scholarly journals Readiness of Indian Consumers Towards the Adoption of Shared Mobility

2019 ◽  
Vol 8 (11) ◽  
pp. 1782-1787
Keyword(s):  
Online Survey ◽  
Future Research ◽  
Metropolitan Cities ◽  
Study Results ◽  
Shared Mobility ◽  
Indian Consumers ◽  
Potential Benefits ◽  
Readiness To Adopt ◽  
Mode Of Transport ◽  
Willingness To Use

Public perceptions on shared mobility has substantially altered human mindsets in current times, gaining widespread popularity, particularly in the context of emerging economies struggling with increasing population density and shrinking infrastructure resources. The purpose of this study is to examine Indian consumers’ readiness towards the adoption of such shared mobility services in metropolitan cities. An online survey questionnaire was implemented to understand consumers’ readiness to adopt, commuting habits, perceived benefits, and challenges while consuming these services. A total of n=257 usable responses received from randomly selected consumers from 5 metro cities in India were critically analyzed for statistical significances. Findings suggest that in terms of readiness to adopt the consumers are showing a willingness to use shared mode of transport, major perceived key benefits are “cost”, “convenience” and “environmentally less polluting” while prominent challenges are “quality of service” and “customer satisfaction” when consumers engage with shared mobility services. Our study results will benefit public/private transport operators, policymakers, government agencies, and shared mobility consumers towards adoption, management, harnessing, and optimizing the potential benefits achieved through shared mobility strategies. The researchers propose an empirical exploration of consumers’ readiness to include multiple perception variables encompassing users from wider geographical contexts for gaining deeper insights into shared mobility adoption patterns as future research directions

Fashion designers' attitude-behaviour inconsistencies towards a sustainable business model: a neutralisation theory perspective

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Asphat Muposhi ◽  
Brighton Nyagadza ◽  
Chengedzai Mafini
Keyword(s):  
South Africa ◽  
Online Survey ◽  
Emerging Market ◽  
Survey Study ◽  
Future Research ◽  
Cross Sectional ◽  
Content Type ◽  
Study Results ◽  
Sustainable Fashion ◽  
Fashion Designers

PurposeFashion designers in South Africa remain ambivalent in embracing sustainable fashion. This study examines the role of neutralisation techniques on attitude towards sustainable fashion. The study was conducted in South Africa, an emerging market known for water scarcity and pollution emanating from the textile industry.Design/methodology/approachA structured questionnaire was used to collect cross-sectional data from a sample of 590 fashion designers using a web-based online survey. Study constructs were drawn from the neutralisation theory and theory of planned behaviour.FindingsStandard multiple regression analysis results identified denial of injury, appeal to higher loyalties and external locus of control as the major rationalisation techniques influencing South African designers' negative attitudes towards sustainable fashion.Research limitations/implicationsResearch was conducted in South Africa where the concept of sustainable fashion is still at developmental stages. The generalisation of the study findings may be enhanced by extending the study to other markets with a fully developed market for sustainable fashion.Practical implicationsThe study results underscore the necessity of reducing social, structural and institutional barriers associated with the adoption of sustainable fashion. This study provides input towards efforts to develop attitude change strategies to stimulate designers to embrace sustainable fashion.Originality/valueThe research study contributes to theory, practice and future research.

How cosmopolitan are Indian consumers?: a study on fashion clothing involvement

2014 ◽  
Vol 18 (4) ◽  
pp. 431-451 ◽  
Author(s):  
Arpita Khare
Keyword(s):  
Normative Values ◽  
Future Research ◽  
Luxury Brands ◽  
Content Type ◽  
Utilitarian Value ◽  
Metropolitan Cities ◽  
Survey Technique ◽  
Indian Consumers ◽  
Global And Local ◽  
Self Administered Questionnaire

Purpose – The purpose of this paper is to examine affect of cosmopolitanism and consumers’ susceptibility to interpersonal influence on Indian consumers’ fashion clothing involvement. Moderating effect of demographics was studied. Design/methodology/approach – Survey technique through self-administered questionnaire was used for data collection in both metropolitan and non-metropolitan cities in India. Findings – Utilitarian, value expressive factors of normative influence and cosmopolitanism influence Indian consumers’ fashion clothing involvement. Type of city, income, and education moderated influence of normative values and cosmopolitanism on fashion clothing involvement. Research limitations/implications – One of the major limitations of current research was that it had a large number of respondents in the age group of 18-40 years. Future research can attempt to reduce age biasness. Practical implications – The findings can prove helpful to international apparel brands marketing luxury and fashion clothing in India. However, since conformance to social norms was important for Indians, clothing manufacturers should use reference groups, opinion leaders, and celebrities to generate awareness. A blend of global and local lifestyle should be used. International luxury brands can customize their products to combine ethnic tastes. Originality/value – Fashion clothing market promises immense growth opportunities in India. There is limited research to examine influence cosmopolitanism on Indian consumers’ consumption behaviour. Knowledge about influence of global lifestyle, brands, mass media, and services on Indian consumers’ behaviour can help in targeting them effectively.

scholarly journals Modeling Learners’ Readiness to Adopt Mobile Learning: A Perspective from a GCC Higher Education Institution

2016 ◽  
Vol 2016 ◽  
pp. 1-10 ◽  
Author(s):  
Mohammad Shorfuzzaman ◽  
Musaed Alhussein
Keyword(s):  
Higher Education ◽  
Mobile Learning ◽  
Education Institution ◽  
Developed Countries ◽  
Future Research ◽  
Next Generation ◽  
Higher Education Institution ◽  
Study Results ◽  
Mobile Information ◽  
Readiness To Adopt

Mobile learning (M-learning) has gained significant popularity in recent past due to the explosion of portable devices and the availability of the Internet. The use of this specific technology in learning and training has enriched the success stories of next generation mobile information systems. While M-learning is being widely used in developed countries such as the USA, South Korea, Japan, UK, Singapore, Taiwan, and European Union, most of the Gulf Cooperation Council (GCC) countries are lagging behind and facing diversified challenges in adopting M-learning. Thus, investigating learners’ readiness to adopt M-learning in higher education institution in the context of GCC is the focus of this paper. To this end, we introduce a hypothesized model to investigate learners’ readiness to adopt M-learning. The empirical study is conducted by analyzing data collected from participants from a GCC university using a survey questionnaire with the help of statistical tools. The results of the study will be valuable for policy-makers in designing comprehensive M-learning systems in the context of GCC. The implication of the study results on the next generation mobile information system is also discussed with future research directions.

scholarly journals Seeing destinations through vlogs: implications for leveraging customer engagement behavior to increase travel intention

2020 ◽  
Vol 32 (10) ◽  
pp. 3227-3248
Author(s):  
Yusi Cheng ◽  
Wei Wei ◽  
Lu Zhang
Keyword(s):  
Structural Equation ◽  
Online Survey ◽  
Source Credibility ◽  
Customer Engagement ◽  
Equation Modeling ◽  
Future Research ◽  
Media Consumption ◽  
Content Type ◽  
Study Results ◽  
Engagement Behavior

Purpose This study aims to understand customers’ watching experience with travel vlogs and its impacts on one of the most prominent manifestations of customer engagement behaviors (CEBs) – word-of-mouth (WOM) – and their travel intention. Drawing upon the theory of resonance, this study incorporated both cognitive and emotional aspects of travel vlog watching experience. Design/methodology/approach Online survey data were collected from 352 participants who have watched travel vlogs over the past 12 months. Partial least squares structural equation modeling (PLS-SEM) was performed for hypotheses testing. Findings The study results reveal positive impacts of source credibility, inspiration, escapism and self-congruence on WOM, which further leads to travel intention. While source credibility is the strongest predictor of WOM, more factors representing the emotional resonance turn out to be the driving factors of WOM. Research limitations/implications This study pinpoints the value of investigating audiences’ vlogs watching experience from a CEB perspective within the tourism setting. Future research is encouraged to explore more types of CEBs in the intersection of social media consumption and travel behaviors. Practical implications Travel vloggers need to convey their intrinsic passion and enthusiasm to create an emotional connection with the audiences. Hospitality and tourism marketers are recommended to promote products and services by incentivizing audiences to engage with the travel vlogs. Originality/value No prior research integrated vlogs watching experiences, engagement behavior and future travel intention in a tourism setting. This study fills this gap and contributes to the literature on customer engagement, media consumption and marketing.

scholarly journals Do you have 5 minutes to spare? -The challenges of stakeholder processes in ecosystem services studies

2014 ◽  
Vol 37 ◽  
pp. 1-25 ◽  
Author(s):  
Lars Koschke ◽  
Suzanne Van der Meulen ◽  
Susanne Frank ◽  
Anna Schneidergruber ◽  
Marion Kruse ◽  
...  
Keyword(s):  
Ecosystem Services ◽  
Online Survey ◽  
Spatial Scales ◽  
Stakeholder Participation ◽  
Levels Of Analysis ◽  
Literature Analysis ◽  
Stakeholder Groups ◽  
Study Results ◽  
Potential Benefits

Operationalization of the ecosystem services (ES) concept for improved natural resource management and decision support cannot, thus far, be rated as satisfactory. Participation of stakeholders is still a major methodical and conceptual challenge for implementing ES. Therefore, we conducted an online survey and a literature analysis to identify benefits and challenges of the application of ES in participatory processes. The results show that the purpose of stakeholder engagement is very diverse as a result of varying objectives, spatial scales and institutional levels of analysis. The complexity, terminology and (lacking) coherent classification of ES are pivotal aspects that should be accounted for in the design of studies to improve stakeholder participation. Although limitations of time and financial resources are bigger challenges than ES related ones, tailoring communication strategies and information for different stakeholder groups are of major importance for the success of ES studies. Results support the view that the potential benefits of applying ES, e.g., consensus finding, and development of integrated solutions, cannot be realized consistently across the different spatial scales and decision-making levels. Focusing on stakeholder processes represents a means to increase the relevance, reliability and impact of study results and to move participation in ES research from theory to reality.

Evaluation of Midpoint Runway Marking for General Aviation Airports

2018 ◽  
Vol 2672 (23) ◽  
pp. 106-116
Author(s):  
H. Gene Hawkins ◽  
Brian G. Dillman
Keyword(s):  
Research Team ◽  
Online Survey ◽  
General Aviation ◽  
Aviation Industry ◽  
Student Pilots ◽  
Study Results ◽  
Aviation Training ◽  
Potential Benefits ◽  
Stakeholder Input ◽  
Aviation Operations

The aviation industry continues to experience landing overruns at general aviation airports due in part to pilots touching down beyond the midpoint of the available runway. In some landing overruns, pilots were unaware that the midpoint was reached and nonetheless continued the landing instead of implementing a go-around/aborted landing procedure. Incident reports confirmed that forced landings were coupled with frequent overruns. Over the years airport operators and pilots have occasionally reported that knowing the location of the midpoint of runways would help them to minimize such accidents. There is a greater tendency for landing overruns at airports that primarily serve general aviation operations with runway lengths less than 4,200 ft in length and being utilized by student pilots and those pilots that primarily fly on the weekends only. In order to identify potential markings that could assist in mitigating this risk, the research team evaluated the design for and potential benefits of a marking placed at or near the midpoint of a general aviation runway that would inform pilots of the potential for an overrun/overshoot on a landing. The research team evaluated several preliminary prototype midpoint runway markings using stakeholder input and an online survey of pilots. The best performing marking was further evaluated in an aviation training device study and in field evaluations at six airports. The study results found that the numeric ½ located to the left of the runway centerline provided pilots with useful information on the remaining length of runway.

scholarly journals The impact of e-marketing orientation, technological orientation and learning capacity on online SME performance

2021 ◽  
Vol 17 (3) ◽  
pp. 168-179
Author(s):  
Ahmed Al Asheq ◽  
Khadiza Rahman Tanchi ◽  
Md. Kamruzzaman ◽  
Md. Mobarak Karim
Keyword(s):  
Business Performance ◽  
Online Survey ◽  
Small And Medium Enterprises ◽  
Research Effort ◽  
Threshold Value ◽  
Future Research ◽  
Significance Level ◽  
Marketing Orientation ◽  
Study Results ◽  
The Impact

Currently, Internet penetration is accelerating across the country in Bangladesh, which, in particular, has led to the simultaneous development and growth of online businesses. Due to increased internet availability and accessibility, a number of small and medium enterprises (SMEs) continue to operate using an Internet-driven online platform. This context requires a research effort to investigate the underlying factors that might influence the business performance of online SMEs. Thus, the aim of the study is to examine the impact of e-marketing orientation (EMO), technology orientation (TO), and learning capability (LC) on online SME performance in the context of Bangladesh. In this study, the dependent variable is online SME performance, whereas the independent variables are EMO, TO and LC. To achieve this objective, the study developed a questionnaire based on past literature. Following a non-probability random sampling approach, 320 survey forms were distributed among online SME owners using the online survey system (Google form), and finally 156 responses were realized as fully complete responses. Hence, the study sample size is n = 156. SPSS version no. 26 was used to analyze the correlation among independent and dependent variables and to test the hypotheses. During statistical analysis, the 5% significance level is used as a threshold value to accept hypotheses. The study results show that EMO, TO and LC have a statistical and significant impact on online SME performance. Finally, this paper seeks to outline several important implications for online SME owners, as well as suggest several directions for future research.

Do Emotional Solidarity Factors Mediate the Effect of Personality Traits on the Inclination to Use Nonmonetary Peer-to-Peer Accommodation Networks?

2020 ◽  
Vol 60 (1) ◽  
pp. 47-64 ◽  
Author(s):  
Jana Juric ◽  
Jörg Lindenmeier ◽  
Christian Arnold
Keyword(s):  
Personality Traits ◽  
Structural Equation ◽  
Online Survey ◽  
Explanatory Power ◽  
Group Analysis ◽  
Equation Model ◽  
Peer To Peer ◽  
Future Research ◽  
Study Results ◽  
Emotional Solidarity

This article focuses on nonmonetary peer-to-peer (P2P) accommodation networks, examining the way in which personality traits, emotional solidarity factors, and technology-related perceptions affect the inclination to participate in these networks. To test the theoretical framework, a structural equation model is validated, based on a representative online survey of German consumers (N=600). The findings confirm the explanatory power of the model components considered that directly or indirectly impact individual usage intention. A group analysis distinguishes between the guest and host perspective, providing further insights into the antecedents of the inclination toward P2P accommodation networks. Based on the study results, the present article develops managerial implications and suggests avenues for future research.

scholarly journals Shifting to Shared Wheels: Factors Affecting Dockless Bike-Sharing Choice for Short and Long Trips

2020 ◽  
Vol 12 (19) ◽  
pp. 8205 ◽  
Author(s):  
Ioannis Politis ◽  
Ioannis Fyrogenis ◽  
Efthymis Papadopoulos ◽  
Anastasia Nikolaidou ◽  
Eleni Verani
Keyword(s):  
Stated Preference ◽  
Vehicle Ownership ◽  
Factors Affecting ◽  
Demographic Groups ◽  
Trip Purpose ◽  
Shared Mobility ◽  
Attractive Option ◽  
Bike Sharing ◽  
Mode Of Transport ◽  
Willingness To Use

In this paper, we explore users’ intentions to use bike-sharing systems (BSS) compared to traditional competitive transport modes—private car, bus and walking. Fueled by the increasingly rampant growth of shared economy and Information and Communication Technology (ICT), shared mobility is gaining increasing traction. The numbers of shared mobility schemes are rapidly growing worldwide and are accompanied by changes in the traditional vehicle ownership model. In order to pinpoint the factors that strongly affect the willingness to use BSS, a stated preference survey among car and bus users as well as pedestrians was designed and conducted. Binary logit models of the choice between the currently preferred transportation modes and BSSs were developed, for short and long-duration trips, respectively. The results highlight a distinctive set of factors and patterns affecting the willingness to adopt bike-sharing: choice is most sensitive to travel time and cost of the competitive travel options. In general, users are more willing to make the switch to a BSS, especially for short trip durations, when their typical mode of transport becomes more expensive. Bike-sharing also seems to be a more attractive option for certain user socio-demographic groups per mode and trip duration (age, education level, employment status, household income). Trip characteristics such as trip purpose and frequency were also found to affect the willingness to choose BSS. In general, BSS seem to mainly attract bus users and pedestrians, while car users may use BSS more sparingly, mainly for commuting purposes.

scholarly journals WATER SPRINGS AS A RESOURCE FOR NATURE TOURISM IN LATVIA: A TOURIST PERSPECTIVE

2021 ◽  
Vol 1 ◽  
pp. 30-37
Author(s):  
Jānis Bikse ◽  
Mahender Reddy Gavinolla
Keyword(s):  
Online Survey ◽  
Health Benefits ◽  
Survey Method ◽  
Natural Setting ◽  
Structured Interviews ◽  
Tourist Destinations ◽  
Study Results ◽  
Potential Benefits ◽  
Water Springs ◽  
Water Spring

Water springs are considered as one of the important natural resource for tourism due to its socio-economic, cultural, health and religious benefits. Tourists are motivated to visit the water springs due to various reasons like sacredness, health benefits, education and cultural enrichment.  Latvia is blessed with several water springs, which are potential attractions for the sacred water or holy water tourism. There are several studies conducted on various aspects of water springs in general. However, the research in the context of tourism, particularly motivations and interest of tourist is very scant. In this regard, aim of the paper is to know the motivations and potential benefits of the water spring tourism to tourist in Latvia. Initially authors reviewed existing literature to know the state of the spring tourism. Semi structured interviews and online-survey method to obtain visitors responses.  Interviews were held with the visitor, covering various aspects like motivations and benefits of water spring tourism. To the best of the author’s knowledge, very few studies conducted on spring tourism in Latvia, to provide a detailed overview on tourist motivations and potential benefits of visiting water spring tourism. Overall, the study results provide the basis for understanding the most frequently visited water spring resources by the tourists in Latvia. Nature appreciation, natural setting followed by mineral and health benefits are the major reasons to visit the water springs. Further, it allows decision makers to incorporate tourist opinion and their suggestions in the sustainable planning, promotion and management of water springs as tourist destinations in Latvia. 

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