scholarly journals THE AFFECTING FACTORS ON ONLINE CLOTHING PURCHASE: A CONCEPTUAL MODEL

2021 ◽  
Vol 3 (8) ◽  
pp. 86-97
Author(s):  
Annisa Purwaningtyas ◽  
Raden Aswin Rahadi
Keyword(s):  
Quantitative Research ◽  
Product Variety ◽  
Ease Of Use ◽  
Purchase Decision ◽  
Affecting Factors ◽  
Factors Affecting ◽  
Online Purchases ◽  
Literature Reviews ◽  
Online Stores ◽  
Design Style

The aim of this study is to discuss the factors affecting people’s clothing purchases through online channels. There are various online clothing channels in Indonesia, appearing in form of e-commerce platforms, online stores, even social media has become a place for people to trade goods. For this research, a synthesize of 36 papers was made from past literature reviews. The analysis and discussion result shows the factors affecting people’s online clothing purchase decision are price, promotion, product design/style, product quality, brand image, information availability, seller trustworthiness, product variety, ease of use, and service quality. These factors influence the purchase decision of the customers when they shop for clothing through online channels. The limitation of this research is only covering clothing online purchases. The result and findings from this study will be useful for clothing brand owners or managers, e-commerce platforms in Jakarta, Indonesia. In the future, a quantitative research method can be conducted to further explore this study and improve the findings of this study.

scholarly journals Research on Factors Affecting Customers' Shopping Behavior on E-Commerce Exchanges during the Covid-19 Pandemic

2021 ◽  
Vol 2 (4) ◽  
pp. 251-269
Author(s):  
Trinh Le Tan ◽  
Phan Thanh Hieu ◽  
Nguyen Thi Thao Van ◽  
Do Thuy Linh ◽  
Nguyen Nguyen Phuc Hung ◽  
...  
Keyword(s):  
Quantitative Research ◽  
Pearson Correlation ◽  
Reliability And Validity ◽  
Product Variety ◽  
Shopping Behavior ◽  
Payment Method ◽  
Factors Affecting ◽  
Analysis Technique ◽  
Online Stores ◽  
Structured Questionnaire

The article’s objective was to investigate the factors that affected customers' shopping behavior on e-commerce exchanges during the COVID-19 pandemic in Da Nang city. During the pandemic, in-store purchases are extremely difficult, and further research into e-commerce issues will attract more customers to online stores, and e-commerce platforms will become more common. Because of this, research is being conducted in order to address the aforementioned issues. In our research, we utilize qualitative research to build up hypotheses. A structured questionnaire with five-point Likert scales was distributed among 203 participants in Da Nang city (students, housewives, freelance businessmen) in order to collect data for the quantitative research The analysis technique, first is to test the reliability and validity of the instrument used, then the EFA discovery factor analysis, Pearson correlation and multiple regression analysis are performed. The research reveals that four variables influence buying on e-commerce exchanges: Payment method, Convenience, Trust factor, and Product variety, in which Payment method having the most impact. The study is important for e-commerce firms to improve their sales strategies in order to better fulfill the demands of their customers throughout the Covid-19 pandemic.

scholarly journals Factors Affecting Millennial Generation Interest of Using E-Money

2020 ◽  
Vol 16 (2) ◽  
pp. 245-256
Author(s):  
Afrida Putritama ◽  
Rizki Shinta Puspita Sari
Keyword(s):  
Research Methods ◽  
Millennial Generation ◽  
Quantitative Research ◽  
Ease Of Use ◽  
Quantitative Research Methods ◽  
Factors Affecting ◽  
Research Gap ◽  
Causal Comparative

Abstract: This research aims to answer the research gap of previous TAM research, as the factors affecting interest in using e-money on millennials by using 2 aspects of the TAM (ease and usefulness) with promotion and risk of use. This research applied causal-comparative to quantitative research methods. The results imply that: 1) The higher the ease of use of e-money, the higher the interest of millennials in using e-money; 2) Millennials have perceived the benefits from using e-money in transactions which certainly encourages the interest on using it; 3) The more intense the promotion carried out by the publisher, the millennials will be more likely to experience the promotion, so that it can encourage the interest in using e-money; 4) Millennials tend to prioritize the benefits than the risks of using e-money.Keywords: interest to use, e-money, millennials Faktor yang Mempengaruhi Minat Penggunaan E-money pada Generasi MilenialAbstrak: Penelitian ini bertujuan menjawab research gap penelitian TAM terdahulu yaitu mengetahui faktor yang mempengaruhi minat penggunaan e-money pada generasi milenial dengan menggunakan 2 aspek pada teori TAM (kemudahan dan kebermanfaatan) dengan daya tarik promosi dan risiko penggunaan. Penelitian ini menggunakan metode penelitan kuantitatif kausal komparatif. Hasil penelitian ini mengimplikasikan bahwa: 1) Semakin tinggi kemudahan penggunaan e-money yang dirasakan, maka semakin tinggi pula minat generasi milenial untuk menggunakan e-money, 2) Generasi milenial telah merasakan manfaat yang dihadirkan dari penggunaan e-money dalam bertransaksi yang tentunya mendorong minat menggunakan e-money; 3) Semakin gencar promosi yang dilakukan pihak penerbit maka semakin besar kemungkinan generasi milenial merasakan promosi yang diberikan sehingga mampu mendorong minat untuk menggunakan e-money; 4) Generasi milenial cenderung mementingkan manfaat yang didapat dibandingkan dengan risiko yang akan diterima dari penggunaan e-money.Kata kunci: minat penggunaan, e-money, generasi milenial

Factors Affecting University Students' Intention to Use Cloud Computing in Jordan

2017 ◽  
Vol 12 (1) ◽  
pp. 51-65 ◽  
Author(s):  
Khalid Ali Rababah ◽  
Mohammad Khasawneh ◽  
Bilal Nassar
Keyword(s):  
Cloud Computing ◽  
Quantitative Research ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Research Approach ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Factors Affecting ◽  
Perceived Security ◽  
Multiple Regression Technique

The aim of this study is to examine the factors affecting students' intention to use cloud computing in the Jordanian universities. To achieve this purpose, a quantitative research approach which is a survey-based was deployed. Around 400 questionnaires were distributed randomly to Information Technology (IT) students at four universities in Jordan and only 236 valid questionnaires were received. Using multiple regression technique, the results revealed that perceived usefulness, perceived ease of use, perceived security, perceived speed of access, and perceived cost of usage were significantly influencing the students' intention to accept and use cloud computing while the Affect was not. Furthermore, the results indicated that the developed model explains 50.4% of the variance in the students' intention to use cloud computing. Practically, the results of this study are considered fruitful for the universities and students to increase the usage of cloud computing in the educational settings.

An Exploratory Study of Factors Affecting Consumer International Online Shopping Behavior

2014 ◽  
Vol 10 (2) ◽  
pp. 45-60 ◽  
Author(s):  
Pingjun Jiang ◽  
David B. Jones
Keyword(s):  
Empirical Investigation ◽  
Online Shopping ◽  
Shopping Behavior ◽  
Factors Affecting ◽  
Online Purchases ◽  
Attitudinal Factors ◽  
High Preference ◽  
Online Shoppers ◽  
Online Stores ◽  
Online Shopping Behavior

Few studies in the literature on electronic commerce provide empirical investigation of consumer behavior in the international online shopping context. This study identifies and discusses factors that influence international online purchases and profile the characteristics of those who purchase and those who do not purchase from online stores overseas in three main categories: the online shopping experiential factors, the international shopping motivational factors, and the international trust attitudinal factors. The international online shoppers tend to highly trust foreign vendors and have high preference of and confidence in online shopping. More importantly, these shoppers are knowledge of shopping sites' hosting countries and strongly believe in those sites' global propensity. The paper makes contributions towards new knowledge and understanding of how international online shoppers differ from non-shoppers.

scholarly journals Assessing Customers Attitudes/Expectations Toward Online Grocery Businesses

2011 ◽  
Vol 7 (7) ◽  
Author(s):  
Yoon C. Cho
Keyword(s):  
Customer Satisfaction ◽  
Product Category ◽  
Ease Of Use ◽  
Grocery Store ◽  
Perceived Ease Of Use ◽  
Factors Affecting ◽  
Managerial Implications ◽  
Online Stores ◽  
Customer Attitudes ◽  
The Web

Customer attitudes toward online purchasing behavior have relied on various factors, such as product category, price, and brand name awareness of the store. Customer attitudes toward online shopping are also greatly affected by the inherent limitation of virtual shopping: quality is not easily judged on the Web, particularly for products which the Web cannot deliver sensory experiences. The purpose of this study is to examine customer attitudes toward an online store that sells “look-and-feel” products with various qualities[1] that appear to grow and receive increased attention. In particular, the author investigated i) the factors affecting customer attitudes toward the online grocery store; ii) how those factors affected the perceived ease of use (EOU) and usefulness (U); and iii) the effects of the perceived ease of use (EOU) and usefulness (U) on overall expected customer satisfaction toward the online grocery store. Surveys were conducted and the major findings suggest that customers’ purchase decisions in the electronic marketplace are affected by how online stores apply strategies to maximize customer satisfaction. Furthermore, this study provides managerial implications and offers suggestions for e-businesses. 

scholarly journals Does Facebook Commerce Enhance SMEs Performance? A Structural Equation Analysis of Omani SMEs

SAGE Open ◽  
2020 ◽  
Vol 10 (1) ◽  
pp. 215824401990018 ◽  
Author(s):  
Mansour Naser Alraja ◽  
Sarfraz Fayaz Khan ◽  
Basel Khashab ◽  
Raghad Aldaas
Keyword(s):  
Organizational Performance ◽  
Structural Equation ◽  
Quantitative Research ◽  
Small And Medium Enterprises ◽  
Ease Of Use ◽  
Brand Awareness ◽  
Equation Modeling ◽  
Research Approach ◽  
Factors Affecting ◽  
Performance Dimensions

This research aims to identify the factors affecting the adoption of Facebook commerce, in specific the adopted Facebook advertisements for both small and medium enterprises (SMEs) and how this contributes to enhancing such SMEs’ organizational performances. Specifically, ease of use, demographic targeting, interaction, and brand awareness are regarded as the key factors that can influence Facebook’s advertisements adoption. However, three organizational performance dimensions (efficiency, flexibility, and responsiveness) are considered to be the most significant areas of focus in this research. In this study, both the quantitative research approach and the descriptive research design were employed. Data were collected from different SMEs in Muscat and Dhofar in Oman, and the total valid questionnaires suitable for analysis reached 342. The participants were primarily from those who publicize their services through Facebook. Many statistical techniques including exploratory, confirmatory, and structural equation modeling have been adopted in this study; meanwhile, the quantitative data were analyzed using SPSS 25 and AMOS 25 softwares. The findings of this study suggested that the ease of use, demographic targeting, interaction, and brand awareness interpreted 20% of the variance in the Facebook advertisements as the dependent variable. However, Facebook advertisements as an independent variable were found to have a statistically significant effect on the SMEs’ performance dimensions (efficiency, flexibility, and responsiveness) with standard regressions of 0.66, 0.51, and 0.74, respectively, thereby explaining 44% of the variance in the efficiency, 26% of the variance in the flexibility, and 55% of the variance in the responsiveness. Regarding the researchers’ knowledge, this research stands out as the first research to highlight SMEs that measure statistically the relationship between the organizational performance dimensions and Facebook advertising as key social media tools within a unique context—such as Oman as an example of developing countries.

scholarly journals Analysis of Factors Affecting Consumer Purchase Decision at Online Shops

2019 ◽  
Author(s):  
muhammad fachmi ◽  
Ikrar Putra Setiawan ◽  
Andi Hidayat
Keyword(s):  
College Students ◽  
Regression Analysis ◽  
Service Quality ◽  
Multiple Regression Analysis ◽  
Total Sample ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Factors Affecting ◽  
Online Stores ◽  
Online Shops

Purpose of a study, to analyze the effect of trust, promotion, and e-service quality on consumer purchasing decisions in online stores. Respondents in this study were users of online shops in Makassar City with a total sample of 100 people. Sampling was done randomly for college students who had shopped at Tokopedia, Bukalapak, and Shopee. To test the hypothesis, the researcher using Multiple Regression Analysis with a software SPSS 22.0. The findings of this study are that trust, promotion, and e-service quality have a positive and significant effect on purchasing decisions at online shops. That is, the higher the trust, the better promotions carried out, and good e-service quality, consumers will decide to shop using online shops at Tokopedia, Bukalapak, and Shopee.

Quantitative Research on Contribution Degree of Vibration Affecting Factors of Vehicle Suspension System Based on Robustness Analysis

2020 ◽  
Vol 11 (1) ◽  
pp. 71-86
Author(s):  
Jianqiang Xiong ◽  
Le Yuan
Keyword(s):  
Quantitative Research ◽  
Ride Comfort ◽  
Robustness Analysis ◽  
Suspension System ◽  
Affecting Factors ◽  
Factors Affecting ◽  
Rear Suspension ◽  
Front Suspension ◽  
Suspension Stiffness ◽  
System Vibration

Suspension system is the key component affecting vehicle ride comfort and finding out the main factors affecting suspension system vibration is the precondition of controlling suspension system vibration and improving vehicle comfort. Based on the principle of robustness analysis, the robustness analysis process of suspension system vibration influencing factors is constructed, in order to solve the problem, the three levels of front suspension stiffness, front suspension damping, rear suspension stiffness and rear suspension damping are selected, the experiment design scheme is adopted, power Spectrum of Class A road is used as input excitation source for suspension system simulation, the weighted acceleration root mean square simulation experiment of suspension system vibration under the influence of multiple factors is carried out.

scholarly journals ANALYSIS OF FACTORS AFFECTING E-COMMERCE CUSTOMER PURCHASE DECISION

2021 ◽  
Vol 1 (2) ◽  
pp. 343-360
Author(s):  
Rini Astuti ◽  
Delyana Pulungan
Keyword(s):  
Data Analysis ◽  
Ease Of Use ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Factors Affecting ◽  
Analysis Technique ◽  
Regression Test ◽  
Spss Software ◽  
Data Collection Technique

The purpose of this study was to determine and analyze the effect of Promotion, Ease of Use and Trust on Purchase Decisions for Shopee E-Commerce Customers in Medan City. The approach used in this study is an associative approach. The population in this study were E-Commerce Shopee Customers in Medan City as many as 100 customers while the sample in this study used Nonprobability sampling or Saturated Sampling as many as 100 people. The data collection technique used in this study is a questionnaire/questionnaire. The data analysis technique in this study uses Multiple Linear Regression Test, Hypothesis Testing (t Test and F Test), and Coefficient of Determination. Data processing in this study uses the support of the SPSS software program. The results of this study prove that partially Promotion (X1) has a significant effect on Purchase Decisions (Y), Partially Ease of Use (X2) has a significant effect on Purchase Decisions (Y), Partial Trust has a significant effect on Purchase Decisions (Y). And Simultaneously Promotion, Ease of Use and Trust have a positive and significant impact on Purchase Decisions for Shopee E-Commerce Customers in Medan City

Pengaruh desain produk dan harga terhadap minat beli konsumen mebel jati jepara pada Toko Usaha Baru Furniture di Lubuk Alung

2019 ◽  
Vol 8 (2) ◽  
Author(s):  
Sutiyem Sutiyem ◽  
Thesa Alif Ravelby ◽  
Dessy Trismiyanti
Keyword(s):  
Product Design ◽  
Significant Influence ◽  
Design Variable ◽  
Quantitative Research ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Significant Positive Effect ◽  
Consumer Interest ◽  
Spss Software ◽  
Positive Effect

This study aims to determine the effect of product design and price on consumer interest in buying Jepara Teak furniture at the New Furniture Business Shop in Lubuk Alung. This type of research is associative quantitative research, the number of research samples were 100 people. Data was collected in the form of questionnaires and using analyzed SPSS software ver.21.0 for Windows. The conclusions from this study is the product design variable (X1) has a significant positive effect on purchase decision in Jati Jepara furniture at the New Furniture Business Shop in Lubuk Alung, as evidenced by t value > t table (10,400> 1,660) and a significant influence between price variables ( X2) purchase decision with t value> t table (2,015> 1,660). There is a positive and significant influence between product design (X1) price (X2), on purchase decision of Jati Jepara furniture consumers with an F-value 156,644> F- table (3,09) means that it affects together. The coefficient of determination (R²) results obtained a coefficient of 0.764 or 76.4%, while 23.6% is influenced by other variables.Keywords: Product design; prices; purchase decision.

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