scholarly journals ANALYSIS OF FACTORS AFFECTING E-COMMERCE CUSTOMER PURCHASE DECISION

2021 ◽  
Vol 1 (2) ◽  
pp. 343-360
Author(s):  
Rini Astuti ◽  
Delyana Pulungan
Keyword(s):  
Data Analysis ◽  
Ease Of Use ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Factors Affecting ◽  
Analysis Technique ◽  
Regression Test ◽  
Spss Software ◽  
Data Collection Technique

The purpose of this study was to determine and analyze the effect of Promotion, Ease of Use and Trust on Purchase Decisions for Shopee E-Commerce Customers in Medan City. The approach used in this study is an associative approach. The population in this study were E-Commerce Shopee Customers in Medan City as many as 100 customers while the sample in this study used Nonprobability sampling or Saturated Sampling as many as 100 people. The data collection technique used in this study is a questionnaire/questionnaire. The data analysis technique in this study uses Multiple Linear Regression Test, Hypothesis Testing (t Test and F Test), and Coefficient of Determination. Data processing in this study uses the support of the SPSS software program. The results of this study prove that partially Promotion (X1) has a significant effect on Purchase Decisions (Y), Partially Ease of Use (X2) has a significant effect on Purchase Decisions (Y), Partial Trust has a significant effect on Purchase Decisions (Y). And Simultaneously Promotion, Ease of Use and Trust have a positive and significant impact on Purchase Decisions for Shopee E-Commerce Customers in Medan City

PENGARUH HARGA DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN OPPO SMARTPHONE (Studi kasus pada OPPO Store, Sinergy Celular Medan)

2019 ◽  
Vol 14 (1) ◽  
pp. 17
Author(s):  
Andi S Tarigan ◽  
Zulkarnaian Siregar
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Brand Trust ◽  
Significance Level ◽  
Research Hypothesis ◽  
Analysis Technique ◽  
The Relationship

AbstrakPenelitian ini bertujuan untuk mengetahui Pengaruh Harga dan Brand Trust Terhadap Keputusan Pembelian pada Sinergy Celular Medan.Sampel dalam penelitian ini adalah seluruh pengunjung Sinergy Celular Medan sebanyak 77 orang.Teknik pengumpulan data yang digunakan adalah melalui kuesioner (angket) yaitu dengan cara menyebarkan kuesioner kepada sampel (responden) dan mengumpulkannya kembali. Teknik analisis data yang digunakan adalah Regresi Linear Berganda.Sebelum data diregresikan maka terlebih dahulu di uji keterkaitannya antara variabel, datanya diuji menggunakan uji normalitas data, multikolinearitas, dan heterokedastisitas.Serta untuk mengetahui kontribusi faktor Harga dan Brand TrustTerhadap Keputusan Pembelian digunakan rumus Koefisien Determinasi (R2). Hipotesis penelitian diterima apabila t hitung >  t tabel dengan tingkat signifikansi 0,1. Nilai t tabel dalam penelitian ini 1,993. Nilai t hitung variabel X1 sebesar 2,107 t hitung lebih besar dari t tabel maka hipotesis di terima, nilai t hitung variabel X2   sebesar 3,405 t hitung lebih besar dari t tabel maka hipotesis di terima. Kata kunci: Harga, Brand Trust, Keputusan Pembelian AbstractThis study aims to determine the Influence of Price and Brand Trust on Purchasing Decision at Sinergy Celular Medan. The sample in this study is all visitors Sinergy Celular Medan as many as 77 people.Data collection technique used is through questionnaire (questionnaire) that is by distributing questionnaires to the sample (respondent) and collect it back. Data analysis technique used is Multiple Linear Regression. Before the data is diregresikan then first in the test the relationship between variables, the data tested using the test of data normality, multicollinearity, and heterokedastisitas. And to know the contribution of price factors and Brand Trust Against Purchase Decision is used the formula Coefficient of Determination (R2). Research hypothesis accepted if t arithmetic> t table with significance level 0,1. The value of t table in this study is 1,993. Value t arithmetic variable X1 of 2.107 t arithmetic greater than t table then the hypothesis received, the value of t arithmetic variable X2 of 3.405 t arithmetic greater than t table then the hypothesis received. Keywords: Price, Brand Trust, Purchase Decision

scholarly journals Pengaruh Kualitas Produk, Promosi, dan Citra Merek terhadap Keputusan Pembelian Kopi Merek Moola Pedawa

2021 ◽  
Vol 7 (1) ◽  
pp. 56
Author(s):  
Vika Ervina ◽  
Made Ary Meitriana
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Product Quality ◽  
Brand Image ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Collection Method ◽  
Analysis Technique ◽  
Quality Promotion

The purpose of this study was to discover the effect of product quality, promotion and brand image on the purchase decision of Moola Pedawa Coffee. This type of research is associative with a quantitative approach. The population was customers who have bought and consumed Moola Pedawa Coffee for 384 respondents, collected by the purposive sampling technique. The data collection method was using questionnaires. The data analysis technique was using multiple linear regression. Hypothesis tests were conducted using the t test and f test. The results showed that partially and simultaneously product quality, promotion, and brand image have a positively effect on purchase decisions

scholarly journals THE INFLUENCE OF WORK ETHICS, WORK ENGAGEMENT AND PERSONALITY ON EMPLOYEE PERFORMANCE

2021 ◽  
Vol 1 (1) ◽  
pp. 71-78
Author(s):  
Jufrizen Jufrizen ◽  
Virza Erika
Keyword(s):  
Employee Performance ◽  
T Test ◽  
Coefficient Of Determination ◽  
Performance Study ◽  
Work Ethics ◽  
Management Agency ◽  
Work Involvement ◽  
Analysis Technique ◽  
Regression Test ◽  
Data Collection Technique

The purpose of this study was to determine and analyze the effect of work ethics, work involvement and personality on employee performance (study at the Medan City Regional Tax and Retribution Management Agency). The approach used in this study is an associative approach. The population in this study were employees of the Medan City Regional Tax and Retribution Management Agency)., A total of 32 employees while the sample in this study used Nonprobability sampling or Saturated Sampling as many as32 Employees. The data collection technique in this study used a questionnaire technique by distributing questionnaires. The data analysis technique in this study uses Multiple Linear Regression Test, Hypothesis Testing (T Test and F Test), and Coefficient of Determination. Data processing in this study using IBM SPSS Statistic 23 software program. The results of this study prove that partially work ethics (X1) has an effect on performance (Y) with t-test work ethics (X1) 1.954 > ttable 1.693 with sig 0.008 < 0, 05, and Work Involvement (X2) 2,348 > t table 1,693 with sig 0,089 < 0,05. and Personality (X3) 1,880 > ttable 1,693 with sig 0,006 < 0,05. The results of this study prove that simultaneously Fcount 7.142 > Ftable 4.20 with R Square 0.509 or 50.9% which means that there is an influence of work ethics.

ANTASEDEN OF INTEREST IN BUYING ANDROID IN STUDENTS

2021 ◽  
Vol 1 (2) ◽  
pp. 1-8
Author(s):  
Muhammad Arif
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Data Processing ◽  
Multiple Linear Regression ◽  
Brand Image ◽  
Coefficient Of Determination ◽  
Analysis Technique ◽  
Regression Test ◽  
North Sumatra

The purpose of this study was to determine and analyze the effect of price and brand image on interest in buying Iphone 12 in students of the Faculty of Economics and Business, University of Muhammadiyah North Sumatra. The approach used in this study is an associative approach. The population in this study were 4,175 students from the Faculty of Economics and Business, Muhammadiyah University of North Sumatra, while the sample in this study used the slovin formula as many as 98 people. Data collection techniques in this study used interview techniques, documentation studies, observation, and questionnaires. The data analysis technique in this study uses Multiple Linear Regression Test, Hypothesis Testing (T Test and F Test), and Coefficient of Determination. Data processing in this study used the IBM SPSS Statistic 23 software program.

scholarly journals Effect of Price and Promotion on Car Purchase Decisions at PT Encar Daihatsu Lubuklinggau

2021 ◽  
Vol 2 (1) ◽  
pp. 42-49
Author(s):  
Supriyanto Supriyanto ◽  
Ronal Aprianto Ronal ◽  
Melvin Melisa
Keyword(s):  
Data Analysis ◽  
Correlation Coefficient ◽  
T Test ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Analysis Method ◽  
Purchasing Decisions ◽  
Simultaneous Effect ◽  
Regression Test ◽  
Test Correlation

The purpose of this study was to determine the effect of price and promotion on car purchasing decisions at PT Encar Daihatsu, Lubuklinggau City. The population in this study was 138 and the sample was 58 respondents. The data analysis method used is the regression test, correlation coefficient test, t test, determination coefficient test, and F test. Price results (X1) on Purchase Decisions (Y) have a significant effect with tcount of 5.074> t-table value of 1.673 significant 0.000 < 0.05. Promotion Results (X2) on Purchase Decisions (Y) have a significant effect with the tcount of 4.499> the ttable value of 1.673 significant 0.000 <0.05. Price (X1) and Promotion (X2) on Purchase Decision (Y) have a significant effect with the value of Fcount (27.461)> Ftable (3.18) significant 0.000 <0.05. The conclusion is that Price and Promotion have partial or simultaneous effect on Car Purchase Decisions at PT Encar Daihatsu, Lubuklinggau City.

scholarly journals Pengaruh Store Layout, Interior Display Dan Promosi Terhadap Keputusan Pembelian (Studi pada Mahahsiswa Fakultas Ekonomi dan Bisnis Universitas Mataram)

2021 ◽  
Vol 2 (2) ◽  
pp. 31-35
Author(s):  
Yaumil Akhiryananda
Keyword(s):  
Quantitative Research ◽  
Survey Methods ◽  
Primary Data ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Secondary Sources ◽  
Analysis Technique ◽  
The Face ◽  
Data Collection Technique

The purpose of this study was to find out the influence of store layouts, display interiors, and promotions on purchasing decisions at the Café On Students of the Faculty of Economics and Business, University of Mataram. This research is included in quantitative research with survey methods. The type of data in this study is quantitative data. Data sources or information are obtained from primary and secondary sources. The data collection technique used in this study is in the form of primary data obtained from the results of respondents' responses to a list of statements in the form of questionnaires distributed to respondents. The population used is the person who ernah buys at Kamila Caffe. The sample taken was 100 people from the Faculty of Economics and Business (S1 Management). The data analysis technique used in this study is regression analysis. The results showed that: (1) Store layout factors affect consumer purchasing decisions at Kamila Caffe Mataram, meaning that if the store layout is getting better then the purchase decision is increasing. (2) The interior factor of the display is influential in the face of consumer purchase decisions at Kamila Caffe Mataram, meaning that if the interior display is getting better then the purchase decision is increasing. (3) Promoosi factor affects the consumer purchase decision at Kamila Caffe Mataram, meaning that if the promotion is getting better then the purchase decision is increasing

scholarly journals PENGARUH PENDIDIKAN KEWIRAUSAHAAN DAN PRAKTIK KEWIRAUSAHAAN TERHADAP KESIAPAN BERWIRAUSAHA MAHASISWA PENDIDIKAN EKONOMI SEMESTER 6 STKIP PGRI TULUNGAGUNG

2020 ◽  
Vol 16 (1) ◽  
pp. 1-7
Author(s):  
Mujib Farkhan
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Entrepreneurship Education ◽  
Economic Education ◽  
Study Program ◽  
Analysis Technique ◽  
Regression Test ◽  
Education Study ◽  
Entrepreneurial Readiness ◽  
Data Collection Technique

Abstrak: Penelitian ini bertujuan untuk menganalisis pengaruh pendidikan kewirausahaan dan praktik kewirausahaan terhadap kesiapan berwirausaha. Populasi dalam penelitian ini adalah mahasiswa Program Studi Pendidikan Ekonomi Semester VI STKIP PGRI Tulungagung sebanyak 127 orang dengan jumlah sampel 31 orang. Adapun teknik pengumpulan datanya menggnakan angket. Teknik analisis menggunakan uji regresi linear berganda. Hasil analisa data pada penelitian ini menujukan : 1) Terdapat pengaruh pendidikan kewirausahaan terhadap kesiapan berwirausaha, 2) Terdapat pengaruh praktik kewirausahaan terhadap kesiapan berwirausaha, dan 3) Secara simultan ada pengaruh pendidikan kewirausahaan dan praktik kewirausahaan terhadap kesiapan berwirausaha.Abstract: This study aims to analyze the effect of entrepreneurship education and entrepreneurial practices on entrepreneurial readiness. The populations in this study were 127 students of Economic Education Study Program VI STKIP PGRI Tulungagung with a sample of 31 people. The data collection technique uses a questionnaire. The analysis technique uses multiple linear regression test. The results of data analysis in this study address: 1) There is an effect of entrepreneurship education on entrepreneurial readiness, 2) There is an effect of entrepreneurial practices on entrepreneurial readiness, and 3) Simultaneously there is an influence of entrepreneurship education and entrepreneurial practice on entrepreneurial readiness.

scholarly journals Pengaruh Kepuasan Kerja Terhadap Kinerja Karyawan Pada PT. Kretiva Surya Pratama Bandung

2021 ◽  
Vol 5 (2) ◽  
pp. 507
Author(s):  
Ahmad Firmansyah ◽  
Eki Dudi Darmawan
Keyword(s):  
Job Satisfaction ◽  
Data Analysis ◽  
Quantitative Methods ◽  
Employee Performance ◽  
Coefficient Of Determination ◽  
Research Use ◽  
Simple Linear Regression ◽  
Analysis Technique ◽  
Regression Test

The purpose of this study was to determine whether the effect of job satisfaction (x) affects the performance of employees (y) at PT. Kreativa Surya Pratama Bandung subsidiary from Telkom Indonesia for Marketing or Marketing. The population is 237 people. This study uses quantitative methods. By using the reference calculation of the Slovin formula, which is as many as 70 respondents, the calculations in this research use the SPSS application. The data analysis technique in this study used a simple linear regression test. Based on the results of research and discussion, it can be concluded that job satisfaction has a partially significant effect on employee performance. This result is based on the t-value of 9.170 and the t-table of 1.995 having a sig value of 0.001 < 0.05. With the acquisition of t-count greater than t-table (9,170 > 1,995). the coefficient of determination of the value of adjusted r square shows the results of 0.549 or 54.9%, so from the results of the coefficient value 54.9% is influential while the remaining 45.1% is influenced by other factors.

scholarly journals Product Attributes and Price on Purchase Decision of Xiaomi Smartphone

TRIKONOMIKA ◽  
2016 ◽  
Vol 15 (1) ◽  
pp. 40
Author(s):  
Adhitama Satya ◽  
Cut Irna
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Descriptive Analysis ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Product Attributes ◽  
Data Analysis Technique ◽  
Analysis Technique

The aim of this study is to determine how the influence of product attributes and price on purchase decisions partially or simultaneously. This study used a sample of 100 respondents who are users of Xiaomi smartphones in Bandung, Jakarta, and Depok. Data analysis technique used in this study is descriptive analysis and multiple linear regression. Product attributes and price partially give positive and significant impact on purchasing decisions. Simultaneously, product attributes and price significantly give influence on purchasing decisions by 42.2%. It can be concluded that either partial or simultaneous attributes of the product and the price have significant impact on product purchasing decisions of Xiaomi smartphone. 

scholarly journals The Influence of Discounts, Product Completeness, and Location Against Consumer Purchase Decision (Via Google From): Study at Book Sales Center Komplek Taman Pintar Yogyakarta

2018 ◽  
Vol 1 (2) ◽  
pp. 81-96
Author(s):  
Aly Akbar
Keyword(s):  
Data Analysis ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Positive Influence ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Book Sales ◽  
Analysis Technique ◽  
Positive Effect

This article discusses consumer purchase decisions that can be affected by discounts, product completeness, and location. Respondents in this study as many as 100 people. Data were collected using questionnaires in the form of questionnaires. Data analysis technique used is multiple linear regression analysis. The results of this study indicate that the discount variables (X1), product completeness (X2), and location (X3) have a simultaneous positive influence on consumer purchase decision (Y). Based on the results of the data analysis obtained R square value is 0,544, this means 54.4% consumer purchases affected by discount variables, product completeness, and location magnitude influence "Strong enough, while the rest of 45.6% influenced by factors or other variables which is not researched. The results of this study also indicate that the discounted variable (X1), product completeness (X2), and location (X3) have a partially positive effect on consumer purchase decision (Y). Based on the results of the analysis of the data obtained correlation value X1 to Y of 0.526 or 52.6%, it means X1 positively affect the Y with the magnitude of influence "Strong Enough", the correlation X2 to Y of 0.635 or 63.5%, meaning X2 positively to Y with the magnitude of the influence of "Strong", and the correlation value of X3 to Y of 0.417 or 41.7%, meaning X3 positively affect the Y with the magnitude of influence "Strong Enough". So, from the correlation analysis can be known variables that have the most influence on purchasing decisions is variable completeness of the product.

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