scholarly journals Strategic Planning and Marketing of Rural Tourism in Western Odisha

2021 ◽  
Vol 6 (1) ◽  
pp. 85-103
Author(s):  
Shwetasaibal Samanta Sahoo ◽  
Sarat Kumar Lenka

Rural Tourism is an increasingly important activity for the country’s economy.  It is being used as  a development strategy to improve the social and economic well being of the people in rural areas.  Rural tourism includes an enormous range of activities, natural and manmade attractions, amenities and facilities, transportation, marketing and information systems. Rural tourism is very diverse and fragmented in terms of operational structures, activities, markets and operating environments.  Benefits of rural tourism have been expressed as employment growth and broadening a region’s economic base, reproduction, social improvement and revitalization of local craft.  In the contemporary world, an increasing number of enterprises, including rural tourism, businesses employ marketing methods and knowledge in their activities.  Rural tourism has an exclusive link with nature.  For this reason its services became very popular.  Its development can be furthered by the right marketing system.  In the article, the author highlights the strategic measures for rural tourism development in Western Odisha.

Ekonomika ◽  
2006 ◽  
Vol 74 ◽  
Author(s):  
Jadvyga Ramanauskienė ◽  
Julius Ramanauskas ◽  
Audrius Gargasas

In the contemporary world, an increasing number of enterprises, including rural tourism businesses, employ marketing methods and knowledge in their activities. Rural tourism has an exclusive link with nature. For this reason its services became very popular. Its development is furthered by the right marketing system and an expedient EU and national support. Rural tourism becomes a new field of activities, which makes good income and returns in rural areas and enables to change from agricultural production to service trade. It is an extra income for farmers or other agrarian people. In addition, rural tourism provides social and cultural benefits, i.e. social contacts between local population and tourists, an augmented perception of the importance and preservation of cultural heritage, stronger communication among local people. Local communities are able to develop economics in the area, to improve living standards and to preserve cultural heritage and social values. Therefore, rural tourism development, preconditioning improvement of living standards of tourists and local people, increasingly becomes an object of scientific and practical discussions. In the article, the authors analysers rural tourism development, reveal its problems and marketing tasks. The aim of the study was to formulate the measures of improving the marketing solutions in rural tourism development.


2018 ◽  
Vol 22 (43) ◽  
Author(s):  
Ricardo Ruben Stratta Fernandez

This paper explores multifunctionality in rural areas. To plan a sustainable development based on rural tourism, we performed a study about the potential conditions of the Ayacucho rural community. A methodology based on Working With People (WWP) model was applied to that end. This iniciative is supported by four principles: respect and primacy for the people, a guarantee of social well being and a sustainable development, bottom-up planning, and an endogenous approach; and also by a horizontal community engagement which allow to identify key factors for regional development and to reach consensus about priorities and future action plans.


This research article focuses on the theme of violence and its representation by the characters of the novel “This Savage Song” by Victoria Schwab. How violence is transmitted through genes to next generations and to what extent socio- psycho factors are involved in it, has also been discussed. Similarly, in what manner violent events and deeds by the parents affect the psychology of children and how it inculcates aggressive behaviour in their minds has been studied. What role is played by the parents in grooming the personality of children and ultimately their decisions to choose the right or wrong way has been argued. In the light of the theory of Judith Harris, this research paper highlights all the phenomena involved: How the social hierarchy controls the behaviour. In addition, the aggressive approach of the people in their lives has been analyzed in the light of the study of second theorist Thomas W Blume. As the novel is a unique representation of supernatural characters, the monsters, which are the products of some cruel deeds, this research paper brings out different dimensions of human sufferings with respect to these supernatural beings. Moreover, the researcher also discusses that, in what manner the curse of violence creates an inevitable vicious cycle of cruel monsters that makes the life of the characters turbulent and miserable.


2020 ◽  
Vol 102 ◽  
pp. 656-676
Author(s):  
Igor V. Omeliyanchuk

The article examines the main forms and methods of agitation and propagandistic activities of monarchic parties in Russia in the beginning of the 20th century. Among them the author singles out such ones as periodical press, publication of books, brochures and flyers, organization of manifestations, religious processions, public prayers and funeral services, sending deputations to the monarch, organization of public lectures and readings for the people, as well as various philanthropic events. Using various forms of propagandistic activities the monarchists aspired to embrace all social groups and classes of the population in order to organize all-class and all-estate political movement in support of the autocracy. While they gained certain success in promoting their ideology, the Rights, nevertheless, lost to their adversaries from the radical opposition camp, as the monarchists constrained by their conservative ideology, could not promise immediate social and political changes to the population, and that fact was excessively used by their opponents. Moreover, the ideological paradigm of the Right camp expressed in the “Orthodoxy, Autocracy, Nationality” formula no longer agreed with the social and economic realities of Russia due to modernization processes that were underway in the country from the middle of the 19th century.


2017 ◽  
Vol 8 (2) ◽  
pp. 29-41
Author(s):  
Shivangi Nigam ◽  
Niranjana Soperna

Violence against women is linked to their disadvantaged position in the society. It is rooted in unequal power relationships between men and women in society and is a global problem which is not limited to a specific group of women in society. An adolescent girl’s life is often accustomed to the likelihood of violence, and acts of violence exert additional power over girls because the stigma of violence often attaches more to a girl than to the  perpetrator. The experience of violence is distressing at the individual emotional and physical level. The field of research and programmes for adolescent girls has traditionally focused on sexuality, reproductive health, and behaviour, neglecting the broader social issues that underpin adolescent girls’ human rights, overall development, health, and well-being. This paper is an endeavour to address the understated or disguised form of violence which the adolescent girls experience within the social contexts. The parameters exposed under this research had been ignored to a large extent when it comes to studying the dimension of violence under the social domain. Hence, the researchers attempted to explore this camouflaged form of violence and discovered some specific parameters such as: Diminished Self Worth and Esteem, Verbal Abuse, Menstruation Taboo and Social Rigidity, Negligence of Medical and Health Facilities and Complexion- A Prime Parameter for Judging Beauty. The study was conducted in the districts of Haryana (India) where personal interviews were taken from both urban and rural adolescent girls (aged 13 to 19 years) based on  a structured interview schedule. The results revealed that the adolescent girls, both in urban as well as rural areas were quite affected with the above mentioned issues. In urban areas, however, due to the higher literacy rate, which resulted in more rational thinking, the magnitude was comparatively smaller, but the difference was still negligible.  


2021 ◽  
Vol 101 (4) ◽  
pp. 422-435
Author(s):  
Maylee Inga-Hancco ◽  
Adamari Indigoyen-Porras ◽  
Sergio Parra-Alarcón ◽  
Juan Cerrón-Aliaga ◽  
Wagner Vicente-Ramos

The present study describes the methodological process proposed by the Social Progress Imperative Global Organization to calculate the Social Progress Index in urban and rural areas of the province of Huancayo, Peru, in 2020. The survey was based on 229 observations regarding basic human needs, foundations of well-being and opportunities. The result produced an index of 56.04 for urban areas and 53.98 for rural areas; results that are in the low and low middle range respectively, identifying deficiencies in the quality of economic policies, with respect to the sanitation service, where more than 30% do not have access to drinking water, and others. It was concluded that the index showed no improvement with respect to 2019, likewise the social gaps still persist and the well-being of the aforementioned population was not increased.


Author(s):  
Erika Maria Sampaio Rocha ◽  
Thiago Dias Sarti ◽  
George Dantas de Azevedo ◽  
Jonathan Filippon ◽  
Carlos Eduardo Gomes Siqueira ◽  
...  

Abstract: Introduction: The scarcity and inequalities in the geographical distribution of physicians challenge the consolidation of the right to health and create migratory flows that increase health inequities. Due to their complex and multidimensional characteristics, they demand multisectoral political approaches, considering several factors related to the availability and area of practice of medical doctors, as well as the social vulnerability of local populations. Objective: This study aimed at analysing results of the “Mais Médicos” (More Doctors) Program Educational Axis in Brazil. Methodology: A documental research was conducted, highlighting the location and the public or private nature of new undergraduate medical school vacancies between the years 2013 until 2017, which were then compared to the goals and strategies outlined in the official Program documents. Results: The Educational Axis reached important milestones despite the resistance of some institutional actors. The Program extended its undergraduate vacancies by 7696 places, 22.48% of that in public institutions and 77.52% in private ones. Vacancy distribution prioritized cities in rural areas of Brazil, at the same instance bringing forward significant regulatory changes for undergraduate medical courses. However, political disputes with representatives of medical societies and stakeholders interested in favouring the private educational and healthcare sectors surface in the official discourses and documents. These factors weakened the program normative body, creating a hiatus between its core objectives and respective implementation. Evidence related to the concentration of vacancies in the Southeast regions allow the maintenance of a known unequal workforce distribution, despite a proportionally bigger increase in the Midwest, North and Northeast regions. Conclusion: The predominance of vacancies in private institutions and the weakening of the new undergraduate courses monitoring instruments can compromise changes in the graduate students’ profiles, which are necessary for the fixation of physicians in strategic geographic areas to promote Primary Healthcare.


Author(s):  
Gabriela Torres-Hernández ◽  
Patricio García-Espinosa ◽  
Edgar Botello-Hernández ◽  
Diego Ortega-Moreno

During February  2021, a protest was organized by Mexican medical students through social media. About 200 interns, social service physicians and physicians protested peacefully in front of the city hall of Monterrey, Nuevo Leon, the capital of Mexico's second largest metropolitan area. Due to the current contingency situation, it was requested to attend with face shield and masks. The reason for the protest was to raise their voice due to the precarious situation where social service physicians are sent to rural areas of the country in which they have all the obligations of workers but without belonging to the working class - lacking the the benefits of this same as a living wage or fair working hours. The protesters were in limbo between student and worker. The protest also demanded justice for the sensitive death of young doctors due to malpractice situations of the Mexican authorities. We believe that a total reform of the social service in medicine is necessary. It is the responsibility of the authorities to cover the rural areas with permanently trained doctors without depending on recently graduated doctors. It is always important to assert our fundamental rights, including the right to protest in a peaceful manner.


Author(s):  
У.А. Винокурова ◽  
О.Д. Романова ◽  
К.Д. Барашкова

В данной статье представлены результаты социологического исследования сельских якутских семей. Актуальность статьи обусловлена растущим кризисом семьи, репродуктивного поведения, трансформацией гендерных аспектов современных форм семьи и их последствиях, что свидетельствует о культурном повороте целостного жизненного мира от ценностей совместимости, взаимопомощи в сторону индивидуализма, ослабления межличностных и межпоколенных взаимодействий, влияющих на социальное благополучие всех поколений. Авторами статьи выявлены современный уклад жизни, хозяйственной деятельности, размеры семьи, проживающей в их традиционном месте поселения, межпоколенческие связи. Предпринята классификация типов современных якутских семей, проживающих в сельской местности, по критериям пространственной локализации, уклада семьи, экономического состояния, социального статуса, ведущих нравственных ценностей, состава семьи. Выявлено 85 типов семей, сгруппированных по 6 критериям, характеризующим ведущие основы якутского этнического семьеведения. Исследование актуально тем, что на основе выявленной экосистемы семьи разработан социальный проект конструирования позитивных семейных ценностей в сельском социуме. This article presents the results of a sociological study of rural Yakut families. The relevance of the article is due to the growing crisis of the family, reproductive behavior, the transformation of gender aspects of modern family forms and their consequences, which indicates a cultural turn of the integral life world from the values of compatibility, mutual assistance towards individualism, and the weakening of interpersonal and intergenerational interactions that affect the social well-being of all generations. The authors of the article revealed the modern way of life, economic activity, family size, living in their traditional place of settlement, intergenerational ties. The classification of types of modern Yakut families living in rural areas according to the criteria of spatial localization, family structure, economic status, social status, leading moral values, and family composition is undertaken. 85 types of families were identified, grouped according to 6 criteria that characterize the leading foundations of Yakut ethnic family studies. The study is relevant because on the basis of the identified family ecosystem, a social project for constructing positive family values in rural society has been developed.


2020 ◽  
Vol 1 (2) ◽  
Author(s):  
Zhuobi Luo

The dissimilation of the social functions of commercial banks is a phenomenon that the function of commercial banks deviates from the economic development and the people's livelihood. Such phenomenon, which can be seen all over the world, impedes the socio-economic development and affects the well-being of the people to some degree. After investigating and analyzing the dissimilation of the social functions of Chinese commercial banks, it was found that their social functions play a significant role, and the booming development of these banks has made great contribution to the economic growth and improved people's livelihood in China. China should also have special experience in preventing and handling this dissimilation.


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