scholarly journals A Research on Strategy Selling in Mobile Applications (With Special Reference to Instructional Applications)

The selling strategy may be a arrange developed for achieving the selling objectives of the organization. It provides a layout for attaining their selling objectives simply. The strategy is that the building block of a selling arrange. A selling strategy helps a company to arrange their scarce resources on the most effective opportunities so that they will increase their sales. Meantime mobile applications play an important role during this digital world. They increase the users by adapting the selling methods to extend their main objective (profit). During this study the training mobile apps area unit taken, to search out however these app developers area unit victimisation the MS to boost their business and increasing the numbers of users for these mobile apps. These applications area unit offered in google play store, apple store, black berry store to transfer the applications in their mobile. This study reveals that the developers victimisation totally different strategy to sustain their applications within the market

2020 ◽  
Author(s):  
Nurul Asilah Ahmad ◽  
Shahrul Azman Mohd Noah ◽  
Arimi Fitri Mat Ludin ◽  
Suzana Shahar ◽  
Noorlaili Mohd Tohit

BACKGROUND Currently, the use of smartphones to deliver health-related content has experienced a rapid growth, with more than 165,000 mobile health (mHealth) applications currently available in the digital marketplace such as iOS store and Google Play. Among these, there are several mobile applications (mobile apps) that offer tools for disease prevention and management among older generations. These mobile apps could potentially promote health behaviors which will reduce or delay the onset of disease. However, no review to date that has focused on the app marketplace specific for older adults and little is known regarding its evidence-based quality towards the health of older adults. OBJECTIVE The aim of this review was to characterize and critically appraise the content and functionality of mobile apps that focuses on health management and/or healthy lifestyle among older adults. METHODS An electronic search was conducted between May 2019 to December 2019 of the official app store for two major smartphone operating systems: iPhone operating system (iTunes App Store) and Android (Google Play Store). Stores were searched separately using predetermined search terms. Two authors screened apps based on information provided in the app description. Metadata from all included apps were abstracted into a standard assessment criteria form. Evidenced based strategies and health care expert involvement of included apps was assessed. Evidenced based strategies included: self-monitoring, goal setting, physical activity support, healthy eating support, weight and/or health assessment, personalized feedback, motivational strategies, cognitive training and social support. Two authors verified the data with reference to the apps and downloaded app themselves. RESULTS A total of 16 apps met the inclusion criteria. Six out of 16 (37.5%) apps were designed exclusively for the iOS platform while ten out of 16 (62.5%) were designed for Android platform exclusively. Physical activity component was the most common feature offered in all the apps (9/16, 56.3%) and followed by cognitive training (8/16, 50.0%). Diet/nutrition (0/16, 0%) feature, however, was not offered on all reviewed mobile apps. Of reviewed apps, 56.3% (9/16) provide education, 37.5% (6/16) provide self-monitoring features, 18.8% (3/16) provide goal setting features, 18.5% (3/16) provide personalized feedback, 6.3% (1/16) provide social support and none of the reviewed apps offers heart rate monitoring and reminder features to the users. CONCLUSIONS All reviewed mobile apps for older adults in managing health did not focused on diet/nutrition component, lack of functional components and lack of health care professional involvement in their development process. There is also a need to carry out scientific testing prior to the development of the app to ensure cost effective and its health benefits to older adults. Collaborative efforts between developers, researchers, health professionals and patients are needed in developing evidence-based, high quality mobile apps in managing health prior they are made available in the app store.


2021 ◽  
Vol 26 (4) ◽  
Author(s):  
Jordan Samhi ◽  
Kevin Allix ◽  
Tegawendé F. Bissyandé ◽  
Jacques Klein

AbstractDue to the convenience of access-on-demand to information and business solutions, mobile apps have become an important asset in the digital world. In the context of the COVID-19 pandemic, app developers have joined the response effort in various ways by releasing apps that target different user bases (e.g., all citizens or journalists), offer different services (e.g., location tracking or diagnostic-aid), provide generic or specialized information, etc. While many apps have raised some concerns by spreading misinformation or even malware, the literature does not yet provide a clear landscape of the different apps that were developed. In this study, we focus on the Android ecosystem and investigate Covid-related Android apps. In a best-effort scenario, we attempt to systematically identify all relevant apps and study their characteristics with the objective to provide a first taxonomy of Covid-related apps, broadening the relevance beyond the implementation of contact tracing. Overall, our study yields a number of empirical insights that contribute to enlarge the knowledge on Covid-related apps: (1) Developer communities contributed rapidly to the COVID-19, with dedicated apps released as early as January 2020; (2) Covid-related apps deliver digital tools to users (e.g., health diaries), serve to broadcast information to users (e.g., spread statistics), and collect data from users (e.g., for tracing); (3) Covid-related apps are less complex than standard apps; (4) they generally do not seem to leak sensitive data; (5) in the majority of cases, Covid-related apps are released by entities with past experience on the market, mostly official government entities or public health organizations.


Data ◽  
2021 ◽  
Vol 6 (10) ◽  
pp. 106
Author(s):  
Chrisa Tsinaraki ◽  
Irena Mitton ◽  
Marco Minghini ◽  
Marina Micheli ◽  
Alexander Kotsev ◽  
...  

The COVID-19 pandemic led to a multi-faceted global crisis, which triggered the diverse and quickly emerging use of old and new digital tools. We have developed a multi-channel approach for the monitoring and analysis of a subset of such tools, the COVID-19 related mobile applications (apps). Our approach builds on the information available in the two most prominent app stores (i.e., Google Play for Android-powered devices and Apple’s App Store for iOS-powered devices), as well as on relevant tweets and digital media outlets. The dataset presented here is one of the outcomes of this approach, uses the content of the app stores and enriches it, providing aggregated information about 837 mobile apps published across the world to fight the COVID-19 crisis. This information includes: (a) information available in the mobile app stores between 20 April 2020 and 2 August 2020; (b) complementary information obtained from manual analysis performed until mid-September 2020; and (c) status information about app availability on 28 February 2021, when we last collected data from the mobile app stores. We highlight our findings with a series of descriptives, which depict both the activities in the app stores and the qualitative information that was revealed by the manual analysis.


2018 ◽  
Vol 127 (11) ◽  
pp. 836-840 ◽  
Author(s):  
Albert H. Zhou ◽  
Varesh R. Patel ◽  
Soly Baredes ◽  
Jean Anderson Eloy ◽  
Wayne D. Hsueh

Objective: To study and review the currently available mobile applications relating to allergic rhinitis. Methods: The Apple and Google mobile app stores were queried with search terms relating to allergic rhinitis. Apps were assigned to categories and analyzed based on description and characteristics such as popularity, reviews, cost, platform, and physician involvement in development. Results: A total of 72 apps related to allergic rhinitis were identified. Fifty-four apps were unique, with 18 apps found on both operating systems. Forty (55.5%) apps were available in the Apple App store, and 32 (44.4%) apps were available in the Google Play app store. They were grouped into the following categories: patient education (18; 25%), journals (15; 20.8%), symptom tracking (14; 19.4%), clinical/private practice (13; 18.1%), pollen forecast (7; 9.7%), medical education (4; 5.6%), and other (1; 1.4%). The majority of apps were free of charge (67; 93.1%), with paid apps ranging from $1.47 to $4.99. Apps that were reviewed had an average rating of 3.9 out of 5. Physicians were involved in the development of 37 (51.4%) apps. Conclusions: The collection of mobile apps developed for allergic rhinitis includes those for both educational and clinical use. Mobile apps may have an increasing role in otolaryngic allergy and rhinology practices in the future. Thus, continued research is warranted to determine the best way to ensure the accuracy and quality of app content as well as the extent mobile apps can benefit allergic rhinitis patients.


Author(s):  
Ilaria Liccardi ◽  
Joseph Pato ◽  
Daniel J. Weitzner

Our personal information, habits, likes and dislikes can be all deduced from our mobile devices. Safeguarding mobile privacy is therefore of great concern. Transparency and individual control are bedrock principles of privacy but making informed choices about which mobile apps to use has been shown to be difficult. In order to understand the dynamics of information collection in mobile apps and to demonstrate the value of transparent access to the details of mobile applications information access permissions, we have gathered information about 528,433 apps on Google Play, and analyzed the permissions requested by each app. We develop a quantitative measure of the risk posed by apps by devising a ‘sensitivity score’ to represent the number of occurrences of permissions that read personal information about users where network communication is possible. We found that 54% of apps do not access any personal data. The remaining 46% collect between 1 to 20 sensitive permissions and have the ability to transmit it outside the phone. The sensitivity of apps differs greatly between free and paid apps as well as between categories and content rating. Sensitive permissions are often mixed with a large amount of low-risk permissions and hence are difficult to identify. Easily available sensitivity scores could help users making more informed decision about choosing an app that could pose less risk in collecting personal information. Even though an app is “self-described” to be suitable for a certain subset of users (i.e children) it might contain content ratings and permission requests that are not appropriate or expected. Our experience in doing this research shows that it is difficult to obtain information about how personal data collected from apps is used or analyzed. In fact only 0.37% (1,991) of the collected apps show to have declared a “privacy policy”. Therefore, in order to make real control available to mobile users, apps distribution platforms should provide more detailed information about how their data if accessed is used. To achieve greater transparency and individual control, apps distribution platforms which do not currently make raw permission description accessible for analysis could change their design and operating policies to make this data available prior to installation.


2020 ◽  
Author(s):  
Marjorie Desormeaux-Moreau ◽  
Charlie-Maude Michel ◽  
Mélanie Vallières ◽  
Maryse Racine ◽  
Myriame Poulin-Paquet ◽  
...  

BACKGROUND People with neurocognitive disorders (NCD) often display disruptive behaviors (eg, aggression, wandering and restlessness), which increase family caregivers’ burden of care. However, there are few tools currently available to help these caregivers manage disruptive behaviors. Mobile applications (apps) could meet this need but to date little is known about them. OBJECTIVE 1) Identify existing mobile apps designed to support family caregivers of people with NCD in managing disruptive behaviors; 2) Explore whether family caregivers view these mobile apps as relevant to meeting their needs and useful in managing disruptive behaviors; and 3) Document the types of mobile apps that appeal to and interest the most family caregivers (with regard to format, ergonomics, and clarity). METHODS A review of mobile apps initially conducted in February 2018 was updated in March 2019, using two platforms (App Store and Google Play). The selected apps were first analyzed independently by three raters (two students and one researcher) for each of the platforms. Then a focus group discussion was held with family caregivers to explore their perceptions of the apps according to their needs and interests. The content of the discussion was analyzed. RESULTS Seven of 118 apps initially identified met the inclusion criteria. An 8th app, recommended by one of the knowledge users, was added later. Four family caregivers (women aged between 58 and 78 years) participated in the discussion. Participants expressed a preference for easy-to-understand apps that provide concrete intervention strategies. They reported being most inclined to use two apps, Dementia Advisor and DTA Behaviours. CONCLUSIONS Few mobile apps on the market meet the needs of family caregivers in terms of content and usability. Our results could help to address this gap by identifying what family caregivers deem relevant in a mobile app to help them manage disruptive behaviors.


2021 ◽  
Vol 13 (20) ◽  
pp. 11237
Author(s):  
Patricia Acosta-Vargas ◽  
Sebastian Zarate-Estrella ◽  
Franccesca Mantilla-Vaca ◽  
Sylvia Novillo-Villegas ◽  
Christian Chimbo ◽  
...  

This article aims to evaluate the level of compliance with the accessibility requirements of the most popular native Android mobile applications, for which a sample of 50 Google Play Store applications available in Ecuador was taken. A five-phase method using the Accessibility Scanner tool was used to evaluate the apps. The results revealed that 47.5% are related to problems with tactile orientation, followed by the labeling of elements with 28.2%, and text contrast with 9.2%. The highest number of barriers found in the evaluation of mobile applications corresponds to the principle of operability with 53.9%. This study reveals that, although social networks are widely used, they have 28.7% of accessibility problems. Basing accessibility analysis exclusively on an automatic tool is very limited since it neither detects all errors nor are the errors they detect accurate. However, we suggest complementing the automatic review evaluations with a manual method based on heuristics to ensure an adequate level of accessibility in mobile apps. In addition, we recommend using this study as a starting point to create a software tool using WCAG 2.1 based on artificial intelligence algorithms to help developers evaluate accessibility in mobile apps.


Author(s):  
Gyanappa A. Walikar

A mobile application is a computer program or application developed to run on a small handheld mobile device such as mobile phones, smartphones, PDAs, and so on. Such devices are sold with several apps bundled as pre-installed software, such as a web browser, email client, calendar, mapping program, and an app for buying music or other media or more apps. Apps that are not preinstalled are usually available through distribution platforms called app stores such as the Apple App Store, Google Play, Windows Phone Store, and BlackBerry App World, etc. Usage of mobile apps has become increasingly prevalent across mobile phone users in the world. A recent study reported that during the previous quarter, more mobile subscribers used apps than browsed the web on their devices. Thus, a mobile application can aid in the prosecution of human rights violations, atrocities, human trafficking, and child laboring. In this chapter, authors provide a comprehensive study, design patterns, usage of several mobile applications designed for protecting human rights.


2021 ◽  
Vol 6 (22) ◽  
pp. 200-211
Author(s):  
Zainab Hameed Alfayez ◽  
Nabaa Mohammed Al-Sinayyid ◽  
Sadeq Ibrahim AL-Ameri

Arab countries have taken different strategies in response to the COVID-19 pandemic such as: imposing travel restrictions, hygienic practices, quarantine, and a complete lock-down. They also have adopted technology-based strategies to deal with the pandemic. Mobile applications were one of these strategies since they offer an opportunity for remote communication in which potentially tackling the pandemic. Therefore, like other countries, Arab countries have developed a number of mobile apps specially to stop or mitigate the spread of the new disease. This paper aims to provide a comprehensive overview of mobile applications being developed in response to the COVID-19 pandemic and especially to serve the Arab region. To achieve this goal, firstly, the related applications were chosen through searching in the two main mobile app stores (Google Play and App Store), Secondly, the number of applications developed by each country was identified, thirdly, exploring the apps in terms of the services being provided by each app. The significant findings of this review are: UAE was the Arab country that developed the biggest number of COVID-19 related mobile apps, and “remote assistant” was the service that was found in most of the identified applications. However, these applications did not consider the privacy issue and lacked solutions for healthcare staff.


2021 ◽  
Author(s):  
Lua Pei Lin ◽  
Nurul Afiedia Roslim ◽  
Aryati Ahmad ◽  
Mardiana Mansor ◽  
Myat Moe Thwe Aung ◽  
...  

BACKGROUND Despite the current popularity and potential usage of mobile applications in promoting dietary behavior, hypnotherapy for weight loss applications are scarcely available and the credibility of information is of concern. OBJECTIVE The purpose of this review are to 1) provide up-to-date existing hypnotherapy apps focusing on weight reduction and 2) evaluate the features and information provided in the mobile apps. METHODS Google Play and Apple’s iTunes stores were searched for available applications related to the hypnotherapy targeting weight loss from 20 August 2020 to 20 September 2020. Only free, English apps were included. Apps in which the hypnotherapy was not utilized for weight loss or which contain no elements of hypnotherapy were not included. RESULTS Of 291 identified apps, 22 met the requirements for inclusion and were further reviewed. Fourteen of the apps (63.6%) focused on reducing calorie intake and limiting intake of fattening and sugary foods through hypnotic suggestions. Most apps delivered hypnotherapy via audio track (77.3%) and 68% enabled the session to be customized. More than 40% of apps developers claimed to have used a licensed hypnotherapist and 25% of apps contained disclaimers in the descriptions. Additionally, 31.8% of the classified apps earned high ratings from users (between 4 and 5 stars). CONCLUSIONS Overall findings suggest that weight-loss hypnotherapy applications may be useful as an approach to assist conventional weight management strategies. However, several issues regarding the contents and credibility should be highlighted in order to improve the quality and substantiate the effectiveness of weight-loss hypnotherapy apps in future. CLINICALTRIAL MENTOR-MENTEE RESEARCH GRANT (UNISZA/2018/011/R0046-R001)


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