scholarly journals The Measurement of Organizational Social Media Integration Impact on Financial and Innovative Performance: An Integrated Model

2021 ◽  
Vol 13 (18) ◽  
pp. 10397
Author(s):  
Ieva Meidute-Kavaliauskiene ◽  
Vida Davidaviciene ◽  
Gencay Karakaya ◽  
Shahryar Ghorbani
Keyword(s):  
Social Capital ◽  
Social Media ◽  
Knowledge Management ◽  
Organizational Knowledge ◽  
Structural Equations ◽  
Three Dimensions ◽  
Innovative Performance ◽  
Knowledge Quality ◽  
Media Integration ◽  
The Impact

Organizations are investing in social media for communicating with customers, promoting employee collaborations, and integrating with partners and suppliers. One of the essential organizational capabilities that can help organizations create and share knowledge and improve their performance and create competitive advantage is social capital and social media integration. Therefore, while examining the role of social media integration on the three dimensions of social capital and the organizational emphasis on knowledge management, the present study has evaluated the impact of knowledge quality on improving organizational financial and innovative performance. This study was conducted in a sample of 280 employees of a bank in Iran. The present study had an applied data collection methodology, using structural equations modeling for analyzing with a descriptive correlational research goal. The results showed that integrated social media positively affects the social capital dimensions and organizational knowledge quality. This study highlights both the potential and limitations of social media in promoting organizational knowledge management. Businesses must consciously manage the assimilation and use of social media to benefit from them. The authors position the study at the intersection of social media, social capital, and knowledge management and explicate how social media works through social capital and organizational knowledge management efforts to affect knowledge quality.

Better knowledge with social media? Exploring the roles of social capital and organizational knowledge management

2015 ◽  
Vol 19 (3) ◽  
pp. 456-475 ◽  
Author(s):  
Pratyush Bharati ◽  
Wei Zhang ◽  
Abhijit Chaudhury
Keyword(s):  
Social Capital ◽  
Social Media ◽  
Knowledge Management ◽  
Organizational Knowledge ◽  
Content Type ◽  
Individual Level ◽  
Knowledge Quality ◽  
The Usa ◽  
Media Work ◽  
The Individual

Purpose – The purpose of this paper is to explore social media’s impact on organizational knowledge quality through the theoretical lens of social capital and resource exchange. Design/methodology/approach – This is a theory-confirming, quantitative study using panel data collected through a Web-based survey. Findings – The results show that while social media affects structural capital and cognitive capital directly, it only affects relational capital indirectly through structural and cognitive capital. Moreover, overall social media and the enhanced social capital do help promote organizational efforts in knowledge management, which subsequently leads to a higher level of organizational knowledge quality. Research limitations/implications – All survey respondents were from the USA, which may limit the generalizability of the findings. The authors also call for more research in establishing the time sequence in the proposed causal relations and in the individual-level mechanism through which social media promotes organizational knowledge quality. Practical implications – This study highlights both the potential and limitations of social media in promoting organizational knowledge management. Businesses must consciously manage the assimilation and use of social media to benefit from them. Originality/value – The authors position the study at the intersection of social media, social capital and knowledge management and explicate how social media work through social capital and organizational knowledge management efforts to affect knowledge quality.

scholarly journals Enhancing Organizational Performance through Social Media use and Knowledge Management

2020 ◽  
Vol 16 (1) ◽  
pp. 193-210
Author(s):  
Khawaja Khalid Mehmood ◽  
Keyword(s):  
Social Capital ◽  
Social Media ◽  
Knowledge Management ◽  
Media Use ◽  
Mediating Effect ◽  
Survey Method ◽  
Extended Model ◽  
Social Media Use ◽  
Home Appliance ◽  
The Impact

Researchers acknowledge the importance of knowledge, innovation, social capital, and social media for organizations. Based on practical and academic importance of these variables, hypotheses were developed and relationships have been tested among knowledge management, innovation and performance for various contexts. Furthermore, hypotheses have also been drawn to test the relationships amongst knowledge management, social capital, and social media use. However, limited research examined relationships amongst all these constructs in the same research framework, and this research attempted to cover that gap. Thus, this research pays original contribution in the form of testing an extended model regarding the impact of social media use on companies’ performance involving the investigation of serial mediating effect of social capital, knowledge management, and innovation. Pakistan’s home appliance industry markets around 2500 electronic products and has 95% share domestically. Further, innovation and knowledge sharing are critical success factors for home appliance industry Therefore, this study was conducted for this industry and used survey method which resulted in 150 responses from the managers. The study finds that commercial social media’s use by companies impacts knowledge management through social capital; and a serial mediating impact of these constructs exists amongst social media use and organization performance. There are extremely limited studies for electronic companies in Pakistan given the concerned variables. Therefore they are helpful for the managers concerned as these findings suggest effective use of social media by electronic companies in particular to create better organizational knowledge and improve company performance.campaigns motivate citizens to pay for safe drinking water

Enhancing internal communication to build social capital amongst hospitality employees – the role of social media

2016 ◽  
Vol 28 (12) ◽  
pp. 2675-2695 ◽  
Author(s):  
Ceridwyn King ◽  
Hyemi Lee
Keyword(s):  
Social Capital ◽  
Social Media ◽  
Conceptual Framework ◽  
Hospitality Industry ◽  
Internal Communication ◽  
Structured Interviews ◽  
Empirical Examination ◽  
Content Type ◽  
The Impact ◽  
Current Practices

Purpose Adopting a social capital theoretical (SCT) lens, this study aims to propose a conceptual framework of effective internal communication (IC) for the hospitality industry. The study explores how to enhance current practices and the suitability of social media as an augmentation to traditional IC channels. Design/methodology/approach A qualitative research methodology, consisting of 20 semi-structured interviews with hospitality employees, was adopted. Following a “reduction” and “interpretation” process, 16 themes related to effective IC were identified which informed a conceptual framework. Findings Characteristics of effective IC were identified in addition to IC benefits at both employee and organizational levels. Considering the limitations of current practices, the applicability of social media was explored. Requirements of effective IC suggest that new channels (e.g. social media) should be adopted to build social capital. Research limitations/implications The study informs SCT from a meso-level (process) perspective. The articulation of an IC framework informs how social capital can be built through effective IC, providing a foundation for further empirical examination as to the impact of various channels on the IC process. Adoption of a case study design suggests that results and implications can only be generalized to similar environments. Practical implications The study details the characteristics of effective IC and its subsequent benefits, highlighting how social media can augment current IC practices in a hospitality organization. Originality/value Being a 24/7 labor-intensive operation makes employee communication to ensure service excellence challenging in the hospitality industry. Through the application of SCT and the exploration of social media in a workplace setting to enhance IC, significant theoretical and practical insights are realized.

Exploring the nexus of social media influencers and consumer brand engagement

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Man Lai Cheung ◽  
Wilson K.S. Leung ◽  
Morgan X. Yang ◽  
Kian Yeik Koay ◽  
Man Kit Chang
Keyword(s):  
Social Media ◽  
Social Interaction ◽  
Information Seeking ◽  
Structural Equation ◽  
Motivational Factors ◽  
Three Dimensions ◽  
Equation Modeling ◽  
Consumer Engagement ◽  
Content Type ◽  
The Impact

PurposeGrounded in uses and gratification theory (UGT) and observational learning theory (OLT), this study aims to understand the impact of motivational factors on consumer-influencer engagement behaviors (CIEBs). Motivating factors, including entertainment, information seeking, reward and social interaction, are regarded as antecedents of consumers' OLT, as manifested by CIEB dimensions, including consumption, contribution and creation, and subsequently drive consumer engagement with the endorsed brands.Design/methodology/approachA self-administered questionnaire was distributed to Malaysian social media users. A total of 263 responses were collected and analyzed using partial least squares structural equation modeling (PLS-SEM) to examine the impact of motivational factors on CIEBs.FindingsThe results show that the three dimensions of CIEBs can be predicted by different gratifications (information seeking, entertainment, reward and interaction). In addition, two of the CIEB dimensions, consumption and contribution, were found to have a significant positive influence on consumers' engagement with endorsed brands.Practical implicationsThis study provides insights into how social media influencers (SMIs) could lead to CIEBs by creating entertaining and rewarding content that facilitates social interaction between consumers. SMIs and marketers that encourage consumers to browse, comment and share SMI-created posts will enhance consumer engagement with the endorsed brands, as engagement is driven by the consumption and contribution to SMI-created content.Originality/valueSMI marketing is increasing, and many brands are beginning to rely more on SMIs to promote brands. Yet, there is a dearth of studies that have examined how SMIs play a role in affecting consumers' engagement with endorsed brands. This study contributes to the marketing literature by developing and empirically testing the research model. Results suggest that social interaction, reward and entertainment are key motivational factors that drive CIEBs, which, in turn, foster consumer engagement with endorsed brands.

Social media use and employee innovative performance: Work engagement as a mediator

2020 ◽  
Vol 48 (1) ◽  
pp. 1-9
Author(s):  
Tan Cheng ◽  
Pan Zhang ◽  
Yuping Wen ◽  
Liyin Wang
Keyword(s):  
Social Media ◽  
Work Engagement ◽  
Structural Equation ◽  
Media Use ◽  
Positive Influence ◽  
Equation Modeling ◽  
Future Research ◽  
Social Media Use ◽  
Innovative Performance ◽  
The Impact

We examined the impact of social media use on employee innovative performance, and the psychological mechanism underlying this relationship. Our hypothesis was that social media use would have a positive influence on employee innovative performance and that work engagement would act as a mediator in this relationship. We employed structural equation modeling to investigate this mediating role with 298 employees of a large enterprise in China. Results of a time-lagged survey showed that both social media use and work engagement were significantly correlated with innovative performance, and work engagement partially mediated the social media use–innovative performance relationship. These findings shed light on how social media use affects employee innovative performance. Theoretical and practical implications and directions for future research are discussed.

Impact of perceived experiential advertising on customers' responses: a multi-method approach

2020 ◽  
Vol 38 (6) ◽  
pp. 1237-1258
Author(s):  
Caroline Lacroix ◽  
Lova Rajaobelina ◽  
Anik St-Onge
Keyword(s):  
Affective Commitment ◽  
Banking Sector ◽  
Positive Impact ◽  
Structural Equations ◽  
Three Dimensions ◽  
Expression Recognition ◽  
Online Questionnaire ◽  
Content Type ◽  
Brand Credibility ◽  
The Impact

PurposeThis article proposes two studies to demonstrate the impact of three dimensions of perceived experiential advertising – cognitive/affective/sensory advertising, relate advertising and behavioural advertising – on consumer behaviour (brand credibility, affective commitment and emotions) in the banking sector.Design/methodology/approachFor study 1, a total of 506 online panellists of a recognized Canadian research firm were asked to evaluate a local bank advertisement using an online self-reported questionnaire. For study 2, a total of 65 Canadian respondents recruited through Facebook and Google adverts were asked to watch two video advertisements (one more experiential and the other less experiential). After viewing the advertisements on a computer equipped with FaceReader software by Noldus, participants completed a short online questionnaire.FindingsUsing structural equations modelling, the first study shows that brand credibility explains the positive impact of perceived cognitive/affective/sensory advertising (complementary mediation) and perceived behavioural advertising (indirect mediation only) on affective commitment. The second study illustrates that the cognitive/affective/sensory dimension is more important for experiential advertising than experiential advertising. Employing FaceReader facial expression recognition software results indicate that the bank advertisement with a higher score of perceived cognitive/affective/sensory advertising produces a higher level of happiness among respondents.Originality/valueBoth studies provide new insights into perceived experiential advertising and the impact of the latter on consumers. Benefits to scholars and practitioners include an enhanced understanding of advertising effectiveness in the banking sector.

Evaluating the role of social capital, tacit knowledge sharing, knowledge quality and reciprocity in determining innovation capability of an organization

2019 ◽  
Vol 23 (6) ◽  
pp. 1105-1135 ◽  
Author(s):  
Anirban Ganguly ◽  
Asim Talukdar ◽  
Debdeep Chatterjee
Keyword(s):  
Social Capital ◽  
Knowledge Management ◽  
Knowledge Sharing ◽  
Tacit Knowledge ◽  
Innovation Capability ◽  
Content Type ◽  
Primary Survey ◽  
Knowledge Quality ◽  
Tacit Knowledge Sharing

Purpose Knowledge sharing has become an integral part of organizations’ business strategies, along with aiding organizations to grow and innovate in the market, and gain competitive advantage. This paper aims to concentrate on the role of tacit knowledge sharing in fostering innovation capability of an organization. Specifically, the study considers social capital (relational, cognitive and structural) as an important precursors to tacit knowledge sharing, which in turn, influences innovation capability of an organization. The study further discusses the role that knowledge reciprocation plays in successful tacit knowledge sharing. The relation between knowledge quality and innovation capability is also discussed in the paper. Design/methodology/approach The investigation started with a review of extant literature in the field of knowledge sharing and innovation to derive a set of constructs. A set of hypotheses was developed based on the identified constructs, which was subsequently validated through a primary survey based on a structured questionnaire on a sample size of 190 respondents from the Indian industrial domain. The survey responses were subsequently analysed using the statistical technique of structural equation modeling and conclusions were drawn from the findings. Additionally, careful attention was paid in eliminating the common method bias, which is often associated with a primary survey. Findings A set of six hypotheses were derived based on the identified constructs and were subsequently validated. While validating the hypotheses, it was observed that while knowledge reciprocity, relational social capital and cognitive social capital was positive associated with tacit knowledge sharing, structural social capital did not have a significant effect on the same. Additionally, it was also observed that both tacit knowledge sharing and the quality of knowledge were positively associated with innovation capability. Practical implications The present day business marked by intense competition requires firms to be more aware of their innovative capabilities. Effective sharing of knowledge or information can be deemed as a vital component in achieving this objective. Organizations that practice and nurture innovation activities can use the findings of the current study as a part of their knowledge management strategy. In addition to using the explicit knowledge, which are structured in nature, organizations can also start using tacit knowledge to harness their innovation potential – and the findings from the current study can act as a motivational tool for them to do so. Originality/value Although there is a growing body of literature concerning the role of knowledge management in innovation, there still a dearth in discussing the role of tacit knowledge sharing in exploiting the innovation capability of an organization. The main discussion of this paper brings together a set of important constructs that exhibits the significant role that tacit knowledge sharing plays in determining the innovation capability of an organization. Furthermore, it tries to marry the concepts of social capital and tacit knowledge sharing with innovation capability, therefore adding significantly to the body of literature in knowledge management as well as innovation.

Exploring the family effect on firm performance

2015 ◽  
Vol 21 (6) ◽  
pp. 898-917 ◽  
Author(s):  
Yosra Mani ◽  
Lassaad Lakhal
Keyword(s):  
Social Capital ◽  
Firm Performance ◽  
Family Firms ◽  
Family Firm ◽  
Social Capital Theory ◽  
Three Dimensions ◽  
Capital Theory ◽  
Cognitive Dimension ◽  
Content Type ◽  
The Impact

Purpose – The purpose of this paper is to investigate how internal social capital – as a part of the familiness resources– affects family firm performance. The social capital theory states that internal social capital within family businesses is composed of three dimensions: the structural dimension, the relational dimension, and the cognitive dimension. The aim of the paper is to study the relationship between each dimension of internal social capital and family firm performance. Design/methodology/approach – The paper employs an empirical investigation which is based on a sample of 114 Tunisian family firms. Findings – Results demonstrate that the structural and relational dimensions are positively associated with financial and non-financial family firm’s performance. However, the cognitive dimension has a significant positive effect on financial performance but not on non-financial family firm performance. Originality/value – The proposed model aims to test the direct effect of internal social capital dimensions on financial and non-financial family firm’s performance. Besides, there is a lack of empirical evidence aiming at understanding the impact of structural, cognitive and relational social capital on the performance of family firms.

THE EFFECTIVENESS OF INNOVATION: A KNOWLEDGE MANAGEMENT APPROACH

2004 ◽  
Vol 08 (03) ◽  
pp. 261-274 ◽  
Author(s):  
EL-SAYED ABOU-ZEID ◽  
QIANZHEN CHENG
Keyword(s):  
Knowledge Management ◽  
Innovation Process ◽  
Organizational Knowledge ◽  
Management Approach ◽  
Cognitive Fit ◽  
Knowledge Resources ◽  
Management Concepts ◽  
Cognitive Fit Theory ◽  
The Impact ◽  
The Relationship

With the emergence of knowledge management (KM) as a new discipline for studying what needs to be done in order to get the most out of organizational knowledge resources, linking knowledge management and innovation becomes a necessity. Nevertheless, there are few studies that address the relationship between KM and innovation. While the thing- and process-oriented approaches adopted in these studies are helpful in understanding the relationship between knowledge management concepts and innovation concepts, they have failed to account for the impact of this relationship on the effectiveness of the innovation process. In order to study this impact, cognitive fit theory is used to develop a model that describes how the compatibility between knowledge manipulating activities and the type of knowledge associated with innovation will affect the success of the innovation process.

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