scholarly journals THE STRATEGY OF SMALL AND MEDIUM ENTERPRISES (SMEs) IN UPGRADING SOCIAL MEDIA MARKETING TO CONTENT MARKETING

2020 ◽  
Vol 10 (1) ◽  
pp. 15-34
Author(s):  
Gunardi Gunardi ◽  
Ratih Hurriyati ◽  
Puspo Dewi Dirgantari
Keyword(s):  
Social Media ◽  
Small And Medium Enterprises ◽  
Social Media Marketing ◽  
The Internet ◽  
Marketing Campaign ◽  
Use Of The Internet ◽  
Use Of Social Media ◽  
Medium Businesses ◽  
Medium Enterprises ◽  
Content Marketing

The era of the internet is moving and developing very fast. The use of social media that had only been used to communicate and socialize turned into a marketing campaign tool. On the other hand, the use of the internet to develop content can also be used as a marketing campaign tool and is known as content marketing. It will be seen how social media marketing is also related to content marketing. The resulting conclusions show how content marketing will complement social media marketing so that it can be used for the development of small and medium businesses.

scholarly journals PATIENTS VISITING INTENTION: A PERSPECTIVE OF INTERNAL AND SOCIAL MEDIA MARKETING IN KAMBANG JAMBI HOSPITAL

2019 ◽  
Vol 2 (2) ◽  
pp. 143-153
Author(s):  
YULHASMIDA YULHASMIDA ◽  
SYAHMARDI YACOB ◽  
TONA AURORA LUBIS
Keyword(s):  
Social Media ◽  
Internal Marketing ◽  
Social Media Marketing ◽  
The Internet ◽  
Constitutional Court ◽  
Patient Visit ◽  
Digital Era ◽  
Use Of The Internet ◽  
Use Of Social Media

In the digital era, the use of the internet is a necessity. The role of social media should be utilized as well as a means of cheap promotion for hospitals. This quantitative study aims to examine the effect of internal marketing on social media, the effect of internal marketing on the interest of patient visits, and the effect of social media on the interest of patient visit Kambang Hospital in Jambi. The respondents involved in this study were all employees in Kambang Hospital, totaling 251 people. Moreover, the questionnaire was distributed by utilizing the google doc application so that the data was immediately tabulated. Additionally, the results of the study were tested using the Smart PLS 2.0 application. As 181 (72%) respondents responded the questionnaires on 13 indicators of internal marketing (IM) variable, 4 indicators of social media (SM) variable and 4 indicators of patient visit interest (PTI) variable. In brief, the results of the study proved that; 1) there was the significant effect of IM on the Constitutional Court, 2) there was the significant effect of IM on SM, 3) there was the significant effect of SM on the Constitutional Court, and 4) there was indirect effect of IM on PTI through SM by using significant Sobel test calculations. This indicated that internal marketing can affect the interest of patient visits through the use of social media.

scholarly journals SOCIAL MEDIA MARKETING: PROSPECTS AND OPPORTUNITIES FOR SMALL AND MEDIUM ENTERPRISES

2021 ◽  
Vol 1 (1) ◽  
pp. 63-83
Author(s):  
Muhammad Ovais Jummani ◽  
Sadia Shaikh
Keyword(s):  
Social Media ◽  
Small Businesses ◽  
Small And Medium Enterprises ◽  
Social Media Marketing ◽  
Financial Resources ◽  
Financial Investments ◽  
Economic Census ◽  
Use Of Social Media ◽  
Medium Enterprises ◽  
Actual Size

This paper aims to explore prospects and opportunities of the use of Social Media Marketing tools by Small & Medium Enterprises (SMEs) in Pakistan, to develop and promote their business. The research data findings postulate the fact that the SMEs constitute over 90 percent of 3.2 million business enterprises listed under the Economic Census of Pakistan (2005,) generate 25 percent of manufacturing export earnings and contribute 30 percent to the annual GDP in the country. Despite this fact, the SMEs are considered to be less formally organized sector of the economy relative to large enterprises, have limited access to financial resources and are limited to their scale of production. Social Media Marketing, on the other hand, operates on a less complex organizational structure, requires lower financial investments and even makes an organization appear to be larger than its actual size. These analogous attributes establish a correlation between SMEs and Social Media Marketing. This paper intends to identify the various possibilities which can contribute to the growth and development of the SME sector in Pakistan. The study examines the data evidence and empirically tests the correlation between SME business progress & social media as a mode of business promotion. Consequently, this research paper focuses on how small businesses can use Social Media not only for advertising and marketing their products and services but also for building the business overall, employing transactional mechanisms, sharing information with customers and receiving their feedback and recommendations on a regular basis.

The Internet, Social Media, and Knowledge Production and Development of Political Marketing

2019 ◽  
pp. 562-593
Author(s):  
Nyarwi Ahmad
Keyword(s):  
Social Media ◽  
Knowledge Production ◽  
Conceptual Knowledge ◽  
Political Marketing ◽  
The Internet ◽  
Political Actors ◽  
Theoretical Assumptions ◽  
Use Of The Internet ◽  
Use Of Social Media ◽  
The Impact

Though the use and development of the Internet, World Wide Web and social media and their impacts on politics have been robustly investigated, specific attention has not yet been paid to explore the impact of adaptation and use of social media by political actors and organizations on the knowledge production and generation of political marketing. In order to fill this knowledge gap, a conceptual framework to explore modes of knowledge production and generation of political marketing has been proposed. The transcendental realism approach postulated by Bhaskar (1998, 2008) and the meta-theoretical assumptions of political marketing proposed by Henneberg (2008) were adopted. A content analysis of 320 articles of Journal of Political Marketing published in between 2002 and 2015 was carried out. This work reveals that the adaptation and use of the Internet and social media have been accounted for in producing and generating the operational or the rudimentary-conceptual or the established-conceptual knowledge of political marketing.

The Internet, Social Media, and Knowledge Production and Development of Political Marketing

2017 ◽  
pp. 177-208
Author(s):  
Nyarwi Ahmad
Keyword(s):  
Social Media ◽  
Knowledge Production ◽  
Conceptual Knowledge ◽  
Political Marketing ◽  
The Internet ◽  
Political Actors ◽  
Theoretical Assumptions ◽  
Use Of The Internet ◽  
Use Of Social Media ◽  
The Impact

Though the use and development of the Internet, World Wide Web and social media and their impacts on politics have been robustly investigated, specific attention has not yet been paid to explore the impact of adaptation and use of social media by political actors and organizations on the knowledge production and generation of political marketing. In order to fill this knowledge gap, a conceptual framework to explore modes of knowledge production and generation of political marketing has been proposed. The transcendental realism approach postulated by Bhaskar (1998, 2008) and the meta-theoretical assumptions of political marketing proposed by Henneberg (2008) were adopted. A content analysis of 320 articles of Journal of Political Marketing published in between 2002 and 2015 was carried out. This work reveals that the adaptation and use of the Internet and social media have been accounted for in producing and generating the operational or the rudimentary-conceptual or the established-conceptual knowledge of political marketing.

scholarly journals Innovative Social Media Marketing Communication Application for Thai Hotel SMEs

2020 ◽  
Vol 14 (16) ◽  
pp. 150
Author(s):  
Torboon Puangmaha ◽  
Tatri Taiphapoon ◽  
Pakpachong Vadhanasindhu ◽  
Sukree Sinthupinyo
Keyword(s):  
Social Media ◽  
Design Thinking ◽  
Small And Medium Enterprises ◽  
Social Media Marketing ◽  
Design And Technology ◽  
Marketing Communication ◽  
Structured Interviews ◽  
Application Development ◽  
Medium Enterprises ◽  
Industry Professionals

<p class="0abstract">Social media marketing communication has been widely adopted in organizations due to its values of interactivity, integration of communication channels, information collection and immediacy.  Nevertheless, a majority of small and medium enterprises (SMEs) do not realize how to systematically and effectively implement social media marketing communication.  In addition, few studies on application development of social media marketing communication have demonstrated the support for Thai hotel SMEs. This study aims to understand the pain points and expectations of SMEs in the Thai hotel industry, to design and develop an innovative social media marketing communication application for business promotion. The research utilizes design thinking process for application development using semi-structured interviews with 10 industry professionals. Based on results from the data analysis and conceptual prototype design, validated by group of professionals in business, innovation design and technology, the proposed prototype is practical and suitable for developing an innovative application that promotes Thai hotel SMEs’ social media marketing communication.</p>

Evaluation of Trends in the use of the Internet by Pharmacy Publications: An Observational Study

2012 ◽  
Vol 47 (1) ◽  
pp. 37-41
Author(s):  
A. Zak Kevin ◽  
L. Monaghan Christina ◽  
Parker Amanda
Keyword(s):  
Social Media ◽  
Observational Study ◽  
Scientific Literature ◽  
Portable Document Format ◽  
The Internet ◽  
Percent Increase ◽  
Online Access ◽  
Use Of The Internet ◽  
Use Of Social Media ◽  
E Mail

Purpose An observational study was conducted to identify and evaluate trends in the use of the Internet and social media by pharmacy publications. Methods The print and online versions of 10 pharmacy publications were compared at 2 different times separated by 3 years for similarities and differences in content and presentation. Characteristics and functions were evaluated for online publications, including subscription requirements for online access, the dates of online archived material, pre- and postpublication features, e-mail notifications, hyperlinks, and the use of social media and other specialty applications. Results Between 2007 and 2010, online functionality of selected pharmacy publications increased in 52% (12/23) of the features assessed; among these expanded features, the median percent increase was 20%. The 2 most prevalent online features among publications in 2007 and 2010 were article availability in portable document format (pdf) and the ability to submit articles online. The online feature most adopted during the study timeframe was the ability to e-mail friends about an article (increased by 40%). In 2010, the majority of publications offered social media or other specialty applications (80%) and required a paid subscription for online access (60%). Conclusion Currently, not all available online features have been adopted by the reviewed pharmacy publications. Overall, the online functionality of pharmacy publications was maintained or slightly increased from 2007 to 2010. It is important for publishers to continue to expand their presence on the Internet to improve accessibility to the scientific literature.

scholarly journals Promotion in Increasing Sales Product Popularity: Study on Youth Perspectives

2020 ◽  
Vol 1 (1) ◽  
pp. 7-11
Author(s):  
Paule Mbembae
Keyword(s):  
Social Media ◽  
Social Media Marketing ◽  
Business People ◽  
Competitive Prices ◽  
Younger Generation ◽  
Use Of Social Media ◽  
Medium Businesses ◽  
The Cost ◽  
A Company ◽  
Small And Medium Business

Success or failure of a company that operates is always faced with costs, costs needed by the company. The use of social media can minimize promotion costs. Small and medium-sized businesses must begin to understand social media marketing so that products sold can sell quickly. A problem that is often faced by small and medium business people is the limited capital to advertise. Through social media marketing, small and medium businesses will save the cost of promoting their products. Modern marketing requires more than developing good products, setting competitive prices and making it easy for customers to reach. The younger generation will be very happy if business people know what they want automatically. In addition, they will also be open to a product if they are involved not as consumers but become friends. The advantage is that customers can easily submit responses or comments through social media, be it praise, criticism, or even suggestions.

scholarly journals EFFECTIVENESS ANALYSIS OF MARKETING SYSTEM ANUGERAH MINA LESTARI SMEs USING FACEBOOK SOCIAL MEDIA

2020 ◽  
Vol 9 (1) ◽  
pp. 11
Author(s):  
Lina Asmara Wati ◽  
Hartati Kartikaningsih ◽  
Mimit Primyastanto ◽  
Supriyadi Supriyadi ◽  
Rhytia Ayu Christianty Putri
Keyword(s):  
Social Media ◽  
Small And Medium Enterprises ◽  
Marketing System ◽  
Epic Model ◽  
Digital Era ◽  
Effectiveness Analysis ◽  
National Economic ◽  
Technological Developments ◽  
Use Of Social Media ◽  
Medium Enterprises

This time, in the digital era, a business cannot be separated from digital marketing, this is by the explanation of technological developments. The existence of Small and Medium Enterprises (SMEs) in Indonesia is a driving factor in the creation of national economic development because it can spur economic growth. The high use of social media, especially Facebook in Indonesia, encourages business people to use social media as marketing media. This is also done by Anugerah Mina Lestari  SMEs. So that researchers feel they are researching the Effectiveness of the UKM Mina Lestari Marketing System Using Facebook Social Media. The research used the EPIC Model which involved 80 samples. The sample is part of the population of product buyers from Anugerah Mina Lestari SMEs. The effectiveness of the Anugerah Mina Lestari SME marketing system through Facebook social media that was analyzed using the EPIC Model with four variables (Empathy, Persuasion, Impact, Communication), showed an EPIC Rate of 2.943 which means that the Anugerah Mina Lestari SMEs marketing system through Facebook social media can be assessed effectively.

scholarly journals Social Commerce Adoption in SME’s

2018 ◽  
Vol 15 (2) ◽  
pp. 60
Author(s):  
Zakky Zamrudi ◽  
Teguh Wicaksono
Keyword(s):  
Social Media ◽  
Small And Medium Enterprises ◽  
Large City ◽  
Social Commerce ◽  
It Infrastructure ◽  
Self Sufficiency ◽  
Use Of Social Media ◽  
Great Willingness ◽  
Willingness To Use ◽  
Medium Enterprises

Small and medium enterprises (SME’s) has gradually become an economic backbone for several developing country including Indonesia. In several studies, it was assumed that SME's was a sign of self-sufficiency concept. In the economic strike, SME's could sustain the price of several staple goods that are related to society livelihoods such as food and attire. South Kalimantan Province was well known for its authentic fabric namely sasirangan produced by local SME's spread all around the area. SME's are nowadays are inseparable from IT particularly that related to social media to promote their product. The use of IT infrastructure and platform were usually centered in the large city mainly in the capital of province such as Banjarmasin. As an alternative, the use of social media could be employed to empower SME's at county area. This study was aimed to understand the attitude of county area SME's on the use of social media for commerce purposes. The sample involved in this study was 45 Sasirangan SME’s on 5 off-capital counties at South Kalimantan Province. These works use PLS-SEM due to the nature of research was explore the interaction amongst the variable (exploratory factor analysis). The finding shows that in general, SME's entrepreneur has a great willingness to use their social media for commerce purposes. A further discussion of research finding and research limitation will be further discussed in the end of paper.

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