scholarly journals Strategi UMKM Dalam Menghadapi Persaingan Bisnis Global

MBIA ◽  
2020 ◽  
Vol 19 (3) ◽  
pp. 293-308
Author(s):  
Tetty Yuliaty ◽  
Cut Sarah Shafira ◽  
Muhammad Rafi Akbar
Keyword(s):  
Swot Analysis ◽  
Small And Medium Enterprises ◽  
Global Market ◽  
Growth Strategy ◽  
National Scale ◽  
Global Business ◽  
The Right ◽  
Medium Enterprises ◽  
A Company

In the Indonesian economy, Micro, Small and Medium Enterprises or MSMEs are the business group that has the largest number and is proven to be resistant to various kinds of shocks to the economic crisis. Micro, Small and Medium Enterprises (MSMEs) are encouraged to be able to develop into the global market not only on a national scale. Strategy is very important to determine the success of a company to achieve its long-term goals. By choosing the right strategy for a particular company position, it will make a company have a competitive advantage. The purpose of this research is to find out what is the most appropriate strategy that should be taken by PT. Muniru Burni Telong as a UMKM in facing Global Business competition. This research method uses SWOT analysis and IFAS, EFAS, by previously collecting data through interviews, questionnaires, observations and literature studies. The results of this study indicate that the strategy that must be carried out by PT Muniru Burni Telong is in quadrant I, which is a quadrant that supports an aggressive growth strategy which shows that this company has the power to take advantage of existing opportunities, meaning that the organization is in a strong condition so it is possible to continue to expand opening branches to the targeted countries, enlarging growth and achieving maximum progress.   Abstrak Dalam perekonomian Indonesia, Usaha Mikro Kecil Menengah atau UMKM merupakan kelompok usaha yang memiliki jumlah paling besar dan terbukti tahan terhadap berbagai macam goncangan krisis ekonomi.Usaha Mikro, Kecil dan Menengah (UMKM) didorong harus mampu berkembang sampai ke pasar gobal bukan hanya di skala nasional saja. Strategi merupakan hal yang sangat penting untuk menentukan keberhasilan perusahaan untuk mencapai tujuan jangka panjangnya. Dengan memilih strategi yang tepat pada posisi perusahaan  tertentu, akan membuat  sebuah perusahaan  memiliki keunggulan kompetitif.  Tujuan dari penelitian ini adalah untuk mengetahui strategi apa yang paling tepat yang harus diambil PT. Muniru Burni Telong sebagai UMKM dalam menghadapi persaingan Bisnis Global . Metode penelitian ini menggunakan Analisis SWOT dan IFAS, EFAS, dengan sebelumnya melakukan pengumpulan data melalui wawancara, kuesioner, observasi dan juga studi literature. Hasil penelitian ini menunjukkan bahwa strategi yang harus dilakukan oleh  PT Muniru Burni Telong adalah di kuadran I yaitu kuadran yang mendukung strategi pertumbuhan agresif yang menunjukkan  perusahaan ini memiliki kekuatan untuk memanfaatkan peluang yang ada, artinya organisasi dalam keadaan kondisi kuat sehingga sangat dimungkinkan untuk terus melakukan ekspansi membuka cabang ke negara-negara yang akan dituju, memperbesar pertumbuhan dan meraih kemajuan secara maksimal. Kata Kunci : Strategi , UMKM, Bisnis Global, SWOT

scholarly journals Strategi Pengembangan UKM Gethuk Pisang Guna Melestarikan Makanan Tradisional

2020 ◽  
Vol 4 (1) ◽  
pp. 10
Author(s):  
Wahyu Eko Cahyono ◽  
Dedy Kunhadi
Keyword(s):  
Swot Analysis ◽  
External Factor ◽  
Small And Medium Enterprises ◽  
Growth Strategy ◽  
Traditional Food ◽  
Internal Factor ◽  
On Line ◽  
Factor Evaluation ◽  
The Right ◽  
Medium Enterprises

Abstract— Small and medium enterprises (SMEs) are business sectors that play an important role as a backbone of a nation or region"s economics. Most problems faced by small and medium enterprises (SMEs) are capital, management and production process. This study aims to give strategic proposals in expanding small and medium enterprises of gethuk pisang for conserving traditional food. The methods used in this research are internal factor evaluation (IFE), external factor evaluation (EFE), and strengths- weaknesses - opportunities - threats (SWOT), so internal factors and external factors that faced by the small and medium enterprises can be identified. Based on SWOT analysis, some analysis strategy can be used to expand the small and medium enterprises of gethuk pisang. Result showed the small and medium enterprises of gethuk pisang were in first quadrant at SWOT cartesian diagram, meant the right strategies were strengths opportunities (SO) or Growth strategy. The strategies that will be used are local government holds traditional food festival, upgrade the quality of the product and use on-line marketing technology. In conclusion, the sales of gethuk pisang products from small and medium enterprises can increase and correlate with income increase, so small and medium enterprises (SMEs) of gethuk pisang can have competitiveness and grow.Keywords— Strategy, Gethuk pisang, IFE, EFE, SWOT.  Abstrak— Usaha kecil dan menengah (UKM) merupakan suatu sektor usaha yang memiliki peran penting sebagai tulang punggung perekonomian suatu negara atau daerah. Sebagian besar permasalahan-permasalahan yang dihadapi UKM adalah permodalan, manajemen, dan proses produksi. Penelitian ini bertujuan untuk memberikan usulan strategi dalam mengembangkan UKM gethuk pisang dalam melestarikan makanan tradisional. Metode yang digunakan dalam penelitian ini adalah Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), dan Strengths–Weaknesses - Opportunities-Threats (SWOT), sehingga dapat diidentifikasi faktor-faktor internal yang dimiliki dan faktor-faktor eksternal yang dihadapi oleh UKM. Berdasarkan analisa SWOT, maka akan diperoleh beberapa alternatif strategi yang dapat digunakan dalam mengembangkan UKM gethuk pisang. Hasil penelitian menunjukkan bahwa UKM gethuk pisang berada di kuadran I pada diagram kartesius SWOT, yang berarti strategi yang tepat digunakan adalah strategi Strengths Opportunities (SO) atau strategi Growth. Strategi-strategi yang akan digunakan adalah: Pemerintah Daerah mengadakan festival makanan tradisional,  mutu produk lebih ditingkatkan, dan memanfaatkan teknologi media pemasaran on-line. Dengan demikian, produk UKM gethuk pisang dapat terjadi peningkatan penjualan dan berkorelasi dengan peningkatan pendapatan, sehingga UKM gethuk pisang memiliki daya saing dan dapat berkembang.Kata kunci — Strategi, Gethuk Pisang, IFE, EFE, SWOT

scholarly journals Analisis Penerapan Cash Management System Dalam Pengelolaan Keuangan Daerah Di Pik Pulogadung

2020 ◽  
Vol 18 (1) ◽  
pp. 1-8
Author(s):  
Imelda Sari
Keyword(s):  
Management System ◽  
Swot Analysis ◽  
Small And Medium Enterprises ◽  
Cash Management ◽  
Banking Services ◽  
Goods And Services ◽  
Regional Management ◽  
Small Industry ◽  
Medium Enterprises

Technological innovations are able to quickly make changes in the financial sector in the form of internet-based financial digitalization. This is marked by changes in banking services, from the initial form of cash transactions to non-cash transactions, in their implementation called the Cash Management System (CMS). The implementation of the CMS has brought changes in the Pulogadung Small Industry Village (PIK Pulogadung), marked by the speed of service and time savings for Micro, Small and Medium Enterprises when paying retribution, partners in the procurement of goods and services and for employees of Non Civil Servants Regional Management Units when receive a monthly salary. SWOT analysis can be material to make strategic planning in achieving short-term goals for the Regional Management Unit office and more systematic long-term for the banking industry. Strengthening CMS supporting infrastructure, conducting financial socialization and continuous supervision will be able to improve the implementation of CMS in PIK Pulogadung. The increase in CMS will affect people's lifestyles which will ultimately be able to increase national financial inclusion.

scholarly journals Approaches to training in companies

2016 ◽  
Vol 8 (2) ◽  
pp. 42-50
Author(s):  
Patrizia Magnoler ◽  
Mariachiara Pacquola
Keyword(s):  
Small And Medium Enterprises ◽  
Production Capacity ◽  
Training Model ◽  
Global Market ◽  
Production Environment ◽  
Generational Change ◽  
New Perspective ◽  
Medium Enterprises ◽  
Support Time

Abstract The need to address generational change and the challenges of a global market in terms of maintaining productivity require small and medium enterprises, mainly of an artisanal nature, to rethink training. The challenges mainly concern production capacity, which is increasingly problematic given that demand does not allow for long-term schedules and enhancement of human resources. There are many tensions and just as many needs for improvement, and training is therefore the space in which to collect and rework in order to restore a new perspective of sustainable and quality change. This study presents a process of collaboration between universities and businesses, in which the former provide the framework for the activation of mechanisms that make use of work analysis, while the latter provide the appropriate support (time and opportunities for discussion) to allow for a review of the proposed training model and trainer functions in a dynamic and complex production environment.

scholarly journals Strategi Pengembangan Teknologi Pengolahan Sagu pada UMKM di Provinsi Riau

2020 ◽  
Vol 5 (6) ◽  
pp. 229
Author(s):  
Gevisioner Gevisioner ◽  
Candra Sari Mutiara
Keyword(s):  
Industrial Development ◽  
Swot Analysis ◽  
Small And Medium Enterprises ◽  
Group Discussions ◽  
Product Packaging ◽  
Production Space ◽  
Product Technology ◽  
The Right ◽  
Medium Enterprises

The community and industry have been developing sago products. However, the downstream industrial development of sago products carried out by the community is still very limited, both in terms of type and quality. The aim of this study was to formulate strategies and policies for the development of technology for downstream sago products, especially sago noodles. The study was conducted in the Meranti Islands District in 2019, with a sample of 40 sago noodle micro, small and medium enterprises (MSMEs). Data collection was carried out by means of surveys and focus group discussions (FGD). Data analysis using SWOT analysis. The results of the research found that the majority of sago processing technology was still traditional and semi-modern and 87.5% of the sago noodle product quality was not good. Efforts to organize the production space according to product hygienic sanitation standards and improve sago noodle product packaging technology are the right strategies to improve the quality of sago noodles. Therefore the policy of developing sago noodle downstream product technology is implemented by Building supporting facilities for the smooth running of the sago noodle business, such as providing clean and proper water facilities for processing sago noodles, Providing socialization, and improving the quality of human resources regarding quality and sago noodle packaging.

Collaborative Alliance for the Implementation of Computer Integrated Manufacturing in Small and Medium Enterprises

2011 ◽  
pp. 216-224 ◽  
Author(s):  
H. B. Marri ◽  
A. Gunasekaran ◽  
Z. Irani ◽  
G.D. Putnik
Keyword(s):  
Small And Medium Enterprises ◽  
Business Environment ◽  
Computer Integrated Manufacturing ◽  
Integrated Manufacturing ◽  
Fully Integrated ◽  
Acceptable Quality ◽  
High Investment ◽  
The Right ◽  
Medium Enterprises

For all small and medium enterprises (SMEs), the long term goal is to stay in business, grow, and make profit, especially for manufacturing SMEs that must understand the dynamic changes that are taking place in the business environment. For SMEs to remain competitive, they must deliver products to customers at the minimum possible cost, the best possible quality, and the minimum lead time starting from the product conception stage to final delivery, service, and disposal (Marri, Gunasekaran, Kobu, & Grieve, 2002). SMEs can achieve this goal by implementing computer integrated manufacturing (CIM). The aim of CIM is to produce the required amount of the product of acceptable quality at the right time. If CIM technologies are fully integrated, the SMEs can respond rapidly to changes in product design, demand, or mix. The high investment required for AMT implementation is becoming a major hurdle for SMEs to cross. This is due to lack of financial resources which has stalled the initiative in adopting CIM. Undoubtedly, this has caused a decrease in rate of adoption of CIM in SMEs. With the collaborative alliance, CIM can successfully be implemented in SMEs.

scholarly journals BUSINESS DEVELOPMENT MODEL IN THE MICRO, SMALL AND MEDIUM ENTERPRISES AT TOURISM VILLAGE

2020 ◽  
Vol 3 (2) ◽  
pp. 233
Author(s):  
Siti Arbainah ◽  
Hadiahti Utami ◽  
Sugiarti Sugiarti
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Small And Medium Enterprises ◽  
Business Development ◽  
Development Model ◽  
Strategy Model ◽  
Tourist Village ◽  
The Government ◽  
The Right ◽  
Medium Enterprises

The Micro, Small and Medium Enterprises (MSMEs) have an important role in economic development. It is reasonable if the empowerment of MSMEs gets special attention by the government, including MSMEs in tourism villages. The tourist village of Loram Kulon MSME which is one of the objects of this research is growing and diverse in both number and type. The diversity of MSMEs has resulted in village governments having difficulties in implementing MSME development programs that are in harmony with the characteristics of tourism villages. This study aims to formulate a business development strategy model for MSMEs in resource-based and local wisdom-based tourism villages. Except in the village of Loram Kulon, research has been carried out with the object of the Jambearum tourism village in Kendal Regency. The study used 7-10 samples of MSMEs taken randomly. Respondents are owners / managers of MSMEs. Data was collected through interviews with the help of questionnaires. Processed using descriptive statistics and analyzed quantitatively and qualitatively. From these two studies can be formulated a model of village tourism MSME development. The results show that the development model based on the SWOT analysis is the right model for formulating the tourism village MSME development strategy. This is because the SWOT analysis considers the internal and external conditions of MSMEs and provides four alternative strategies namely SO, ST, WO, WT which can be selected according to the general objectives of MSMEs in the tourism village

scholarly journals STRATEGI PENGEMBANGAN USAHA KECIL DAN MENENGAH DI KABUPATEN MANOKWARI

2018 ◽  
Vol 7 (4) ◽  
Author(s):  
Jein Sriana Toyib ◽  
Anik Wuriasih ◽  
Ted Matheus Suruan
Keyword(s):  
Product Development ◽  
Swot Analysis ◽  
Small And Medium Enterprises ◽  
Development Strategies ◽  
Growth Strategy ◽  
Primary Data ◽  
Market Penetration ◽  
Economic Community ◽  
Asean Economic Community ◽  
Medium Enterprises

Development strategies for small and medium enterprises in Manokwari Regency.Globally, the economic actors should be able to strengthen the capability during the ASEAN Economic Community including small and medium business actors.  Therefore, this paper was intended to analyse and develop the strategies to enhance the capacity of small and medium enterprises in Manokwari Regency.  The primary data concerning the strengths, weaknesses, opportunities, and threats of 50 small and medium enterprises were obtained systematically by implementing questionnaires and direct interviews to apply the SWOT analysis.  The results revealed that the proper strategies were the growth strategy, market and product development, and market penetration.Persaingan yang ketat antara pelaku ekonomi termaksud pelaku usaha kecil dan menengah merupakan tantangan yang harus dihadapi dalam era Masyarakat Ekonomi Asean. Tujuan penelitian ini untuk menyusun strategi pengembangan usaha kecil dan menengah di Kabupaten Manokwari. Penelitian ini adalah penelitian kualitatif, dengan metode penelitian deskriptif. Populasi penelitian adalah seluruh usaha kecil menengah yang tercatat di Dinas Koperasi dan UKM Kabupaten Manokwari. Sampel penelitian berjumlah 50 UKM. Data dikumpulkan melalui melalui penyebaran kuisoner dan wawancara langsung terhadap usaha kecil dan menengah. Tehnik analisis data dengan mengunakan analisis deskriptif dan analisis SWOT untuk melihat strategi yang tepat bagi pengembangan usaha kecil dan menengah di Kabupaten Manokwari.Keywords : Growth strategy, market and product development, and market penetration 

scholarly journals THE STRATEGY DEVELOPMENT OF SMALL AND MEDUIM ENTERPRISES (SMEs) OF ACCOMMODATION AND FOOD SERVICE IN PHUKET

2018 ◽  
Vol 20 (2) ◽  
Author(s):  
Anusara Sawangchai ◽  
Hiran Prasarnkarn ◽  
Noppadol Chanrawang ◽  
Wanida Hancharoen ◽  
Pipop Somwaythee
Keyword(s):  
Quantitative Research ◽  
Swot Analysis ◽  
Service Industry ◽  
Small And Medium Enterprises ◽  
Food Service ◽  
Strategy Development ◽  
Second Phase ◽  
Food Services ◽  
The Right ◽  
Medium Enterprises

This research aims to study the problematic conditions of small and medium enterprises, of hotels and food services, to provide a strategy for the development of small and medium enterprises, by providing hospitality and food services in Phuket by using integrated quantitative research which is divided into two phases. The first phase is a study of current problems of small and medium enterprises, accommodation and food services. The second phase is a strategy for the development of small and medium enterprises, accommodation and food services in Phuket by using qualitative research. Pieces of data were collected by the expert in-depth interview. Representatives from all sectors, local and national academics were to summarize information about strengths, weaknesses, opportunities and barriers to SWOT Analysis to find the right strategy and stage the forum. The participant were involved to present a draft strategy for the development of small and medium enterprises in Phuket accommodation and food service industry. The analysis of the data in the first phase of the questionnaire was using the statistical programme to distribute the frequency as a percentage value, average standard deviation and analysis of data in phase 2 by content analysis

scholarly journals The effect of leadership style and innovation capital on SMEs sustainability performance from a managerial perspective

2021 ◽  
Vol 9 (3) ◽  
pp. 83
Author(s):  
Hazlina Hassan ◽  
Amrizah Kamaluddin ◽  
Shukriah Saad ◽  
Nurhayati Samad
Keyword(s):  
Leadership Styles ◽  
Leadership Style ◽  
Small And Medium Enterprises ◽  
Global Business ◽  
Sustainability Performance ◽  
Sustainable Performance ◽  
The Right ◽  
Medium Enterprises ◽  
The Impact ◽  
Innovation Capital

Small and medium enterprises (SMEs) face various challenges in sustaining their operations in the global business competition. In line with the resource-based view (RBV), SMEs need to utilize their available assets, including the right leadership style and innovative initiatives, to create a competitive pursuit of sustainability performance. An effective leadership style should be adaptable and flexible, manifesting in different scenarios of varying leadership behaviors. Meanwhile, innovation capital is a valuable asset that may help businesses create value in today's economy and encourage employees to be more creative. However, there has been little empirical research on the impact of leadership styles and innovative capital on sustainability performance from the emerging economies perspective. Hence, this study aimed to test the relationship between innovation capital, leadership styles, and sustainability performance of SMEs. Data were collected from 111 SMEs in Malaysia and analyzed using IBM SPSS. The results revealed that leadership styles and innovation capital have significant positive relationships with sustainability performance. This study contributes to the literature on the sustainability performance of SMEs and helps leaders strategize the appropriate leadership approaches and innovation capital to achieve sustainable performance.

scholarly journals STRATEGI PENGEMBANGAN USAHA KECIL DAN MENENGAH DI KABUPATEN MANOKWARI

2018 ◽  
Vol 7 (4) ◽  
Author(s):  
Jein Sriana Toyib ◽  
Anik Wuriasih ◽  
Ted Matheus Suruan
Keyword(s):  
Product Development ◽  
Swot Analysis ◽  
Small And Medium Enterprises ◽  
Development Strategies ◽  
Growth Strategy ◽  
Primary Data ◽  
Economic Community ◽  
Asean Economic Community ◽  
Medium Enterprises ◽  
Small And Medium Business

Development strategies for small and medium enterprises in Manokwari Rege Globally, the economic actors should be able to strengthen the capability during the ASEAN Economic Community including small and medium business actors.  Therefore, this paper was intended to analyse and develop the strategies to enhance the capacity of small and medium enterprises in Manokwari Regency.  The primary data concerning the strengths, weaknesses, opportunities, and threats of 50 small and medium enterprises were obtained systematically by implementing questionnaires and direct interviews to apply the SWOT analysis.  The results revealed that the proper strategies were the growth strategy, market and product development, and market penetration.Persaingan yang ketat antara pelaku ekonomi termaksud pelaku usaha kecil dan menengah merupakan tantangan yang harus dihadapi dalam era Masyarakat Ekonomi Asean. Tujuan penelitian ini untuk menyusun strategi pengembangan usaha kecil dan menengah di Kabupaten Manokwari. Penelitian ini adalah penelitian kualitatif, dengan metode penelitian deskriptif. Populasi penelitian adalah seluruh usaha kecil menengah yang tercatat di Dinas Koperasi dan UKM Kabupaten Manokwari. Sampel penelitian berjumlah 50 UKM. Data dikumpulkan melalui melalui penyebaran kuisoner dan wawancara langsung terhadap usaha kecil dan menengah dan dinas terkait di Kabupaten Manokwari. Tehnik analisis data dengan mengunakan analisis deskriptif dan analisis SWOT untuk melihat strategi yang tepat bagi pengembangan usaha kecil dan menengah di Kabupaten Manokwari.Keywords :Strategi, Pengembangan, SWOT, UKM

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