Green Purchase Behaviour among Students in Higher Learning Institutions

2021 ◽  
Vol 9 (4) ◽  
pp. 242-252
Author(s):  
Anushia Chelvarayan ◽  
S. Thayalan Sandrasegaran ◽  
Yeo Sook Fern
Keyword(s):  
University Students ◽  
Willingness To Pay ◽  
Linear Regression Analysis ◽  
Subjective Norm ◽  
Higher Learning ◽  
Environmental Knowledge ◽  
Behavioural Control ◽  
Environmental Attitude ◽  
Perceived Behavioural Control ◽  
Learning Institutions

Objective - In recent years, rapid economic growth coupled with overconsumption of products and services contributed to environmental degradation, prompting escalated consumptionrelated environmental concerns. As such, this study aims to explore the factors influencing green purchase behaviour among students in higher learning institutions in Malaysia – a setting where the market is experiencing expansion and changes in consumption patterns. Methodology/Technique - Specifically, this study employs the Theory of Planned Behaviour by integrating relevant variables such as environmental attitude, subjective norm, perceived behavioural control, environmental knowledge and willingness to pay a premium into the model to investigate their effects on green purchase behaviour. This study specifically looks into the green purchasing behaviour among University students in Malaysia. Finding - The research used multiple linear regression analysis to evaluate the online questionnaire gathered from various university students in Malaysia. Overall, the findings indicate that subjective norm and perceived behavioural control have significant relationships with green purchase behaviour, while environmental attitude, willingness to pay a premium and environmental knowledge have insignificant relationships with green purchase behaviour. Novelty - This study concludes with implications for marketers, as well as limitations and suggestions for future research in green consumption. Type of Paper - Empirical Keywords: Green Purchase Behaviour, Green Marketing, Green Products and Services, Students

Determinan Yang Mempengaruhi Perilaku Pembelian Produk Hijau Di Daerah Istimewa Yogyakarta

2019 ◽  
Vol 6 (1) ◽  
pp. 52-68
Author(s):  
Muhammad Mathori ◽  
Uswatun Chasanah
Keyword(s):  
Willingness To Pay ◽  
Environmental Awareness ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Environmental Knowledge ◽  
Test Results ◽  
Purchasing Behavior ◽  
Perceived Effectiveness ◽  
Validity And Reliability ◽  
Green Purchasing

This study aims to identify the determinants that influence the attitudes of consumers of green purchases and the willingness to pay more on green products, specifically on energy-saving lighting products. The variables studied included environmental knowledge, environmental awareness and perceived effectiveness. The sample of this study was 196 students, but out of 196 respondents after the questionnaire was distributed only 189 could be processed. Validity and reliability test results show valid values of loading factors of more than 0.4 while for reliability testing using the cronbach’s alpha criteria above 0.5 indicates reliable. Through the multiple linear regression analysis, the variables of environmental knowledge, environmental awareness and effectiveness are felt to have a positive and significant effect on the attitude of buying and willingness to pay more. Green purchasing attitudes and willingness to pay more have a positive and significant effect on green purchasing behavior. Green purchasing attitudes have a greater influence on green purchasing behavior compared to willingness to pay more.

scholarly journals An Empirical Evidence of Amanah Ikhtiar Malaysia (AIM) Microcredit Programme Participants’ Quality of Life

2020 ◽  
Vol 28 (4) ◽  
Author(s):  
Zuraidah Mohamed Isa
Keyword(s):  
Quality Of Life ◽  
Entrepreneurial Intention ◽  
Subjective Norm ◽  
Policy Implications ◽  
Behavioural Control ◽  
Perceived Behavioural Control ◽  
Personal Attitude ◽  
Entrepreneurial Behaviour ◽  
The Impact

Since the inception of microcredit programmes, various studies have been carried out to assess their impacts. Earlier studies seemed to highlight this on the participants’ income and consequently poverty. However, recent impact studies of microcredit programmes have been looking into participants’ quality of life. Thus, this study attempted to investigate the impact of Amanah Ikhtiar Malaysia’s microcredit programme on the participants’ quality of life and analyse the differences between the new and old participants. This study took on a different perspective by examining aspects of personal attitude, subjective norm, perceived behavioural control, as well as entrepreneurial intention and behaviour. In selecting the samples, a probability sampling (disproportionate stratified) technique was employed. The hypotheses were tested using cross-sectional data of 638 Amanah Ikhtiar Malaysia participants. The findings of the study showed that all the hypotheses were significant and supported, where there was significant influence between participants’ personal attitude and entrepreneurial intention, participants’ subjective norm and entrepreneurial intention, participants’ perceived behavioural control and entrepreneurial intention, participants’ perceived behavioural control and entrepreneurial behaviour, participants’ entrepreneurial intention and entrepreneurial behaviour, including participants’ entrepreneurial behaviour and participants’ quality of life. On the contrary, the findings of the study revealed no difference in the quality of life between new participants and old participants. This study may contribute to the policy implications of Amanah Ikhtiar Malaysia’s microcredit programme, especially in improving training and guidance.

Understanding students' future intention to engage in sustainability accounting: the case of Malaysia and the Philippines

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Teresa Eugenio ◽  
Pedro Carreira ◽  
Nina Miettinen ◽  
Isabel Maria Estima Costa Lourenço
Keyword(s):  
Higher Education ◽  
Environmental Sustainability ◽  
Role Models ◽  
Subjective Norm ◽  
The Philippines ◽  
Behavioural Control ◽  
Content Type ◽  
Perceived Behavioural Control ◽  
Sustainability Practices ◽  
Sustainability Accounting

PurposeThe study investigates whether the level of sustainability concerns of Higher Education Institutions (HEIs) in Malaysia and the Philippines is positively associated with accounting students' intentions to engage in sustainability accounting through its effect on students' attitude, subjective norm and perceived behavioural control regarding environmental sustainability practices.Design/methodology/approachThis empirical study relies on a structural equation model computed using data collected through a questionnaire and data collected from the HEIs websites.FindingsThe findings show that the willingness to engage in sustainability accounting is determined by students' subjective norm and perceived behavioural control, but it is not determined by attitude regarding environmental sustainability practices. The authors also found that the greater the concern with sustainability of the HEI in which a student is enrolled, the greater his/her attitude, subjective norm and perceived behavioural control towards environmental sustainability, and, indirectly, the greater his/her intention to engage in sustainability accounting.Originality/valueThese findings add to the literature on higher education and sustainability accounting by high-lighting the importance of the HEIs sector in promoting sustainability policies and practices, in acting as role models regarding sustainability issues, and in preparing students for building a sustainable society.

Examining the Theoretical Factors that Influence University Students to Adopt Web 2.0 Technologies

2015 ◽  
Vol 11 (1) ◽  
pp. 1-26 ◽  
Author(s):  
Yasser D. Al-Otaibi ◽  
Luke Houghton
Keyword(s):  
University Students ◽  
Web 2.0 ◽  
Theory Of Planned Behaviour ◽  
Subjective Norms ◽  
Behavioural Control ◽  
Intention To Use ◽  
Web 2.0 Technologies ◽  
Planned Behaviour ◽  
Perceived Behavioural Control ◽  
Theoretical Foundations

The purpose of this study is (1) to examine Australian university students' awareness of the benefits of Web 2.0 technologies and (2) to investigate the factors that influence students to adopt Web 2.0 technologies to supplement in-class learning, using the theoretical foundations of both Theory of Planned Behaviour (TPB) and Decomposed Theory of Planned Behaviour (DTPB). Findings indicated that most students in this study's sample were aware of the benefits of Web 2.0 technologies to supplement in-class instructions. The findings also indicated that students' attitude, subjective norms, and perceived behavioural control were strong determinants of their intention to use Web 2.0 technologies.

scholarly journals Increasing Innovative Working Behaviour of Information Technology Employees in Vietnam by Knowledge Management Approach

Computers ◽  
2020 ◽  
Vol 9 (3) ◽  
pp. 61
Author(s):  
Quoc Trung Pham ◽  
Anh-Vu Pham-Nguyen ◽  
Sanjay Misra ◽  
Robertas Damaševičius
Keyword(s):  
Information Technology ◽  
Knowledge Management ◽  
Knowledge Sharing ◽  
Organizational Innovation ◽  
Positive Impact ◽  
Subjective Norm ◽  
Behavioural Control ◽  
Management Approach ◽  
Perceived Behavioural Control ◽  
It Employees

Today, Knowledge Management (KM) is becoming a popular approach for improving organizational innovation, but whether encouraging knowledge sharing will lead to a better innovative working behaviour of employees is still a question. This study aims to identify the factors of KM affecting the innovative working behaviour of Information Technology (IT) employees in Vietnam. The research model involves three elements: attitude, subjective norm and perceived behavioural control affecting knowledge sharing, and then, on innovative working behaviour. The research method is the quantitative method. The survey was conducted with 202 samples via the five-scale questionnaire. The analysis results show that knowledge sharing has a positive impact on the innovative working behaviour of IT employees in Vietnam. Besides, attitude and perceived behavioural control are confirmed to have a strong positive effect on knowledge sharing, but the subjective norm has no significant impact on knowledge sharing. Based on this result, recommendations to promote knowledge sharing and the innovative work behaviour of IT employees in Vietnam are made.

scholarly journals University Students’ Behaviour towards Entrepreneurial Intention in Ecuador: Testing for the Influence of Gender

2020 ◽  
Vol 17 (22) ◽  
pp. 8475 ◽  
Author(s):  
Pablo Rodriguez-Gutierrez ◽  
Luis Javier Cabeza-Ramírez ◽  
Guzmán Antonio Muñoz-Fernández
Keyword(s):  
University Students ◽  
Organizational Support ◽  
Theory Of Planned Behaviour ◽  
Entrepreneurial Intention ◽  
Entrepreneurial Intentions ◽  
Behavioural Control ◽  
Institutional Barriers ◽  
Planned Behaviour ◽  
Perceived Behavioural Control ◽  
Personal Attitudes

While the current global context of successive economic and health crises are punishing the economies of different countries in the world, it is particularly relevant to explore the business intentions of young university students, as potential entrepreneurs of opportunity. This matter is of the utmost importance, as it helps to facilitate the implementation of measures that can ensure the future recovery of the economy and the creation of new businesses. The objective of this paper is to study the institutional and psychological antecedents of entrepreneurial intention and the role of gender. The theory of planned behaviour is applied to assess how personal attitudes, subjective norms, and perceived behavioural control can affect students′ intention of becoming an entrepreneur. In addition, organizational support and institutional barriers are tested as potentially significant antecedents of entrepreneurial intention, along with the influence of gender. The research carried out was based on survey responses from a sample of 740 students of economics, communications, and education at an Ecuadorian university. The research propositions were tested using a partial least squares approach. Results indicate that behaviour towards entrepreneurship does not change in relation to gender. In addition, personal attitudes and perceived behavioural control regarding entrepreneurship are positively related to students′ entrepreneurial intention. Organizational support is also found to be important for generating entrepreneurial intention. The paper adds to the current knowledge base on entrepreneurial intention by analysing the individual and joint influence of the principal elements of the theory of planned behaviour, as well as organizational support and institutional barriers on entrepreneurial intentions. Moreover, the research provides a useful perspective on the antecedents of entrepreneurial intention in an unexplored context such as Ecuador, by responding to the call focusing on entrepreneurial intention in different regions, cultures, and contexts.

scholarly journals Does Halal image strengthen consumer intention to patronize Halal stores?

2016 ◽  
Vol 7 (1) ◽  
pp. 120-132 ◽  
Author(s):  
Norazah Mohd Suki ◽  
Abang Sulaiman Abang Salleh
Keyword(s):  
Sampling Technique ◽  
Subjective Norm ◽  
Behavioural Control ◽  
Content Type ◽  
Perceived Behavioural Control ◽  
Theoretical Contribution ◽  
Foreign Companies ◽  
Image Dimension ◽  
Self Administered Questionnaire ◽  
Main City

Purpose – The purpose of this study is to examine the influence of Halal image, attitude, subjective norm and perceived behavioural control on consumer behavioural intention to patronize Halal stores in Malaysia. Design/methodology/approach – A self-administered questionnaire was disseminated to members of the general public in Kuching, the main city of Sarawak, Malaysia, via a convenient sampling technique. In total, 548 valid samples were usable for data analysis. Correlation analysis was used to test the model. Findings – Empirical results revealed that consumers’ intention to patronize Halal stores is influenced by attitude, perceived behavioural control, subjective norm and Halal image. Muslim consumers develop a favourable attitude towards stores that display a Halal image, are pleased to know that each item available in these stores is a confirmed Halal product and decide to re-patronize those stores in their practice of Islamic teachings. Practical implications – Marketing managers should focus on developing a positive image of their stores to attract Muslim consumers. For foreign companies, this means that managements should be respectful of the Shariah law in their business transactions and create an image of their brands which is in accordance with Halal requirements to increase the confidence among Muslim customers to patronize their products and stores. Originality/value – The main theoretical contribution relates to the inclusion of the halal image dimension as a variable in the matter of consumer intention to patronize Halal stores in Malaysia.

scholarly journals Evaluasi Penggunaan SAP Menggunakan Theory of Planned Behaviour di PT Industri Telekomunikasi (PT. INTI)

2018 ◽  
Vol 5 (01) ◽  
pp. 47
Author(s):  
Helen Desyani Santoso ◽  
R. Wahjoe Witjaksono ◽  
Anik Hanifatul Aziza
Keyword(s):  
Theory Of Planned Behaviour ◽  
Subjective Norm ◽  
Partial Least Square ◽  
Least Square ◽  
Behavioural Intention ◽  
Behavioural Control ◽  
Planned Behaviour ◽  
Perceived Behavioural Control ◽  
Telecommunication Companies ◽  
Test Use

PT. INTI is one of many telecommunication companies which has SAP application implementation. Now, PT. INTI is become one of the most successful companies to implement SAP application. Failed and succes to implement SAP application can be seen by technical side and non-technical side. For non-technical side, acceptance of the user to using SAP application, make user can accept and use the SAP application very well. So, this research wants to evaluate using acceptance SAP application at PT. INTI. This research model use theory of planned behaviour (TPB). The variables in this research are attitude, subjective norm, perceived behavioural control, behavioural intention, and behaviour. This model explains about individual’s behaviour intention and behaviour to use SAP application. Individual’s behavioural intention for using SAP application affected by attitude, subjective norm, perceived behavioural control variables. Then, individual’s behaviour for using SAP application affected by behavioural intention. Gathering data using quesionner. Then, the respondens are all of user in PT. INTI. After that, data manage used by partial least square (PLS) approach is use smartPLS 2.0 software. Hipotesis test use significant level of 0,05. Outputs of this research are perceived behavioural control, attitude, subjective norm have positive and significant affect behavioural intention by using SAP application. While, behavioural intention have positive and significant affect behaviour by using SAP application.

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