Rural tourism, an option for the reactivation of tourism in the post-COVID era in Nayarit
The Covid-19 pandemic has impacted society in general, one of the activities that has been strongly affected is tourism; which in recent years had presented a constant growth in both the number of visitors and income. However, restrictions on mobility stopped this growth. In addition to the above, the social implications that these restrictive actions have brought about are also palpable in different areas. Therefore, after the arrival of the “new normal”, tourism actors have begun to generate strategies to reactivate this phenomenon. In Nayarit, the interest in promoting the implementation of new routes to rural areas, which are based on the identification of both natural and cultural elements. Therefore, this communication presents an option for the design of a rural tourism route in the municipality of San Blas, Nayarit; for which it begins with the identification of the cultural and natural wealth of the territory in question.