scholarly journals The Effect of In-Store Stimuli Towards The Customer’s Impulsive Buying Behavior At Toserba Yogya Majalengka

2021 ◽  
Vol 6 (1) ◽  
pp. 345
Author(s):  
Muhammad Fikry Januar
Keyword(s):  
Buying Behavior ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
Impulsive Buying

Maraknya kegiatan berbelanja online yang dilakukan konsumen dewasa ini, membuat aktivitas berbelanja secara langsung (offline) di toko fisik mengalami penurunan. Hal ini membuat suatu masalah tersendiri bagi pengusaha retail yang memiliki toko fisik untuk kemudian memikirkan sebuah solusi mengatasi masalah tersebut. Sehingga pada akhirnya mereka menciptakan stimulus toko (in-store stimuli) untuk meningkatkan penjualan toko mereka. Penelitian ini bertujuan untuk menentukan pengaruh stimulus toko (in-store stimuli) pada kegiatan pembelian impulsif yang dilakukan oleh konsumen. Dalam penelitian ini jenis penelitiannya adalah metode kuantitatif dengan objeknya adalah Toserba Yogya Majalengka. Teknik pengambilan sampelnya menggunakan non-probability sampling dengan metode purposive sampling dan diperoleh sampel yang valid sebanyak 50 responden. Jenis data dalam penelitian ini adalah data primer yang bersumber dari kuisioner menggunakan teknik analisis regresi linear sederhana, sedangkan untuk uji hipotesis yang digunakan dalam penelitian ini hanya uji t. Dari hasil hipotesis dapat ditemukan bahwa in-store stimuli secara signifikan berpengaruh pada perilaku pembelian impulsif konsumen. Hal ini menunjukan bahwa semakin banyak in-store stimuli yang dilakukan oleh toko, semakin tinggi frekuensi pembelian impulsif yang dilakukan oleh konsumen Toserba Yogya Majalengka. Berdasarkan hasil di atas, maka saran dari penelitian ini adalah pihak Toserba Yogya Majalengka mempertahankan kegiatan in-store stimuli karena bermanfaat untuk menambah intensitas kegiatan pembelian impulsif.

HOW DOES THE STORE (MALL) ENVIRONMENT AND MONEY AVAILABILITY AFFECT CONSUMER IMPULSE BUYING BEHAVIOR AT SURABAYA CITY OF TOMORROW SHOPPING CENTER?

2019 ◽  
Vol 4 (2) ◽  
pp. 215-224 ◽  
Author(s):  
Hendra Hendra ◽  
Thomas Stefanus Kaihatu
Keyword(s):  
Sampling Technique ◽  
Quantitative Approach ◽  
Shopping Center ◽  
Sampling Techniques ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
The City ◽  
Buying In

This study aims to determine the effect of store (mall) environment and money availability on consumer impulse buying in the City of Tomorrow (Cito) Surabaya. This study uses a quantitative approach whose data is obtained from the results of questionnaires. The sample in this study were 389 respondents taken based on purposive sampling technique which was included in non-probability sampling techniques. The results of this study indicate that the store (mall) environment has no effect on impulse buying. Meanwhile, money availability has a positive and significant effect on consumer impulse buying in the City of Tomorrow (Cito) Surabaya.

scholarly journals A Critical Review of Digital Marketing: Effect of Flow and Impulse Buying

2021 ◽  
Vol 17 (2) ◽  
pp. 175-194
Author(s):  
Rahmawati Azizah Mt ◽  
Ria Octavia
Keyword(s):  
Linear Regression Analysis ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Online Questionnaire ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
Willingness To Buy ◽  
Positive Effect

Abstract: This study aims to examine the influence of user belief on flow, willingness to buy on flow, and flow on impulse buying behavior. The subjects of this research include Students/College Students, Civil Servants, Private Employees, Lecturers/Teachers, Professionals (accountants, consultants, etc.). The technique used is non-probability sampling , purposive sampling, with a total sample of 300 respondents aged 17 to 45 and are users of the digital application, Shopee, in Indonesia. The research instrument was an online questionnaire and was analyzed using multiple linear regression analysis. The results of this study showed that the dimension of the perceived usefulness of user belief has a positive effect on flow. Willingness to buy has a positive effect on flow and flow has a positive effect on impulse buying. Meanwhile, the ease of use dimension of the user belief variable has no positive effect on flow.Keywords: flow, willingness to buy, user belief, impulse buying behavior. Tinjauan Kritis Pemasaran Digital: Pengaruh Flow dan Pembelian Impulsif Abstrak: Penilitian ini bertujuan untuk menguji pengaruh kepercayaan pengguna (user belief) terhadap flow, willingness to buy terhadap flow, dan flow terhadap perilaku pembelian spontan. Subjek penelitian ini meliputi Pelajar/Mahasiswa, PNS, Karyawan Swasta, Dosen/Guru, Profesional (akuntan, konsultan, dll). Teknik yang digunakan adalah non-probability sampling dengan jenis purposive sampling dengan kriteria usia 17 hingga 45 tahun dengan total sampel 300 responden dan merupakan pengguna aplikasi digital Shopee di Indonesia. Instrumen penelitian ini adalah kuesioner yang dibuat secara daring dan dianalisis dengan menggunakan analisis regresi linier berganda. Hasil penelitian ini menemukan bahwa dimensi manfaat yang dirasakan dari kepercayaan pengguna berpengaruh positif terhadap flow, willingness to buy berpengaruh positif terhadap flow dan  flow berpengaruh positif terhadap pembelian spontan. Sedangkan, dimensi kemudahan menggunakan dari variabel kepercayaan pengguna tidak berpengaruh positif terhadap flow.Kata kunci: flow, willingness to buy, kepercayaan pengguna, perilaku pembelian spontan.

Pengaruh Sale Promotion dan Store Atmosphere terhadap Impulsive Buying dengan Positive Emotion sebagai Variable Intervening pada Konsumen Matahari Department Store Yogyakarta

2021 ◽  
Vol 4 (3) ◽  
pp. 756-771
Author(s):  
Oktamia Asri Ivo ◽  
Henny   Welsa ◽  
Putri Dwi Cahyani
Keyword(s):  
Positive Emotion ◽  
Sampling Method ◽  
Sampling Technique ◽  
Department Store ◽  
Sales Promotion ◽  
Impulse Buying ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
Impulsive Buying

There is knowledge about the analysis of the influence of sales store atmosphere and sales promotion on impulse buying and positive emotion in Matahari Department Store Yogyakarta. Non-probability sampling method and purposive sampling technique using Matahari Department Store consumers as many as 100 consumers as respondents. The questionnaire which is the instrument in this study was analyzed using SPSS 25. The researcher took the result that positive emotion was not positively influenced by sales promotion. Positive emotion is positively influenced by store atmosphere. Impulse buying is not positively influenced by sales promotion. Impulsive buying is also not positively influenced by the store atmosphere. Meanwhile, impulsive buying is significantly influenced by the positive emotion variable. Keywords: Sale Promotion, Store Atmosphere, Positive Emotion, Impulsive Buying

Pengaruh Teknik Distraksi Audio terhadap Penurunan Skala Nyeri pada Proses Pemasangan Intravena Fluid Drip

2019 ◽  
Vol 3 (2) ◽  
pp. 82-89
Author(s):  
Gamma Nurul Wardah ◽  
Sigit Purwanto ◽  
Karolin Adhisty
Keyword(s):  
P Value ◽  
Group Comparison ◽  
Probability Sampling ◽  
Purposive Sampling

Salah satu stressor utama yang terjadi pada anak saat hospitalisasi adalah nyeri yang juga dapat menimbulkan trauma. Tindakan pemasangan Intravena Fluid Drip (IVFD) yang dilakukan pada anak yang dihospitalisasi dapat menimbulkan nyeri akibat cedera jaringan tubuh (kulit). Teknik distraksi audio merupakan tindakan yang dirasa tepat untuk mengurangi nyeri yang ditimbulkan. Tujuan penelitian untuk mengetahui pengaruh teknik distraksi audio terhadap penurunan skala nyeri pemasangan IVFD pada anak prasekolah.Desain penelitian ini adalah pre experimental designwithstatic group comparison dengan menggunakan analisa data uji t tidak berpasangan. Sampel pada penelitian ini berjumlah 32 orang anak prasekolah yang dilakukan pemasangan IVFD dengan metode non probability sampling dengan teknik purposive sampling. Pengukuran skala nyeri menggunakan observasi Face, Leg, Activity, Cry, and Consolability Scale (FLACC Scale).Hasil penelitian didapatkan perbedaan nilai rata-rata skala nyeri antara kelompok intervensi dan kelompok kontrol dengan p value = 0,001 (p < α 0,05). Hasil penelitian ini menunjukkan bahwa terdapat pengaruh teknik distraksi audio terhadap penurunan skala nyeri saat pemasangan IVFD pada anak prasekolah di RSUD Dr. H. Ibnu Sutowo Baturaja. Perawat sebaiknya menerapkan pemberian teknik distraksi audio dalam standar operasional prosedur pemasangan IVFD sebagai salah satu terapi nonfarmakologi pada anak prasekolah yang akan dilakukan pemasangan IVFD.

Pengaruh Positive Emotion, Time Availability, dan Money Availability terhadap Impulsive Buying Behavior Konsumen Mahasiswa pada Department Store di Kota Yogyakarta

2020 ◽  
Vol 14 (1) ◽  
Author(s):  
Faizal Ardiyanto
Keyword(s):  
Positive Emotion ◽  
Department Store ◽  
Department Stores ◽  
Buying Behavior ◽  
Managerial Implication ◽  
Impulsive Buying ◽  
Time Availability ◽  
Unplanned Buying ◽  
Buying In ◽  
Yogyakarta City

This research was conducted to examine the influence of positive emotion, time availability, and money availabilty toward impulsive buying behavior both partially and simultaneously. The respondent of this research are university students who have experienced unplanned buying in several department stores at Yogyakarta City. Purposive sampling method was utilized then 102 respondents were chosen. The results indicate that positive emotion, time availability, and money avaiability positively and significantly influence impulsive buying behavior. The three independent variables as stated above, simultaneously influence impulsive buying behavior also. Finally, as the managerial implication stated, it can be concluded that understanding consumers condition related with unplanned buying is important topics in recent years, especially in department store.

PERCEIVED VALUE DAN PERCEIVED QUALITY TERHADAP EHAVIORAL INTENTION WISATAWAN DI TAPLAU PADANG

2017 ◽  
Vol 2 (2) ◽  
pp. 143
Author(s):  
Yuni Candra ◽  
Hesti Mayasari
Keyword(s):  
Behavioral Intention ◽  
Perceived Value ◽  
Perceived Quality ◽  
Probability Sampling ◽  
Purposive Sampling

Tujuan penelitian ini adalah untuk mengetahui pengaruh perceived valuedan perceived quality secara parsial terhadap behavioral intention wisatawan di Taplau Padang. Populasi dalam penelitian ini adalah wisatawan domestik yangberkunjung di Taplau Padang. Jumlah sampel dalam penelitian ini adalah 30 responden, menggunakan teknik penarikan sampel non probability sampling, dengan cara purposive sampling. Penelitian ini untuk membuktikan perceivedvalue dan perceived quality dapat mempengaruhi behavioral intention wisatawan. Menggunakan metode analisis kuantitatif deskriptif dengan menggunakan pengujian hipotesis secara statistik. Tahapan pengujian yang penulis lakukanmeliputi uji regresi linear berganda, uji t-statistik dan koefisien determinasi (R2).

DINAMIKA PSIKOLOGIS PADA MANTAN PECANDU NAPZA YANG SEDANG MENJALANI PROGRAM SUBSTITUSI ORAL METADON (STUDI KASUS)

2018 ◽  
Vol 3 (2) ◽  
Author(s):  
Wina Lova Riza
Keyword(s):  
Sampling Technique ◽  
Drug Addicts ◽  
Structured Interviews ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
Case Study Analysis ◽  
Analysis Technique ◽  
Depth Interview ◽  
Psychological Dynamics ◽  
Depth Interviews

 This study aims to determine the psychological dynamics of former drug addicts, starting from drug abuse until they become addicted, deciding to stop using them. This study uses a qualitative approach, the subject or informant is determined using a non-probability sampling technique with a purposive sampling type based on predetermined criteria, which involves one informant, namely a male (F) aged 42 years. Data collection methods used in this study are in-depth interviews (in depth interviews), where researchers will interview informants with semi-structured interviews. In addition, researchers also used observation and psychological tests, which are graphic tests in the form of DAM (Draw a Man) and BAUM (tree drawing) tests, and intelligence tests using WAIS. The data analysis technique used is case study analysis of case / incident patterns. Based on the results of research F became a drug addict because of the learning process, where the enjoyment and lack of parental supervision is a reinforcement to continue using drugs. Generalization of people, places, pleasure makes it difficult for F to stop using drugs.   Keywords: Psychological Dynamics, Drug Addicts. Penelitian ini bertujuan untuk mengetahui dinamika psikologis mantan pecandu napza, dimulai dari awal menyalahgunan napza hingga menjadi kecanduan, memutuskan untuk berhenti memakai. Penelitian ini menggunakan pendekatan kualitatif, Subjek atau informan ditentukan dengan menggunakan tehnik sampling non-probability sampling dengan tipe purposive sampling berdasarkan kriteria yang telah ditentukan, yaitu melibatkan satu informan, yaitu laki-laki (F) yang berusia 42 tahun. Metode pengumpulan data yang digunakan dalam penelitian ini adalah dengan wawancara secara mendalam (in depth interview), dimana peneliti akan menwawancarai informan dengan wawancara semi terstruktur. Selain itu peneliti juga menggunakan observasi serta menggunakan tes-tes psikologi, yaitu tes grafis berupa tes DAM (Draw a Man) dan BAUM (tes menggambar pohon), serta tes inteligensi dengan menggunakan WAIS. Tehnik analisis data yang digunakan adalah menggunakan analisis studi kasus pola kasus/kejadian. Berdasarkan hasil penelitian F menjadi pecandu narkoba karena adanya proses belajar, dimana kenikmatan dan kurangnya pengawasan orang tua merupakan reinforcement untuk terus menggunakan napza. Adanya generalisasi terhadap people, place, pleasure menyebabkan F sulit untuk berhenti menggunakan napza. Kata Kunci: Dinamika Psikologis, Mantan Pengguna Napza

The Influence of Personality Traits on Consumer Impulsive Buying Behaviour

2016 ◽  
Vol 5 (1) ◽  
Author(s):  
Khagendra Nath Gangai ◽  
Rachna Agrawal
Keyword(s):  
Personality Traits ◽  
Cultural Influences ◽  
Buying Behavior ◽  
Doing Business ◽  
The Social ◽  
Impulsive Buying ◽  
Social And Physical Environment ◽  
The Common ◽  
Buying Behaviour

Consumer behavior is a complex phenomenon which is evolving according to the time, situations, demographic characteristics of individuals, personality traits, cultural influences etc. The personality of individuals is a unique dynamic organization of the characteristics of a particular person, physical and psychological, which influence behavior and responses to the social and physical environment. It gives the impression that consumer buying is always influenced by their personality. Therefore, many marketers make use of personality traits in the advertisement of products and at the same time they enhance their marketing strategy. The marketers always designed different products and target specific market segments which commonly addressed on individuals personality traits. The individuals few personality traits influence consumer for impulsive buying behavior. The aim of present research is to study the personality traits influence on consumer impulsive buying behavior as it will help to create opportunities of doing business and dealing with customers. The objectives of this research are: (1) to investigate the influence of personality traits on consumer impulsive buying behavior, and (2) to identify the role of gender and their personality traits influence on consumer impulsive buying behavior. To fulfill the purpose of the study, the researchers randomly collected sample and divided them on the basis of gender, 60 males and 60 females. Data were collected from Delhi and NCR region. The data were analyzed using statistical applications such as correlation and t Test. The result was revealed that the common personality traits have a significant relationship with impulsive buying behavior that is psychoticism in the case of male and female. The role of gender has significant differences in impulsive buying behavior. The man showed more impulsive buying behavior compare to women.

A Study on the Effects of Regulatory Fit and Framing

2014 ◽  
Vol 644-650 ◽  
pp. 6289-6292
Author(s):  
Li Chen
Keyword(s):  
Regulatory Focus ◽  
Framing Effect ◽  
Regulatory Fit ◽  
Regulatory Focus Theory ◽  
Buying Behavior ◽  
Impulsive Buying ◽  
Effect Theory ◽  
The Face ◽  
Inherent Nature ◽  
Regulatory Fit Theory

Regulatory fit theory is based on regulatory focus theory which was from hedonism and decision-making motives, explaining individual consumer’s decisions making processes from both psychological and mental point of views. Regulatory fit theory proposed consumers in the face of different forms of information representation will lead to match or mismatch of consumer wants. And the effect of adjusting the matching value will affect the perception of the product or service, thereby affecting the consumer’s buying wish.Framing effect is originated from prospect theory indicate that people will make different choices when they face the same, but different forms of expression scheme. This article tries to explore the inherent nature of impulsive buying behavior mechanisms, drawing on regulatory fit theory and framing effect theory.

How social presence influences impulse buying behavior in live streaming commerce? The role of S-O-R theory

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Junlan Ming ◽  
Zeng Jianqiu ◽  
Muhammad Bilal ◽  
Umair Akram ◽  
Mingyue Fan
Keyword(s):  
Social Presence ◽  
Consumer Trust ◽  
Equation Modeling ◽  
Live Streaming ◽  
Flow State ◽  
Buying Behavior ◽  
Content Type ◽  
The Social ◽  
Impulsive Buying ◽  
Sense Of Power

Purpose This paper aims to examine how presence (the social presence of live streaming platforms, of viewers, of live streamers and telepresence) affects consumer trust and flow state, thus inducing impulsive buying behaviors, personal sense of power as moderator. Design/methodology/approach Drawing on the Stimulus-Organism-Response (S-O-R) framework, the conceptual model covers social presence, telepresence, consumer trust, flow state, personal sense of power and impulsive buying behavior. An online survey was conducted from 405 consumers with the experience of live streaming shopping in China; structural equation modeling (SEM) was used for data analysis. Findings Results find that three dimensions of social presence (the social presence of live streaming platforms, of viewers, of live streamers) and telepresence have a positive and significant influence on consumer trust and flow state, thus triggering consumers’ impulsive buying behavior. Furthermore, consumers’ sense of power moderates the process from consumer trust, flow state to impulsive buying behavior. Practical implications This study will help live streamers and e-retailers to have a further understand on how to stimulate consumers’ buying behavior. Furthermore, it also provides reference for the development of live streaming commerce in other countries. Originality/value This research examines the effect of social presence and telepresence on impulsive buying behavior in live streaming commerce, which is inadequately examined in extant literature.

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