scholarly journals SAUDI WOMEN RESPONSE TOWARD THE PRICE DISCOUNTS IN THE LOCAL RETAIL MARKETS

2020 ◽  
pp. 31-43
Author(s):  
Dr. Iyad A. Al-Nsour ◽  
Dr. Hassan M. Somili
Keyword(s):  
Buying Behavior ◽  
Saudi Women ◽  
Price Discounts ◽  
Women's Participation ◽  
Stratified Sample ◽  
Research Population ◽  
Saudi Family ◽  
Sample Method ◽  
Contribution Level

The study aims at measuring the influence of price discounts on the women’s contribution to the buying behavior of the Saudi family, as well as determining the statistical differences in price discounts and the contribution level according to the demographical variables. The research population consists of all Saudi women in Riyadh and the total research population reaches 2204529 women in 2016. The unit of analysis is the Saudi working and non-working women who lives in Riyadh, and over 19 years old. The equal random stratified sample method is used and the sample size is 390 women. The study concludes that the price discounts have a positive significant influence on women's participation in the buying behavior of the Saudi family. It is found that there are statistical differences in the awareness level of price discount and contribution level according to demographical factors. Finally, the study recommends and suggests a set of implications that enforce the role of women in the marketing communication campaigns. KEY WORDS: Price Discounts, Saudi Women , Buying Behavior , Saudi Family, Riyadh.

scholarly journals EFFECT OF SALES PROMOTION PROGRAMS ON PURCHASING BEHAVIOR AT HYPERMARKETS IN RIYADH, KSA

2020 ◽  
pp. 16-31
Author(s):  
Dr. Iyad A. Al-Nsour
Keyword(s):  
Saudi Arabia ◽  
Key Words ◽  
Sales Promotion ◽  
Marketing Communication ◽  
Purchasing Behavior ◽  
Public And Private ◽  
Price Discounts ◽  
Stratified Sample ◽  
Research Population ◽  
The City

The study aims at determining the effect of sales promotion programs using main four programs - price discounts, free samples, buying vouchers and celebrities - on purchasing behavior of consumers in Saudi Arabia, as well as diagnosing the statistical differences in using the sales promotion programs according to the demographical variables of the consumer. The research population consists of all Saudi and non-Saudi buyers residing in the city of Riyadh reaches 3.874 million people in 2018. The unit sample represents the total number of Saudi and non-Saudi employees working in public and private sectors in the city of Riyadh. The proportional stratified sample is used and the calculated sample size is 387 employees. The study concludes that the sales promotion programs have a positive significant effect on the purchasing behavior of the consumer, and the price discount program is the engine program of purchasing behavior. The study finds that there are statistical differences in the perception of sales promotion programs according to age, education and marital status. Finally, the study recommends a set of implications that enhance the marketing communication uses and some recommendations are presented. KEY WORDS: Sales Promotion, Purchasing Behavior , Hypermarkets , Riyadh , KSA.

دور الإدارة الاستراتيجية في تحسين مستوى الأداء المؤسسي “دراسة تطبيقية على الكليات الجامعية الحكومية”

2019 ◽  
Vol 6 (1) ◽  
pp. 401-442
Keyword(s):  
Strategic Management ◽  
Environmental Variables ◽  
Direct Impact ◽  
Institutional Performance ◽  
Data Collection Tool ◽  
Service Employees ◽  
Stratified Sample ◽  
University Colleges ◽  
Sample Method

ملخص: هدفت الدراسة إلى التعرف إلى دور الإدارة الاستراتيجية في تحسين مستوى الأداء المؤسسي في الكليات الجامعية الحكومية في قطاع غزة، وقد استخدمت الدراسة المنهج الوصفي التحليلي، والاستبانة أداة لجمع البيانات؛ حيث تكوّن مجتمع الدراسة من جميع العاملين في الكليات الجامعية الحكومية باستثناء موظفي الخدمات، والذي بلغ عددهم (435)، واستخدمت الدراسة أسلوب العينة العشوائية الطبقية حسب الكلية، حيث تم توزيع (240) استبانة، وقد تمّ استرداد (205) استبانة أي بنسبة (89.13%). وكان من أهم نتائجها: وجود علاقة ذات دلالة إحصائية عند مستوى دلالة (0.05≥ α) بين الإدارة الاستراتيجية والأداء المؤسسي في الكليات الجامعية الحكومية في المحافظات الجنوبية، ووجود تأثير ذو دلالة إحصائية عند مستوى دلالة (0.05 ≥ α) للإدارة الاستراتيجية على الأداء المؤسسي في الكليات الجامعية الحكومية في المحافظات الجنوبية، ومن أهم توصياتها: ضرورة زيادة الاهتمام بالإدارة الاستراتيجية ومراحلها؛ لما لها من تأثير مباشر على تحسين مستوى الأداء المؤسسي بالكليات الجامعية الحكومية، والعمل على استثمار قدرات العاملين والطاقات الكامنة لديهم لضمان تحسين الأداء المؤسسي، وضرورة قيام الكليات الجامعية بالاستعانة بمستشارين متخصصين في تحليل وتقييم المتغيرات البيئية. الكلمات المفتاحية: الإدارة الاستراتيجية، الكليات الجامعية الحكومية، الأداء المؤسسي. Abstract The Study aimed to identify the role of strategic management in improving the level of institutional performance in the governmental university colleges in the southern governorates. The study uses descriptive analytical method and questionnaire as a data collection tool. The study includes all the staff in the governmental university colleges except service employees who are (435) ones. The study used the random stratified sample method according to the college. (240) questionnaires were distributed, (205) responses were retrieved (89.13%). The study found a statistically significant relationship at the level of (a≤0.05) between strategic management and institutional performance in the governmental university colleges in the southern governorates and there is a statistically significant effect at the level of (a≤0.05) between strategic management and institutional performance in the governmental university colleges. The study also reached a number of recommendations, the most important of which is the need to increase attention to strategic management and its stages; because of their direct impact on improving the level of institutional performance in government colleges, and the need for university colleges to use consultants specialized in the analysis and assessment of environmental variables, and to invest in the capabilities of the potential and potential to ensure the improvement of institutional performance. Keywords: Strategic management, governmental university colleges, institutional performance.

Role of Recruitment and Qualification Centers in Achieving Vocational Qualification of Saudi Woman in the Light of Saudi Vision 2030

2019 ◽  
Vol 9 (4) ◽  
pp. 104-118
Author(s):  
Fatma Abdelrazek Mohamed Mohamed ◽  
Nawal Abdulaziz Mohamed Al Rubaie
Keyword(s):  
Vocational Qualification ◽  
Saudi Women ◽  
Item Questionnaire ◽  
Vision 2030 ◽  
Descriptive Approach

Abstract This study aims to investigate the role of recruitment and qualification centers in achieving vocational qualification for Saudi women in the light of Saudi Vision 2030 and to identify the obstacles that limit the work of recruitment and qualification centers and suggested solutions are made for the development of these centers. Survey descriptive approach was utilized through designing 58-item questionnaire divided into five domains. The sample comprised (87) of the employees of recruitment and qualification centers in Riyadh. The results indicated that the most important roles of recruitment and qualification centers are the establishment of exhibitions that offer craft products prepared by Saudi women, investigating the vocational abilities and tendencies of Saudi women, and the sensitization of Saudi women to the job ethics and the importance of commitment to these ethics. The most important obstacles that limit the development of these centers are the low capacity for all applicants, the low spread of recruitment and qualification centers across the Kingdom. The study recommended the need to employ specialized cadres to increase the efficiency of recruitment and qualification centers, increasing the support for recruitment and qualification centers for Saudi women, and briefing Saudi women to the services provided by these centers.

The Influence of Personality Traits on Consumer Impulsive Buying Behaviour

2016 ◽  
Vol 5 (1) ◽  
Author(s):  
Khagendra Nath Gangai ◽  
Rachna Agrawal
Keyword(s):  
Personality Traits ◽  
Cultural Influences ◽  
Buying Behavior ◽  
Doing Business ◽  
The Social ◽  
Impulsive Buying ◽  
Social And Physical Environment ◽  
The Common ◽  
Buying Behaviour

Consumer behavior is a complex phenomenon which is evolving according to the time, situations, demographic characteristics of individuals, personality traits, cultural influences etc. The personality of individuals is a unique dynamic organization of the characteristics of a particular person, physical and psychological, which influence behavior and responses to the social and physical environment. It gives the impression that consumer buying is always influenced by their personality. Therefore, many marketers make use of personality traits in the advertisement of products and at the same time they enhance their marketing strategy. The marketers always designed different products and target specific market segments which commonly addressed on individuals personality traits. The individuals few personality traits influence consumer for impulsive buying behavior. The aim of present research is to study the personality traits influence on consumer impulsive buying behavior as it will help to create opportunities of doing business and dealing with customers. The objectives of this research are: (1) to investigate the influence of personality traits on consumer impulsive buying behavior, and (2) to identify the role of gender and their personality traits influence on consumer impulsive buying behavior. To fulfill the purpose of the study, the researchers randomly collected sample and divided them on the basis of gender, 60 males and 60 females. Data were collected from Delhi and NCR region. The data were analyzed using statistical applications such as correlation and t Test. The result was revealed that the common personality traits have a significant relationship with impulsive buying behavior that is psychoticism in the case of male and female. The role of gender has significant differences in impulsive buying behavior. The man showed more impulsive buying behavior compare to women.

scholarly journals Common Diseases and Some Demographic Characteristics among Saudi Women

2015 ◽  
Vol 8 (12) ◽  
pp. 94 ◽  
Author(s):  
Ahmed Abdulrahman Al-Haramlah ◽  
Fawziah Al-Bakr ◽  
Haniah Merza
Keyword(s):  
Physical Activity ◽  
Health Centers ◽  
Saudi Women ◽  
Number Of Children ◽  
Common Diseases ◽  
The Social ◽  
Study Results ◽  
The Common ◽  
Obesity Hypertension

<p class="apa">This study aimed to detect the common diseases among Saudi women and their relationship with the level of physical activity and some variables. This study was applied to 1233 Saudi woman in different regions of the Kingdom, and adopted to explore the common diseases: obesity, hypertension, diabetes, cholesterol and asthma.</p><p class="apa">The study results showed the existence of a statistically significant relationship between the common diseases among Saudi women and the variables of educational level, the nature of the profession, the social status, the justification of the practice of physical activity, the rate of participation in physical activity per week, the practice of physical activity in relation to asthma and the number of children with regard to obesity.</p><p class="apa">The study provided a number of recommendations including: the need to strengthen the role of culture in promoting physical activity by women, through health education via the health centers in the Kingdom.</p>

The Role of Female’s Participation in Economic Activity to Household Income The Case of Mizan Aman Town, South Nation Nationality And People’s Region, Ethiopia

2021 ◽  
Author(s):  
Kemal Omer Ahmed
Keyword(s):  
Household Income ◽  
Simple Random Sampling ◽  
Linear Regression Method ◽  
Economic Activities ◽  
Factors Affecting ◽  
Household Decision ◽  
Secondary Sources ◽  
Women's Participation ◽  
Descriptive Method

Abstract The main aim of the study was to examine the role of females' economic participation in household income. To achieve this objective both primary and secondary sources of data were collected from 400 sample size using simple random sampling method. The obtained data were first analyzed using a descriptive method to describe socio-economic characteristics of women in the study area. Secondly, to identify determinants of women’s participation in economic activities and household decision-making process logit model was employed and finally, multiple linear regression method was applied to identify factors affecting the level of women's contribution to household income. The result shows that female participation in economic activities positively determines by women's training and woman’s education level and is negatively affected by the presence of children under five years of age. The contribution of women to household income on average was estimated birr 32,400.50 per annum which was nearly 36.8percent of the overall household income. The possible recommendation is government and other respective bodies must encourage women to learn more and more.

The effects of cruise attributes on impulse buying behavior: the mediating role of impulsive buying tendency

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jookyung Kwon ◽  
Jiseon Ahn
Keyword(s):  
Service Providers ◽  
Equation Modeling ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Content Type ◽  
Mediating Role ◽  
Impulsive Buying ◽  
Positive Direct ◽  
The Relationship

Purpose This study aims to examine the effects of cruise attributes on impulse buying of service customers through impulsive buying tendency. Specifically, this study investigates whether service attributes (variety of selection and price) influence the impulsive buying behavior of customers by stimulating their impulsive buying tendency. Design/methodology/approach Partial least squares-structural equation modeling was used to test the hypothesis using a sample of 143 cruise customers. Mediating analysis was conducted to examine whether customer personal traits (impulsivity) mediated the relationship between service attributes and impulsive buying behavior. Findings The findings showed that price attributions had a significant positive direct impact on impulsive buying tendency and behavior, while a variety of selections had a significant direct effect on impulse buying behavior. The results revealed a significant mediating role of impulsive buying tendency in the relationship between price attributions and impulse buying. Originality/value Although studies on the decision-making style of service customers have been widely discussed, a limited number of studies has examined customers’ impulsive buying behavior in the service sector. Considering the importance of impulsive purchasing as a valuable marketing tool, the results of this study can help service providers and researchers enhance their knowledge of the mechanism of impulse buying behavior.

scholarly journals The Role of Technological Business Incubators in Supporting and Developing Marketing Capabilities for Entrepreneurship Business and Small Projects in Jordan

2017 ◽  
Vol 10 (2) ◽  
pp. 82 ◽  
Author(s):  
Mohammad Mansour Abu-Jalil
Keyword(s):  
Financial Services ◽  
Small Businesses ◽  
Professional Services ◽  
Marketing Capabilities ◽  
Business Incubators ◽  
Administrative Services ◽  
Research Population ◽  
Training Courses ◽  
High Level

This research aimed to identify the role of technological business incubators in supporting and developing marketing capabilities for entrepreneurship business and small projects in Jordan. The research population included all personnel and owners of the small entrepreneurship, either those projects were incubated or not. The sample of the study consisted of (400) respondents. It was concluded that there was a role for the services provided by technological business incubators of, (administrative services, financial services, professional services, follow-up and personal services) in supporting and developing the marketing capabilities in business entrepreneurship and small projects in Jordan. The averages for those services were of a high level of Importance. In light of the findings’ it was recommended to continue to provide accounting services and billing for business entrepreneurship and small businesses, and to emphasized the importance of holding specialized training courses for business entrepreneurship and small projects.

scholarly journals Familial Support as a Determinant of Women Career Development: A Qualitative Study

2020 ◽  
pp. 76-81 ◽  
Keyword(s):  
Career Development ◽  
Sampling Procedure ◽  
Primary Data ◽  
Familial Support ◽  
Women's Participation ◽  
The Family ◽  
And Gender ◽  
Depth Interviews ◽  
Balance Family

Although women’s participation in the workforce has increased remarkably in recent times but women are still lagging behind because of the traditional thinking and attitudes of their families in the context of Bangladesh. The purpose of the current study was to explore the role of the family in shaping women’s career development. The study was conducted in a qualitative approach and it was exploratory in nature. The study was conducted during November-December, 2019 in Khulna division, Bangladesh. The purposive sampling procedure was used to select the 25 respondents of the study. The respondents constituted of working women from different professions. Primary data was collected through semi-structured in-depth interviews extending from 35 to 45 minutes. The collected data were analyzed using thematic analysis method and nine themes emerged from the transcripts. The emerged themes were acceptance and aspiration from family, spousal support, being a mother, grown-up children as helping hands, family and work balance, family as a social network, family as a barrier, family as a lever, and gender inequality. This research highlighted the fact that women’s career practices and its development depended highly on familial roles. The family possesses the ability to affect women’s career success both positively and negatively. The study revealed that women who received positive support from their families were more motivated and achieved greater success in their professional life. Family can serve both as a lever as well as a barrier in shaping a woman’s career.

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