scholarly journals WILLINGNESS TO SHARE PERSONAL INFORMATION

2021 ◽  
Author(s):  
Lilly Elisabeth Both ◽  
Keyword(s):  
Social Media ◽  
General Public ◽  
Personal Information ◽  
Media Exposure ◽  
Survey Study ◽  
Hierarchical Regression ◽  
Online Store ◽  
Post Secondary ◽  
High School Grades

"The purpose of this study was to examine the factors that influence an individual’s choice to share personal information online. Specifically, the role of age, gender, personality, overall media exposure, and perceived risks and benefits were examined in relation to a willingness to share personal information that differed in sensitivity (high school grades, medical records, income) and differed in target audience (social media, online store, general public). A total of 202 individuals participated in this survey study. The majority were young (M age = 22.46 years, SD = 5.77), single (83.7%), women (80.7 %), with at least some post-secondary education (90.1%). A series of hierarchical regression analyses were conducted. The results indicated that willingness to share personal information on social media was predicted by having higher scores on the personality traits of extraversion, agreeableness, and negative emotionality. Higher scores on perceived purchase benefits and total media exposure also predicted willingness to share personal information on social media. In terms of willingness to share personal information with an online store, total media exposure was a significant predictor along with higher extraversion and lower conscientiousness scores. Finally, willingness to share personal information with the general public was predicted by overall media exposure. Participants generally believed that there were risks involved in sharing personal information, but these risks were considered to be slight. As well, they only slightly disagreed when asked if the internet could be trusted, and were neutral on whether there were purchase benefits to providing personal information."

scholarly journals Social Media in the Sexual Lives of African American and Latino Youth: Challenges and Opportunities in the Digital Neighborhood

2016 ◽  
Vol 4 (3) ◽  
pp. 60-70 ◽  
Author(s):  
Robin Stevens ◽  
Jamie Dunaev ◽  
Ellen Malven ◽  
Amy Bleakley ◽  
Shawnika Hull
Keyword(s):  
Social Media ◽  
Sexual Risk ◽  
Media Exposure ◽  
Latino Youth ◽  
Minority Youth ◽  
Youth Of Color ◽  
Sexual Content ◽  
Significant Interest ◽  
Challenges And Opportunities

There has been significant interest in the role of social media in the lives of adolescents, particularly as it relates to sexual risk. Researchers have focused on understanding usage behaviors, quantifying effects of social media exposure and activity, and using social media to intervene. Much of this work has focused on college students and non-minority youth. In this paper, we examine the growing body of literature around social media use among US minority youth and its intersection with sexual risk behavior. We introduce the concept of the “digital neighborhood” and examine the intersection of social media and sexual health in two domains: 1) sexual content in social media and 2) evidence of social media effects on sexual behavior. Finally, we discuss the opportunities and challenges for researchers and practitioners engaging youth of color.

Neutralizing Maleficent Effects of COVID-19 Through Entrepreneurship

2021 ◽  
pp. 67-86
Author(s):  
Manpreet Arora ◽  
Roshan Lal Sharma
Keyword(s):  
Economic Growth ◽  
Social Media ◽  
Special Reference ◽  
General Public ◽  
Business Development ◽  
The World ◽  
Social Media Platforms ◽  
Current Scenario ◽  
Entrepreneurial Activities

Entrepreneurs are regarded as the leaders of socio-economic, industrial, and business development. They are important pillars of any economy. They are the employment generators and contribute to economic growth. In the current scenario caused by the COVID-19 pandemic, we witnessed people across the world losing their jobs. An inclination towards entrepreneurial activities has been observed in 2020. People have started communicating how entrepreneurial activities are the only solution for economies in crises. The role of social media platforms cannot be under-emphasized, and therefore, an entrepreneur today has to be a master of various media of communication. This chapter aims at exploring the concept of entrepreneurship with special reference to communication. It highlights challenges and issues in the post-pandemic world with reference to entrepreneurship and the role effective communication can play in handling them. It also attempts to examine the use of the term ‘entrepreneurship' by general public on social media such as Twitter in particular with a view to work out its implications.

Contextualizing how teens manage personal and interpersonal privacy on social media

2019 ◽  
Vol 22 (6) ◽  
pp. 1058-1075
Author(s):  
Ralf De Wolf
Keyword(s):  
Social Media ◽  
Personal Information ◽  
Survey Study ◽  
Information Control ◽  
Privacy Management ◽  
Communication Privacy Management ◽  
Control Information ◽  
Different Types ◽  
Communication Privacy ◽  
Individual Information

Many researchers have been studying teens’ privacy management on social media, and how they individually control information. Employing the theoretical framework of communication privacy management (CPM) theory, I argue that individual information control in itself is desirable but insufficient, giving only a limited understanding of teens’ privacy practices. Instead, I argue that research should focus on both personal and interpersonal privacy management to ultimately understand teens’ privacy practices. Using a survey study ( n = 2000), I investigated the predictors of teens’ personal and interpersonal privacy management on social media and compared different types of boundary coordination. The results demonstrate that feelings of fatalism regarding individual control in a networked social environment, which I call networked defeatism, are positively related with interpersonal privacy management. Also, interpersonal privacy management is less important when coordinating boundaries with peers than it is when coordinating sexual materials, and dealing with personal information shared by parents.

A structural model for destination travel intention as a media exposure

2016 ◽  
Vol 28 (7) ◽  
pp. 1338-1360 ◽  
Author(s):  
Chulmo Koo ◽  
Youhee Joun ◽  
Heejeong Han ◽  
Namho Chung
Keyword(s):  
Social Media ◽  
New Media ◽  
South Korea ◽  
Structural Model ◽  
Media Exposure ◽  
Tourism Destination ◽  
Content Type ◽  
Cultural Exposure ◽  
The Media

Purpose This study aims to investigate the effects of a prospective traveler’s perception of media exposure on their intention to visit a destination (i.e. South Korea). Cultural exposure to a particular country through media affects people’s preference for that foreign country, and may ultimately be a function of the behavior for consuming that country’s cultural products – e.g. traveling to that country. Media exposure has been recognized as a major underlying reason for the desire to visit a destination. Design/methodology/approach This study examines the impacts of potential travelers’ media exposure in three different language-use groups (i.e. English, Japanese and Chinese) and their perception of the media exposure on their intention to visit the actual site (i.e. South Korea). To enhance the understanding of the intention to visit the destination, this study proposes a research model based on use and gratification theory and the belief–desire–intention model. Findings Mass and social media exposure had an effect on the intention to visit a destination as a result of the gratification and desire experienced through the content. Research limitations/implications This study suggests the synthesis of the use and gratification theory and the belief–desire–intention model and an examination of theoretical and practical implications. Originality/value This study involved a sample of users of destination marketing sites. In addition, this study investigated the users’ intentions to visit a real tourism destination taking into consideration mass media (traditional media) and social media (new media) based on the use of gratification theory and the belief–desire–intention model. Practically, the findings highlight the crucial role of social media in the intention to visit the tourism destination.

Role of Social Media in Travel Planning and Tourism Destination Decision Making

2020 ◽  
pp. 36-51 ◽  
Author(s):  
James Malitoni Chilembwe ◽  
Frank Wadilika Gondwe
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Simple Random Sampling ◽  
Sampling Procedure ◽  
Tourism Industry ◽  
Survey Study ◽  
Tourism Destination ◽  
Travel Planning ◽  
Planning Decisions

Today, tourism firms use social media to communicate and inform their clients about tourism destination offerings. Trip planners are utilizing social media to make informed decision making about tourists' destinations. With information technology and social media, travelers can get updates on their booked flights and hotels at a tourist destination. The growth of social media usage in tourism industry influences most of the firms to start adopting using social media. This chapter, therefore, focuses on the role of social media in travel planning and tourism destination decision making. It evaluates five cases whereby clients' use travel planning decisions but also changes or curtail plans as a result of social media communication. The survey study uses a simple random sampling procedure and interviewed 792 travelers using a structured questionnaire in ten tourist destinations covering developed and developing countries. The key results revealed that 92% of travelers make a booking but also change or curtail travel planning decisions for holidays through social media alerts.

Role of Personalization in Shaping Attitudes Towards Social Media Ads

2018 ◽  
Vol 14 (3) ◽  
pp. 54-76 ◽  
Author(s):  
Gökhan Aydin
Keyword(s):  
Social Media ◽  
Developing Countries ◽  
Indirect Effects ◽  
Structural Equation ◽  
Survey Study ◽  
Positive Effects ◽  
Equation Modelling ◽  
Research Gap ◽  
Value Model

The present article aims to understand attitudes towards social media ads, one of the most recent and rapidly growing forms of digital advertisements. So far, little attention has been paid in developing countries to the most rapidly growing type of advertising and the present study aims to contribute to fill this research gap. A survey study was carried out to understand the attitudes using Ducoffe's advertising value model and extending it by the inclusion of “rewards” and “personalization” constructs. Facebook ads are used as a proxy for social media ads and a total of 327 questionnaires were collected from Turkish consumers, which were filtered down to 281 and analyzed using structural equation modelling. The findings indicate that credibility, personalization, informativeness and entertainment have direct positive effects on advertising value and have indirect effects on attitudes towards social media ads. Personalization emerged as a significant factor affecting all other related constructs.

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