Facebook as Data: A Primer for Educational Technology Researchers Using Public Internet Data Mining Methods
Digital trace data has helped us understand teaching and learning on social media sites other than Facebook. Moreover, while we know a few things about the educational uses of Facebook, that knowledge has been limited because Facebook has not—until recently—been open to researchers. This paper introduces how Facebook can serve as a data source for educational technology researchers. It provides a walkthrough, from developing research questions and identifying public pages of interest, considering ethics, accessing and downloading historical data through the CrowdTangle platform, and analyzing that data. An example list of pages is provided with code for the open-source statistical software to analyze the data. Future directions for the use of Facebook for research on teaching, learning, and educational systems and their intersection with educational technologies are discussed.