scholarly journals The Effects of the Social Influence Approach on Swift Guanxi, Trust and Repurchase Intention When Considering Buyer Dependence

2021 ◽  
Vol 13 (14) ◽  
pp. 7777
Author(s):  
Wen-Kuei Wu ◽  
Shu-Chin Huang ◽  
Hsiao-Chung Wu ◽  
Maw-Liann Shyu
Keyword(s):  
Social Influence ◽  
Least Squares ◽  
Online Survey ◽  
Research Model ◽  
Repurchase Intention ◽  
Partial Least Squares Analysis ◽  
Positive Effects ◽  
The Social ◽  
Identification Approach

This study explores how social influence approaches alter buyer–seller swift guanxi, trust in the seller and repurchase intention when considering the influence of buyer dependence. Based on the results of an online survey in three cities of Taiwan, we empirically test the research model using partial least squares analysis. We found that buyer dependence exerts different but positive effects on each social influence approach usage and only the identification approach contributes to buyer–seller swift guanxi, trust in the seller and repurchase intention. The buyer–seller swift guanxi also mediates the effects of the identification approach and trust in the seller on repurchase intention. This study clarifies the role of buyer dependence on the seller’s social influence approaches and buyer–seller swift guanxi in the online C2C marketplace context. A seller should exploit buyer dependence, learn how to use each social influence approach and develop close buyer-seller swift guanxi, then repurchase intention can be secured.

scholarly journals MOTIVATION FOR INDIVIDUALS’ INVOLVEMENT WITH FAN PAGES

2016 ◽  
Vol 31 (1) ◽  
pp. 220 ◽  
Author(s):  
Willy Abdillah
Keyword(s):  
Social Influence ◽  
Online Survey ◽  
Influence Factors ◽  
Sampling Technique ◽  
Partial Least Square ◽  
Least Square ◽  
Motivating Factors ◽  
Research Model ◽  
Relevant Model ◽  
The Social

This research examines the empirical model of individuals’ involvement with fan pages. The research model was developed based on the social influence factors and the brand post popularity model. The research employed an online survey questionnaire. 300 samples were collected by using a purposive sampling technique, and analyzed using the Partial Least Square (PLS) method. The results showed that identification, interactivity, informational content and valence of comment were the motivating factors for the intent to become involved with fan pages. It was indicated that the brand popularity model was not the only relevant model to explain the social computing phenomenon in the context of fan pages, but social influence factors also play a part. The implications for stakeholders and further research are discussed. Keywords: Social influence factors, brand post popularity factors, intention, and involvement with fan pages

scholarly journals What Drives Continuance Intention towards Social Media? Social Influence and Identity Perspectives

2020 ◽  
Vol 12 (17) ◽  
pp. 7081 ◽  
Author(s):  
Athapol Ruangkanjanases ◽  
Shu-Ling Hsu ◽  
Yenchun Jim Wu ◽  
Shih-Chih Chen ◽  
Jo-Yu Chang
Keyword(s):  
Social Media ◽  
Social Identity ◽  
New Media ◽  
Social Influence ◽  
Perceived Usefulness ◽  
Continuance Intention ◽  
Positive Effects ◽  
The Social ◽  
Media Platform ◽  
Continuous Usage Intention

With the growth of social media communities, people now use this new media to engage in many interrelated activities. As a result, social media communities have grown into popular and interactive platforms among users, consumers and enterprises. In the social media era of high competition, increasing continuance intention towards a specific social media platform could transfer extra benefits to such virtual groups. Based on the expectation-confirmation model (ECM), this research proposed a conceptual framework incorporating social influence and social identity as key determinants of social media continuous usage intention. The research findings of this study highlight that: (1) the social influence view of the group norms and image significantly affects social identity; (2) social identity significantly affects perceived usefulness and confirmation; (3) confirmation has a significant impact on perceived usefulness and satisfaction; (4) perceived usefulness and satisfaction have positive effects on usage continuance intention. The results of this study can serve as a guide to better understand the reasons for and implications of social media usage and adoption.

scholarly journals Effects of negative social information on the willingness to support charities: the moderating role of regulatory focus

2020 ◽  
Author(s):  
Nhat Quang Le ◽  
Magne Supphellen ◽  
Richard P. Bagozzi
Keyword(s):  
Regulatory Focus ◽  
Social Information ◽  
Harmful Effect ◽  
Promotion Focus ◽  
Positive Effects ◽  
Willingness To Donate ◽  
The Social ◽  
Group Members ◽  
Harmful Effects

Abstract Donation campaigns that have an unsuccessful start often trigger negative social information in the social and mass media (e.g., “few others have donated so far”). Little research exists to shed light on the effects of such information in the context of donations. Across three studies involving different causes and different channels of communication, we find harmful effects of negative social information on the willingness to donate among prevention-focused consumers but tendencies of positive effects for consumers with a promotion focus. We identify response efficacy as a mediator of the harmful effect for prevention-focused consumers. This finding suggests that social proof theory is not sufficient to explain the harmful effect of negative social information. Alternative mediators are tested and rejected. The findings imply that an effective strategy to avoid harmful effects of negative social information is to trigger a promotion focus in target group members and communicate facts about charity effectiveness.

scholarly journals University Students’ Learning Disruption and Affordance in a Contested Learning Environment

2021 ◽  
Vol 6 (3) ◽  
pp. 25-44
Author(s):  
Siti Nur'Aini
Keyword(s):  
Learning Environment ◽  
University Students ◽  
Social Environment ◽  
Online Survey ◽  
Case Study Approach ◽  
First Semester ◽  
Study Approach ◽  
The Social

This study investigates how university students engage with their learning affordances in a contested environment due to the Coronavirus pandemic. This qualitative research employed a case study approach involving 136 participants. Data analysis was conducted using qualitative analysis as a circular process to describe, classify, and perceive the phenomenon and how the learning, affordances, and society were interconnected. The main framework of the research was the theory of affordance and how it was available for university students in their learning environment that changed due to the COVID-19 pandemic. Data were collected in the first semester of 2020 through an online survey on Google form. The findings indicate the importance of the social environment to provide affordance for the students to adjust with them. Four kinds of affordances emerged from the study; internet affordance, assignment affordance, domestic affordance, and distance learning affordance. The role of the social environment is definitive in changing how students manage their affordances.

Meeting mirth: The critical role of impression management and humor style in meetings

2019 ◽  
Vol 32 (1) ◽  
pp. 23-48
Author(s):  
John Crowe ◽  
Michael Yoerger ◽  
Mackenzie Harms ◽  
Nale Lehmann-Willenbrock ◽  
Joseph A. Allen
Keyword(s):  
Impression Management ◽  
Online Survey ◽  
Critical Role ◽  
Management Strategies ◽  
Humor Styles ◽  
Working Adults ◽  
Positive Effects ◽  
Aggressive Humor ◽  
Meeting Satisfaction

Abstract Drawing from theory on humor styles, impression management, and workplace meetings, we conducted two survey studies of working adults to examine the role of positive and negative humor on meeting satisfaction. We began by investigating the positive effects of humor on meeting satisfaction as moderated by impression management. In an online survey of working adults, we found that humor use in meetings was positively related to meeting satisfaction. Impression management moderates this relationship, such that the positive relationship between the use of humor in meetings and meeting satisfaction is significantly stronger for individuals who report relatively low impression management. In a second study, we investigated perceptions of impression management use in meeting humor. Using an experimental 2×2 factorial design, we investigated how use of impression management strategies differentially impacts meeting attendees’ perceptions of humor styles. We found that affiliative humor resulted in greater meeting satisfaction than aggressive humor. Furthermore, use of impression management enhanced meeting satisfaction following aggressive humor and diminished meeting satisfaction following affiliative humor.

Examining the antecedents of online disinhibition

2017 ◽  
Vol 30 (1) ◽  
pp. 189-209 ◽  
Author(s):  
Sheng Wu ◽  
Tung-Ching Lin ◽  
Jou-Fan Shih
Keyword(s):  
Social Influence ◽  
Online Survey ◽  
Subjective Norm ◽  
Social Dimension ◽  
Research Model ◽  
Descriptive Norm ◽  
Content Type ◽  
Psychological Dimension ◽  
Online Disinhibition ◽  
The Relationship

Purpose The purpose of this paper is to integrate psychological dimension, social dimension, and environmental dimension – six internet psychological characteristics (dissociative anonymity, invisibility, asynchronicity, solipsistic introjection, dissociative imagination, and minimization of status and authority), deindividuation, social influence (subjective norm and descriptive norm), and containment theory (inner containment and outer containment) – to propose an innovative model which can make up for deficiencies in previous studies of the toxic online disinhibition effect. Design/methodology/approach On the basis of 530 valid responses collected from an online survey questionnaire, partial least squares technology was used to examine the research model. Findings The result shows that dissociative anonymity has a significant impact on deindividuation and toxic disinhibition. In addition, asynchronicity and dissociative imagination have a direct effect on toxic disinhibition. Besides, in social influence, the authors found that subjective norm is a stronger predictor of toxic disinhibition than descriptive norm. Moreover, in containment theory, the result shows that inner containment can effectively reduce toxic disinhibition but not outer containment. Originality/value This study can provide academics and practical side empirical evidence as to what factor would cause toxic disinhibition and provides an innovative view regarding the relationship between social influence and containment theory on toxic disinhibition.

How social influence and personality affect users’ social network fatigue and discontinuance behavior

2018 ◽  
Vol 70 (4) ◽  
pp. 344-366 ◽  
Author(s):  
Sajad Shokouhyar ◽  
Seyed Hossein Siadat ◽  
Mojde Khazeni Razavi
Keyword(s):  
Social Network ◽  
Social Influence ◽  
Least Squares ◽  
Design Methodology ◽  
Least Squares Method ◽  
Social Network Sites ◽  
Research Model ◽  
Content Type ◽  
Partial Least Squares Method ◽  
Practical Implications

Purpose The purpose of this paper is to focus on understanding how social influence and personality of individuals differentiate between users’ social network fatigue and discontinuance behavior. Furthermore, the most common discontinuance behavior among users was investigated. Design/methodology/approach The research model was tested with the data from 163 Instagram users based on online and offline surveys. The partial least squares method was used to test the proposed hypotheses of this study. Findings The results indicate that social influence affects users’ discontinuance behavior and social network fatigue. Social network fatigue is greater in users with higher reported social influence compared to those with a lower one. Moreover, in response to social network fatigue, users prefer to keep their activities under control instead of switching to alternative social network sites (SNSs) or a short break in social network activities. Practical implications By achieving a better understanding of users’ feeling and behaviors, social network providers may codify their strategies more efficiently. Originality/value The study is novel in exploring users’ SNS fatigue and their discontinuance behavior by integrating social influence and personality. The authors defined a new concept of effect of social influence on social network fatigue. Additionally, the authors examined which discontinuance behaviors in individuals were more prevalent.

Task-Individual-Social Software Fit in Knowledge Creation Performance

2019 ◽  
Vol 15 (2) ◽  
pp. 36-54
Author(s):  
Didi Sundiman ◽  
Chien Hsing Wu ◽  
Andi Mursidi ◽  
I-Hsien Ting
Keyword(s):  
Social Exchange ◽  
Knowledge Creation ◽  
Service Industries ◽  
Mediation Effect ◽  
Social Software ◽  
Research Model ◽  
Research Institutes ◽  
The Social ◽  
Individual Cognition

The present article aims to disclose the role of task–individual–social software fit (TISF) in knowledge creation in the context of the manufacturing and service industries and research institutes. The methodology used is an empirical study that proposes and examines the proposed research model. The mediation effect of structural social exchange is also explored. Results of the data analysis of 279 valid samples reveal the following findings. First, the effect of TISF is confirmed. Second, structural exchanges do not mediate the role of TISF toward creation performance. Third, TISF is significantly associated with the social software, creation task, and individual cognition variables. Lastly, goal-free and goal-frame creation modes and analytical and intuitive cognition styles significantly influence the fit of features of creation task, individual cognition, and social software. The article provides domain scholars and practitioners with value of the task–individual–social software fit in the context of knowledge creation. Discussion and implications are also presented in this article.

scholarly journals Anticipated embarrassment due to social presence withholds consumers from purchasing products that feature a lucky charm

2017 ◽  
Vol 51 (9/10) ◽  
pp. 1612-1630 ◽  
Author(s):  
Di Wang ◽  
Harmen Oppewal ◽  
Dominic Thomas
Keyword(s):  
Social Influence ◽  
Impression Management ◽  
Social Presence ◽  
Purchase Decisions ◽  
Product Selection ◽  
Content Type ◽  
The Social ◽  
The Impact ◽  
Superstitious Beliefs

Purpose Several studies have shown that superstitious beliefs, such as beliefs in “lucky” product attributes, influence consumer purchase behaviour. Still, little is known about how social influence, in particular mere social presence, impacts consumer superstition-related purchase decisions. Drawing on impression management theory, this paper aims to investigate the effect of social presence on consumer purchase decisions of products featuring lucky charms including the role of anticipated embarrassment as a mediator of the social presence effect. Design/methodology/approach In three studies, participants select products that feature or do not feature a lucky charm. They make these selections under varying conditions of social presence, as induced by the shopping setting in the scenario or through the use of confederates or fellow participants observing them make a real product selection. Participants are students from Australia and China. Findings The studies show that social presence makes consumers less likely to select products that feature a lucky charm. This suppressing effect is mediated by the consumers’ anticipated embarrassment. Research limitations/implications The study investigates the effect of social presence but does not investigate different parameters of social presence such as the number of people present and their familiarity. The study investigates effects for purchase settings but does not include effects of usage and neither does it look into differences across product types or lucky charm types. Practical implications Marketers should be careful to not make lucky charms too publicly salient. Online settings are more suitable than mortar-and-brick settings for selling products featuring a lucky charm. Originality/value The present research is the first to investigate consumer purchase behaviour for a product featuring a lucky charm. It is also the first to investigate the impact of social influence on superstition-based decision-making.

The role of WOM and dynamic capability in B2B transactions

2014 ◽  
Vol 8 (2) ◽  
pp. 84-101 ◽  
Author(s):  
Hyekyoung Kim
Keyword(s):  
Relationship Quality ◽  
Dynamic Capability ◽  
Research Model ◽  
Content Type ◽  
Mediating Role ◽  
Positive Effects ◽  
Relationship Continuity ◽  
Business To Business ◽  
Informal Process

Purpose – The purpose of this paper is to verify the factors – word-of-mouth (WOM) information and dynamic capability – that affect industrial buyer-based relationship quality and to examine their effect on relationship continuity in business-to-business (B2B) transactions. The study also aims to examine the mediating role of relationship quality in linking WOM information and relationship continuity and in linking dynamic capability and relationship continuity. Design/methodology/approach – Two methods are used for this study: a literature review to develop a research model and an empirical study to test hypotheses. To achieve the empirical research, 267 cases were analyzed. Findings – This study verified that WOM information and dynamic capability have positive effects on industrial buyer-based relationship quality and relationship continuity in B2B transactions. In addition, relationship quality plays a partially mediating role in linking WOM information and relationship continuity and in linking dynamic capability and relationship continuity. Originality/value – WOM information plays an important role in consumers’ behavior in business-to-customer transactions and in B2B transactions; however, WOM in B2B transactions receives less attention, as it occurs by an informal process. This study suggests WOM information and dynamic capability as factors that affect industrial buyers’ perception of relationship quality and relationship continuity, and the research sought to examine the effects of relationship quality on the resulting actions, relationship continuity. This study could be useful for industrial suppliers to understand the industrial buyers’ perception on relationship quality and the results of relationship quality. Moreover, industrial suppliers could utilize the results of this study to build managerial goals to satisfy customers and to strengthen relationships with customers.

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