scholarly journals Strategi Pemasaran Tandan Buah Segar (TBS) Perkebunan Rakyat Melalui Koperasi (Studi Kasus Koperasi Tani Bina Madani di Kecamatan Rantau Kabupaten Aceh Tamiang)

2018 ◽  
Vol 3 (2) ◽  
pp. 207-2016
Author(s):  
Mozan Yunaz Putra ◽  
Zakiah Zakiah ◽  
Fajri Fajri

Abstrak. Subsektor perkebunan merupakan salah satu subsektor pertanian yang menyumbangkan devisa negara tertinggi di Indonesia. Di Kecamatan Rantau dan Seruway di Kabupaten Aceh Tamiang sendiri mempunyai potensi alam, khususnya tanah dan iklim yang sangat sesuai untuk usaha perkebunan tanaman kelapa sawit. Kecamatan ini sudah terdapat koperasi yang bergerak di bidang perkebunan yaitu Koperasi Tani Bina Madani. Namun masih ada masalah yang dihadapi koperasi seperti masih sedikitnya ketersediaan TBS dari petani untuk dibawa ke PKS dan buruknya kualitas TBS sehingga masih sering terjadi penolakan dari PKS. Penelitian ini bertujuan untuk mengetahui faktor-faktor internal dan eksternal yang mempengaruhi pemasaran agroindustri, serta untuk mengetahui strategi pengembangan yang menjadi alternatif pada Koperasi Tani Bina Madani. Penelitian ini dilakukan di Desa Suka Rakyat Kecamatan Rantau Kabupaten Aceh Tamiang dengan Koperasi Tani Bina Madani dan seluruh anggota didalamnya sebagai objek penelitiannya. Metode yang dilakukan dalam penelitian ini adalah metode analisis SWOT. Hasil analisis data mengenai posisi perusahaan dengan menggunakan analisis SWOT menunjukkan bahwa strategi pemasaran yang cocok diterapkan pada Koperasi Tani Bina Madani adalah dengan menggunakan strategi SO (Strength Opportunities). Strategi SO dilakukan dengan memanfaatkan kekuatan perusahaan guna menangkap peluang pasar yang tinggi yaitu dengan menguatkan kerjasama dengan pihak PKS dengan mengusahakan kebijakan yang menguntungkan Koperasi.(Analysis Marketing Strategy Of Fresh Fruit Bunches (FFB) Smallholders Through Cooperation (Case Study Of Tani Bina Madani Cooperatvie At Rantau District In Aceh Tamiang Regency))Abstract. Plantation is one of many agricultural subsector that contributed in giving the country a lots of foreing exchanges in Indonsia. At Rantau and Seruway Districts in Aceh Tamiang Regency has the potential of nature, in particular the soil and the climate is very suitable for palm oil crops plantation business. This regency already had a cooperative that engaged in plantation sectors named Koperasi Tani Madani. The problems that they faced such cooperatives still lack availability of Oil Palm Fresh Fruit Bunches (FFB) from farmers to the Oil Palm Mill (OPM) bad quality of the FFB so it still often happens that the rejection of the OPM. This research aims to know the internal and external factors of the agro-industries marketing, as well as to know the alternative of development strategy on Farm Cooperative Bina Madani. This research was conducted at Suka Rakyat village Rantau district in Aceh Tamiang Regency with the farmers Cooperative Bina Madani and whole member as the object of the research. This research used SWOT analysis method. The results of the analysis are about the position of companies using SWOT analysis shows that a suitable marketing strategies applied to the Farmers Cooperative Bina Madani is to use strategy SO (Strength Opportunities). The SO strategy is done by using the power of the company to capture high market opportunities with strengthened the cooperation with the OPM with the pursuit of policies that benefit for the cooperative.

Author(s):  
Andi Asrianto Iskandar ◽  
Sapta Raharja ◽  
Komar Sumantadinata

The world market demand for fishery products is increasing even frequently not fulfilled. It required an effort to overcome the problems in fulfilling the demand for fishery products. Types of freshwater fish cultivated for balita fish at UD Suhada is a type of tilapia and goldfish. The purpose of this study is to examine the feasibility of balita fish agribusiness investment in UD Suhada; identify the internal and external factors that influence the development of agribusiness balita fish at UD Suhada; formulate and recommend appropriate alternative development strategies to be applied to agribusiness balita fish at UD Suhada in business development. Methods of data collection using purposive sampling method, is by deliberately selecting the sample to be studied as a respondent. Respondents were selected from the management and the workers UD Suhada. Financial analysis at 14 percent of interest rate and 5 years of project lifetime resulted in feasible decision with Rp1,105,005,110 of NPV; 4.85 of net B/C Ratio; 38.95 percent of IRR, 3 years and 5 month of PBP; and Rp1,522,035,876 or 32.725 kg of BEP. The combination of value IFE EFE values for 2.688 and 2.651 in the IE matrix shows that the position of the business in V (five) cells, that cell growth. Based on the SWOT analysis and QSPM analysis the strategic priorities is to create a diverse variety of products while maintaining the quality of balita fish, extending the range of distribution and marketing, in collaboration with researchers in developing the quality of balta fish products to face competition.Key words: balita fish, business feasibility, agribusiness, business development strategy


2019 ◽  
Vol 1 (2) ◽  
pp. 62-70
Author(s):  
Sri Murti Tarigan ◽  
Eka Bobby Febrianto ◽  
Lufy Andria Cik

Physical damage to fruit on oil palm fresh fruit bunches due to harvest and postharvest activities include injured fruit mesocarp, fruit weight loss, and loss in fruit bunches. One of the postharvest handlings that can maintain the physical quality of the fruit is by giving gibberellins (GA3). This research aims to determine the effect of the concentration of gibberellins (GA3) whit application time before harvest on the physical quality of postharvest oil palm fresh fruit bunches. The research was conducted at Afdeling VI Garden Cot Girek PT. Perkebunan Nusantara I and in the Cot Girek Palm Oil Factory laboratory. The time of the research was conducted in June until July 2019. The study used a non factorial randomized block design method with 4 treatment levels (0 mg/l, 50 mg/l, 100 mg/l, and 150 mg/l) with 3 replications. The administration of gibberellins has a significant effect on fruit loss and fruit weight reduction with the best concentration of gibberellins is 50 ppm but does not have a significant effect on pH, moisture content, and fruit free fatty acids.


2020 ◽  
Vol 3 (1) ◽  
pp. 44-59
Author(s):  
Fitri Khoirunnisa ◽  
Siti Roifah ◽  
Soni Setiawan ◽  
Maxsi Ary

Electronic-based Government System (SPBE) is the government's effort in developing an electronic-based government organization, so that there is an increase in the quality of public services. The system that runs in Sukabungah which is still manual and the lack of providing information to the community related to village services is an obstacle in improving the quality of the organization. Therefore the use of organizational development strategy analysis is very necessary for the Sukabungah village office  to achieve maximum organizational strategy. In this study the method used in improving the quality of service is the SWOT analysis, which is used to develop the potential of the organization and to find out internal and external factors of the organization. In the SWOT analysis that has been carried out on Sukabungah village office it can be seen that Sukabungah village office is included in the quadrant I strategy which means supporting an aggressive strategy, therefore in developing an organization that will be achieved has a huge opportunity, so this can be a good development for Sukabungah sub-district. Implementation in the development of this SWOT analysis is by designing a village service information system where this system will assist the government in improving the Electronic-Based Government System (SPBE) as well as assisting the urban village in improving the quality of the organization and facilitating the existing service system.


Sigmagri ◽  
2021 ◽  
Vol 1 (02) ◽  
pp. 57-66
Author(s):  
Triya Titin Aisiyaturrochiyah ◽  
Miftachul Chusnah

This study aims to identify what internal and external factors can be strengths, weaknesses, opportunities and threats to the Gondang Sweet Guava development strategy in the Gondang Manis Farmer Group. Gondang Sweet Village, Perak District, Jombang Regency. This study uses the SWOT analysis method obtained from the IFAS/EFAS matrix, SWOT quadrant and SWOT matrix. The respondents of this study were the Head of the Banjarsari Farmers Group and 15 members who were members of the Gondang Manis farmer group. Based on the results of the analysis of the IFAS matrix, the total score is 2.48, the results of the EFAS matrix analysis the total score is 2.51. After knowing the results of the IFAS/EFAS matrix, then determining the SWOT quadrant. Quadrant results show the Gondang Manis farmer group is in quadrant 1 (Grouth), namely the Gondang Manis farmer group in developing Guava needs a strategy to create new strategies to deal with various kinds of threats. The main strategy is to improve the quality of guava by harvesting it properly and properly. And produce other strategies including the strategy of improving the quality of guava through coaching pokdarwis and youth groups, maintaining the quality of guava gondang sweet. increase people's purchasing power, reduce competition between guava farmers.


2020 ◽  
Vol 3 (14) ◽  
pp. 72-77
Author(s):  
Nazirah Che Jaafar ◽  
Zaki Aman

Koperasi Penanam Sawit Mampan (KPSM) or in English known as Sustainable Oil Palm Growers Cooperative has been established since 2010. KPSM is an alternative model that can meet the needs of oil palm independent smallholders (ISH) and play a role in helping to improve community development. The main objective of this cooperative is to improve the income of independent oil palm smallholders. The objective of the implementation of the study was to identify the customer satisfaction level towards the FFB sales service operated by KPSM. This study involved independent oil palm smallholders who sent fresh fruit bunches (FFB) to KPSM cooperative collection centres. Questionnaires were distributed to 330 respondents and sampling was carried out by random sampling. The data were analysed using SPSS to analyse the quantitative data, which covered frequencies and percentages. The study findings indicated that the majority of respondents were KPSM members (61.9%), who cultivated palm full time, (69.6%) with an average age of 46 years old. The study also proved that the smallholders’ satisfaction level who received the services provided by the cooperative, was very good. However, customer satisfaction in terms of infrastructure amenities was less satisfactory, and the findings from this study were hoped to be able to assist various parties to improve the quality of services provided by KPSM.


2018 ◽  
Vol 17 (1) ◽  
pp. 64
Author(s):  
Kismartini Kismartini ◽  
Hendra Kurniawan ◽  
Septi Anjani Putri Dwika

The number of tourists visiting Semarang City is increasing significantly year by year. However, this increase is not accompanied by an improvement in the quantity and the quality of tourist destinations in Semarang. Banjir Kanal Barat area is one of the potential tourist destinations in Semarang, but so far the existing facilities in this area are very limited. In addition, there is no any tourism activities which can be done even. Moreover, this area tends to be very unattractive. This study aims to analyze the development strategy of Banjir Kanal Barat (BKB/western canal) as an interesting tourism destination by analyzing internal and external factors. The data were analyzed descriptively qualitative to determine BKB's development strategy through SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats). The results of this study formulated 10 (ten) alternative strategies for the development of Banjir Kanal Barat as a tourism destination area. The three best alternative choices are: (1) creating tourist facilities which can be enjoyed by the community, (2) developing special water attractions, (3) inviting investors and cooperating with various parties.


Author(s):  
Tennisya Febriyanti Suardi ◽  
Trisna Insan Noor ◽  
Iwan Setiawan

AbstrakSektor perkebunan kelapa sawit memiliki nilai ekonomi tinggi sebagai penghasil minyak nabati yang paling banyak digunakan oleh masyarakat. Di perusahaan perkebunan kelapa sawit, aspek tenaga kerja langsung yang terlibat dalam proses produksi adalah pemanen kelapa sawit. Ini membutuhkan peningkatan produktivitas pemanen kelapa sawit untuk menghasilkan tandan buah segar berkualitas yang sesuai dengan tingkat pabrik kelapa sawit. Penelitian ini bertujuan untuk menganalisis menentukan produktivitas tenaga kerja pemanen kelapa sawit dan faktor-faktor yang mempengaruhinya serta pengaruh produktivitas panen terhadap kualitas tandan buah segar kelapa sawit. Metode penelitian yang digunakan adalah deskriptif kuantitatif dengan jumlah responden sebanyak 82 orang yang berprofesi sebagai pemanen kelapa sawit. Metode analisis menggunakan analisis deskriptif dan analisis PLS (Partial Least Square). Hasil penelitian menunjukkan bahwa produktivitas pemanen kelapa sawit berada dalam kategori sedang di mana ia bisa mendapatkan sebanyak 1700-2300 kilogram hasil per hari kerja. Faktor internal dan eksternal berpengaruh signifikan terhadap produktivitas pemanen. Faktor internal terbesar adalah motivasi kerja, sedangkan faktor eksternal terbesar adalah peluang untuk mencapainya. Kualitas tandan buah segar kelapa sawit di PT. Perkebunan Nusantara III (Persero) Medan dipengaruhi oleh produktivitas pemanen kelapa sawit.Kata kunci: produktivitas, kualitas, pemanen, kelapa sawit AbstractThe oil palm plantation sector has a high economic value as a producer of vegetable oil which is most widely used by the community. In an oil palm plantation company, the direct labor aspect involved in the production process is oil palm harvesters. This requires an increase in the productivity of oil palm harvesters to produce quality fresh fruit bunches that are in accordance with the grade of the palm oil mill. This study aims to analyze the determine labor productivity of oil palm harvesters and the factors that influence them and the effect of harvesting productivity on the quality of oil palm fresh fruit bunches. The research method used was descriptive quantitative with the number of respondents as many as 82 people who work as oil palm harvesters. The method of analysis uses descriptive analysis and PLS (Partial Least Square) analysis. The results of the study show that the productivity of oil palm harvesters was in the medium category where it can get as much as 1700-2300 kilograms of yield per working day. Internal and external factors have a significant effect on the productivity of harvesters. The biggest internal factor is work motivation, while the biggest external factor is the opportunity to achieve. The quality of palm oil fresh fruit bunches at PT. Perkebunan Nusantara III (Persero) Medan was influenced by the productivity of oil palm harvesters.Keywords: productivity, quality, harvesters, oil palm 


2019 ◽  
Vol 2 (3) ◽  
pp. 198
Author(s):  
Moh. Holis ◽  
Sayyidi Sayyidi ◽  
Musoffan Musoffan

Many salt farmers who are not eager to produce salt even many farmers are switching professions. This is due to the low price of local salt and the quality is even lower the quality of imported salt is even better so that it can reduce the bargaining power of local salt and consequently the salt farmers lose. This study aims to analyze the economic activities of salt farmers in Pamekasan Regency in order to evaluate the optimization of salt farmers' activities through internal and external factors, so that a development strategy can be designed to optimize the activity of salt farmers in order to support the welfare of salt farmers in Pamekasan. Using qualitative descriptive analysis, IFE and EFE matrix analysis and qualitative SWOT analysis. Based on the results of the study it can be concluded that the level of optimization of the internal and external environmental analysis of economic activity and welfare of salt farmers in Pamekasan district is in quadrant I, which is aggressive, of course, all forms of activities will be optimal and welfare is achieved. The strategies that can be used as policies to increase the optimization of salt farmer activities in Pamekasan Regency are as follows 1) Expanding Salt market share, 2) Increasing productivity, the amount of quality salt production and the interest of Salt Farmers 3) Creating farmer groups 4). Increasing Competitiveness Potential 5). Cooperation with all parties.


2021 ◽  
Vol 6 (2) ◽  
pp. 81-89
Author(s):  
Bella Viesta Haloho ◽  
Puspita ◽  
Yuanita

The objective of the research is to evaluate the quality of harvesting oil palm fresh fruit bunches (FFB) correlated to the harvest system implemented by two afdelings in the oil palm plantation company, PT. Sentosa Kalimantan Jaya. The research employs descriptive design, with qualitative approach, purposive sampling and snowball sampling using questionnaires, and documentation. The research reveals that the characteristics of harvesters from two afdelings are dominated from the productive age and educated at elementary school. The harvesters in afdeling 2 have more experience than afdeling 4. Afdeling 2 provides better quality of FFB than afdeling 4, it comprises ripe fruit was 86.91%, abnormal was 1.07% and long stalk was 0%. Meanwhile, afdeling 4 comprises raw fruit was 1.32%, ripe fruit was 79.97%, and over ripe fruit was 12.88%. Both afdelings have permanent design of harvest system comprise the percentage of loose fruit, sengkleh stems, under pruning and over pruning which are beneath the standard. The under pruning interferes the process of cutting fruit, meanwhile the over pruning would potentially be able to reduce average bunches weight and produce male flowers dominantly. As a result, it can be deduced that the main factor affects the quality of permanent design of harvest system, and the quality of oil palm fresh fruit bunches is the harvesters’ experience of work. Afdeling 2 has 6 harvesters working for >5 years or 46.2%. The overall findings reveal that the longer harvester's working period, the labor productivity of harvesting oil palm will increase.


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