: the case of Little India, Singapore

2018 ◽  
Vol 19 (1) ◽  
pp. 70-86 ◽  
Author(s):  
Sean Lee ◽  
Ian Phau
Keyword(s):  
Qualitative Data ◽  
Management Strategies ◽  
Perceived Value ◽  
Research Model ◽  
Content Type ◽  
Positive Effects ◽  
Value Perceptions ◽  
Object Based ◽  
Sustainable Marketing ◽  
Practical Implications

Purpose This study aims to empirically examine young tourists’ perceptions of object-based authenticity, existential authenticity and perceived value perceptions on satisfaction. Data were collected from young heritage tourists at the Little India heritage precinct in Singapore. Design/methodology/approach Qualitative data were collected via a pen and paper questionnaire at Little India in Singapore. Young tourists below 30 years of age were identified to complete the questionnaire. A total of 288 sets of valid responses were collected to perform statistical analysis to test the relationships between the key constructs in the research model. Findings The results of the study reaffirmed the application of the perceived value framework to authenticity. Object-based authenticity, existential authenticity and perceived monetary value yielded significant and positive effects on overall perceived value and, subsequently, satisfaction. Further, overall perceived value was found to mediate the relationships between object-based authenticity, existential authenticity and perceived monetary with satisfaction. Research limitations/implications This study provides researchers with a better understanding of authenticity and value perceptions of young tourists. It also lends further support for the integration of object-based and existential authenticity into the multidimensional approach to perceived value. Practical implications The results help destination marketers and policymakers better understand this important segment to develop more effective and sustainable marketing and management strategies. Originality/value This study addresses the lack of research in the literature on young tourists who will shape the tourism landscape of the future. It also further assesses the propriety of integrating authenticity measures into the measurement of perceived value.

scholarly journals The Impacts of the Perceived Golf Course Brand Globalness on Customer Loyalty through Multidimensional Perceived Values

2020 ◽  
Vol 12 (3) ◽  
pp. 978 ◽  
Author(s):  
Woo-yeul Baek ◽  
Kyungyeol (Anthony) Kim ◽  
Doo-Han Kim ◽  
Kevin K. Byon
Keyword(s):  
Customer Loyalty ◽  
Perceived Value ◽  
Mediating Effect ◽  
Golf Course ◽  
Future Research ◽  
Perceived Values ◽  
Ladies Professional Golf Association ◽  
Managerial Implications ◽  
The Relationship

The purpose of the present study is to investigate the relationships among brand globalness, perceived values (i.e., functional, emotional, social, and altruistic values), and customer loyalty in the context of Korean professional golf tournaments. Data were collected from spectators (n = 198) of two golf tournaments organized by the Ladies Professional Golf Association (LPGA). The results showed that golf course brand globalness positively influenced perceived value (i.e., functional, emotional, social, and altruistic). Perceived value (i.e., functional, emotional, and social) was found to be related to customer loyalty. We also found a mediating effect of perceived value (i.e., functional, emotional, and social) on the relationship between golf course brand globalness and customer loyalty. Theoretical and managerial implications along with suggestions for future research are discussed.

Examining the Relationship Among Experience, Perceived Value, and Satisfaction in Exhibitions

2020 ◽  
Vol 24 (1) ◽  
pp. 169-184
Author(s):  
Dae-Hui Lee
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Structural Model ◽  
Economic Value ◽  
Perceived Value ◽  
Equation Modeling ◽  
Mediating Role ◽  
Managerial Implications ◽  
Emotional Value ◽  
The Relationship

The purpose of this study is to evaluate the relationship among experience, perceived value, and attendance satisfaction in exhibitions. It used structural equation modeling (SEM) technique to examine the causal relationships and develop a structural model that identified the influencing dimensions of experience and perceived value on attendance satisfaction, both directly and indirectly. The results of structural equation modeling analyses uncovered significant relationships among experience, perceived value, and satisfaction. First, relatively important factors of both experience (i.e., entertainment, escapism, and education) and perceived value (i.e., emotional value, economic value, and social value) applied in the exhibition industry were discovered. Second, a clear experience–perceived value–satisfaction chain was confirmed, with direct and indirect effects. Third, the mediating role of perceived value between experience and attendance satisfaction was identified. Lastly, identifying the significant direct and indirect relationships between experience and perceived value can be the key to discovering marketing strategies of how to ultimately maximize satisfaction of exhibition attendees. The findings provide the opportunity to derive both theoretical and managerial implications.

scholarly journals The relationship between aesthetics, perceived value and buying intention: a literature review and conceptual framework

2020 ◽  
Vol 11 (3) ◽  
pp. 1050 ◽  
Author(s):  
Phuong Viet Le-Hoang
Keyword(s):  
Literature Review ◽  
Conceptual Framework ◽  
Empirical Research ◽  
Perceived Value ◽  
Smart Devices ◽  
Research Model ◽  
Intention To Purchase ◽  
Proposed Model ◽  
The Relationship

This research aims to synthesize the scales of aesthetics, the perceived value of the consumers for the intention to buy smartphones. At the same time, this analyzes the relationship between aesthetics, perceived value and intention to purchase, thereby the study suggests the research model which can be applied in other places, other contexts, and related fields. The method in this study is to summarize the systematics theories and compare the relevant studies. As a result, this research can develop research hypotheses. The main results of the proposed model are to explore the scales and find out the relationship between aesthetics, perceived value and intention to buy smartphones directly and indirectly. Moreover, empirical research can, based on the proposed conceptual framework, be studied for different countries or technology-related products such as computers, tablets, and other smart devices.

scholarly journals An empirical assessment of organizational commitment and job performance vietnam small and medium-sized enterprises

2020 ◽  
Author(s):  
Dao Duy Tung
Keyword(s):  
Organizational Commitment ◽  
Job Performance ◽  
Working Environment ◽  
Blue Collar ◽  
Research Model ◽  
Factors Affecting ◽  
Blue Collar Workers ◽  
White Collar Workers ◽  
Managerial Implications ◽  
The Relationship

Research on employee commitment to the organization is necessary for human resource management, and the result is applied in practice to improve organizational effectiveness. The aim of the present study is to explore factors affecting organizational commitment at the small and medium-sized enterprises (SMEs) in Vietnam. Besides, the relationship between organizational commitment and job performance is examined as well. The research was conducted on a sample consisting of 67 white-collar workers and 260 blue-collar workers at SMEs. A total of 327 valid complete questionnaires were input into SPSS 20 database for processing to provide evidence. The research model and hypotheses were tested using the technique of the hierarchical multiple regression analysis. The research results revealed that income, reward and welfare, direct manager, working environment, coworker, and promotion opportunity tended to associate positively with organizational commitment. Besides, the fnding also showed that, when the employee has a high organizational commitment, it would lead to high job performance. The main fndings of this study provided some managerial implications for SMEs, in general, and managers, in particular. It implies that Vietnam’s small and medium-sized enterprises should improve these six factors to retain employees as well as enhance their job performance.

scholarly journals Repurchase Intention among Mobile Shoppers with Mediating Effect of Satisfaction on Mobile Shopping

2021 ◽  
Vol 16 (7) ◽  
pp. 1
Author(s):  
Nur Ain Mohd Paiz ◽  
Mass Hareeza Ali ◽  
Abdul Rashid Abdullah ◽  
Zuraina Dato Mansor
Keyword(s):  
Service Quality ◽  
Structural Equation ◽  
Perceived Value ◽  
The Body ◽  
Mediating Effect ◽  
Repurchase Intention ◽  
Good Continuation ◽  
Mobile Shopping ◽  
Managerial Implications ◽  
The Relationship

Good continuation of mobile shoppers’ intention could ensure sustainability in mobile shopping, thus the study of consumer behavior including service quality, perceived value, trust and satisfaction is essential in order to understand their needs. The question is whether the mobile shopping in Malaysia has provided sufficient mobile websites or apps facilities to gain the repurchase intention of mobile shoppers. However, there are several issues arise such as bad reviews or comments, lack of communication and fake online sellers that may affect mobile shoppers’ behaviour. This research aims to examine the relationship between service quality (SQ), perceived value (PV) and trust (TR) mediated by mobile shoppers’ satisfaction (CS) with repurchase intention (RI). 427 usable questionnaires were collected from the mobile shoppers around Kuala Lumpur and Selangor. The data was analyzed using SPSS and Structural Equation Modelling in SmartPLS. The results suggested that there is a significant relationship between SQ, PV and TR on CS. Besides, CS mediates the relationship between SQ, PV and TR with RI. The research has extended the body of knowledge in mobile shopping studies. The findings contribute valuable theoretical and managerial implications that can enhance mobile shopping services.

scholarly journals Experiential Consumption and Customer Satisfaction: Moderating Effects of Perceived Values

2016 ◽  
Vol 8 (5) ◽  
pp. 32 ◽  
Author(s):  
Lung-Yu Li ◽  
Long-Yuan Lee
Keyword(s):  
Customer Satisfaction ◽  
Perceived Value ◽  
The Body ◽  
Moderating Effects ◽  
Experiential Marketing ◽  
Experiential Consumption ◽  
Positive Effects ◽  
Body Of Knowledge ◽  
Managerial Implications ◽  
The Relationship

<p>Perceived value has also been studied to investigate what consumers really want and how to reach their mind over the past decade. Marketers recently had made efforts to integrate the concept of perceived value into experiential marketing strategy. The key of perceived value is to understand not only how they satisfied with the product they purchased, but also how they felt the service they were involved in. The current study aimed to investigate the relationship between experiential consumption and customer satisfaction toward consumers in the resort hotel industry. Applying perceived value as a moderator, the study further examine the level of effect on the relationship between experiential consumption and customer satisfaction. Using purposive sampling method, data was collected from 378 subjects through the self-administrated questionnaire. The result indicated that all dimensions of experiential consumption had positive effect on customer satisfaction. Both dimensions of perceived value, in addition, showed positive effects on customer satisfaction. Perceived value was proven to have partially moderating effects on the relationship between experiential consumption and customer satisfaction. Suggestions and managerial implications were discussed in the study, and would provide contribution both to the body of knowledge in the filed of marketing management.</p>

scholarly journals An Empirical Assessment of Organizational Commitment and Job Performance: Vietnam Small and Medium-Sized Enterprises

2020 ◽  
Author(s):  
Bui Nhat Vuong ◽  
Dao Duy Tung ◽  
Ha Nam Khanh Giao ◽  
Nguyen Thi Ngoc Chau ◽  
Hasanuzzaman Tushar
Keyword(s):  
Organizational Commitment ◽  
Job Performance ◽  
Working Environment ◽  
Blue Collar ◽  
Research Model ◽  
Factors Affecting ◽  
Blue Collar Workers ◽  
White Collar Workers ◽  
Managerial Implications ◽  
The Relationship

Research on employee commitment to the organization is necessary for human resource management, and the result is applied in practice to improve organizational effectiveness. The aim of the present study is to explore factors affecting organizational commitment at the small and medium-sized enterprises (SMEs) in Vietnam. Besides, the relationship between organizational commitment and job performance is examined as well. The research was conducted on a sample consisting of 67 white-collar workers and 260 blue-collar workers at SMEs. A total of 327 valid complete questionnaires were input into SPSS 20 database for processing to provide evidence. The research model and hypotheses were tested using the technique of the hierarchical multiple regression analysis. The research results revealed that income, reward and welfare, direct manager, working environment, coworker, and promotion opportunity tended to associate positively with organizational commitment. Besides, the finding also showed that, when the employee has a high organizational commitment, it would lead to high job performance. The main findings of this study provided some managerial implications for SMEs, in general, and managers, in particular. It implies that Vietnam’s small and medium-sized enterprises should improve these six factors to retain employees as well as enhance their job performance.

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