scholarly journals Marketing instruments for attracting investments in territorial communities

Author(s):  
O. Fedorchak ◽  
H. Ishchenko

Problem setting. Ukraine has significant regional imbalances in attracting investment. The most attractive for investors is Kyiv city, where almost 50% of foreign investments are accumulated. At the same time, other regions remain unattractive for investors. The unsatisfactory situation in the regions is a reflection of unfavorable investment climate and requires the use of new tools to attract investment. The use of marketing tools can stimulate the inflow of investment into small cities and communities. Given these, the issue of using marketing tools to attract investment in local communities remains unexplored and relevant.Recent research and publications analysis. An important contribution to the study of territory marketing and investment attraction was made by: S. Ankholt, V. Bondarenko, D. Vizghalov, M. Hovorukhina, N. Hrynchuk, K. Dinni, O. Ignatenko, F. Kotler, O. Osovets, A. Pankrukhin, S. Smerichevskyi, R. Fedorov, O. Fedorovych, D. Frolov, O. Khymych, and others.Highlighting previously unsettled parts of the general problem. An analysis of the literature on this issue has shown that domestic researches are quite narrowly specialized and most English-language works on this topic are written in the form of study of real situations and have non-scientific characters.The purpose of the article is to reveal the essence of marketing tools and justify the feasibility of their use to attract investment in local communities, and improve the investment climate in Ukraine.Paper main body. In recent years, Ukraine has taken significant steps to decentralize its power and resources. And although decentralization is a complicated reform, it is also one of the most successful reforms in Ukraine. This reform provides the transfer of powers and finances for their implementation from the central government to local authorities. The starting point of the reform is the thesis that local authorities are better oriented at local problems and can use funds more effectively to solve them.However, in the context of the economic crisis caused by the spread of the COVID-19 pandemic, the government is cutting transfers to support infrastructure and urban development in general. The local authorities in Ukraine suffer from an austerity policy pursued by the government. With this in mind, communities need to work to create a positive image of the area, to diversify sources of capital, and attract new investors.Taking into account the limited budgets and the specifics of activities at the local level, the minimum set of tools for attracting investment in local communities should include: development of investment strategy and program, brand formation of the territory, development of investment passport, formation of industry reviews, construction of investor’s roadmap, distribution of investment proposals, creation and updating of investment website, work in social networks, development of interactive investment map, press kit formation, preparation of multimedia presentations, participation in road-shows, investment seminars, conferences, forums and exhibitions, targeted search for new investors and formation of existing investors database.Conclusions of the research and prospects for further studies. The results of the study confirm that in the conditions of competition for investment funds, marketing tools for attracting investments come to the fore. Although the marketing of territories is a relatively young area of research, it can contribute to the successful promotion of local communities to attract investment and improve the image of the territory. The skillful use of marketing tools can help attract investment to local communities.In further research, we plan to study tax instruments to stimulate investment activity to improve the investment climate in Ukraine.

1990 ◽  
Vol 22 (1) ◽  
pp. 39-64 ◽  
Author(s):  
David M. Dean

In his celebrated presidential addresses to the Royal Historical Society between 1974 and 1976 Sir Geoffrey Elton explored three “points of contact” between central authority and local communities: Parliament, the royal council, and the royal court. Parliament, he argued, was “the premier point of contact,” which “fulfilled its functions as a stabilizing mechanism because it was usable and used to satisfy legitimate and potentially powerful aspirations.” Elsewhere Elton, and other parliamentary historians such as Michael Graves, Norman Jones, and Jennifer Loach, have stressed parliament's role as a clearing house for the legislative desires of the governing class. The author of this article has recently drawn attention to the pressures which private legislation placed on the parliamentary agenda and the attempts by the government to control it. All of this supports Elton's contention that parliament, from the perspective of central government, was indeed a vital means of ensuring stability and channelling grievances.However, few studies have viewed parliament from the perspective of the local communities and governing elites who sought parliamentary solutions to their problems or even parliamentary resolutions to their disputes with others. The major exception to this has been London. Helen Miller's seminal study of London and parliament in the reign of Henry VIII and Edwin Green's on the Vintners lobby, have been recently complemented by Ian Archer's on the London lobbies in Elizabeth's reign, Claude Blair's on the Armourers lobby, and my own study of the struggle between the Curriers and Cordwainers. These not only reveal the broader context of such disputes, but emphasize that parliament was only one of many arenas available to participants. This important point has also been stressed by Robert Tittler in his study of parliament as a “point of contact” for English towns.


2021 ◽  
pp. 80-103
Author(s):  
Alice Beban

This chapter shows how the land titling reform worked to wrest power away from local-level officials into the hands of the central government. It talks about local officials that managed to amass land by clearing forest in expectation of the land reform, while in other areas local people mobilized to prevent the elite's capture of the reform and produce new relationships with local officials. It also examines the relationships between local state officials and their constituencies during the Order 01 land reform. The chapter reviews the leopard skin land reform, which can be seen as the prime minister's attempt to wrest control over land distribution from local authorities in upland areas. It analyzes the rural people's narratives that suggest multiple strategies local authorities and other elites used to grab land, such as clearing forestland in advance of the land survey.


2017 ◽  
Vol 2 (2) ◽  
pp. 159
Author(s):  
Wenny Widya Wahyudi ◽  
Dominicus Savio Priyarsono ◽  
Amzul Rifin

In the economic aspect, regional development planning is how to determine role of economic sector in achieving targeted growth followed by investment activity from government and private sector. Local government have limited resources and funding sources, thus the local government needs a development priority. The aims of this study are to determine the basic sector in Pasaman, to assess the budget performance of Pasaman Regency from 2004 to 2012, to analyze impact of local government budgets on the basic sector, and to determine the appropriate budget policies to increase basic sector performance. The data is analyzed with LQ (Location Quotient), SSA (Shift Share Analysis), descriptive analysis, and correlation analysis. The results showed that agriculture is a basic sector with high competitiveness than any other sector in Pasaman Regency and Pasaman Regency highly depends on the central government budget. Agriculture Gross Regional Domestic Product is highly correlated with regular budget and development budget. In order to boost performance of the agricultural sector, local government should manage its local budget strategy. The local goverment needs to increase the independence of the local budget as well as to manage its natural resources and human resources. The government also should increase the proportion of development spending, especially development budget in agricultural sector.


2021 ◽  
Vol 26 (1) ◽  
pp. 167-172
Author(s):  
V. V Chernyshov ◽  

Abstract. Introduction. In modern conditions of transformation of the national economy the development of investment activity, which influences the interests of a growing number of enterprises, becomes relevant. Effective implementation of investment activities at the present stage is the basis for the development of Ukraine's economy, ensuring the possibility of its integration into the European socio-economic space, which will further enhance the competitiveness of enterprises and improve the investment climate. Purpose. It has been proved that investment activity requires decision-making on investing financial resources to expand production. It has been established that the investment strategy of any enterprise is an integral part of its overall economic strategy, which allows to fully assess the investment potential for foreign investors. Results. An analysis of business entities based on indicators of investment activity in the selection of strategic development priorities. There are three clusters: first class: normal investment activity; second class: moderate investment activity; and third grade: critical investment activity. The analysis of investment activity of business entities of the machine-building industry in Ukraine indicates the need to attract investment resources. Conclusions. Hierarchies of choice of strategic priorities directions of development for attraction of foreign economic sources of financing have been offered and its economic efficiency has been established. The hierarchy of communication of the choice of directions of strategic development priorities for attracting foreign economic sources of financing has been obtained, which has six levels, where the highest level is to ensure the development and promotion of products of economic entities in international markets. Implementation of 6 levels of the hierarchy of choice of strategic development priorities to attract foreign economic sources of financing of economic entities, these are comprehensive actions that will enhance investment attractiveness in international markets and address some issues related to the development of strategic priorities of economic entities.


1998 ◽  
Vol 15 (2) ◽  
pp. 75-93
Author(s):  
Sanna Sairanen ◽  
Pekka Sulkunen

The main concern in the article is with the question of how far the administration of welfare policy in general and alcohol policy in particular has been decentralized from central government to the local level. The period under review extends from the abrogation of the Prohibition Act in 1932 up to the present day. For the part of alcohol policy, the development is measured on the basis of the changes that have taken place in alcohol legislation, specifically with regard to alcohol control and licensing. Separate treatment is given to municipal alcohol inspection and alcohol and temperance committees. The latitude of local self-government in welfare policy issues is described by reference to the government grant system. The resources allocated by central government to local municipalities may be earmarked for specific projects, or alternatively be granted for allocation according to the local municipality's own discretion. The article also introduces a case study on the alcohol policy decision-makers in a Finnish municipality in 1991–1994. Local municipalities have greater autonomy today in the implementation and funding of welfare services than they did during the formative years of the welfare state. It is possible that in the future Finnish municipalities will become increasingly differentiated in terms of both the quality and quantity of services. However, local municipalities still remain first and foremost service providers; it seems that they have not even wanted to assume responsibility for the advocacy and protection of moral-political democracy. The same applies to alcohol policy. For the most part, local municipalities have tried to shed their responsibilities and reduce their influence in alcohol policy decision-making. During the 1990s municipalities have no longer wanted to assume responsibility for alcohol control or for the processing of licensing and retail sales permits. The article concludes that local municipalities consider the lack of services a greater problem than the social or health problems associated with alcohol.


2014 ◽  
Vol 4 (1) ◽  
Author(s):  
Narayan Prasad Paudel

The study has examined the effectiveness of fund management at local government bodies in Nepal. Many problems could be observed at the local level government units, in terms of management of fund, lack of capacity, lack of elected representatives at grassroots level, political transition, lack of capacity to use information, and weak institutional mechanism. The study reports that the data on fund utilization should be easily available and comprehensible to the general public so that people can extract data, compare them, analyze them, and use them as per their needs. The study further highlights that the government need to focus on adequacy of the fund, proper mechanism of budget spent, and enhancing the efficiency of financial planning and budgetary process at the local level. To upgrade the credibility of the budget at the local and central government units, some measures need to be considered, for example efficiency of Municipality in delivery of service need to be strengthened, level of development work need to be visible enough.


Author(s):  
Gerry Stoker

Joined-up government seems to be able to present itself in various forms of being understood in several ways. It is therefore subject to various interpretations and divergent views. Some contend that joined-up government is inherently centralizing hence it is disadvantageous for the devolved units of the government, some on the other hand argue that joined-up government is not essentially centralizing. This chapter evaluates New Labour's initial efforts at stimulating joining-up at the local level by detailing the rise of the multitude partnership bodies since New Labour rose into power. The chapter also discusses the top-down-driven policy style that New Labour adopted in their efforts for partnerships. This style caused chaotic repercussions in the local and regional governance. Discussed as well in the chapter are the ways in which New Labour tried to localize joined-up government. The first method was the premise of adopting autonomy for the local government to pursue community leadership at the local level while the second method proposed earned autonomy or constrained discretion wherein the local government can lead and yet be under the guidance of the central government. Both of these models of governance are considered here to determine whether they can be institutionalized. The last section of the chapter presents a discussion on the seemingly centralizing nature of joined-up government.


Energies ◽  
2021 ◽  
Vol 14 (9) ◽  
pp. 2575
Author(s):  
Justyna Chodkowska-Miszczuk ◽  
Maria Kola-Bezka ◽  
Agata Lewandowska ◽  
Stanislav Martinát

Energy transition is surely not only about the technological change, but it also has to necessarily reflect socio-cultural and environmental transformations on the local level. Hence, local communities’ energy literacy belongs to the crucial elements in designing successful energy transition and strengthening rural resilience. Energy literacy is a concept widely related to the multifaceted phenomenon of energy consumption, both in its individual and collective dimensions. Therefore, the aim of the present study is to analyse the level of energy literacy in rural conditions, considering its three key dimensions (awareness, attitude, and behaviour). Our reflective considerations about energy literacy build on the current knowledge that stress its importance for the reinforcement of rural resilience. The case study, Zławieś Wielka, in the north-central Poland, was selected where a social survey (N = 300) on the relation between energy literacy and rural resilience was conducted. By means of employing the cross-tabulations method for data analyses, our results signal that certain indications of the ecological awareness among the rural residents are being formed. Our findings clearly suggest that, on the one hand, the needs for more environmentally reasonable management with energy, including electricity and heat, come to the fore. On the other hand, various types of investments in improving the energy efficiency of residential buildings and utilising energy generation from renewable energy sources are observed. It seems that the surveyed community has a clear potential to become the vector for sustainable and just energy transition of the countryside. The essential conditions that urgently need to be implemented to ensure the viability of rural energy transition are the educational reinforcement within the community and more generous long-term institutional support from the central government, targeted on endogenous development and enhancing the local social capital.


Author(s):  
Bojan Tičar ◽  
◽  
Iztok Rakar ◽  

New virus SARS-CoV-2 (hereinafter COVID-19) has reached the Republic of Slovenia in February 2020. On March 12th, 2020, the state has announced the epidemic. In this context, the Government of the Republic of Slovenia began to adopt different measures to protect the population and stop spreading the virus COVID-19. All local communities had to act according to the government’s decisions. In this contribution, we present an analysis of some cases and praxis in local communities. We have analysed some actions of local authorities (mayors and local councils) in the context of fighting against the spread of the virus COVID-19 among the local population. The analysis also includes an overview of local legal regulations and activities of local security authorities (local-community wardens and local community inspectorates) in the fight against the spreading of the COVID-19 virus. The minority of Slovenian communities have adopted some »special lock-down measures«. The way that these activities were legally processed is shown in the last part of this contribution.


Author(s):  
TAREK BRIK BERROUK

This study dealt with an important topic and an important file that attract the attention of many researchers in many fields, such as economics, politeness and sociology, namely the subject of operation and specifically the dynamics of operation in the regional development in Algeria, through which we tried to customize the most important devices and programs of operation approved by the State, and revealed the extent of their contribution in advancing the development in the territory of the Wilaya (province) of Souk-Ahras. The high rate of unemployment, making the state think of alternative programs contributed to the absorption of human resources are working to be a pillar of development, especially if it is organized and invested and exploit the energies of the best exploitation. This study is a subsequent study of a previous study (the role of youth employment programs in the promotion of work and development of competencies) in this field (operating), which is the starting point for subsequent study later (the phenomenon of invasion of the female component of the labor market, professional integration, professional conscience - values ​​and ethics) , The subject has been addressed in all its possible and available aspects, in accordance with a systematic plan that reinforces our field vision to build this study, based on a central question: What is the reality of operationalization in the development of the territory of the Wilaya (province)? The study found a major outcome: * The ineffectiveness and effectiveness of the strategy and programs of employment at the national and local level in advancing development because of adopting the problems of young people and removing them from unemployment temporarily. Based on this, we had to make a set of recommendations that would contribute to providing an appropriate aspect of the workforce, whether qualified or ineligible: In order for the employment sector to participate in the development process, the government must have a genuine and serious desire to create permanent jobs in all sectors without exception. * Encourage employment development by proposing measures that allow the supply of demand to be rounded up in this operating area.


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