scholarly journals ANALYSIS OF AFFECTING FACTORS ON PURCHASE DECISION OF SPORT SHOES "FAKE PRODUCT" OF GOLD'S GYM CONSUMERS IN WEST JAKARTA

2021 ◽  
Vol 2 (4) ◽  
pp. 537-550
Author(s):  
Christina Catur Widayati ◽  
Sarton Sinambela ◽  
Magito Magito ◽  
Khilyatin Ikhsani

The purpose of this study is to find out the factors which affect on purchase decision of fake (non-genuine) Nike sports shoes. Data analysis generally confirms the structural relationship of all variables, namely price and country of origin on brand image and its impact on purchase decision for fake (non-genuine) Nike shoes. This research was conducted on Gold's Gym consumers in the city area of ​​West Jakarta with a sample size of 130 respondents. The data analysis method used in this study is the Component or Variance Based Structural Equation Model where the data processing used Partial Least Square (Smart-PLS) version 3.2.9. The results show that all hypotheses can be accepted, except for the third hypothesis, which indicates that the country of origin does not effect on purchase decision.

2021 ◽  
pp. 1133-1140 ◽  
Author(s):  
Susetyo Darmanto ◽  
Bukirom Bukirom

The objective of this study is to analyze the effect of entrepreneurial experience and social entrepreneurship orientation on social entrepreneurship performance. This survey research was conducted on waste bank entrepreneurship activists in the city of Semarang. Thirty-five respondents were taken using the accident sampling method. Partial Least Square Structural Equation Model (PLS-SEM) is used as an analysis technique. The results showed that entrepreneurial experience and social entrepreneurship orientation had a positive and significant effect on the performance of social entrepreneurship. The contribution of the concept of human capital and the concept of entrepreneurial orientation is needed in building social entrepreneurship. The Semarang government is requested to give more attention to developing waste banks due to their contribution to social, economic, and environmental.


Author(s):  
Dedi Tista Amijaya ◽  
Sulhaini Sulhaini ◽  
Lalu Edy Herman

This study aims to analyze and know the significance of the influence of trust variables, Subjective Norm, and Perceived Usefulness on the Intention of Using Contraceptives, as well as to know the role of Education Level in moderating the relationship of Trust, Subjective Norm, and Perceived Usefulness to the Intention of Using Contraceptives in Mataram City. The type of research used is causal research. The population in this study is a Childbearing Age Couple who have not used contraceptives in Mataram City. The number of samples taken as many as 380 people, determination of samples with purposive sampling techniques, and data analysis using SEM-PLS (Structural Equation Model – Partial Least Square) analysis with SmartPLS version 2.0 application. The results showed that: Perceived Usefulness became the dominant aspect that influenced the intention of using contraceptives followed by Subjective Norm and Trust. Education Level moderates Trust and Perceived Usefulness.


2021 ◽  
Vol 8 (2) ◽  
pp. 22-40
Author(s):  
Muhammad Rafi Aziz ◽  
Atiyah Fitri ◽  
Muhammad Doddy AB

This study aims to determine whether the cognitive perception, affective perception, and conative perception variables affect the people’s interest to become customers of Islamic banks in Bekasi City. It uses quantitative methods. As it uses the Slovin formula, the number of respondents was 100 out of a total population of 320,984 non-Muslim community in Bekasi City. The data analysis in this study adopted Structural Equation Modeling (SEM) with the Partial Least Square (PLS) approach and the data was processed using PLS 3.0. Based on the results of the data analysis, cognitive variables and affective variables do not have a significant effect on the people’s interest in becoming customers of Islamic banks in Bekasi City, while the conative variables have a significant effect on the people’s interest in becoming customers of Islamic banks in Bekasi City.


2020 ◽  
Vol 14 (1) ◽  
Author(s):  
Sylvia Christina Daat ◽  
Bill J. C. Pangayow

This research was motivated by the development of the direction of accounting research on green accounting issues. Companies that want a going concern operation must pay attention to 3P, namely profit as profit, people where companies must pay attention to the welfare of the community, and the planet is the company’s contribution to the environment. Therefore, this study tries to find empirical evidence on the influence of several environmental variables, including the environmental performance of the company and disclosure of the company’s environmental management activities to the public on the sustainability of the company with increasing economic (financial) performance of the company. The results of the study using the Structural Equation Model (SEM) approach with the Partial Least Square (PLS) method using Software WarpPLS 5.0 provide empirical evidence that the company’s Environmental Performance influences the company’s Economic Performance, but does not provide empirical evidence that environmental disclosure company as a conncectingvariabel or mediating the relationship of environmental performance with economic performance


Author(s):  
Pipih Muhopilah ◽  
Fatwa Tentama ◽  
Yuzarion Yuzarion

<span lang="EN-US">The purpose of this study was to analyze the model of the influence of authoritarian parenting, extraversion personality, and conformity to bullying in students. The population in this study were all students of grade eight of X, Y, Z state middle school in Yogyakarta, consisting of 524 students. The sample in this study was 185 students. The sampling technique used in this study was cluster random sampling. T<span>he data were collected with the scales which were developed for each variable studied. Data analysis was performed by testing the outer and inner models using structural equation model (SEM) through the Smart Partial Least Square 3.2.8 program. The </span>results of this study were the formation of the model of the influence of authoritarian parenting, extraversion personality, and conformity to bullying that was found to be fit with empirical data. Overall, the findings suggested that all variables under investigation (authoritarian parenting, extraversion personality, and conformity) had positive and a very significant influence on bullying. This model can be used as a valid reference in developing bullying variables.</span>


Author(s):  
Triono Nugroho ◽  
Anita Erari ◽  
Sandra Sukmaning Adji

Improving employee performance is an important and mandatory thing to be realized, especially in local government organizations. This study aims to determine and analyze the influence of leadership, competence and organizational culture on employee performance mediated by employee job satisfaction. This research was conducted on the employees of the Department of Investment and One Stop Services (DPMPTSP) of Yapen Islands Regency with a population of 32 employees, where all employees were used as samples. The independent variables in this study are leadership, competence and organizational culture, while the dependent variable is employee performance mediated by job satisfaction. The research data was obtained by distributing questionnaires and then measuring the variables using a Likert scale. Furthermore, the data were analyzed using a Structural Equation Model (SEM) approach based on Partial Least Square (PLS), namely Smart-PLS version 3. The results showed that: 1) leadership had no significant effect on employee performance, but had a significant effect on job satisfaction; 2) competence has a significant effect on employee performance, but is not significant in influencing job satisfaction; 3) organizational culture has a significant effect on employee performance and job satisfaction; 4) job satisfaction has a significant effect on employee performance; 5) job satisfaction can mediate the relationship of leadership to employee performance, but cannot mediate the relationship of competence and organizational culture to employee performance.


2020 ◽  
Vol 3 (1) ◽  
pp. 91-109
Author(s):  
Reni Febriani ◽  
Mirza Abdi Khairusy

This research aimed to analyze the effects of celebrity endorser/brand ambasador, price, design product on brand image to purchase decision on Shopee at online shop Desstore Collection Serang. The research object which do in this case is the Desstore Collection consumer who has made a purchase. There are 100 respondents and this research used probability sampling by using simple random sampling technic. The data analyze technic which used in this case is the structural equation model (SEM) by Partial Least Square (smart PLS 3.0).  The data is primary and uses a questionnaire online with open and closed questions. The result of this research 5 hypothesis accepted and 2 hypothesis rejected. The 5 hypothesis accepted are price and brand image positively affected to purchase intention, brand ambasador, price and design product positively affected to brand image. 2 hypothesis rejected is show celebrity endorser negatively affected to purchase intention and design product not significant but positively affected to purchaseintention.


2021 ◽  
Vol 35 (2) ◽  
pp. 398-405
Author(s):  
Ramadania RAMADANIA ◽  
◽  
Yahya Al FATIH ◽  
Dio Caisar DARMA ◽  
Fenty FAUZIAH ◽  
...  

In this period, traveling has become one of the activities most in demand by the community, many people try to get rid of boredom by switching to traveling. The purpose of this research is to investigate the impact of lifestyle among millennials on their attitude toward traveling activities. We use survey research that is conducted to understand the causal relationships between variables with the use of a questionnaire as the instrument to obtain data. The questionnaire is distributed to 100 samples who fulfill the requirements. The sample is millennials in Pontianak City who are between 20 - 39 years old. The data analysis method used is Structural Equation Model Partial Least Square (SEM-PLS) method using SmartPLS 3.0 software. The hypothesis is the lifestyle and travel motivation have an effect to tour preferences. Furthermore, lifestyle, travel motivation, and tour preferences have an effect on consumer intention to travel. The result of this research shows that all the hypotheses are accepted. Not a few people think traveling has become a hobby and lifestyle because traveling itself has become a trending topic in the community.


2018 ◽  
Vol 9 (03) ◽  
pp. 20544-20552
Author(s):  
Ni Putu Rista Kusumadewi ◽  
I Nengah Sudja ◽  
I Wayan Sujana

This study aims to examine and analyze the relationship between leadership style, work environment, job satisfaction and employee performance. This research was conducted at PT. Khrisna Multi Lintas Cemerlang with the research population were all employees who work in the company. All data obtained from questionnaires were suitable for use, then were analyzed by using structural equation model based on variant analysis which is known as Partial Least Square (PLS). The result of this research shows that the leadership style has positive and significant effect on employee performance, the work environment has positive and significant effect on employee performance, the leadership style has positive and significant effect on job satisfaction, the work environment has positive and significant effect on job satisfaction and job satisfaction has positive and significant on employee performance. The implication of this research was that the leadership needs to give freedom to subordinate to express their opinions, the workplace air temperature was well regulated, the work that was charged according to the ability and expertise, always guided by the company standard in carrying out each task and the employee has high knowledge in solving problem


2018 ◽  
Vol 9 (08) ◽  
pp. 20959-20973
Author(s):  
Benediktus Ignasius Tani Raka ◽  
Anik Yuesti ◽  
Nengah Landra

This study aims is to test and analyze the influence of motivation on employee performance mediated by job satisfaction. This research was conducted at PT Smailing Tour Denpasar with population and research sample of all permanent employees that is 90 people. All data obtained from the kuisoner distribution is feasible to be used, then analyzed using a variance based structural equation model known as Partial Least Square (PLS) analysis. The result of the research shows that (1) the motivation has positive and significant effect on the employee's performance, (2) the motivation has positive and significant effect on the job satisfaction, (3) the job satisfaction has positive and significant effect to the employee's performance; (4) the motivation has positive and significant effect on employee performance through job satisfaction. The implication of this research is that motivation can be improved by taking into account the need for workplace environment to improve employee performance, job satisfaction can be improved by paying attention to the work itself in order to increase employee performance. Employee performance can be improved by taking into account the effectiveness of employees.


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