scholarly journals Esports Spectating Motives and Streaming Consumption: Moderating Effect of Game Genres and Live-Streaming Types

2021 ◽  
Vol 13 (8) ◽  
pp. 4164
Author(s):  
Shang-Chun Ma ◽  
Kevin K. Byon ◽  
Wooyoung (William) Jang ◽  
Shang-Min Ma ◽  
Tsung-Nan Huang
Keyword(s):  
Live Streaming ◽  
Moderating Effects ◽  
Marketing Literature ◽  
Fast Growing ◽  
Sport Consumption ◽  
Measurement Tools ◽  
Different Types ◽  
Managerial Implications ◽  
Convenience Sampling ◽  
Motivation Scale

Previous studies have paid little attention to spectators’ consumption behaviors and motives for watching different types of esports live-streaming and game genres. This study, therefore, investigates spectator motives and consumption behaviors based on the interaction effects of live-streaming types and game genres. Convenience sampling was conducted to collect 312 responses from Taiwanese individuals via the Professional Technology Temple. The measurement tools include the motivation scale for sport consumption, esports streaming consumption behaviors, and two moderators (i.e., game genres and live-streaming types). The moderating effects were examined using the PROCESS macro. The results showed that esports spectating motives and consumption behaviors are determined by different types of live-streaming and game genres. A matrix of esports spectator segments was developed to illustrate the findings and managerial implications. The study’s findings broaden our understanding of esports consumption behaviors and can contribute to the fast-growing esports marketing literature. In addition, the results are expected to help practitioners better segment their consumer groups to develop more tailored marketing programs.

scholarly journals The Differential Roles Of Product Brand Image And Store Brand Image In Retail Loyalty: A Self-Concept Image Congruity Perspective

2012 ◽  
Vol 10 (2) ◽  
pp. 77
Author(s):  
Joseph F. Rocereto ◽  
Joseph B. Mosca
Keyword(s):  
Brand Image ◽  
Retail Store ◽  
Empirical Models ◽  
Self Concept ◽  
Concept Image ◽  
Store Brand ◽  
Marketing Literature ◽  
Different Types ◽  
Managerial Implications ◽  
The Creation

The effects of self-concept congruity constructs on retail loyalty have received various attentions in the marketing literature. However, to date, few studies have simultaneously investigated the differential roles of product brand image congruity and store brand image congruity in the creation of retail loyalty between different retail store types. To address this gap, two empirical models are proposed and tested to assess the differential effects of these congruity constructs under the context of two different types of retail stores (i.e., The Gap, Macys). Results show that, for retailers who predominately carry merely their own store-brand named products (i.e., The Gap), product brand image congruity plays a central role in the creation of retail loyalty. However, for retailers that offer a wide array of manufacturer named products (i.e., Macys), findings indicate that both congruity constructs, particularly store brand image congruity, serve significant roles in the creation of retail loyalty. Theoretical and managerial implications are discussed.

scholarly journals Establishing student perceptions of an entrepreneur using word associations

2014 ◽  
Vol 14 (2) ◽  
Author(s):  
Jasmine E. Goliath ◽  
Shelley M. Farrington ◽  
Shelley B. Saunders
Keyword(s):  
Student Perceptions ◽  
Word Association ◽  
General Nature ◽  
Entrepreneurial Behaviour ◽  
Different Types ◽  
Managerial Implications ◽  
Convenience Sampling ◽  
Realistic Image ◽  
Value Add ◽  
Risk Taker

Orientation: To understand entrepreneurial behaviour, it is important to understand the image or perceptions associated with entrepreneurship.Research purpose: To identify the image or perceptions that students have of an entrepreneur.Motivation for study: By establishing the image or perceptions that students have of an entrepreneur, insights could be provided into the factors influencing them to become entrepreneurs or not.Research approach, design and method: A qualitative projective technique, namely continuous word association, was adopted. Convenience sampling was used and 163 students participated. The words generated were coded into categories by searching for themes and words of a similar nature. The total words generated, the frequencies of recurring words, the number of different types of words, first words recalled and the average number of words recalled were established.Main findings: The students participating in the study have a good understanding of the general nature of an entrepreneur and entrepreneurship; an entrepreneur is perceived as someone who is a creative and innovative risk-taker, who owns a business involved in the selling of goods and services.Practical/managerial implications: Future entrepreneurs need to be aware that, in addition to several innate attributes, successful entrepreneurs have learned skills and competencies. It is also important that educators of entrepreneurship create a realistic image of what it is like to be an entrepreneur, and that both positive and negative aspects are highlighted.Contribution/value-add: By identifying the image or perceptions of an entrepreneur held by students, the marketing of entrepreneurship as a desirable career choice can be enhanced.

scholarly journals Reliability of activity monitors for physical activity assessment in patients with musculoskeletal disorders: A systematic review

2021 ◽  
pp. 1-9
Author(s):  
Francesco Negrini ◽  
Alessandro de Sire ◽  
Stefano Giuseppe Lazzarini ◽  
Federico Pennestrì ◽  
Salvatore Sorce ◽  
...  
Keyword(s):  
Physical Activity ◽  
Systematic Review ◽  
Musculoskeletal Disorders ◽  
Wearable Sensors ◽  
Activity Monitors ◽  
Activity Assessment ◽  
Measurement Tools ◽  
Different Types ◽  
Measurement Units ◽  
Full Text Screening

BACKGROUND: Activity monitors have been introduced in the last years to objectively measure physical activity to help physicians in the management of musculoskeletal patients. OBJECTIVE: This systematic review aimed at describing the assessment of physical activity by commercially available portable activity monitors in patients with musculoskeletal disorders. METHODS: PubMed, Embase, PEDro, Web of Science, Scopus and CENTRAL databases were systematically searched from inception to June 11th, 2020. We considered as eligible observational studies with: musculoskeletal patients; physical activity measured by wearable sensors based on inertial measurement units; comparisons performed with other tools; outcomes consisting of number of steps/day, activity/inactivity time, or activity counts/day. RESULTS: Out of 595 records, after removing duplicates, title/abstract and full text screening, 10 articles were included. We noticed a wide heterogeneity in the wearable devices, that resulted to be 10 different types. Patients included suffered from rheumatoid arthritis, osteoarthritis, juvenile idiopathic arthritis, polymyalgia rheumatica, and fibromyalgia. Only 3 studies compared portable activity trackers with objective measurement tools. CONCLUSIONS: Taken together, this systematic review showed that activity monitors might be considered as useful to assess physical activity in patients with musculoskeletal disorders, albeit, to date, the high device heterogeneity and the different algorithms still prevent their standardization.

Examination of customer-centric measures among different types of customers in the context of major Canadian ski resort

2018 ◽  
Vol 30 (2) ◽  
pp. 438-459
Author(s):  
Matti J. Haverila ◽  
Kai Christian Haverila
Keyword(s):  
Customer Satisfaction ◽  
Structural Equation ◽  
A Priori ◽  
Equation Modeling ◽  
Marketing Practice ◽  
Content Type ◽  
Ski Resort ◽  
Different Types ◽  
Managerial Implications ◽  
Satisfaction Model

Purpose Customer-centric measures such as customer satisfaction and repurchase intent are important indicators of performance. The purpose of this paper is to examine what is the strength and significance of the path coefficients in a customer satisfaction model consisting of various customer-centric measures for different types of ski resort customer (i.e. day, weekend and ski holiday visitors as well as season pass holders) in a ski resort in Canada. Design/methodology/approach The results were analyzed using the partial least squares structural equation modeling approach for the four different types ski resort visitors. Findings There appeared to differences in the strength and significance in the customer satisfaction model relationships for the four types of ski resort visitors indicating that the a priori managerial classification of the ski resort visitors is warranted. Originality/value The research pinpoints differences in the strength and significance in the relationships between customer-centric measures for four different types ski resort visitors, i.e. day, weekend and ski holiday visitors as well as season pass holders, which have significant managerial implications for the marketing practice of the ski resort.

EXPRESS: Variety Effects in Advertising

2021 ◽  
pp. 002224372110560
Author(s):  
Omid Rafieian ◽  
Hema Yoganarasimhan
Keyword(s):  
Response Rate ◽  
Mobile Apps ◽  
Underlying Mechanism ◽  
Experimental Variation ◽  
Different Types ◽  
Unit Increase ◽  
Quasi Experimental ◽  
Managerial Implications ◽  
Click Through Rate ◽  
Empirical Framework

Users are often exposed to a sequence of short-lived marketing interventions (e.g., ads) within each usage session in mobile apps. This study examines how an increase in the variety of ads shown in a session affects a user's response to the next ad. The authors leverage the quasi-experimental variation in ad assignment in their data and propose an empirical framework that accounts for different types confounding to isolate the effects of a unit increase in variety. Across a series of models, the authors consistently show that an increase in ad variety in a session results in a higher response rate to the next ad: holding all else fixed, a unit increase in variety of the prior sequence of ads can increase the click-through rate on the next ad by approximately 13\%. The authors then explore the underlying mechanism and document empirical evidence for an attention-based account. The paper offers important managerial implications since it identifies a source of interdependence across ad exposures that is often ignored in the design of advertising auctions. Further, the attention-based mechanism suggests that platforms can incorporate real-time attention measures to help advertisers with targeting dynamics.

Too much is not always good: the inverted U-shaped link between green customer integration and opportunistic behavior

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Haiqing Shi ◽  
Taiwen Feng ◽  
Zhiyi Li
Keyword(s):  
Social Exchange ◽  
Social Exchange Theory ◽  
Transaction Cost Economics ◽  
Hierarchical Regression ◽  
Opportunistic Behavior ◽  
Moderating Effects ◽  
Customer Integration ◽  
Content Type ◽  
Relational Norms ◽  
Managerial Implications

PurposeThe purpose of this study is to explore the inverted U-shaped relationship between green customer integration (GCI) and opportunistic behavior, as well as the moderating effects of contractual control and relational norms.Design/methodology/approachThe authors conducted hierarchical regression analysis using two-waved data from 206 Chinese manufacturing firms to test hypotheses.FindingsThe authors found that GCI has an inverted U-shaped effect on opportunistic behavior. Furthermore, both contractual control and relational norms negatively moderate the inverted U-shaped relationship between GCI and opportunistic behavior.Originality/valueThis study uncovers an inverted U-shaped link between GCI and opportunistic behavior by combining transaction cost economics and social exchange theory. Furthermore, this study reveals contractual control and relational norms can be deemed as two boundary conditions affecting the inverted U-shaped GCI–opportunistic behavior relationship. This study also offers managerial implications for firms curbing opportunistic behavior that may result from GCI.

THE EFFECT OF EXECUTIVE INCENTIVES ON TECHNOLOGICAL INNOVATION OF DECLINING ENTERPRISES – THE MODERATING EFFECT OF DECLINE DEGREE AND ORGANISATIONAL SLACK

2021 ◽  
Author(s):  
HAIYAN DUAN ◽  
KAMRAN AHMED ◽  
MARTHIN NANERE
Keyword(s):  
Technological Innovation ◽  
Executive Control ◽  
Synergistic Effects ◽  
Moderating Effects ◽  
Executive Incentives ◽  
Different Types ◽  
And Control ◽  
The Relationship ◽  
Equity Incentive

We examine the effects of different types of executive incentives on technological innovation of declining firms and the moderating effects of the degree of decline and organisational slack on executive incentives and enterprise technological innovation. We also assess the synergetic effects of different types of executive incentives on technological innovation of declining enterprises. We find the following: first, executive compensation incentive, equity incentive and control incentives are beneficial to promote technological innovation in declining enterprises. Second, the degree of decline negatively moderates the relationship between equity incentive and technological innovation. Third, organisational slack positively moderates the relationship between equity incentive and technological innovation, as well as the relationship between control incentives and technological innovation, especially for severely declining enterprises. Fourth, there are synergistic effects between executive control incentive and compensation incentive, control incentives and equity incentive on technological innovation. The contributions are as follows: first, taking declining enterprises as sample, we suggest that to increase the role of compensation incentive and equity incentive in promoting technological innovation in declining enterprises, the control incentives should be strengthened. Second, organisational slack should be fully exploited for severely declining enterprises so that executives should have the motivation and conditions to carry out technological innovation and further help declining enterprises to turnaround successfully.

scholarly journals Developing and supporting coordinators of structured mentoring schemes in South Africa

2010 ◽  
Vol 8 (1) ◽  
Author(s):  
Penny Abbott ◽  
Xenia Goosen ◽  
Jos Coetzee
Keyword(s):  
South Africa ◽  
Qualitative Data ◽  
Descriptive Statistics ◽  
Job Description ◽  
Different Types ◽  
Managerial Implications ◽  
People Development ◽  
Value Add ◽  
Purposive Sample ◽  
The Coordinator

Orientation: Mentoring is considered to be such an important contributor to accelerated people development in South Africa that structured mentoring schemes are often used by organisations. There are at present few sources of development and support for coordinators of such schemes.Research purpose: The aim of this research is to discover what the characteristics of coordinators of structured mentoring schemes in South Africa are, what is required of such coordinators and how they feel about their role, with a view to improving development and support for them.Motivation for the study: The limited amount of information about role requirements for coordinators which is available in the literature is not based on empirical research. This study aims to supply the empirical basis for improved development and support for coordinators.Research design and method: A purposive sample of 25 schemes was identified and both quantitative and qualitative data, obtained through questionnaires and interviews, were analysed using descriptive statistics and thematic analysis.Main findings: Functions of coordinators tend to be similar across different types of mentoring schemes. A passion for mentoring is important, as the role involves many frustrations. There is little formalised development and support for coordinators.Practical/managerial implications: The study clarifies the functions of the coordinator, offers a job description and profile and makes suggestions on how to improve the development of the coordinator’s skills.Contribution/value-add: An understanding of what is required from a coordinator, how the necessary knowledge and skills can be developed and how the coordinator can be supported,adds value to an organisation setting up or reviewing its structured mentoring schemes.

scholarly journals Validation Study in the Educational Context of the Portuguese Version of the Multidimensional Work Motivation Scale

2018 ◽  
Vol 28 (0) ◽  
Author(s):  
Lurdes Neves ◽  
Joaquim Luís Coimbra
Keyword(s):  
Work Motivation ◽  
Self Determination Theory ◽  
Self Determination ◽  
Educational Context ◽  
The North ◽  
Different Types ◽  
Motivation Scale ◽  
Item Scale ◽  
Multidimensional Concept ◽  
Broad Understanding

Abstrac The self-determination theory proposes a multidimensional concept of motivation and distinguishes how different types of motivation can be promoted or discouraged. For the application of the theory of self-determination to the educational context, this study aimed to adapt and validate the Multidimensional Work Motivation Scale (MWMS) in the educational context. The scale was answered by 419 teachers from 30 schools from the North and Center of Portugal. Factor analysis indicated that the 19-item scale has the same factor structure as that obtained in the original study. In this study, it was possible to identify that the items that constitute the MWMS are good indicators of constructs to be measured in an educational context and the factors are properly individualized. The scale showed five robust dimensions that permit a broad understanding of motivation, similar to the studies of the original scale. The dimension with the best internal consistency is demotivation, while introjected regulation obtained the lowest coefficient.

Employees' Attitudes and Perceptions Towards Electronic Monitoring Surveillance Affecting Employee Behavior

2021 ◽  
pp. 160-174
Author(s):  
Omvir Gautam ◽  
Pooja Agrawal
Keyword(s):  
Job Satisfaction ◽  
Electronic Monitoring ◽  
Work Behavior ◽  
Research Purpose ◽  
New Delhi ◽  
Employee Behavior ◽  
Fast Growing ◽  
Sample Data ◽  
Attitudes And Perceptions ◽  
Managerial Implications

Electronic monitoring surveillance (EMS) has emerged as a mechanism to monitor the behavior of the employees. Fast-growing organizations are adopting this strategy in an expeditious way. EMS deals with the CCTV, internet surfing control, and check on emails. The chapter is an attempt to diagnose the employees' attitudes and perceptions towards EMS and its impact. For this research purpose, a sample was drawn from the population of the selected airports Chandigarh, Pune, Goa, and New Delhi. Sample data of 237 respondents was done by using Smart-PLS. The findings revealed that employees show that attitude and perception towards EMS were significant. It also influenced their work behavior positively. This chapter suggests managerial implications for organizations in understanding the appropriate implementation and use of EMS strategy as future scope of study. Moreover, this chapter also provides a platform for the researchers to study the different HR practices like commitment, loyalty, job satisfaction, and engagement.

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