Role of Social Media in Travel Planning and Tourism Destination Decision Making

2020 ◽  
pp. 36-51 ◽  
Author(s):  
James Malitoni Chilembwe ◽  
Frank Wadilika Gondwe
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Simple Random Sampling ◽  
Sampling Procedure ◽  
Tourism Industry ◽  
Survey Study ◽  
Tourism Destination ◽  
Travel Planning ◽  
Planning Decisions

Today, tourism firms use social media to communicate and inform their clients about tourism destination offerings. Trip planners are utilizing social media to make informed decision making about tourists' destinations. With information technology and social media, travelers can get updates on their booked flights and hotels at a tourist destination. The growth of social media usage in tourism industry influences most of the firms to start adopting using social media. This chapter, therefore, focuses on the role of social media in travel planning and tourism destination decision making. It evaluates five cases whereby clients' use travel planning decisions but also changes or curtail plans as a result of social media communication. The survey study uses a simple random sampling procedure and interviewed 792 travelers using a structured questionnaire in ten tourist destinations covering developed and developing countries. The key results revealed that 92% of travelers make a booking but also change or curtail travel planning decisions for holidays through social media alerts.

scholarly journals The Role of Social Media in Health Safety Evaluation of a Tourism Destination throughout the Travel Planning Process

2020 ◽  
Vol 12 (16) ◽  
pp. 6661 ◽  
Author(s):  
Claudia-Elena Țuclea ◽  
Diana-Maria Vrânceanu ◽  
Carmen-Eugenia Năstase
Keyword(s):  
Social Media ◽  
Latent Variables ◽  
Planning Process ◽  
Safety Information ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Tourism Destination ◽  
Health Safety ◽  
Travel Planning

This research aims at identifying the role of social media in evaluating the attractiveness of a tourism destination, with special emphasis on the health safety of the destination. Consistent with this objective, a survey has been carried out on a sample of 675 Romanian social media users. The research results led to the development of a model based on structural equation modeling. The model includes nine latent variables that were structured taking into account different behavioral aspects related to the role social media has in travel planning, as well as for evaluating the health safety of a tourism destination. The main findings suggest that the trust in social media for tourism information made people become more interested in communicating through this means and to consider it more useful throughout the travel planning process. When choosing a travel destination, the more involved a tourist is in the decision making process, the greater the attention they pay to social media. The perceived usefulness of social media in travel planning has a significant influence on intentions to choose a tourism destination. As the importance assigned to the health safety of tourism destination increases, social media plays a more active role in travel by creating trust in this means in order to obtain sanitary safety information. People that intend to use social media for finding information on the health safety of a tourism destination are more likely to choose that destination for their vacation. The managerial implications of this paper regard the communication strategies adopted by tourism services suppliers or by some public authorities aimed at stimulating an efficient usage of social media so as to increase the buying intentions for tourism destinations.

scholarly journals Social Media and Decision-Making Process among Tourist: A Systematic Review

2020 ◽  
Vol 36 (4) ◽  
pp. 395-409
Author(s):  
Noor Alyani Nor Azazi ◽  
◽  
Maslina Mohammed Shaed ◽  
Keyword(s):  
Systematic Review ◽  
Decision Making ◽  
Social Media ◽  
Search Engines ◽  
Quantitative Approach ◽  
Decision Making Process ◽  
Tourism Destination ◽  
Tourism Sector ◽  
The World

Social media nowadays have a huge influence on the tourism sector. With the advancement of search engines, tourists can search for any information they need on their tourism preferences. Today, there are tons of social media websites (such as TripAdvisor, Trivago, Booking.com, Agoda.com) that can help the tourist to find and decide the best tourism places and activities around the world. Studies have shown that social media is one of the best tools that are used by a tourist in the decision-making process. This paper is written to have a better understanding and to find a gap in the studies related to this topic. Hence, this paper focuses on conceptual review using a systematic review based on 24 published journals and theses from 2015 to 2019 on the influence of social media and its impact on the decision-making process for the tourist. Based on the findings, the majority of the scholars supported that social media have a big impact on how people make the decision for their tourism destination. The gaps that derived from this review have proven that only limited studies have been conducted in Malaysia; most of the research used a quantitative approach; only a few studies have included the theory related to this issue, and the targeted respondents were mostly among young travellers. Therefore, further studies on the role of social media in the decision-making process can be done by focusing on these gaps, especially in the Malaysian context. Keywords: Decision-making, influence, social media, tourism, tourist.

scholarly journals Sustainable Tourism Empowered by Social Network Analysis to Gain a Competitive Edge at a Historic Site

2021 ◽  
Vol 2 (4) ◽  
pp. 332-346
Author(s):  
Cathrine Linnes ◽  
Holly Itoga ◽  
Jerome Agrusa ◽  
Joseph Lema
Keyword(s):  
Social Media ◽  
Social Network ◽  
Social Network Analysis ◽  
Network Analysis ◽  
Tourism Industry ◽  
Tourism Destination ◽  
Strategic Direction ◽  
Social Media Platforms ◽  
Hospitality And Tourism Industry ◽  
Effective Use

Social media has had a strong presence in many people’s lives over the last decade. In addition, social media platforms have allowed people to share opinions, provide advice on numerous factors, including where to visit, as well as to stay connected and maintain friendships. The hospitality and tourism industry, however, can make effective use of these powerful tools for marketing purposes, collaboration and information sharing, and service offerings. Reviewing social media followers’ behaviors and interests offers a wealth of information and valuable data for a variety of tourism organizations. This case study focuses on an analysis of the social networks applied to the fortified town of Fredrikstad in Norway. The data used in this research study were collected from the Facebook site of the tourist authority. The results of this research project demonstrate the strengths of applying a social network analysis to a dataset, which can aid in the strategic direction of a tourism destination. The conversations of the greatest interest can successfully be identified as well as the growth of the online network. This paper adds knowledge to the literature through the application of a social network analysis regarding the success of a tourism destination and its future potential.

scholarly journals THE ROLE OF SOCIAL MEDIA ON MIGRATION DECISION-MAKING PROCESSES: Case of Indonesian Student in University of Groningen

2018 ◽  
Vol 6 (1) ◽  
pp. 515
Author(s):  
Inayah Hidayati
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Migration Decision ◽  
Decision Making Process ◽  
Migration Behavior ◽  
Interview Guide ◽  
Destination Area ◽  
Decision Making Processes ◽  
The Impact

Objective: This research aims to explain the impact of social media on the migration decision-making process of Indonesian student migrants in University of Groningen who used a social media account. In detail, this research will consider the role of social media in the migration decision-making process of students who emigrated from Indonesia and how they uses social media in the context of the migration decision-making process. Methods: The data collected included qualitative data from in-depth interviews and supported by study literatures. An interview guide was formulated to facilitate the indepth interviews and generate a better understanding of migration behavior. Expectation: Social media help Indonesian student migrants on migration decision making process and they use social media for searching information about destination area. Result: Student migrant in University of Groningen use their social media to gain information before they choose that university for study. They use Facebook to making contact with their friends and collagues in the destination country. Student group on Facebook help Indonesian student to get information about school and daily life.

How does familiarity shape destination image and loyalty for visitors and residents?

2020 ◽  
pp. 135676672096974
Author(s):  
Gian Luca Casali ◽  
Yulin Liu ◽  
Angelo Presenza ◽  
Char-Lee Moyle
Keyword(s):  
Decision Making ◽  
Destination Image ◽  
Future Research ◽  
Tourism Destination ◽  
Holistic Model ◽  
Behavioural Intentions ◽  
Place Image ◽  
Decision Making Processes

Destination familiarity is thought to critically influence tourists’ decision-making processes. Yet the role of familiarity in shaping tourists’ and residents’ image of, and loyalty to, a destination remains uncertain. This research tests a complex and holistic model of familiarity, affective, cognitive and overall images, and the conative behavioural intentions of visiting and recommending the destination for both residents and visitors in the context of the emerging tourism destination of Molise, Italy. The results reveal that residents and visitors differ in terms of their familiarity and intention to visit a place, with familiarity being less likely to influence residents’ intentions. There is heterogeneity between residents and visitors’ affective image and intention to visit, as well as between their overall image and intention to recommend Molise. Hence, unlike visitors, residents are more likely to respond to factual cognitive imaging, rather than emotional messaging, suggesting that shifting residents’ perceptions of place image requires a different approach to that of visitors. Future research should seek to confirm the relationships in a multi-destination study.

A structural model for destination travel intention as a media exposure

2016 ◽  
Vol 28 (7) ◽  
pp. 1338-1360 ◽  
Author(s):  
Chulmo Koo ◽  
Youhee Joun ◽  
Heejeong Han ◽  
Namho Chung
Keyword(s):  
Social Media ◽  
New Media ◽  
South Korea ◽  
Structural Model ◽  
Media Exposure ◽  
Tourism Destination ◽  
Content Type ◽  
Cultural Exposure ◽  
The Media

Purpose This study aims to investigate the effects of a prospective traveler’s perception of media exposure on their intention to visit a destination (i.e. South Korea). Cultural exposure to a particular country through media affects people’s preference for that foreign country, and may ultimately be a function of the behavior for consuming that country’s cultural products – e.g. traveling to that country. Media exposure has been recognized as a major underlying reason for the desire to visit a destination. Design/methodology/approach This study examines the impacts of potential travelers’ media exposure in three different language-use groups (i.e. English, Japanese and Chinese) and their perception of the media exposure on their intention to visit the actual site (i.e. South Korea). To enhance the understanding of the intention to visit the destination, this study proposes a research model based on use and gratification theory and the belief–desire–intention model. Findings Mass and social media exposure had an effect on the intention to visit a destination as a result of the gratification and desire experienced through the content. Research limitations/implications This study suggests the synthesis of the use and gratification theory and the belief–desire–intention model and an examination of theoretical and practical implications. Originality/value This study involved a sample of users of destination marketing sites. In addition, this study investigated the users’ intentions to visit a real tourism destination taking into consideration mass media (traditional media) and social media (new media) based on the use of gratification theory and the belief–desire–intention model. Practically, the findings highlight the crucial role of social media in the intention to visit the tourism destination.

scholarly journals New Media in Public Relations: A Study of New Media in Ragunan Zoo as a Tourism Destination

2020 ◽  
Vol 1 (1) ◽  
pp. 12-21
Author(s):  
Diah Febrina ◽  
Umar Halim
Keyword(s):  
Information Technology ◽  
Social Media ◽  
New Media ◽  
Public Relations ◽  
Mobile Phone ◽  
Tourism Industry ◽  
Tourism Destination ◽  
Tourist Destination ◽  
The World ◽  
Mobile Phone Applications

Globalization has made the inhabitants of the world interconnected more closely in almost every aspect of life because of the speed of information obtained. One of the important things that need to be considered in realizing the process of globalization is the development of information technology. The development of information technology has led to the emergence of new media. The new media is being used in various industries and business including in tourism industry. Public relation practitioners working in tourism industry take benefits of new media as means of communication and promotion. Ragunan Zoo is a tourist destination located in South Jakarta, Indonesia. The development of the era led to the development of strategy in introducing this tourism destination to local and overseas tourists. The types of new media that this tourism destination exploits are websites, social media, and mobile phone applications.

scholarly journals Inteligencia y contrainteligencia militar frente a fallos y desafíos. El caso de Culiacán, México (2019)/ Fails and Challenges of Military Intelligence and Counterintelligence: Culiacan, Mexico (2019) as Case Study

2020 ◽  
pp. 37-56
Author(s):  
Paloma Mendoza Cortes
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Original Research ◽  
Decision Making Process ◽  
Key Factors ◽  
Military Intelligence ◽  
Toma De Decisiones ◽  
Mexican Government

El presente artículo se deriva de la tesis doctoral El proceso de toma de decisiones en el Ejército Mexicano: la función de la Inteligencia Militar. La investigación es retomada para analizar la operación de captura de Ovidio Guzmán, en Culiacán, Sinaloa, México. Se confrontan fuentes de primera mano de inteligencia militar con información de fuentes abiertas y se determinan los posibles fallos de inteligencia y contrainteligencia que condujeron al gobierno mexicano a tomar la decisión de liberar a Ovidio Guzmán frente a los actos de violencia y al uso del ciberespacio por el crimen organizado para tal fin. A partir de la información consultada, se concluye que existió una falta de cooperación interagencial y fallos del Gabinete de Seguridad de México en el proceso de toma de decisiones en situaciones críticas. Abstract This analysis is based on the dissertation The Mexican Army decision-making process: The role of Military Intelligence. The original research is applied to the case of the Ovidio Guzmán capture operation in Culiacán, Sinaloa, Mexico. First-hand sources of military intelligence are confronted with information from open sources to evaluate the possible intelligence and counterintelligence failures that can explain the Mexican government´s decision to release Ovidio Guzman after members of his cartel committed acts of extreme violence and exploited social media. Based on the sources consulted, the author concludes the key factors that led to the failure of the operation were the lack of inter-agency cooperation and deficiencies in the decision-making process by the Security Cabinet of Mexico.

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