scholarly journals CUSTOMER SATISFACTION OF SERVICES PROVIDED BY FRESH FRUIT BUNCH (FFB) COLLECTION CENTERS

2020 ◽  
Vol 3 (14) ◽  
pp. 72-77
Author(s):  
Nazirah Che Jaafar ◽  
Zaki Aman
Keyword(s):  
Customer Satisfaction ◽  
Oil Palm ◽  
Alternative Model ◽  
Fresh Fruit ◽  
Quality Of Services ◽  
Full Time ◽  
Satisfaction Level ◽  
Fresh Fruit Bunch ◽  
Fresh Fruit Bunches

Koperasi Penanam Sawit Mampan (KPSM) or in English known as Sustainable Oil Palm Growers Cooperative has been established since 2010. KPSM is an alternative model that can meet the needs of oil palm independent smallholders (ISH) and play a role in helping to improve community development. The main objective of this cooperative is to improve the income of independent oil palm smallholders. The objective of the implementation of the study was to identify the customer satisfaction level towards the FFB sales service operated by KPSM. This study involved independent oil palm smallholders who sent fresh fruit bunches (FFB) to KPSM cooperative collection centres. Questionnaires were distributed to 330 respondents and sampling was carried out by random sampling. The data were analysed using SPSS to analyse the quantitative data, which covered frequencies and percentages. The study findings indicated that the majority of respondents were KPSM members (61.9%), who cultivated palm full time, (69.6%) with an average age of 46 years old. The study also proved that the smallholders’ satisfaction level who received the services provided by the cooperative, was very good. However, customer satisfaction in terms of infrastructure amenities was less satisfactory, and the findings from this study were hoped to be able to assist various parties to improve the quality of services provided by KPSM.

scholarly journals Pengaruh Jarak Tanam Yang Berbeda Terhadap Pertumbuhan Dan Produksi Kelapa Sawit (Elaeis guineensis Jacq)

2020 ◽  
Vol 5 (1) ◽  
pp. 22
Author(s):  
Hayata Hayata ◽  
Ida Nursanti ◽  
Pandu Kriswibowo
Keyword(s):  
Oil Palm ◽  
Sampling Method ◽  
Elaeis Guineensis ◽  
T Test ◽  
Fresh Fruit ◽  
Plant Spacing ◽  
Fresh Fruit Bunch ◽  
Fresh Fruit Bunches ◽  
Planting Distance

Plant spacing is a factor influencing the growth of oil palm plants. Plant spacing is done to get an area for plant growth, to avoid a sun and nutrients competition for each oil palm plant, and to make it easier maintenance. This study aimed to see   the growth and production of oil palm at different planting distances. This research was carried out at the Oil Palm smallholder Plantation located in Suko Awinjaya Village, Sekernan District, Muaro Jambi Regeny, 64 kilometers (representing 8×8 m spacing) and 69 kilometers (representing 9×9 m spacing). This research was conducted in March-April 2019. The design of the experiment was carried out as an unformatted trial and the location was porpusively chosen as  there were a uniform plants in that location. Sampling determination of the locations was based on spacing differences e.g.  Planting distance 8 × 8 m (P1), Planting distance 9 × 9 m (P2). The Systemic Sampling method was used in this study. The parameters observed were plant height, stem circumference, weight of fresh fruit bunches (FFB), productivity, light intensity, air temperature, air humidity (%). A measured agronomic each observed parameter was analyzed by Independent t test (significant level of 5%). The result showed that the oil palm plantations with 8x8 m distance planted give a higher growth  and a smaller stem circumference than the 9x9m. While a higher both of Fresh Fruit Bunch Weight and productivity were obtained at a 9x9 m spacing than those at 8x8 m planted distance. Keywords: Spacing, Productivity, Oil Palm AbstrakJarak tanam merupakan faktor yang mempengaruhi pertumbuhan tanaman kelapa sawit. Pengaturan jarak tanam adalah untuk mendapatkan ruang tumbuh bagi pertumbuhan tanaman guna menghindari kompetisi memperebutkan unsur hara dan matahari dari setiap tanaman kelapa sawit, serta mempermudah dalam pemeliharaan. Penelitian ini bertujuan untuk melihat pertumbuhan dan produksi kelapa sawit pada jarak tanam yang berbeda. Penelitian ini dilaksanakan di Perkebunan Kelapa Sawit Rakyat yang terletak di Desa Suko Awinjaya, Kecamatan Sekernan Kabupaten Muaro Jambi kilometer 64 (mewakili jarak tanam 8×8 m) dan kilometer 69 (mewakili jarak tanamn 9×9 m). Penelitian ini pada bulan Maret – April 2019. Rancangan Percobaan di lakukan dengan tidak terformat, dan lokasi dipilih secara sengaja karena pada lokasi tersebut terdapat tanaman yang diteliti dan seragam. Penentuan lokasi pengambilan sempel berdasarkan perbedaan jarak tanam yaitu: Jarak tanam 8×8 m (P1), Jarak tanam 9×9 m (P2) Pengambilan sampel pada penelitian ini menggunakan metode Sistemik Sampling. Parameter yang diamati adalah Tinggi tanaman, Lingkar Batang, Berat Tandan Buah Segar (TBS), Produktivitas, Intesitas Cahaya, Suhu Udara, Kelembaban Udara (%), Tindakan Agronomi. Setiap parameter yang diamati dilakukan analisis  Independent t test pada taraf α 5 %. Tanaman Kelapa sawit yang ditanam pada jarak 8x8 m memberikan hasil pertumbuhan yang lebih tinggi dan lingkaran yang lebih kecil dibandingkan dengan jarak tanam 9x9 m. Berat Tandan Buah Segar dan produktivitas yang lebih tinggi didapatkan pada jarak tanam 9x9 m dibandingkan dengan yang ditanam pada jarak 8x8 mKata kunci : Jarak Tanam, Produktivitas, Kelapa sawt

scholarly journals PENGARUH KONSENTRASI GIBERELIN (GA3) DENGAN WAKTU APLIKASI SEBELUM PANEN TERHADAP MUTU FISIK TANDAN BUAH SEGAR KELAPA SAWIT (Elaeis guineensis Jacq.)

2019 ◽  
Vol 1 (2) ◽  
pp. 62-70
Author(s):  
Sri Murti Tarigan ◽  
Eka Bobby Febrianto ◽  
Lufy Andria Cik
Keyword(s):  
Oil Palm ◽  
Elaeis Guineensis ◽  
Design Method ◽  
Block Design ◽  
Fruit Weight ◽  
Fresh Fruit ◽  
Physical Damage ◽  
Physical Quality ◽  
Fresh Fruit Bunches

Physical damage to fruit on oil palm fresh fruit bunches due to harvest and postharvest activities include injured fruit mesocarp, fruit weight loss, and loss in fruit bunches. One of the postharvest handlings that can maintain the physical quality of the fruit is by giving gibberellins (GA3). This research aims to determine the effect of the concentration of gibberellins (GA3) whit application time before harvest on the physical quality of postharvest oil palm fresh fruit bunches. The research was conducted at Afdeling VI Garden Cot Girek PT. Perkebunan Nusantara I and in the Cot Girek Palm Oil Factory laboratory. The time of the research was conducted in June until July 2019. The study used a non factorial randomized block design method with 4 treatment levels (0 mg/l, 50 mg/l, 100 mg/l, and 150 mg/l) with 3 replications. The administration of gibberellins has a significant effect on fruit loss and fruit weight reduction with the best concentration of gibberellins is 50 ppm but does not have a significant effect on pH, moisture content, and fruit free fatty acids.

scholarly journals Conceptual Development of Automated Harvester for Tall Oil Palm Tree

2020 ◽  
Author(s):  
Mohd Hudzari ◽  
Muhammad Aliuddin Bakar ◽  
Muhammad Syukri Mohd Sabir
Keyword(s):  
Oil Palm ◽  
Conceptual Development ◽  
Industrial Revolution ◽  
Fresh Fruit ◽  
Palm Tree ◽  
Tall Oil ◽  
Fresh Fruit Bunch ◽  
Advantages And Disadvantages ◽  
Innovation And Invention ◽  
Fresh Fruit Bunches

Innovation and invention in field mechanization for oil palm sector has created a variety of advancement in technology. The change in oil palm operation to mechanization will overcome the problem of labour shortage occurrence in oil palm sector. The problem occurs in harvesting tall oil palm is the height of oil palm that causes difficulty to cut the fresh fruit bunch by using manual labour. Moreover, the use of automated harvester also will make the harvesting operation easier without the requirement of skilled labour and ensuring labour safety. The automated harvester has advantages and disadvantages that need to be improved in meeting the oil palm requirement. This study overviews the mechanization that are used in harvesting tall oil palm. This research project has resulted in the development of high technology mechanization based on previously developed machine for harvesting fresh fruit bunches (FFB) at 10 meter and above of oil palm age tress. However, the previous developed machines cannot be accepted in the current and widely practiced Industrial revolution 4.0 (IR4.0). Mechanization approach makes harvesting tall oil palm a reality to overcome the problem that normally occur in oil palm sector due to height of oil palm.

scholarly journals Analisis Kualitas Pelayanan E-KTP Menggunakan Metode Customer Satisfaction Index, Metode Service Quality, dan Importance Performance Analysis

2015 ◽  
Vol 5 (1) ◽  
pp. 117
Author(s):  
Siti Noor Hidayati ◽  
Aris Puji Prasetyo
Keyword(s):  
Quality Of Service ◽  
Performance Analysis ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Quality Of Services ◽  
Satisfaction Level ◽  
Satisfaction Index ◽  
Customer Satisfaction Index ◽  
The Difference

<p>This study attempts to analyzed levels of customer satisfaction on the quality of service and anything in the dimensions attributes the quality of services have to be prioritized to repairing in order to increase customer satisfaction. This study uses a Customer Satisfaction Index to measure the overall level of customer satisfaction.To sort the attributes do not satisfy the customer satisfaction levels by measuring the difference in performance levels using Service Quality. Then proceed with the measure by using Importance Performance Analysis to determine the attributes that have not been satisfying the customers.  Results of this study showed that the majority of customers are satisfied with the services provided but not maximum yet. It can be seen from the results of customer satisfaction level testing using Customer Satisfaction Index (CSI) which is equal to 53,7%. Based on testing using the Service Quality attributes improvements sequence starting from the attribute assurance because it has the greatest negative value.On testing using the Importance Performance Analysist (IPA), there are 8 service attributes that go into quadrant I, which means that there are 8 attributes that unsatisfactory customers and the service is not maximum yet.</p>

scholarly journals Quantification of muscles activations and joints range of motions during oil palm fresh fruit bunch harvesting and loose fruit collection

2021 ◽  
Vol 11 (1) ◽  
Author(s):  
Yu Xuan Teo ◽  
Yon Sin Chan ◽  
Darwin Gouwanda ◽  
Alpha Agape Gopalai ◽  
Surya Girinatha Nurzaman ◽  
...  
Keyword(s):  
Oil Palm ◽  
Fresh Fruit ◽  
Body Parts ◽  
Fresh Fruit Bunch ◽  
Daily Work ◽  
Risk Of Injury ◽  
Work Routines ◽  
Global Demand ◽  
Measurement Units

AbstractAlthough global demand for palm oil has been increasing, most activities in the oil palm plantations still rely heavily on manual labour, which includes fresh fruit bunch (FFB) harvesting and loose fruit (LF) collection. As a result, harvesters and/or collectors face ergonomic risks resulting in musculoskeletal disorder (MSD) due to awkward, extreme and repetitive posture during their daily work routines. Traditionally, indirect approaches were adopted to assess these risks using a survey or manual visual observations. In this study, a direct measurement approach was performed using Inertial Measurement Units, and surface Electromyography sensors. The instruments were attached to different body parts of the plantation workers to quantify their muscle activities and assess the ergonomics risks during FFB harvesting and LF collection. The results revealed that the workers generally displayed poor and discomfort posture in both activities. Biceps, multifidus and longissimus muscles were found to be heavily used during FFB harvesting. Longissimus, iliocostalis, and multifidus muscles were the most used muscles during LF collection. These findings can be beneficial in the design of various assistive tools which could improve workers' posture, reduce the risk of injury and MSD, and potentially improve their overall productivity and quality of life.

scholarly journals Ripeness Classification of Oil Palm Fresh Fruit Bunch Using an Optical Probe

2019 ◽  
Vol 8 (3) ◽  
pp. 72-77
Author(s):  
Nurmaya Sari ◽  
Minarni Shiddiq ◽  
Ramma Hayu Fitra ◽  
Nadia Zakyyah Yasmin
Keyword(s):  
Fluorescence Spectroscopy ◽  
Palm Oil ◽  
Oil Palm ◽  
Optical Probe ◽  
Fresh Fruit ◽  
Human Vision ◽  
Crude Palm Oil ◽  
Fresh Fruit Bunch ◽  
Fresh Fruit Bunches ◽  
Agriculture Products

Penggunaan spektroskopi fluoresensi yang nondestruktif bidang pertanian semakin intensif dilakukan khususnya untuk evaluasi produk pertanian. Sortasi dan grading Tandan Buah Segar (TBS) Kelapa Sawit sebelum memasuki proses produksi Crude Palm Oil sangat penting untuk memenuhi standar produksi dan ekspor. Sistem sortasi dan grading elektronik dibutuhkan untuk mengantikan metode sortasi manual mengandalkan penglihatan dan pengalaman. Pada penelitian ini probe optik yang terdiri dari laser dioda 640 nm dan dua fotodioda inframerah dalam konfigurasi triangulasi digunakan untuk mengevaluasi tingkat kematangan TBS kelapa sawit dan hubungannya dengan kekerasan buah dan tegangan fotodioda. Sampel terdiri dari 23 TBS Tenera. Buah kelapa sawit pada setiap TBS disinari laser pada tiga bagian yaitu pangkal, tengah dan ujung, setiap bagian terdiri dari tiga buah kelapa sawit. Tegangan keluaran dari kedua fotodioda dijumlahkan dan diperkuat oleh rangkaian multiboard komersial. Setelah tegangan diperoleh, ke-9 buah kelapa sawit dilepaskan dari TBS, tingkat kekerasan buah diukur mengunakan penetrometer. Hasil penelitian menunjukkan bahwa tingkat kematangan TBS mempunyai korelasi linier terhadap kekerasan buah dengan kekerasan yang tertinggi pada buah mentah sebesar 9,39 kg/cm2 dan terendah pada buah terlalu matang sebesar 5,64 kg/cm2. Nilai tegangan rata-rata terkecil pada buah mentah dan tertinggi pada buah matang kemudian turun pada buah lewat matang. Hasil K-means clustering menunjukkan pengelompokan 4 tingkat kematangan berdasarkan nilai kekerasan dan tegangan yaitu F0, F1, F2, dan F3. Applications of nondestructive fluorescence spectroscopy in agriculture have been intensively carried out especially to evaluate agriculture products. Sorting and grading oil palm fresh fruit bunches (FFB) before Crude Palm Oil milling processes are important tasks to meet the production and export standards. Electronic systems for sorting and grading of FFBs are needed to replace manual sorting method which depends on human vision and experience. In this study, an optical probe consisted of a 635 nm diode laser and two photodiodes was used to evaluate the ripeness level of oil palm FFB and its relation to both the fruitlet firmness and resulted photodiode voltages. Laser was directed to each of nine fruitlets of each FFB from three parts; basil, equatorial, and apical. Output voltages from each photodiode were summed and amplified by a commercially multi-board circuit. Then their firmness levels were obtained using a penetrometer. The results show that there is a linear correlation between the firmness levels and the FFB ripeness levels. The firmness values ranges from 9.39 kg/cm2 for unripe FFB and 5.64 kg/cm2 for overripe FFB. The highest voltage is obtained for ripe FFB and less for unripe and overripe FFB. K-means clustering results indicate that the overall ripeness levels are grouped into 4 levels of ripeness, namely F0, F1, F2 and F3 based on the values of hardness and the voltage of each sample.               Keywords: Fluorescence Spectroscopy, Oil Palm, Fresh Fruit Bunch, Firmness, Optical Probe

scholarly journals PENGARUH TINGKAT KERUSAKAN JALAN PERKEBUNAN DAN POSISI TANDAN BUAH SEGAR DI BAK TRUK TERHADAP KINERJA ANGKUTAN KELAPA SAWIT (Effect of Estate Road Damage and Fresh Fruit Bunch Position in Truck Bin on Oil Palm Transportation Performance)

2016 ◽  
Vol 36 (02) ◽  
pp. 219 ◽  
Author(s):  
Andreas Wahyu Krisdiarto ◽  
Lilik Sutiarso
Keyword(s):  
Palm Oil ◽  
Oil Palm ◽  
Performance Indicator ◽  
Fresh Fruit ◽  
Raw Material ◽  
Fresh Fruit Bunch ◽  
Damage Level ◽  
The Relationship ◽  
Method Analysis

Oil Palm fresh fruit bunch (FFB) transportation is a vital step in post harvest process. Transportation condition mayaffects the quantity and quality of FFB as a palm oil factory raw material. Due to many estate roads are not at idealcondition, this research was addressed to explore the relationship between road damage level and position of FFBin truck bin to transportation performance. Transportation performance indicator were leftover fruit, level of releasedfruitlets, fruits bruise index, and free fatty acid (FFA) content. The research divided into two stage. The first wason transportation performance in collection road. The second was FFB transportation from fruit collection point tofactory, which was treated on good, moderate, and bad road. Observation was done to the FFB at bottom, middleand upper layer of truck bin. The transportation performace indicators were analized by Anova, and continued byTukey method analysis if there were differentces among treatments. Result showed that level of road damage wassignificantly affect transportation performace indicator i.e level of leftover fruits, but it was not significantly affectlevel of released fruitlets, fruits bruise index, and FFA content. Meanwhile, FFB position in truck bin influenced levelof fruitlets releasing, and significantly influenced fruits bruise index.Keywords: Palm oil transportation, leftover fruits, released fruitlets, bruise index, oil Pal FFB ABSTRAKPengangkutan tandan buah segar (TBS) kelapa sawit merupakan satu tahap penting dalam proses pascapanen. Kondisipengangkutan menentukan kuantitas dan kualitas TBS sebagai bahan baku pabrik kelapa sawit. Mengingat masihbanyak jalan perkebunan yang belum ideal, penelitian ini bertujuan mempelajari hubungan tingkat kerusakan jalan danpenempatan TBS di bak truk terhadap kinerja pengangkutan. Indikator kinerja pengangkutan yang digunakan adalahbuah restan (tertinggal di kebun), kadar asam lemak bebas (ALB), tingkat pelepasan buah (membrondol), dan tingkatmemar (indeks memar). Penelitian dibagi menjadi dua tahap, yaitu: 1) kinerja pengangkutan dari piringan pohon ketempat pengumpulan hasil (TPH). 2) kinerja pengangkutan dari TPH ke pabrik. Perlakuan dalam penelitian tahap duaadalah kualitas jalan pengumpulan, yaitu jalan baik, sedang, dan buruk, dan posisi TBS di bak truk, yaitu di lapisandasar, tengah, dan atas. Hubungan panjang jalan rusak dengan tingkat restan buah dianalisis dengan analisis regresi,sedang indikator kinerja pengangkutan dianalisis dengan analisis varians (Anova), dan kemudian dilanjutkan dengananalisis satu arah pembedaan antar perlakuan dengan metode Tukey. Hasil penelitian menunjukkan bahwa kondisi atautingkat kerusakan jalan memberikan pengaruh terhadap indikator kinerja pengangkutan tingkat buah restan, namuntidak secara nyata berpengaruh terhadap tingkat pelepasan buah sawit dari tandan (pembrondolan), tingkat kerusakanbuah (indeks memar) dan kadar ALB pada saat pengangkutan menggunakan truk bak kayu. Sedang posisi TBS didalam bak truk berpengaruh cukup nyata terhadap tingkat pelepasan buah dari tandan, dan berpengaruh nyata terhadapindeks memar buah selama pengangkutan.Kata kunci: Pengangkutan, restan, pembrondolan, indeks memar, TBS kelapa sawit

scholarly journals FAKTOR-FAKTOR YANG MEMPENGARUHI PRODUKTIVITAS TENAGA KERJA PEMANEN KELAPA SAWIT DI PT. PERKEBUNAN NUSANTARA III (PERSERO) MEDAN

2019 ◽  
Vol 4 (1) ◽  
Author(s):  
Tennisya Febriyanti Suardi ◽  
Trisna Insan Noor ◽  
Iwan Setiawan
Keyword(s):  
Palm Oil ◽  
Oil Palm ◽  
Work Motivation ◽  
Descriptive Analysis ◽  
Fresh Fruit ◽  
Partial Least Square ◽  
Least Square ◽  
Oil Palm Plantation ◽  
Fresh Fruit Bunches

AbstrakSektor perkebunan kelapa sawit memiliki nilai ekonomi tinggi sebagai penghasil minyak nabati yang paling banyak digunakan oleh masyarakat. Di perusahaan perkebunan kelapa sawit, aspek tenaga kerja langsung yang terlibat dalam proses produksi adalah pemanen kelapa sawit. Ini membutuhkan peningkatan produktivitas pemanen kelapa sawit untuk menghasilkan tandan buah segar berkualitas yang sesuai dengan tingkat pabrik kelapa sawit. Penelitian ini bertujuan untuk menganalisis menentukan produktivitas tenaga kerja pemanen kelapa sawit dan faktor-faktor yang mempengaruhinya serta pengaruh produktivitas panen terhadap kualitas tandan buah segar kelapa sawit. Metode penelitian yang digunakan adalah deskriptif kuantitatif dengan jumlah responden sebanyak 82 orang yang berprofesi sebagai pemanen kelapa sawit. Metode analisis menggunakan analisis deskriptif dan analisis PLS (Partial Least Square). Hasil penelitian menunjukkan bahwa produktivitas pemanen kelapa sawit berada dalam kategori sedang di mana ia bisa mendapatkan sebanyak 1700-2300 kilogram hasil per hari kerja. Faktor internal dan eksternal berpengaruh signifikan terhadap produktivitas pemanen. Faktor internal terbesar adalah motivasi kerja, sedangkan faktor eksternal terbesar adalah peluang untuk mencapainya. Kualitas tandan buah segar kelapa sawit di PT. Perkebunan Nusantara III (Persero) Medan dipengaruhi oleh produktivitas pemanen kelapa sawit.Kata kunci: produktivitas, kualitas, pemanen, kelapa sawit AbstractThe oil palm plantation sector has a high economic value as a producer of vegetable oil which is most widely used by the community. In an oil palm plantation company, the direct labor aspect involved in the production process is oil palm harvesters. This requires an increase in the productivity of oil palm harvesters to produce quality fresh fruit bunches that are in accordance with the grade of the palm oil mill. This study aims to analyze the determine labor productivity of oil palm harvesters and the factors that influence them and the effect of harvesting productivity on the quality of oil palm fresh fruit bunches. The research method used was descriptive quantitative with the number of respondents as many as 82 people who work as oil palm harvesters. The method of analysis uses descriptive analysis and PLS (Partial Least Square) analysis. The results of the study show that the productivity of oil palm harvesters was in the medium category where it can get as much as 1700-2300 kilograms of yield per working day. Internal and external factors have a significant effect on the productivity of harvesters. The biggest internal factor is work motivation, while the biggest external factor is the opportunity to achieve. The quality of palm oil fresh fruit bunches at PT. Perkebunan Nusantara III (Persero) Medan was influenced by the productivity of oil palm harvesters.Keywords: productivity, quality, harvesters, oil palm 

scholarly journals Strategi Pemasaran Tandan Buah Segar (TBS) Perkebunan Rakyat Melalui Koperasi (Studi Kasus Koperasi Tani Bina Madani di Kecamatan Rantau Kabupaten Aceh Tamiang)

2018 ◽  
Vol 3 (2) ◽  
pp. 207-2016
Author(s):  
Mozan Yunaz Putra ◽  
Zakiah Zakiah ◽  
Fajri Fajri
Keyword(s):  
Development Strategy ◽  
Oil Palm ◽  
Swot Analysis ◽  
Fresh Fruit ◽  
Oil Crops ◽  
Market Opportunities ◽  
Fresh Fruit Bunches ◽  
Internal And External Factors ◽  
On Farm

Abstrak. Subsektor perkebunan merupakan salah satu subsektor pertanian yang menyumbangkan devisa negara tertinggi di Indonesia. Di Kecamatan Rantau dan Seruway di Kabupaten Aceh Tamiang sendiri mempunyai potensi alam, khususnya tanah dan iklim yang sangat sesuai untuk usaha perkebunan tanaman kelapa sawit. Kecamatan ini sudah terdapat koperasi yang bergerak di bidang perkebunan yaitu Koperasi Tani Bina Madani. Namun masih ada masalah yang dihadapi koperasi seperti masih sedikitnya ketersediaan TBS dari petani untuk dibawa ke PKS dan buruknya kualitas TBS sehingga masih sering terjadi penolakan dari PKS. Penelitian ini bertujuan untuk mengetahui faktor-faktor internal dan eksternal yang mempengaruhi pemasaran agroindustri, serta untuk mengetahui strategi pengembangan yang menjadi alternatif pada Koperasi Tani Bina Madani. Penelitian ini dilakukan di Desa Suka Rakyat Kecamatan Rantau Kabupaten Aceh Tamiang dengan Koperasi Tani Bina Madani dan seluruh anggota didalamnya sebagai objek penelitiannya. Metode yang dilakukan dalam penelitian ini adalah metode analisis SWOT. Hasil analisis data mengenai posisi perusahaan dengan menggunakan analisis SWOT menunjukkan bahwa strategi pemasaran yang cocok diterapkan pada Koperasi Tani Bina Madani adalah dengan menggunakan strategi SO (Strength Opportunities). Strategi SO dilakukan dengan memanfaatkan kekuatan perusahaan guna menangkap peluang pasar yang tinggi yaitu dengan menguatkan kerjasama dengan pihak PKS dengan mengusahakan kebijakan yang menguntungkan Koperasi.(Analysis Marketing Strategy Of Fresh Fruit Bunches (FFB) Smallholders Through Cooperation (Case Study Of Tani Bina Madani Cooperatvie At Rantau District In Aceh Tamiang Regency))Abstract. Plantation is one of many agricultural subsector that contributed in giving the country a lots of foreing exchanges in Indonsia. At Rantau and Seruway Districts in Aceh Tamiang Regency has the potential of nature, in particular the soil and the climate is very suitable for palm oil crops plantation business. This regency already had a cooperative that engaged in plantation sectors named Koperasi Tani Madani. The problems that they faced such cooperatives still lack availability of Oil Palm Fresh Fruit Bunches (FFB) from farmers to the Oil Palm Mill (OPM) bad quality of the FFB so it still often happens that the rejection of the OPM. This research aims to know the internal and external factors of the agro-industries marketing, as well as to know the alternative of development strategy on Farm Cooperative Bina Madani. This research was conducted at Suka Rakyat village Rantau district in Aceh Tamiang Regency with the farmers Cooperative Bina Madani and whole member as the object of the research. This research used SWOT analysis method. The results of the analysis are about the position of companies using SWOT analysis shows that a suitable marketing strategies applied to the Farmers Cooperative Bina Madani is to use strategy SO (Strength Opportunities). The SO strategy is done by using the power of the company to capture high market opportunities with strengthened the cooperation with the OPM with the pursuit of policies that benefit for the cooperative.

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