scholarly journals Citra Merek dan Kepercayaan terhadap Loyalitas Pengguna Jasa: Pelajaran dari Grapari Mataram

2021 ◽  
Vol 5 (3) ◽  
Author(s):  
Dedy Iswanto ◽  
Sudarta Sudarta ◽  
M. Taufik Rachman ◽  
Baiq Reinelda Tri Yunarni
Keyword(s):  
Brand Loyalty ◽  
Consumer Loyalty ◽  
Brand Trust ◽  
Brand Name ◽  
High Quality ◽  
Consumer Expectations ◽  
Excellent Service ◽  
Look Back ◽  
Survey Research Methods ◽  
Potential Customers

A brand that has a lot of users even though the internet rates are quite expensive, if we look back from the meaning of the brand, where if a brand can meet consumer expectations or even exceed consumer expectations and provide quality assurance at every opportunity of use, and the brand is produced by the company with a reputation, consumers will be more confident in their choices and consumers will have confidence in the brand, like the brand and consider the brand as part of themselves. Thus, brand loyalty will be easier to establish and the company will have a brand name that has strong consumer loyalty. Research conducted by researchers is a quantitative approach with survey research methods. The research design used is a conclusive research that is causal (causal research), which aims to study the cause-and-effect relationship between the independent (free) variables and the dependent (dependent) variable. The population in this study are consumers who have used and / are currently using Telkomsel products from PT. Grapari Mataram. PT. It is hoped that Grapari Mataram will continue to innovate and always provide products that have high quality and at prices that are competitive with other products and excellent service is a need of its consumers, so that the big name and trust in consumers is maintained and with the expectations of consumers or customers. always loyal to the products offered by Telkomsel. Telkomsel through PT. Grapari Mataram always provides products and services that are competitive with the products of other cellular operators so that the good name and brand trust that Telkomsel has in the eyes of consumers remains embedded and is able to retain existing customers and be able to attract new potential customers. Because in essence, regardless of the type of business, it is still the consumer who determines the survival of the business.

Exploring consumer loyalty towards brands of safe vegetables in Vietnam

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Hai Minh Ngo ◽  
Ran Liu ◽  
Seifeddine Ben Taieb ◽  
Masahiro Moritaka ◽  
Susumu Fukuda
Keyword(s):  
Brand Loyalty ◽  
Consumer Satisfaction ◽  
Multinomial Logistic Regression ◽  
Influential Factors ◽  
Consumer Loyalty ◽  
Brand Trust ◽  
Content Type ◽  
Brand Familiarity ◽  
Food Retailers ◽  
Safe Food

PurposeExpanding the market share of safe food through a modern retail system has faced a lot of difficulties in Vietnam. Thus, a further understanding of consumer behaviour and loyalty towards such food is essential for food retailers. This study aims at exploring segments of consumer loyalty and its influential factors towards safe food brands in the country.Design/methodology/approachBased on a sample of 250 consumers buying safe food in Hanoi city in February 2019, two-step cluster and multinomial logistic regression analyses were applied.FindingsThe results show that four segments of brand loyalty were formed from the interaction between attitudinal and behavioural loyalty as the framework of Dick and Basu (1994), namely, true loyalty, spurious loyalty, latent loyalty and disloyalty. Notably, over 60% of the consumers were in latent loyalty and spurious loyalty, indicating variety-seeking behaviour, multi-brand loyalty or low recognition of the brand. Consumer satisfaction was the most vital motivating consumers to higher loyalty levels. Additionally, brand trust and brand familiarity played significant roles in developing true brand loyalty. An attractive selling store and friendly staff were also important in enhancing brand loyalty.Originality/valueThis study is one of the first to elicit consumer loyalty and identify factors driving the loyalty towards brands of safe food in a developing country like Vietnam.

scholarly journals Pengaruh Brand Image dan Brand Trust terhadap Brand Loyalty pada PT Bank Sinarmas

The Winners ◽  
2010 ◽  
Vol 11 (2) ◽  
pp. 118
Author(s):  
Sem Christina Hawila Sibagariang ◽  
Tinjung Desy Nursanti
Keyword(s):  
Customer Loyalty ◽  
Brand Loyalty ◽  
Banking Sector ◽  
Brand Image ◽  
Regression Equation ◽  
Brand Trust ◽  
Analysis Method ◽  
Good Image ◽  
Competitive Edge ◽  
Excellent Service

Competition in the banking sector in Indonesia is getting more and more fierceevery day. PT Bank Sinarmas is a rapidly growing bank that continues to increase for the last 3 years. PT Bank Sinarmas committed to maintain this position. Therefore, they need to provide excellent service and deliver good quality savings products to build customer loyalty. The purpose of this study was to determine whether brand image (X1) and brand trust (X2) are partially influencing brand loyalty (Y), and to determine whether both brand image (X1) and brand trust (X2) are simultaneously influencing brand loyalty (Y). The analysis method used is multiple regression analysis using SPSS. Data is obtained through direct survey by distributing questionnaires to 100 clients of the bank at the main branch. The results indicates that the company's brand image significantly influences brand loyalty with R2 = 15.4% with regression equation Y = 1.962 +0.336 X1. Brand trust significantly influences brand loyalty with R2 = 17%, with regression equation Y = 1.838 +0.382 X2. While simultaneously, brand image and brand trust significantly influence brand loyalty, with R2 = 26.4% which form the regression equation Y = 1.281 +0.269 X1 + .315 X2. Thus, PT Bank Sinarmas needs to increase its brand image since a good image might become the company's competitive edge in creating loyalty, and subsequently loyalty will increase profitability.

PENGARUH SATISFACTION, SERQUAL, DAN BRAND CREDIBILITY TERHADAP BRAND LOYALTY GO-JEK DI YOGYAKARTA

2017 ◽  
Vol 11 (2) ◽  
pp. 131
Author(s):  
Petra Surya Mega Wijaya
Keyword(s):  
Brand Loyalty ◽  
Brand Image ◽  
Consumer Loyalty ◽  
Brand Trust ◽  
Processing Data ◽  
Brand Credibility

ABSTRACTThe phenomenon of Go-jek that booming in Yogyakarta lately, this study tries to analyze from thestandpoint of consumer loyalty Go-jek and the variables that affect the formation of loyalty. A numberof variables that influence consumer loyalty among them is satisfaction, servqual, and brandcredibility, while servqual itself is influenced by two variables: brand image, and brand trust. Theresearch quation is whether the brand image and brand trust affects servqual, whether servqual affectsatisfaction, and whether servqual, satisfaction and brand credibility affect brand loyalty. A total of 200 questionnaires were distributed to customers in Yogyakarta Go-jek using purposivesampling method. Processing data using SEM. The results showed that all hypothesis can besupported.Keyword: Brand image, brand trust, servqual, satisfaction, brand credibility, brand loyalty, SEM,Go-jek

scholarly journals Linking Social Media Marketing Activities to Revisit Intention through Brand Trust and Brand Loyalty on the Coffee Shop Facebook Pages: Exploring Sequential Mediation Mechanism

2021 ◽  
Vol 13 (4) ◽  
pp. 2277
Author(s):  
Blend Ibrahim ◽  
Ahmad Aljarah ◽  
Dima Sawaftah
Keyword(s):  
Social Media ◽  
Brand Loyalty ◽  
Social Media Marketing ◽  
Equation Modeling ◽  
Brand Trust ◽  
Mediation Effects ◽  
Revisit Intention ◽  
Marketing Activities ◽  
The Relationship ◽  
Coffee Shops

Social media marketing (SMM) is a new field that involves the marketing of goods, services, information, and ideas via online networks and social media. Drawing on the stimulus-organism-response framework, this study aims to examine how social-media-marketing activities (SMMA) affect brand loyalty, brand trust, and revisit intention (returning to the same place in the future) for coffee shops in Northern Cyprus. Empirical evidence was collected from 415 undergraduate students who follow specific coffee shops on Facebook, and a structural equation modeling approach was applied. The results showed a significant positive influence of SMMA on brand loyalty, brand trust, and revisit intention. The findings show that SMMA are a stronger predictor of revisit intention than brand loyalty and brand trust. Furthermore, brand loyalty and brand trust are significant mediators in the relationship between SMMA and revisit intention. Additionally, the sequential mediation effects of brand loyalty and brand trust in the relationship between SMMA and revisit intention are supported. Overall, with effective SMMA from coffee shops on Facebook, the customer grows confidence in the brand, which increases the level of brand loyalty. This, in turn, encourages revisit intention of the customer. As a result, brand executives on social media platforms (in this case, Facebook) should promote specific SMMA for their brands and engage in such activities to creates brand trust and brand loyalty. These findings contribute to the literature by examining the relationship between SMMA and revisit intention and exploring how SMMA affect revisit intention by adding brand loyalty and brand trust as mediators.

scholarly journals A Pro-Environmental Method of Sample Size Determination to Predict the Quality Level of Products Considering Current Customers’ Expectations

2021 ◽  
Vol 13 (10) ◽  
pp. 5542
Author(s):  
Dominika Siwiec ◽  
Andrzej Pacana
Keyword(s):  
Sample Size ◽  
Population Based ◽  
Mean Value ◽  
Sample Size Determination ◽  
Quality Level ◽  
High Quality ◽  
Test Power ◽  
The Mean ◽  
Potential Customers ◽  
Main Factor

The main factor that conditions the success of organizations is the development of products oriented toward customer satisfaction. An additional attribute of organizations is the use of sustainable development rules. The use of these rules and the simultaneous desire to create high-quality products encourage organizations to apply different methods to, for example, eliminate waste. This study aimed to develop a method to determine the research sample size required to predict a product’s quality level, taking into account current customers’ expectations. This method was developed by modifying a procedure to determine the research sample size as part of the calculated estimator of the mean value in the general population. Based on the concept of product sustainability development, the goal of the developed method was to determine the number of potential customers (respondents) needed to provide product requirements, which were then processed and used to predict the quality level of the product. This method was applied to simultaneously test a number of hypotheses, determine the test power, and detect statistically significant differences for several relationships of the sample sizes and the test power. This was achieved using universal hypotheses and the popular alternative-punctual (MAP) method. Testing of the proposed method showed that it was able to predict the quality level of products based on current expectations of customers.

The effect of brand experiences on brand loyalty through perceived quality and brand trust: a study on sports consumers

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Halil Erdem Akoglu ◽  
Oğuz Özbek
Keyword(s):  
Brand Loyalty ◽  
Perceived Quality ◽  
Equation Modeling ◽  
Brand Experience ◽  
Brand Trust ◽  
Content Type ◽  
Sports Industry ◽  
Brand Resonance ◽  
Positive Direct ◽  
The Relationship

PurposeAdopting the brand resonance approach, this research aimed to reveal the effect of emotional (perceived quality) and rational (brand trust) factors between brand experience and brand loyalty.Design/methodology/approachThis article uses the brand resonance model to examine the above-mentioned relationship. The sample of the study consisted of 385 sports consumers between the ages of 18 and 65 years. An online survey was used to collect data and surveys were delivered to sports consumers via social media. Using SmartPLS 3.0 software, a partial least squares structural equation modeling analysis was conducted in this study.FindingsThe results support the hypotheses and demonstrate the importance of quality and trust in building customer loyalty for companies in the sports industry. Brand experience has a positive direct effect on perceived quality, brand trust and brand loyalty. It has been revealed that there is an important intermediary role of perceived quality and brand trust that manages the relationship between customers' brand experience and brand loyalty.Practical implicationsThe findings of this study are essential for brands that want to develop and are included in the sports industry in the online shopping environment, which increases with the development of technology to create long-term loyalty in customers.Originality/valueIt reveals two mediating roles in the relationship between brand experience and brand loyalty, namely perceived quality and brand trust. These research results help to understand the processes of shaping the loyalty of sports consumers towards sports brands. Unlike previous studies, it examines this relationship in the sports industry by adding new mediator variables and contributes to the development of the model.

scholarly journals FAKTOR-FAKTOR YANG MEMPENGARUHI BRAND EXPERIENCE TEHADAP BRAND LOYALTY PADA IPHONE INDONESIA

2019 ◽  
Vol 3 (1) ◽  
pp. 147-162
Author(s):  
Nur Latifah
Keyword(s):  
Brand Loyalty ◽  
Sensory Experience ◽  
Brand Experience ◽  
Brand Trust ◽  
Brand Identification ◽  
Brand Love ◽  
Behavioral Loyalty ◽  
Attitudinal Loyalty

Alat  komunikasi  canggih  atau  yang  terkenal  dengan smartphone,  saat  ini sudah  menjadi  kebutuhan  bagi  sebagian  besar  orang. Dengan banyaknya perusahaan smartphone yang ada di Indonesia menyebabkan konsumen lebih sadar akan merek yang ada dan mengenalinya sesuai dengan kebutuhan. Salah satu smartphone flagship yang dikenal konsumen adalah iPhone. Penelitian ini menggunakan SEM-PLS untuk mengetahui faktor-faktor yang mempengaruhi hubungan antara brand experience (sensory experience, intellectual experience, behavioral experience) terhadap brand loyalty (behavioral loyalty, attitudinal loyalty). Hasil penelitian menyatakan bahwa seluruh dimensi brand experience berpengaruh positif signifikan terhadap brand love dan brand trust . Brand love dan brand trust berpengaruh positif signifikan terhadap seluruh dimensi brand loyalty. Brand love memediasi secara signifikan hubungan antara seluruh dimensi brand experience dengan seluruh dimensi brand loyalty kecuali dimensi brand experience (intellectual experience) dengan brand loyalty (attitudinal loyalty). Brand identification tidak memoderasi secara positif signifikan hubungan antara seluruh dimensi brand experience dengan brand love dan brand trust. Brand identification tidak memoderasi secara positif signifikan hubungan antara brand love dan seluruh dimensi brand loyalty. Brand identification memoderasi secara positif signifikan hubungan antara brand trust dan behavioral loyalty. Brand identification tidak memoderasi secara positif signifikan hubungan antara brand trust dan attitudinal loyalty.

scholarly journals A study on the effectiveness of sensory branding in Cafe Coffee Day outlets in Coimbatore

2020 ◽  
Vol 2020 ◽  
Author(s):  
R V Rupini ◽  
R Nandagopal
Keyword(s):  
Brand Equity ◽  
Brand Loyalty ◽  
Strong Correlation ◽  
Brand Image ◽  
Sensory Experience ◽  
Brand Trust ◽  
Brand Love ◽  
Empirical Results ◽  
The Relationship

The purpose of the study were: (1) to develop a reliable and valid scale and model for sensory experience, (2) to empirically test the model using Roberts’ (2004) lovemarks theory by examining the effect of the two brand image dimensions on the lovemark experience (brand love and brand respect) and, (3) to examine the relationship among brand loyalty, brand trust and overall brand equity. The empirical results show that the model is found to be fit and the hypotheses are significant and the variables have a strong correlation with one another.

scholarly journals Analysis of the Influence of Brand Image and Brand Trust on Purchasing Decisions through Brand Loyalty (Study on Lapis Kukus Pahlawan Bread)

2021 ◽  
Vol 5 (1) ◽  
pp. 59-67
Author(s):  
Bambang Raditya Purnomo ◽  
Indrarini Oetoro Dg
Keyword(s):  
Brand Loyalty ◽  
Brand Image ◽  
Brand Trust ◽  
Purchasing Decisions ◽  
Buying Behavior ◽  
Beverage Industry ◽  
Food And Beverage Industry ◽  
Food And Beverage ◽  
Important Position ◽  
Influence Behavior

Competition between the food and beverage industry, especially local souvenirs, is a challenge for every business actor to be able to maintain and develop his business. Repurchase decision is the stage where consumers form the intention to buy the most preferred product, where the consumer's decision to modify, delay or avoid is strongly influenced by the perceived purchase risk (Kotler and Keller, 2012: 188).Brand image can influence consumer behavior in buying a product. Brand image has an important position in buying behavior. Because one of the decisions in the purchase structure is a decision regarding the brand. Trust involves a person's willingness to behave in a certain way because of the belief that his partner will give what he hopes and a hope that is generally owned by someone that the words, promises or statements of others can be trusted (Daryanto, 2013: 279).Brand trust is one's belief in certain values that will influence behavior (Peter and Olson, 2013: 136). Brand loyalty reflects brand loyalty to certain brands. Brand loyalty is a condition where consumers have a positive attitude towards the brand, have a commitment to the brand, and have a tendency to continue their purchases in the future.Along with the development of the bread industry in Indonesia, there are also more players in the bread business so that competition in this market is getting tougher. The tight competition in the bread business can be seen from a number of bread business players in Indonesia, including bread with the brand Sari Roti, Lauw, Sharon, BreadTalk, Holland Bakery, and many more including the Lapis Kukus Pahlawan Bread. This study aims to analyze the effect of brand image and brand trust on purchasing decisions of the Lapis Kukus Pahlawan bread through brand loyalty.

Sign in / Sign up

Export Citation Format

Share Document