scholarly journals LEVERAGING CONSUMER EXPERIENCE WITH THE CRITICAL CHOICE OF RETAIL OUTLETS- AN ANALYTICAL STUDY

2020 ◽  
pp. 51-55
Author(s):  
Dr.S.Sarojini ◽  
Dr. J Nithya
Keyword(s):  
Personal Selling ◽  
Sales Force ◽  
Problem Solver ◽  
Consumer Experience ◽  
Customer Needs ◽  
Retail Outlets ◽  
Critical Choice ◽  
The Right ◽  
A Company

Personal selling efforts became highly essential for selling products in competitive markets. Most companies take a customer-oriented approach to personal selling. They train salespeople to identify customer needs and to find solutions. This approach assumes that customer needs provide sales opportunities, which customers appreciate good suggestions, and that customers will be loyal to salespeople who have their long-term interests at heart. The problem-solver salesperson fits better with the marketing concept than does a hard-sell salesperson or the glad-handling extrovert. Buyer’s today want solutions, not smiles; results, not razzle-dazzle. They want salespeople who listen to their concerns, understand their needs, and respond with the right products and services. The sales force serves as a critical link between a company and its customers. In many cases, salespeople serve both masters-the seller and the buyer. KEY WORDS: Personal selling, problem-solver salesperson, razzle-dazzle. .

Modeling Risk and Opportunity Reality

2017 ◽  
pp. 435-458
Author(s):  
Tom W. Townley
Keyword(s):  
Business Processes ◽  
Investment Decisions ◽  
Management Control ◽  
Strategic Bidding ◽  
Business Functions ◽  
Pencil And Paper ◽  
The Right ◽  
A Company ◽  
Control Limits

The author of this chapter worked for 42 years in the construction industry. Employed by a company with great leadership, vision and values. The author was able to evolve from the pencil and paper applications to the latest in data acquisition, analysis and modeling. Simulation modeling and business science were successfully applied to many business functions with significant results in predicting risk and uncertainty ranges before bids, projects and investment decisions were complete. Included in this chapter are samples of Strategic Bidding, Cost (Range) Estimating, Scheduling, Project Management/Control, and Corporate Resource Management. Business processes can be measured for Stability, Capability and Predictability. Consistently balancing decisions within the upper and lower control limits, using valid reasoning for taking advantage of risk or opportunity will usually guarantee long term success. Reality can be a friend if it is measured and applied with the right expectations. Modeling creates the environment for tapping into substance and understanding.

Creating Your Festival Budget

2019 ◽  
Author(s):  
Paul Kelly
Keyword(s):  
Support Services ◽  
Peace Of Mind ◽  
The Right ◽  
A Company

After reading this part you should: The director of a company specialising in festival support services had just come back from a contract at London’s Hyde Park, a big outdoor event, headlined by The Eurythmics, a fashionable band at the time. “What were they like?” an excited music enthusiast asked him. “I’ve no idea,” came the droll reply, “I spent the whole evening unblocking the toilets” (Toby Short of Rock City Stage Crew, 1999). To some, festival budgeting is a bit like that, it’s a task that seems dull boring and repetitive, but it’s also incredibly important. Doing endless budget projections – and they will keep changing – keeping a track of estimates and invoices, managing your cashflow and then counting the pennies at the end of the event is hardly glamorous. But if the finances get all blocked up or don’t flow in the right way, the smell will be pretty unpleasant and, in extreme cases you might even have to sell all your worldly possessions to sort out the mess.. Good budgeting is crucial to the long-term success of your festival and also your peace of mind. It’s not difficult, so long as you are careful and methodical. As your event grows, the financial numbers will obviously get bigger and some of the control issues get more complicated. But the principles remain the same. A growing festival will need to get the advice of an accountant, especially where tax matters are concerned.

scholarly journals Strategi UMKM Dalam Menghadapi Persaingan Bisnis Global

MBIA ◽  
2020 ◽  
Vol 19 (3) ◽  
pp. 293-308
Author(s):  
Tetty Yuliaty ◽  
Cut Sarah Shafira ◽  
Muhammad Rafi Akbar
Keyword(s):  
Swot Analysis ◽  
Small And Medium Enterprises ◽  
Global Market ◽  
Growth Strategy ◽  
National Scale ◽  
Global Business ◽  
The Right ◽  
Medium Enterprises ◽  
A Company

In the Indonesian economy, Micro, Small and Medium Enterprises or MSMEs are the business group that has the largest number and is proven to be resistant to various kinds of shocks to the economic crisis. Micro, Small and Medium Enterprises (MSMEs) are encouraged to be able to develop into the global market not only on a national scale. Strategy is very important to determine the success of a company to achieve its long-term goals. By choosing the right strategy for a particular company position, it will make a company have a competitive advantage. The purpose of this research is to find out what is the most appropriate strategy that should be taken by PT. Muniru Burni Telong as a UMKM in facing Global Business competition. This research method uses SWOT analysis and IFAS, EFAS, by previously collecting data through interviews, questionnaires, observations and literature studies. The results of this study indicate that the strategy that must be carried out by PT Muniru Burni Telong is in quadrant I, which is a quadrant that supports an aggressive growth strategy which shows that this company has the power to take advantage of existing opportunities, meaning that the organization is in a strong condition so it is possible to continue to expand opening branches to the targeted countries, enlarging growth and achieving maximum progress.   Abstrak Dalam perekonomian Indonesia, Usaha Mikro Kecil Menengah atau UMKM merupakan kelompok usaha yang memiliki jumlah paling besar dan terbukti tahan terhadap berbagai macam goncangan krisis ekonomi.Usaha Mikro, Kecil dan Menengah (UMKM) didorong harus mampu berkembang sampai ke pasar gobal bukan hanya di skala nasional saja. Strategi merupakan hal yang sangat penting untuk menentukan keberhasilan perusahaan untuk mencapai tujuan jangka panjangnya. Dengan memilih strategi yang tepat pada posisi perusahaan  tertentu, akan membuat  sebuah perusahaan  memiliki keunggulan kompetitif.  Tujuan dari penelitian ini adalah untuk mengetahui strategi apa yang paling tepat yang harus diambil PT. Muniru Burni Telong sebagai UMKM dalam menghadapi persaingan Bisnis Global . Metode penelitian ini menggunakan Analisis SWOT dan IFAS, EFAS, dengan sebelumnya melakukan pengumpulan data melalui wawancara, kuesioner, observasi dan juga studi literature. Hasil penelitian ini menunjukkan bahwa strategi yang harus dilakukan oleh  PT Muniru Burni Telong adalah di kuadran I yaitu kuadran yang mendukung strategi pertumbuhan agresif yang menunjukkan  perusahaan ini memiliki kekuatan untuk memanfaatkan peluang yang ada, artinya organisasi dalam keadaan kondisi kuat sehingga sangat dimungkinkan untuk terus melakukan ekspansi membuka cabang ke negara-negara yang akan dituju, memperbesar pertumbuhan dan meraih kemajuan secara maksimal. Kata Kunci : Strategi , UMKM, Bisnis Global, SWOT

scholarly journals Etyka zarządzania w okresie przeobrażeń cywilizacyjnych współczesnego świata

2008 ◽  
Vol 4 ◽  
pp. 238-248
Author(s):  
Ewa Oleksiejczuk ◽  
Anna Oleksiejczuk
Keyword(s):  
Local Community ◽  
Environmentally Friendly ◽  
Internal Marketing ◽  
Point Of View ◽  
Good Effect ◽  
Best Interest ◽  
The Right ◽  
Voluntary Choice ◽  
A Company

Ethics is a part of every area of economic activity. Businesses can influence the local community in different ways.From the point of view of ethics, businesses should secure the interests of local communityas well as those of shareholders, owners and employees.Ethics of management is very important too. We can define it as a set of duties that anemployer owes to his employees or as a set of employees’ rights. In the other words, theemployee has the right to benefit from the work he does. Thereferore, ethics of managementdeals with:a) the setting up of ethical principles, which govern the behavior of every member of a com-munity,b) the introduction and implementation of moral standards into the management strategy,c) the setting up of punishment for those who violate the ethical principles.Polish businessmen are becoming more and more interested in the issue of Corporate SocialResponsibility (CSR). They care for both economic growth and the goodness of the society andthe natural environment. More and more companies like to be involved in projects that havebeneficial impact on the local community. By taking into account the best interest of the public,the firm improves its image and wins more trust.CSR is a tool in the hands of good management. It can be used when talking to the coownersabout improving the business strategy. The aim of these talks is to better estimate the weaknesses and strengths of the business in question. There are also always many possible threats andopportunities that the management must take into account. The right way to run a business is tomake long-term plans. These plans must take into account the interests of the local community.It can be achieved through talks. Talks let you know what your employees, executives, custo-mers, suppliers, representatives of the local community, media, local authorities and state autho-rities expect from your business. The implementation of a system of CSR management is aimedat improving the interpersonal relations, discipline, mutual trust, employee loyalty to the busi-ness and cultivating good relations with the society.Ethics of management should be seen in the broad context of internal marketing. Internalmarketing (IM) is an ongoing process that occurs strictly within a company or organizationwhereby the functional process aligns, motivates and empowers employees at all managementlevels to consistently deliver a satisfying customer experience. Internal marketing is concernedwith the following four areas of a business: internal communication within the business, thegeneral atmosphere, the organizational skills of employees and the identity. The aim is to achie-ve such a combination of these four elements that the employees will feel secure with everychange in the business and with every long-term plan. Internal marketing is here to help overco-me the opposition and resistance of employees towards change. It’s here to increase understanding and involve employees in the process of introducing change.Ethics of management is inseparably connected with the protection of the natural environ-ment. Many businesses create their image around environment protection. But environmentprotection also means the introduction the environmentally friendly technologies and mana-ging processes. If the needs of customers change, the business should try to quickly satisfy thenew needs. When a customer buys a product from a company that acts responsibly he is supporting a process that will have a good effect for future generations. If he chooses to buysomething that he thinks is good then he can feel his voluntary choice is ethical. So the businessmust try to make products both competitive on the market and environmentally friendly. An organization in the constantly changing society must make a product that will make thesociety more physically healthy and moral. From the point of view of ethics, free competition incommerce is good. But it needs to be adapted to suit the needs of the new civilized way ofmaking business. It also needs to be adapted, to be environmentally-friendly and safe for thecustomer.

scholarly journals Measuring The Theoretical Paradigm Shift From Marketing Mix To Relational Marketing

2011 ◽  
Vol 2 (11) ◽  
Author(s):  
Dean R. Manna ◽  
Alan D. Smith
Keyword(s):  
Paradigm Shift ◽  
Stepwise Regression ◽  
Personal Selling ◽  
Service Marketing ◽  
Sales Force ◽  
Marketing Mix ◽  
Service Industries ◽  
Relational Marketing ◽  
Perceived Importance

Much has been written in the recent marketing literature on the perceived importance of moving from a transaction basis to a long-term relationship basis in terms of personal selling. Since the traditional marketing mix paradigm has dominated marketing philosophy for so long, many perceive there is a marketing shift, especially in service marketing, to the relational marketing paradigm. A sales force from five industries, representing primarily service industries (n=142), were tested on a number of statistical techniques including correlations, stepwise regression, and n-way ANOVA, and yielded no significant trend to support the theoretical paradigm shift.

scholarly journals Analisis Strategi Marketing Funding di Bank BRISyariah KC Purwokerto

2019 ◽  
Vol 5 (02) ◽  
pp. 293-300
Author(s):  
Mila Fursiana Salma Musfiroh ◽  
Muhammad Rifai ◽  
Nada Diana
Keyword(s):  
Marketing Strategy ◽  
Personal Selling ◽  
Sales Promotion ◽  
Third Party ◽  
Target Market ◽  
Public Attention ◽  
Analysis Process ◽  
The Right ◽  
High Level ◽  
A Company

High level of competition in banks in fighting over third party funds, spur banks to continue to try to lure their customers in various ways. No matter how good the company's management, segmentation, target market, will not run if it is not followed by the right strategy. Strategy is the steps that must be carried out by a company to achieve goals. While marketing is a process of creating, offering, andex changing valuable products to other parties to achieve the goals of a company. So the marketing strategy is the steps taken to take over the decision carefully toget the goals and objectives to be achieved by taking into account the conditions ofthe surrounding environment. This is done to get the wants and needs to beachieved. The same goes for BRISyariah KC Purwokerto. The purpose of this study is to determine the funding marketing strategy in raising funds, and how the impactof the marketing strategy implemented by the funding department. In this study using qualitative methods, the analysis process uses data reduction, data display,data verification and drawing conclusions. BRISyariah KC Purwokerto's strategy in marketing in terms of funding to attract public attention using advertising, personal selling, publicity and sales promotion strategies. Of course, this is able to spur the growth of bank financial assets, seen from the acquisition of individual funding team targets in August reached 98.5%, increasing to 102.4% in September from the target of 1 billion per employee. the division and supervision targets perSeptember reached 96% of the 260 billion target.

Techniques of Viral Marketing

2019 ◽  
Vol 118 (6) ◽  
pp. 97-99
Author(s):  
Arockia Jeyasheela A ◽  
Dr.S. Chandramohan
Keyword(s):  
Social Media ◽  
Real Time ◽  
Word Of Mouth ◽  
Viral Marketing ◽  
Consumer Perception ◽  
Key Word ◽  
The Right ◽  
A Company

This study is discussed about the viral marketing. It is a one of the key success of marketing. This paper gave the techniques of viral marketing. It can be delivered word of mouth. It can be created by both the representatives of a company and consumer (individuals or communities). The right viral message with go to right consumer to the right time. Viral marketing is easy to attract the consumer. It is most important advertising to consumer. It involves consumer perception, organization contribution, blogs, SMO (Social Media Optimize), SEO (Social Engine Optimize). Principles of viral marketing are social profile gathering, Proximity Market, Real time Key word density.

Perancangan Strategi Penjualan Menggunakan Dinamika Sistem Pada CV. Gajah Mungkur

2020 ◽  
Vol 5 (4) ◽  
pp. 215
Author(s):  
Maulana Hassan Syafrudin ◽  
Nunung Nurhasanah
Keyword(s):  
Swot Analysis ◽  
Online Marketing ◽  
Dynamics Simulation ◽  
Scenario Simulation ◽  
Dynamic Approach ◽  
Product Price ◽  
Output Analysis ◽  
Uncertainty Factors ◽  
The Right ◽  
A Company

<p><em>Abstrak</em> – <strong>CV. Gajah Mungkur adalah salah satu perusahaan yang bergerak di bidang bordir kain. Perusahaan ini mengalami pasang surut penjualan produknya selama dua tahun terakhir. Untuk itu dalam penelitian ini menggunakan strategi seperti analisis SWOT sebagai pendekatan perusahaan menghadapi persaingan bisnis penjualan serta pendekatan dinamika sistem dalam memberikan rekomendasi terhadap keputusan atau kebijakan perusahaan terkait nilai omset penjualan dan nilai profit perusahan yang dipengaruhi oleh faktor ketidakpastian (uncertainty). Berdasarkan hasil pengolahan ANP dengan software Super Decisions, didapatkan bahwa alternatif strategi yang tepat bagi perusahaan CV. Gajah Mungkur untuk melanjutkan proses bisnisnya yang lebih baik adalah dengan cara memberikan promo diskon dan melakukan pemasaran secara online. Berdasarkan analisis output hasil simulasi skenario, bahwa bila perusahaan menerapkan skenario diskon harga produk sebesar 5% perusahaan akan mendapatkan penambahan jumlah penjualan sebanyak 139.258 unit. Kemudian bila perusahaan menerapkan skenario diskon produk sebesar 10% perusahaan akan mendapatkan penambahan jumlah penjualan sebanyak 151.918 unit. Selanjutnya adalah bila perusahaan menerapkan skenario diskon produk sebesar 15% perusahaan akan mendapatkan penambahan jumlah penjualan sebanyak 164.577 unit. Selain itu bila perusahaan menerapkan pemasaran secara online, bila perusahaan menerapkan promosi online salah satunya di online shop shopee maka perusahaan akan mendapatkan penambahan jumlah penjualan sebanyak 174.533 unit.</strong></p><p><em>Abstract</em> - <strong>CV. Gajah Mungkur is one of the companies engaged in fabric embroidery. This company has experienced ups and downs in the sales of its products as per the data for the last two years. For this reason, this study uses strategies such as SWOT analysis as a company approach to dealing with sales business competition as well as a system dynamic approach in providing recommendations on company decisions or policies related to the value of sales turnover and the value of company profits which are influenced by uncertainty factors. The results of this study are based on the results of ANP processing with Super Decisions, it was found that the right alternative strategy for CV. Gajah Mungkur, to continue its better business process, is by providing discount promos and marketing online. Based on the output analysis scenario simulation results, that if the company applies a 5% discount on product price scenarios, the company will get an additional sales volume of 139,258 units. Then if the company applies a product discount scenario of 10%, the company will get an additional sales number of 151,918 units. Furthermore, if the company applies a product discount scenario of 15%, the company will get an additional sales number of 164,577 units. Besides, if the company implements online marketing, if the company implements online promotions, one of which is the online shopee, the company will get an additional sales number of 174,533 unit.</strong></p><p><strong><em>Keywords - </em></strong><em>SWOT, ANP, System Dynamics Simulation</em><em>.</em></p>

scholarly journals Clinical Study of 107 Hospitalized Patients with Peritonsillar Abscess

2021 ◽  
Vol 04 (01) ◽  
pp. e11-e16
Author(s):  
Risa Wakisaka ◽  
Takumi Kumai ◽  
Kan Kishibe ◽  
Miki Takahara ◽  
Akihiro Katada ◽  
...  
Keyword(s):  
Clinical Study ◽  
Initial Treatment ◽  
Peritonsillar Abscess ◽  
Laryngeal Edema ◽  
Antibacterial Drugs ◽  
Inferior Pole ◽  
Duration Of Hospitalization ◽  
The Right ◽  
Superior Pole

AbstractWe conducted a retrospective analysis of the data of 107 cases of peritonsillar abscess treated at our hospital between January 2014 and December 2018. Data on age, sex, affected site, duration of hospitalization, method of drainage, presence/absence of laryngeal edema, antibacterial drugs used, and isolated bacteria were analyzed. Of the 107 patients, 71 were males and 36 were females; the median age was 44 years (range: 18–88 years).The left side was affected in 55 patients, the right side in 50 patients, and both sides in two patients. The abscess was localized in the superior pole in 71 patients, and in the inferior pole in 36 patients. Thirty-five patients had laryngeal edema, of which three underwent tracheotomy. Recurrence of the abscess was observed in 15 cases, with the recurrence developing within 3 months in 7 cases, and over a period of 3 years in 4 cases. As for the sensitivity of the causative bacteria to antibacterial drugs, 17% of the causative bacteria showed resistance to clindamycin, while none showed resistance to ampicillin/sulbactam (ABPC/SBT). We concluded that ABPC/SBT might be suitable for the initial treatment of peritonsillar abscess, and that we need to bear in mind the possibility of long-term recurrence.

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