BRANDING IN PRIVATE UNIVERSITIES AT EL SALVADOR: BRANDS THAT THE PUBLIC FALL IN LOVE WITH

2021 ◽  
Author(s):  
Javier Casanoves-Boix ◽  
◽  
Ana Cruz-García ◽  
Pablo Pinazo-Dallenbach ◽  
José Ricardo Flores-Pérez ◽  
...  
Keyword(s):  
El Salvador ◽  
Undergraduate Students ◽  
Structural Equation ◽  
Private Universities ◽  
Private University ◽  
Equation Modeling ◽  
Suitable Model ◽  
San Salvador ◽  
Digital Format ◽  
Brand Capital

This research was carried out to examine the role of educational brand capital applied to private universities in El Salvador. For this purpose, the main contributions of the literature related to the study of brand capital and its application in the educational sector were analyzed, identifying which variables determine brand capital in the higher education sector. Once a suitable model was established, an empirical study was realized through a questionnaire in digital format, using a sample of 381 valid responses from undergraduate students from a private university in San Salvador (El Salvador). In order to validate the proposed construct, structural equation modeling will be applied, using SPSS v.19 and EQS 6.2 as working tools. The results obtained will show the repercussion of each variable of the brand capital relative to the determining variables, which are: brand awareness, brand image, perceived quality, and brand loyalty.

scholarly journals The Effect of Education Costs Through Accreditation of Students' Decisions to Choose Private Universities in Makassar City

2020 ◽  
Vol 7 (8) ◽  
pp. 517
Author(s):  
M. Abduh Idris ◽  
Syahnur Said ◽  
Abdul Rahman Mus ◽  
Jeni Kamase
Keyword(s):  
Higher Education ◽  
Structural Equation ◽  
Private Universities ◽  
Private University ◽  
Private Higher Education ◽  
Equation Modeling ◽  
Cost Of Education ◽  
Education Costs ◽  
The Cost ◽  
The City

This research was conducted with the aim to: 1). To analyze the effect of the cost of education on the accreditation of Private Universities in Makassar City. 2). To analyze the effect of the cost of education on the decision of students choosing Private Universities in Makassar City. 3). To analyze the effect of accreditation on the decision of students to choose a private university in Makassar. 4). To analyze the effect of education costs on the decision of students to choose Private Universities in Makassar through accreditation of Private Universities. This research uses data taken from the results of the questionnaire distributed during the study. Where a sample of 190 respondents, this study was conducted from February to April in 2019. Data were analyzed using the Structural Equation Modeling (SEM) program with Amos software. The results of this study indicate that (1) There is a positive and significant effect of the cost of education on accreditation in Private Universities in the City of Makassar. (2). There is a positive and significant effect of the cost of education on the decision of students to choose at Private Universities in the City of Makassar. (3). There is a positive and significant effect of accreditation on the decision of students to choose at Private Universities in the City of Makassar. (4). There is a positive and significant effect of the cost of education on the decision of students to choose along with the increasing accreditation in Private Higher Education in the City of Makassar.  The implication of this research is that the cost of education is a consideration for students in making decisions to choose private universities. When in the consideration of students to choose in relation to the cost of education which is then included in the element of private higher education accreditation, the student's decision becomes significant. In supporting students' decisions to choose private tertiary institutions, it is necessary to apply a model of payment terms that can be made by students to complete tuition fees at the university concerned.

The Role of Career Self-Efficacy on the Effect of Parental Career Behaviors on Career Exploration: A Study on School of Tourism and Hotel Management’ Students

2016 ◽  
Vol 3 (1) ◽  
pp. 143 ◽  
Author(s):  
Selahattin Kanten ◽  
Pelin Kanten ◽  
Murat Yeşiltaş
Keyword(s):  
Undergraduate Students ◽  
Self Efficacy ◽  
Structural Equation ◽  
Career Exploration ◽  
Equation Modeling ◽  
Survey Method ◽  
Hotel Management ◽  
Mediating Role ◽  
The Impact

This study aims to investigate the impact of parental career behaviors on undergraduate student’s career exploration and the mediating role of career self-efficacy. In the literature it is suggested that some social and individual factors facilitate students’ career exploration. Therefore, parental career behaviors and career self-efficacy is considered as predictors of student’s career exploration attitudes within the scope of the study. In this respect, data which are collected from 405 undergraduate students having an education on tourism and hotel management field by the survey method are analyzed by using the structural equation modeling. The results of the study indicate that parental career behaviors which are addressed support; interference and lack of engagement have a significant effect on student’s career exploration behaviors such as intended-systematic exploration, environment exploration and self-exploration. In addition, it has been found that one of the dimensions of parental career behaviors addressed as a lack of engagement has a significant effect on career self-efficacy levels of students. However, research results indicate that student’s career self-efficacy has a significant effect on only the self-exploration dimension. On the other hand, career self-efficacy has a partial mediating role between lack of engagement attitudes of parents and career exploration behaviors of students.

scholarly journals Stress and Its Impact on Academic and Social Life of Undergraduate University Students in Ghana: A Structural Equation Modeling Approach

2020 ◽  
Vol 2 (1) ◽  
pp. 37-44
Author(s):  
Koawo Edjah ◽  
Francis Ankomah ◽  
Ebenezer Domey ◽  
John Ekow Laryea
Keyword(s):  
Structural Equation Modeling ◽  
Undergraduate Students ◽  
Social Life ◽  
Structural Equation ◽  
Positive Impact ◽  
Survey Design ◽  
Equation Modeling ◽  
Cross Sectional Survey ◽  
Satisfaction Scale ◽  
Cross Sectional

AbstractStress is concomitant with students’ life and can have a significant impact on their lives, and even how they go about their academic work. Globally, in every five visits by patients to the doctor, three are stress-related problems. This study examined stress and its impact on the academic and social life among students of a university in Ghana. The descriptive cross-sectional survey design was employed. Using the stratified and simple random (random numbers) sampling methods, 500 regular undergraduate students were engaged in the study. A questionnaire made up of Perceived Stress Scale and Students’ Life Satisfaction Scale was used to gather data for the study. Frequencies, percentages, means and standard deviation, and Structural Equation Modeling (SEM), with AMOS were used for the analyses. It was found that majority of the students were moderately stressed. Paramount among the stressors were academic stressors, followed by institutional stressors, and external stressors. Stress had a significant positive impact on the academic and social life of students. It was concluded that undergraduate students, in one way or the other, go through some kind of stress during the course of their study. It was recommended that the university, through its Students’ Affairs, and Counselling Sections, continue to empower students on how to manage and deal with stress in order to enhance their academic life.

scholarly journals Perceived discrimination and psychological distress among immigrants to Canada: The mediating role of bicultural identity orientations

2021 ◽  
pp. 136843022199008
Author(s):  
Mustafa Firat ◽  
Kimberly A. Noels
Keyword(s):  
Psychological Distress ◽  
Undergraduate Students ◽  
Structural Equation ◽  
Perceived Discrimination ◽  
The Other ◽  
Equation Modeling ◽  
Bicultural Identity ◽  
Cross Sectional ◽  
Mediating Role ◽  
The Relationship

Bicultural identity orientations have rarely been examined in relation to both perceived discrimination and psychological distress. Furthermore, these constructs have usually been studied in isolation, but their intersection is essential for understanding intercultural relations in multicultural societies. Using cross-sectional data from 1,143 Canadian undergraduate students from immigrant families, this study explored the relationship between perceived discrimination and psychological distress, and how bicultural identity orientations might mediate this relationship. The structural equation modeling results indicated that perceived discrimination was associated with higher levels of psychological distress and hybrid, monocultural, alternating, and conflicted orientations, but lower levels of complementary orientation. Alternating and conflicted orientations were related to higher psychological distress, whereas the other orientations were not. Alternating and conflicted orientations mediated the relationship between perceived discrimination and psychological distress, whereas the other orientations did not. The findings are discussed in light of theories on identity integration, rejection–identification, and acculturation.

scholarly journals Academic Press and Student Engagement: Can Academic Psychological Capital Intervene? Test of a Mediated Model on Business Graduates

2019 ◽  
Vol 8 (3) ◽  
pp. 134
Author(s):  
Meryem Fati ◽  
Umair Ahmed ◽  
Waheed Ali Umrani ◽  
Fazluz Zaman
Keyword(s):  
Student Engagement ◽  
Undergraduate Students ◽  
Structural Equation ◽  
Psychological Capital ◽  
Private University ◽  
Academic Press ◽  
Academic Efficacy ◽  
Business Graduates ◽  
Research Gap ◽  
The Relationship

Psychological wellbeing has gained much prominence over the recent years. Parallel to organizational domains, empirical attention is also being paid across the academics as well. The present study attempted to examine the much important role and relationship between academic press and student engagement and to what length academic psychological capital can potentially mediate in the relationship. A total of 371 undergraduate students were sampled for the present study from a private university in Bahrain. Through using structural equation modelling using Smart PLS 3 the results of the mediated model reported significant relationship between academic press and academic psychological capital (i-e academic efficacy and resilience). Though the study did not find any support for academic press and student engagement relationship, nonetheless, found a significant mediation of academic psychological capital in the relationship between academic press and student engagement. The findings have suggested that students’ perceptions about how much their teacher presses them to do thoughtful work, facilitation in explaining and motivating for full efforts can act as a key ingredient for nurturing students` connectivity with the studies in general and views about their own learning. Accordingly, the study has also underlined that students with positive academic press from their teachers tend to be higher in engagement due to enhanced efficacy and resilience. The present study has attempted to address a major research gap with acute empirical findings for academicians to enhance their students` wellbeing. 

scholarly journals Why Do College Students Cheat? A Structural Equation Modeling Validation of the Theory of Planned Behavior

2017 ◽  
Vol 10 (8) ◽  
pp. 40 ◽  
Author(s):  
Saeed Abdullah AL-Dossary
Keyword(s):  
High School ◽  
Structural Equation Modeling ◽  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Undergraduate Students ◽  
Structural Equation ◽  
Equation Modeling ◽  
Cheating Behavior ◽  
Tpb Model ◽  
Explained Variance

Cheating on tests is a serious problem in education. The purpose of this study was to test the efficacy of a modified form of the theory of planned behavior (TPB) to predict cheating behavior among a sample of Saudi university students. This study also sought to test the influence of cheating in high school on cheating in college within the framework of the TPB. Analyses were conducted on a sample of 322 undergraduate students using structural equation modeling. The results were consistent with the TPB model’s predictions. The TPB model explained a modest variance in cheating in college. When cheating in high school added to the model, the proportion of explained variance increased and cheating in high school was the best predictor of cheating in college. Although not hypothesized by the TPB, subjective norm had a direct effect on attitude.

Positive parenting, career aspirations, and exploration: A study of third-year urban undergraduate students

2021 ◽  
Vol 4 (1) ◽  
pp. 45
Author(s):  
Dian Ratna Sawitri
Keyword(s):  
Undergraduate Students ◽  
Structural Equation ◽  
Career Aspirations ◽  
Career Exploration ◽  
Positive Parenting ◽  
Equation Modeling ◽  
State University ◽  
Central Java ◽  
Study Results ◽  
Specific Career

Career exploration reflects activities conducted to collect information about oneself and potential occupations to become self-aware and understand the job market. Career exploration guides the realization of career aspirations and is thus crucial for young adults. It helps the youth make appropriate career-relevant decisions. However, it is unknown whether career aspirations mediate the links between positive parenting and career exploration activities undertaken by urban third-year undergraduate students. This study aimed to bridge this gap in the literature, and to this end, a survey was administered to 125 third-year undergraduate students attending a state university in Semarang, Central Java. The Career Exploration Scale, Career Aspirations Scale, Positive Parenting Subscale, and questions on demographic characteristics were employed for data collection. Structural equation modeling demonstrated that career aspirations fully mediated the path between positive parenting and career exploration. The findings of this study underline the importance of career aspirations in translating the effects of positive parenting into specific career exploration activities undertaken by college students. Finally, suggestions based on the study results are offered for third-year undergraduate students, parents, and practitioners.

Role of gender on Intention to adopt mobile payments among generation Z

2021 ◽  
Vol 9 (1) ◽  
Author(s):  
Sonal Purohit ◽  
Rakhi Arora
Keyword(s):  
Undergraduate Students ◽  
Structural Equation ◽  
Equation Modeling ◽  
Mobile Payments ◽  
Intention To Adopt ◽  
Generation Z ◽  
Use Of Technology ◽  
Effort Expectancy ◽  
Value Propositions ◽  
Males And Females

The purpose of this paper was to examine the intention to adopt mobile payments among male and female customers of generation Z by surveying 365 undergraduate students and applying the Unified theory of acceptance and use of technology (UTAUT). The Structural equation modeling analysis using the SmartPLS revealed that social influence was the most significant predictor of intention to adopt mobile payments among both males and females. The male is significantly influenced by the performance expectancy and effort expectancy whereas the females are significantly influenced by the effort expectancy and price value factors. For sustainable adoption among the males and females in generation Z, the managers should create differentiated value propositions by focusing on utilitarian benefits and simplicity of use for the males and females respectively.

scholarly journals Design Appropriate Models Based on Intelligent Dimension in Fars Education Organization

2016 ◽  
Vol 9 (6) ◽  
pp. 86
Author(s):  
Shahbaz Goodarzi ◽  
Vahid Fallah ◽  
Saeid Saffarian
Keyword(s):  
Structural Equation Modeling ◽  
Human Resources ◽  
Structural Equation ◽  
Sample Volume ◽  
Equation Modeling ◽  
Load Factor ◽  
Suitable Model ◽  
Fars Province ◽  
Content Support ◽  
Teaching Learning

<p class="apa">The purpose of this study is to determine the dimensions of smart schools in the Fars education system and provide a suitable model. The research method is descriptive survey. The study population consisted of all school principals Fars Province in the academic 2014-2015 and number of them was 1364. The sample volume using Cochran method was 302 people, which was chosen by cluster. In order to achieve the objectives of the study, beginning with a review of literature and research in Iran and world history questionnaire has 4 dimensions (infrastructure, human resources, process of teaching-learning, management) and 12 elements (hardware, software, physical, administrators, teachers, students, parents, curriculum, teaching methods, content, support, evaluation) and consists of 83 items based on LIKERT scale was adjusted. The validity of based on (judicial authorities, supervisors and advisors) and reliability through Cronbach’s alpha was calculated 0.98.</p><p class="apa">After the distribution and questionnaires, data using statistical indicators and the percentage distribution, confirmatory factor analysis and structural equation modeling at 95% with SPSS 21 software and LISREL 8.8 were analyzed. Findings showed that all aspects have been confirmed and significantly (P&lt;0.05) are above average. In all cases, the load factor smart component of education indicators are approved. In dimensions of infrastructure, human resources, process of teaching-learning and management factor loadings are 0.88, 0.43, 0.85 and 0.83, respectively. Selected references valid and dimensions of these smart to have a good education with a view to confirming the standard model coefficients derived by fitting indicators to measure structural equation modeling.</p>

scholarly journals Enhance Strategy Promotion University of Medan Area to Increasing the Number of New Students during the COVID-19 Pandemic

2021 ◽  
Vol 8 (5) ◽  
pp. 432-437
Author(s):  
Muhammad Al Fikri
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Student Satisfaction ◽  
Structural Equation ◽  
Private Universities ◽  
State Universities ◽  
Equation Modeling ◽  
New Students ◽  
Improve Service Quality ◽  
Positive Word Of Mouth

Private and State Universities are still faced with competition between universities to increase the number of students especially during the Covid 19 period. This research aims to analyze the effect of each of the variables of e-service quality, e-satisfaction, positive Word of Mouth / WoM, either directly or indirectly. Data were collected from 200 students from one of the best private universities in North Sumatra (Medan), and processed using Structural Equation Modeling / SEM. From the results of data processing, all tested hypotheses can be accepted, and research found that to encourage positive WoM, PTS must be sensitive to the creation of student satisfaction. Positive WoM can be an effective advertising promotion tool for PTS to get new student candidates through existing student recommendations. In addition, to increase e-customer satisfaction, PTS is required to always improve service quality that is delivered through online services. Keywords: e-service quality, e-customer satisfaction, positive WoM, private universities.

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