Adoption of Digital Marketing Practices in Micro Small Medium Enterprises for Inclusive Growth

India's Micro, Small, and Medium Enterprises (MSMEs) base is the biggest on the planet after China. According to the official appraisals, there are about 63.05 million miniaturized scale businesses, 0.33 million little, and around 5,000 medium undertakings in the nation. The Micro, Small and Medium Enterprises (MSME) part is a profoundly lively and dynamic segment of the Indian economy. It contributes in the financial and social advancement of the nation. MSMEs are encouraging enterprise and creating biggest work openings at relatively lower capital expense, next just to farming. Presently, MSMEs are worked in practically all significant segments in the Indian business, for example, Food Processing, Textiles and articles of clothing, Agricultural data sources, Leather and cowhide merchandise, Sports merchandise, Plastic items, Electro-restorative gear, Computer Software and so on. SMEs assume a crucial job in Indian Economy with their commitment in modern yield, fares, business and creation for Indian and worldwide market. This paper centers on existing advertising media for SMEs in administrations division and searches for extent of internet promoting. With the range of time online media has gain significance in showcasing and it very well may be a perfect mechanism for SMEs accomplishment in promoting. Online media permits securing, sustaining and gathering prompts draw in with them dependent on referrals and proposals. Specialists have likewise indicated that web based showcasing is savvy and aides in widen and oversee client database for SMEs. As Digital Marketing gives colossal advantages to the business, MSMEs is likewise the territory which can get or benefit this stage for offering pace to their advancement. The following are the two motives for doing research in this area. First one is Digital Marketing is a fruitful idea for huge brands in India, what is the impact on neighborhood and little brands in little urban communities? And the second one is what devices and parts ought to be utilized by these nearby and little brands to completely abuse the Digital Marketing?

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Digital Marketing in Small and Medium Enterprises: The Impact of Web-Based Technologies

Advanced Science Letters ◽

10.1166/asl.2016.6648 ◽

2016 ◽

Vol 22 (5) ◽

pp. 1473-1476 ◽

Cited By ~ 3

Author(s):

Piera Centobelli ◽

Roberto Cerchione ◽

Emilio Esposito ◽

Mario Raffa

Keyword(s):

Small And Medium Enterprises ◽

Digital Marketing ◽

Web Based ◽

Medium Enterprises ◽

The Impact

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Sistem Pendukung Keputusan Kelayakan Penerimaan Nasabah Menggunakan Metode Profile Matching

Computer Engineering Science and System Journal ◽

10.24114/cess.v5i1.14520 ◽

2020 ◽

Vol 5 (1) ◽

pp. 98

Author(s):

Anita Ahmad Kasim ◽

Raziyan Dwi Pathan

Keyword(s):

Programming Languages ◽

Small And Medium Enterprises ◽

Web Based ◽

Customer Data ◽

Matching Process ◽

Customer Acceptance ◽

Profile Matching ◽

Long Time ◽

Small Medium Enterprises ◽

Medium Enterprises

Abstract—PT Sarana Sulteng Ventura is one company that aims to provide loan capital is micro, small, and medium enterprises (UMKM) as a venture partner timed short or long to be able to stand on its own with loan capital that fits with the kind of effort that it takes for the customer. In providing venture capital loans, the company has some terms and conditions that apply. and the company still cultivate customer data manually so that it takes quite a long time. Then with this author makes the eligibility decision support system which will facilitate customer acceptance staff employees of PT Sarana Sulteng Ventura to pre-screen customer deserves a loan business capital to client or small medium enterprises. The researchers used a system that is web -based systems using the programming language PHP and MySQL into its data base processing and sublime text 2 as editor of programming languages. This research used the method of profile matching process to perform the calculation of assessments to help give the eligibility decision of acceptance the customer at PT. Sarana Sulteng Ventura city of Palu.

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Differentiation and the Five As Concept in Digital Marketing of Small and Medium Enterprises During the Covid-19 Pandemic (a Study at Cepaka Village, Kediri Tabanan)

KnE Social Sciences ◽

10.18502/kss.v5i5.8843 ◽

2021 ◽

Author(s):

Ni Luh Putu Agustini Karta ◽

Rani Kusumo Wardani ◽

Jimmy Harry Putu Suarthana

Keyword(s):

Small And Medium Enterprises ◽

Marketing Channels ◽

Digital Marketing ◽

Purchasing Decisions ◽

Differentiation Strategy ◽

Emergency Situations ◽

Leadership Strategy ◽

Priority Needs ◽

Medium Enterprises ◽

The Impact

The purpose of this study was to analyze the differentiation and the Five As digital marketing concept made by SMEs (Small and Medium Enterprises) in Cepaka Village during the Covid-19 pandemic in maintaining their competitiveness. This was qualitative research with key informants consisting of 14 SME managers in Cepaka Village, Kediri, Tabanan Bali. The differentiation was viewed from the basis of products, services, personnel, marketing channels and images as well as marketing 4.0 (digital marketing) implementation in aspects of Mapping Customer Path throughout the Five As concepts. On average, the income of the SMEs in Cepaka Village decreased by 50%. The differentiation strategy consisted of a cost leadership strategy, service variations, expansion of marketing channels and special promotions of 20-30%. Only 3% of SMEs added marketing personnel. The implementation of digital marketing with the Five As approach did not work as intended. Digital marketing had to be done because of the demands of the Covid-19 pandemic, but the impact from this digital marketing strategy has shifted and did not perform optimally. The purchasing decisions were not based on Aware, Appeal, Ask; however, the purchasing decisions were made because of the priority needs and impacts of Covid-19. There was no brand loyalty or repurchase. The implication of this research was to provide a reference for SMEs to prioritize operations in the Covid-19 pandemic or other emergency situations that disrupt the operations of SMEs. Keywords: differentiation, the five as concept, digital marketing, SMEs

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ANALISIS STRATEGI PENGEMBANGAN USAHA MIKRO KECIL DAN MENENGAH (UMKM) MELALUI MEDIA ONLINE DESA KARANGPOH KECAMATAN KRIAN KABUPATEN SIDOARJO (TINJAUAN PEMASARAN ISLAM)

Jurnal Ekonomi Syariah Teori dan Terapan ◽

10.20473/vol8iss20211pp43-54 ◽

2021 ◽

Vol 8 (1) ◽

pp. 43

Author(s):

Fitri Andrianti ◽

Renny Oktafia

Keyword(s):

Development Strategy ◽

Qualitative Method ◽

Small And Medium Enterprises ◽

Business Development ◽

Online Media ◽

Research Approach ◽

Information And Communication ◽

Medium Enterprises ◽

The Impact ◽

Implementing Strategies

ABSTRAKDengan adanya teknologi, informasi dan komunikasi yang semakin canggih, hal tersebut bisa dimanfaatkan untuk mengembangkan bisnis Usaha Mikro Kecil Dan Menengah (UMKM). Salah satunya yakni dengan cara mempromosikan usaha yang dilakukan. Penelitian ini bertujuan untuk menggali bagaimana implementasi strategi pengembangan serta dampak implementasi strategi pengembangan usaha mikro kecil dan menengah (UMKM) melalui media online di Desa Karangpoh kec. Krian kab. Sidoarjo (tinjauan pemasaran islam). Metode yang digunakan adalah metode kualitatif. Pendekatan penelitian ini menggunakan studi kasus. Hasil dari penelitian ini dapat disimpulkan bahwa implementasi strategi pengembangan project bunga kertas terbagi menjadi empat macam yakni memberikan promo, iklan, penentuan harga dan menjaga pelayanan dengan customer. Kata kunci: Pengembangan Usaha, Media Online, Pemasaran Islam. ABSTRACTWith technology, increasingly sophisticated information and communication, this can be used to develop micro small and medium enterprises. One of them is by promoting the business being carried out.This study aims to explore how the implementation of development strategies and the impact of implementing strategies for developing micro smalland medium enterprises through online media in Karangpoh village. Krian district. Sidoarjo regency (islamic marketing review). The method used is a qualitative method. This research approach uses case studies. The results of this study can be concluded that the implementation of the paper flower project development strategy is divided into four types, namely providing promos, advertising, pricing and maintaining service to customers.Keywords: Business Development, Online Media, Islamic Marketing.

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Research on fraud: an overview from small medium enterprises (SMEs)

Journal of Financial Crime ◽

10.1108/jfc-09-2021-0205 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Siti Faizah Zainal ◽

Hafiza Aishah Hashim ◽

Akmalia M. Ariff ◽

Zalailah Salleh

Keyword(s):

Internal Control ◽

Small Businesses ◽

Small And Medium Enterprises ◽

Future Research ◽

Control Mechanisms ◽

Content Type ◽

Small Medium Enterprises ◽

Medium Enterprises ◽

The Cost ◽

The Impact

Purpose The purpose of this paper is to present a review of literature on fraud with a specific focus on small and medium enterprises (SMEs). Specifically, it aims to provide further knowledge on recent developments in fraud research and offers suggestions for future research. Design/Methodology/Approach This paper systematically reviews the fraud literature, by organising them into five sections; definition, elements, theories, factors and prevention mechanisms. Findings The most common factors of fraud in SMEs are the low morale among employees and weak internal control within the organisations. Nonetheless, research on fraud involving SMEs is limited, albeit the importance of SMEs to the economy. Research Limitations/Implications This paper encapsulates the importance of research on fraud in SMEs by offering directions for future research. Among others, future studies might indicate the link between corruption, financing sources and innovation of SMEs, especially within the context of an emerging country and reveal the cost of the criminal justice system to identify more accurately the cost of fraud in SMEs. Originality/Value The focus on fraud in SMEs and the recent period of study offer a foundation for future research directed at the factors of fraud and the prevention mechanisms. Future research can further explore and broaden the literature on fraud involving SMEs through research that focuses on the impact of fraud and the types of control mechanisms that suit the SMEs. Greater understanding of fraud in the SMEs allows in identifying the best approach to prevent and detect fraud for small businesses with limited resources.

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Peran Digital Marketing dalam Upaya Peningkatan Omset Penjualan di Era Pandemi Covid-19 (Studi Kasus : UKM Deva Bag Desa Jiken Kecamatan Tulangan Kabupaten Sidoarjo)

VIVABIO: Jurnal Pengabdian Multidisiplin ◽

10.35799/vivabio.v3i3.35763 ◽

2021 ◽

Vol 3 (3) ◽

pp. 1

Author(s):

Fauziatul Isnainiyah ◽

Nabiela Naily ◽

Zainal Muttaqim

Keyword(s):

Social Media ◽

Action Research ◽

Marketing Strategy ◽

Small And Medium Enterprises ◽

Digital Marketing ◽

Economic Sustainability ◽

Marketing System ◽

Economic Sectors ◽

Medium Enterprises ◽

The Impact

WHO states that the Covid-19 virus is a pandemic, so the Indonesian government has implemented various policies to break the chain of spread of COVID-19. The prohibition of gathering or gathering is one of them, so everything must be done online and done at home. This pandemic has had a very bad impact on economic sustainability, many people have experienced a decline in income due to the Covid-19 pandemic, and many have even lost their jobs. One of the economic sectors that is feeling the impact of the pandemic is Small and Medium Enterprises (SMEs). The Deva Bag SMEs is no exception in Jiken Village, Tulangan District, Sidoarjo Regency. With the current pandemic conditions, of course, SMEs must survive so an alternative marketing strategy is needed. Therefore, strategies such as digital marketing are needed which include sales through social media to marketplaces in an effort to increase SME turnover. So this research was conducted with the aim of providing education about digital marketing to Deva Bag SMEs in Jiken Village, Tulangan Regency. The method used is interviews and action research in the form of counseling and education about digital marketing. The activity was carried out properly and regularly, Deva Bag SMEs Desa Jiken was very enthusiastic about wanting to know more about the digital marketing system/strategy.

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Current Economic Situation of India: Impact of COVID-19

10.21467/preprints.211 ◽

2020 ◽

Author(s):

Indubaran Mandal

Keyword(s):

Growth Rate ◽

Household Income ◽

Small And Medium Enterprises ◽

Gdp Growth ◽

Health Crisis ◽

Indian Economy ◽

Gdp Growth Rate ◽

Current Economic Situation ◽

Medium Enterprises ◽

The Impact

The outbreak of the COVID-19 pandemic has greatly impacted the Indian Economy. The economy was already in a parlous state before COVID-19 struck. The prolonged lockdown in India will have a sizeable impact on the economy mainly on consumption which is the biggest component of GDP. The magnitude of the economic impact will depend upon the duration and severity of the health crisis, the duration of the lockdown and the manner in which the situation unfolds once the lockdown is lifted. In this paper we will discuss the impact of COVID-19 on various sector economy such as Tourism, Micro, Small and Medium Enterprises: Education and analyze the situation by using some indicators like the GDP growth rate, unemployment rate, Industrial Production, household income etc. This work mainly focuses on the situation in India pre-crises and during the crises to help understand the downturns and challenges faced by Indian Economy.

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ROLE OF SOCIAL MEDIA IN MARKETING OF MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMEs) PRODUCT DURING COVID 19 PANDEMIC

Jurnal Ilmiah Teunuleh ◽

10.51612/teunuleh.v1i2.39 ◽

2020 ◽

Vol 1 (2) ◽

pp. 239-249

Author(s):

Arifah Hidayati ◽

Melvi Yansi

Keyword(s):

Social Media ◽

Small And Medium Enterprises ◽

Marketing Strategies ◽

Digital Marketing ◽

Good Prospect ◽

Medium Enterprises ◽

The Impact ◽

Online Buying ◽

Insight Into

This study aims to explain how the role of social media in marketing MSME products during the Covid 19 pandemic in DKI Jakarta. This research method is qualitative by using phenomenological predictions. The results of this study explain that MSMEs are more dominant in using the TikTok, Instagram, Facebook, and WhatsApp applications in promoting their products because they are easier to implement and can attract more consumer interest through interesting videos and photos. Therefore, social media provides a good prospect for increasing the sales of MSME products in DKI Jakarta which is experiencing the impact of the COVID-19 pandemic. This is because the digital marketing system provides an online buying and selling platform, in order to facilitate the ordering and purchasing process. So that consumers can interact with MSME owners to make transactions directly. The results of this study suggest that MSME have to understand and add insight into the importance of digital marketing strategies to support the sustainability of MSME businesses. Digital marketing is an opportunity that can be developed to achieve maximum business benefits during the COVID-19 pandemic.

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COVID-19 and Indian Economy: Impact on Growth, Manufacturing, Trade and MSME Sector

Global Business Review ◽

10.1177/0972150920945687 ◽

2020 ◽

Vol 21 (5) ◽

pp. 1159-1183 ◽

Cited By ~ 1

Author(s):

Pravakar Sahoo ◽

Ashwani

Keyword(s):

Small And Medium Enterprises ◽

Manufacturing Sector ◽

Capacity Utilization ◽

Value Added ◽

Case Scenario ◽

Worst Case ◽

Indian Economy ◽

Manufacturing Trade ◽

Medium Enterprises ◽

The Impact

The study aims to make an assessment of COVID-19 on Indian economy by analysing its impact on growth, manufacturing, trade and micro, small and medium enterprises (MSME) sector, and highlights key policy measures to control the possible fallout in the economy. The impact of the pandemic across sectors and in different scenarios of complete, extended and partial lockdown, and at different levels of capacity utilization is massive on the Indian economy. India’s economy may barely manage to have a positive growth of 0.5 per cent in an optimistic scenario but also faces the possibility of a 3–7 per cent negative growth in worst case scenarios for the calendar year 2020. The impact is severe on trade, manufacturing and MSME sectors. The likely impact (deceleration) of COVID-19 from best case scenario to worst scenario are as follows: manufacturing sector may shrink from 5.5 to 20 per cent, exports from 13.7 to 20.8 per cent, imports from 17.3 to 25 per cent and MSME net value added (NVA) from 2.1 to 5.7 per cent in 2020 over previous year. The economy is heading towards a recession and the situation demands systematic, well targeted and aggressive fiscal-monetary stimulus measures.

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IoT Technologies as Instruments for SMEs’ Innovation and Sustainable Growth

Sustainability ◽

10.3390/su13116357 ◽

2021 ◽

Vol 13 (11) ◽

pp. 6357

Author(s):

Andreea-Diana Suciu (Vodă) ◽

Andra Ioana Maria Tudor ◽

Ioana Bianca Chițu ◽

Lavinia Dovleac ◽

Gabriel Brătucu

Keyword(s):

Small And Medium Enterprises ◽

Marketing Research ◽

Business Environment ◽

Sustainable Growth ◽

Digital Marketing ◽

Primary Data ◽

It Industry ◽

Quantitative Marketing ◽

Medium Enterprises ◽

The Impact

This paper studies specific aspects related to the adoption of Internet of Things (IoT) technologies and the impact they have on the sustainable growth of Small and Medium Enterprises (SMEs) in the Romanian IT industry. It was considered that digital marketing in general, and IoT in particular, have enormous potential for the aforementioned entities, and the acceptance and adoption of IoTs by companies in different sectors can significantly influence the way they operate, leading to sustainable growth. Primary data obtained from quantitative marketing research based on a questionnaire were analyzed. The results showed that although a large proportion of the Romanian IT industry SMEs use advanced marketing technologies, relatively few of those have integrated IoT solutions to date, mainly due to specific cost challenges. Nevertheless, the outcomes highlight that these companies are aware of the IoT’s benefits and place the adoption of such solutions among their priorities in order to achieve sustainable growth of their businesses. Based on the research results, the main proposal for the business environment is to design viable marketing programs for these companies, as well as to allocate resources for business development aimed at educating human resources to effectively address specific internal and external activities through IoT for sustainable development.

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