scholarly journals The Vital Role of Pink Marketing in the Creation of Women Loyalty

Purpose of the study: This study stresses the vital role of pink marketing in the creation of women loyalty. The study revolves around the fundamental question: Does the pink marketing mix of Maybelline New York beauty products have any critical effect on women's loyalty in the Kurdistan Region? Methodology: The article applies an analytical-descriptive approach. The data were composed by a questionnaire circulated to 125 women consumers at local shopping malls in Erbil province, Iraq. Statistical tools were used to test and analyze the data using SPSS software. including: descriptive statistics to provide a comprehensive description of the sample in terms of demographics. Arithmetic mean and standard deviations to judge the response of sample items to study variables, Cronbach Alpha to ensure the validity of the study, and Pearson correlation coefficient test to recognize the nature of the relationship between the variables studied. Main Findings: The result showed that pink marketing mix does have a positive relationship with loyalty. Pink product, Pink price, Pink promotion, and place all have modest to weak correlation with loyalty. Research limitations/implications: This article focused on small group of women shoppers and one brand of cosmetics in its survey thus, the findings can't be comprehensive to cover the whole region due to the restrict movement because of COVID 19 outbreak in the region. Novelty/Originality of this study: The findings of the study donates to a full comprehension of viable pink marketing mix for achieving women shoppers' loyalty precisely in the cosmetics and beauty supplies industry, and propose a direction to marketers on how to move women shoppers to be loyal.

2017 ◽  
Vol 41 (S1) ◽  
pp. S714-S714
Author(s):  
H. Mirabzadeh Ardakani ◽  
S. Heidari ◽  
B. Sefidgaran

Job satisfaction among employees is a crucial issue in an organization and employer plays a vital role to fulfill their needs. Keeping job satisfaction high among workers can be of tremendous benefit to any organization, as happy employees will be more likely to produce work effectively. It has been assumed that personality traits can play an important role in people's dealing with the environmental issues such as work situations. By assuming this effectiveness, the main aim of this essay is to study the relationship between personality traits and job satisfaction. Explaining job satisfaction by using personality traits can enlighten weather job satisfaction depends only on type of organization or on some personality traits. In this regard, present study has investigated the relationship between job satisfaction and personality traits among Iran Khodro Company expert staff. To do so personality characteristics were measured by NEO-PI-R scale and job satisfaction was measured by Job Descriptive Index (JDI scale) that filled by experts of “Iran Khodro” company (111 men and women). Pearson correlation used to analyze the data. Results show that, neuroticism/emotional stability was associated with low job satisfaction (r = −0/713, P < 0/01). Also conscientiousness (r = 0/620) and agreeableness (r = 0/476) was significantly correlated with job satisfaction (P < 0/01). But the relationship between extraversion (r = −0/025) and openness to experience (r = 0/061) with job satisfaction was not significant. In addition, the results of this study emphasis on the effective role of age (r = −0/301) and job background (r = −0/330) on job satisfaction. But relationship between sexuality (r = 0/183) and marriage (r = 0/125) with job satisfaction was not significant.Disclosure of interestThe authors have not supplied their declaration of competing interest.


2018 ◽  
Vol 79 (9) ◽  
pp. 61-66
Author(s):  
N. V. Khalikovа

The article considers the functions of the system of verbal imagery’s in the creation of the scientific style of V.V. Vinogradov. The figurativeness of basic, background and metaphorical terms is described. The semantic structure of the image of the basic term «style» is analyzed, figurative paradigms of the concepts Language, Speech and Style are revealed. The article shows the relationship between scientific thinking and metaphorical style, the role of sustainable cognitive metaphors in the creation, storage and transfer of pragmatic information and the creation of a cultural and historical context.


2021 ◽  
Vol 13 (15) ◽  
pp. 8123
Author(s):  
Delei Yang ◽  
Jun Zhu ◽  
Qingbin Cui ◽  
Qinghua He ◽  
Xian Zheng

Megaproject citizenship behavior (MCB) has been confirmed to a play vital role on megaproject performance. Although current research has argued that institution elements have had an impact on MCB diffusion, limited studies have empirically investigated the distinct effectiveness of various institution elements on driving MCB’s widespread diffusion in construction megaprojects. Based on institution theory, this study proposes a theoretical model comprising institutional elements (i.e., normative and mimetic isomorphism), owner’s support, relationship-based trust, and their effect or impact on MCB’s diffusion. Based on 171 industrial questionnaires collected from managers of contractors and designers in megaprojects. Partial least squares structural equation modeling (PLS-SEM) was used to validate the established model. The results indicated that both normative and mimetic isomorphism have positive effects on facilitating MCB diffusion, and owner’s support has shown partial mediation in promoting MCB diffusion through normative isomorphism, as well as full mediation in the promoting of MCB diffusion through mimetic isomorphism. Meanwhile, relationship-based trust exerts a positive moderating effect on the relationship between mimetic isomorphism and MCB. This study extends current literature on driving MCB diffusion from the perspective of institutional theory, contributing by providing four implications for megaprojects managers to “buy in” more extensive MCB.


Author(s):  
Miriam Bak McKenna

Abstract Situating itself in current debates over the international legal archive, this article delves into the material and conceptual implications of architecture for international law. To do so I trace the architectural developments of international law’s organizational and administrative spaces during the early to mid twentieth century. These architectural endeavours unfolded in three main stages: the years 1922–1926, during which the International Labour Organization (ILO) building, the first building exclusively designed for an international organization was constructed; the years 1927–1937 which saw the great polemic between modernist and classical architects over the building of the Palace of Nations; and the years 1947–1952, with the triumph of modernism, represented by the UN Headquarters in New York. These events provide an illuminating allegorical insight into the physical manifestation, modes of self-expression, and transformation of international law during this era, particularly the relationship between international law and the function and role of international organizations.


Author(s):  
Catalina Cortes Severino

RESUMENLa relación entre memoria y democracia, promovida en las últimas décadas por algunos Estados, se basa en las ideas de “justicia”, “reconciliación” y “reparación” dentro de marcos planteados institucionalmente que buscan el consenso, la “normalización” y el “cierre” de la crisis que se ha vivido. Me interesa en particular acercarme desde una perspectiva crítica –a través de la función de las imágenes en la creación de sentido y producción de conocimiento– a este momento transicional para explorar los huecos, los residuos y las fallas del discurso de normalización social y política que lo componen.PALABRAS CLAVES Imagen-tiempo, memoria, violencia, procesos transicionales, políticas del tiempo y de lo visual.KAWAIKUNA MASKASPA SUGNEGTA KAUSAIMANDA SUGLLAPI Kai iskai kawachikuna llullai; kausai rurankuna kai watakunapi maikakuna Kawaspa imam rurangapkunkuna “ Allilla Kuusangapa tukuikuna” kunauramanda Tukuikunawa chasa ruranakuni kai rijú kawariska tukurrengapa. Nuka munare iachanga imasa cunawarra rurangapa kankuna, Kawangapa Atun llike, man ministikakunata sitaska imasam parlangapakankuna Tukui kunata.IMA SUTI RIMAI SIMI: Kawai- kaugsai- llullai- jiru kausai- kunaurra- tukui kawankuna.IMAGES IN THE SEARCH OF OTHER MEANINGS OF PRESENT HISTORY ABSTRACT The relationship between memory and democracy, promoted in recent decades by some governments, is based on the ideas of “justice”, “reconciliation” and “repair” within institutional frameworks that seek consensus, “normalization” and a “closure” for the crisis that has occurred. I am particularly concerned with approaching from a critical perspective –through the role of images in the creation of meaning and production of knowledge– this transitional moment, in order to explore the gaps, residues and failures in the discourse of social and political normalization that composes it.KEYWORDS Image-time, memory, violence, transitional processes, policies of time and the visual. t “Paisajes Afrocaucanos: la caña de azúcar, la finca tradicional y los afectos alimenticios”. Proyecto Imperativos Verdes Campesinos 2014 - 2015, CEEP - Centro de Estudios en Ecología Política. Fotografía: Camila CamachoIMAGES DANS LA RECHERCHE D’UN AUTRE SENS DE L’HISTOIRE DU PRÉSENT RÉSUMÉ La relation entre la mémoire et la démocratie, promue au cours des dernières décennies par certains états, est basée sur les idées de la «justice», la «réconciliation» et la «réparation» dans des cadres institutionnels qui recherchent le consensus, la «normalisation» et la « fin » de la crise qui a eu lieu. Je suis particulièrement intéressé par une approche à partir d’un point de vue critique –grâce à la fonction des images dans la création de sens et la production de connaissances– de cette période de transition pour explorer les interstices, les déchets et les échecs du discours social de la normalisation politique qui s’y trouve.MOTS CLÉS Image-temps, mémoire, violence, processus de transition, politiques du temps et du visuel.IMAGENS NA BUSCA DE OUTROS SENTIDOS DA HISTÓRIA DO PRESENTE RESUMO A relação entre memória e democracia, promovida nas últimas décadas por alguns Estados, se baseia nas idéias de “justicia”, (justiça), “reconciliación” (reconciliação) e “reparación” (reparação) dentro dos marcos planejados institucionalmente que procuram o consenso, a “normalización” (normalização) e o “cierre” (Fecho) da crise que se tem vivido. Interessa em particular aproximar-me a través da função das imagens na criação do sentido e produção de conhecimento a este momento transacional para pesquisar os buracos, os resíduos, e as falhas do discurso da normalização social e política que a compõem.PALAVRAS CHAVES Imagem-tempo, memória, violência, processos transacionais, políticas do tempo e do visual.


2021 ◽  
Vol 2 (4) ◽  
pp. 492-508
Author(s):  
Muhammad Asif ◽  
Majid Ali ◽  
Abdoulaye M’Begniga ◽  
Zhou Guoqing ◽  
Liu Yang ◽  
...  

China Pakistan Economic Corridor (CPEC) is an important Belt and Road Initiative (BRI) project that integrates many countries. The CPEC project will play a vital role to make more strong relationship between China and Pakistan. CPEC project will enhance cooperation between Pakistan and China in field of socio-cultural and regional Bilateral Cooperation and exchange. Despite growth between two countries in the economic and trade field, there is a vital area to explore the cultural exchange, cooperation, and communication needed to improve from both sides. In this theoretical study method, the data has been obtained from primary and secondary sources. The primary sources consisted of books, official databases of China and Pakistan, MoU signed b/w both countries, etc., as the secondary sources consisted of research papers, newspapers, journals, online databases, etc. This paper has an analytical overview of the time value and general cultural and artistic exchanges between China and Pakistan. Further, the paper discussed the relationship between literature, art, and economics. In this paper, researchers have also examined the significant role of people-to-people contact for socio-cultural exchange and cooperation between China and Pakistan.


2020 ◽  
Vol 9 (2) ◽  
Author(s):  
Esmaeil Sadri Damirchi ◽  
Shahriar Dargahi ◽  
Nader Ayadi ◽  
Davod Fathi

Background: The majority of patients living with chronic pain faces several challenges; therefore, factors affecting their adaptation to the disease to provide appropriate therapeutic methods and meditation and relaxation therapy should be identified. Objectives: The present study aimed at investigating the relationship between perceived burdensomeness and psychosocial adjustment, and the mediating role of pain self-efficacy. Methods: This descriptive correlational study was conducted on 240 patients with chronic pain referred to the orthopedic centers in Ardabil in 2019 selected by convenience sampling. Psychosocial Adjustment to Illness Scale, Pain Self-efficacy Questionnaire, and Interpersonal Needs Questionnaire were used for data collection. Also, Pearson correlation and multiple regressions were used for data analysis. Data were analyzed using SPSS V. 19 and AMOS V. 21. Results: The findings confirmed the negative and direct effect of perceived burdensomeness (β = -0.11 and P < 0.01), as well as the positive and direct effect of pain self-efficacy (β = 0.86 and P < 0.01) on psychosocial adjustment. On the other hand, perceived burdensomeness (β = -0.32, P < 0.01) had a negative and direct effect on pain self-efficacy. The indirect effect of perceived burdensomeness and pain self-efficacy on psychosocial adjustment to illness was also confirmed. Conclusions: According to the findings of the present study, it can be concluded that the feelings of pain self-efficacy mediate the relationship between perceived burdensomeness and psychosocial adjustment in patients with chronic pain. That can also be important for the patient and their caregivers in relation to other chronic illnesses. Chronic diseases can also affect patients and their caregivers.


Author(s):  
Sebastian Stoermer ◽  
Jan Selmer ◽  
Jakob Lauring

Despite the vital role that trailing partners play for successful expatriation, we still know very little about what actually causes partners to thrive and integrate effectively into the new cultural context. However, as indications have emerged that the personality of partners could be key to a favorable acculturation trajectory, we set out to explore this further. More specifically, we assess the role of expatriate partners’ dispositional affectivity, that is, positive and negative affectivity. We examine this in relation to internal acculturation (in the form of interaction and general adjustment) and external acculturation (in the form of local community embeddedness and intentions to stay or to return home). Drawing on the data of 123 trailing partners, full support was found for three out of four hypotheses regarding the effects of positive affectivity. Further, a marginally significant negative association was identified for the relationship between positive affectivity and repatriation intentions. For negative affectivity, two hypotheses were met. Interestingly, no significant influence of negative affectivity on community embeddedness was found. The association between negative affectivity and interaction adjustment was marginally significant indicating some tentative support. In sum, this study corroborates that dispositional affectivity is an overall important concept to explain trailing partners’ acculturation. However, the role of positive and negative affectivity seems to vary along the different proxies of internal and external acculturation.


2021 ◽  
Vol 37 (4) ◽  
pp. 405-426
Author(s):  
Jamilah Jamal ◽  
◽  
Hassan Abu Bakar ◽  

The credibility of public organisation as the source of information often receives negative intuition and misinterpretation from the public at large. Since credibility of public organisation is very much related to public trust, scholars have focused on antecedents of organisational credibility such as leadership constructs to restore trust and confidence among the public. Yet not much research has investigated the role of charismatic leadership communication in building and establishing organisational credibility of the public organisation. The aim of this study is to examine the relationship between charismatic leadership communication and the influence of its three dimensions (task oriented, enthusiasm and empathy) with organisational credibility of public organisation in Malaysia. This study employed a quantitative approach to measure participants' perception on their organisational leadership communication and credibility. A total of 368 public organisation employees which were selected through stratified random sampling participated in the survey. The hypothesis of this study was tested using Pearson correlation to examine the relationship between the constructs, whereas multiple regression was used to examine the variance of each dimension of charismatic leadership communication on organisational credibility. The finding reveals that there is a significant relationship between charismatic leadership communication and public organisation credibility, while task-oriented communication appears to be the most significant dimension influencing the credibility of Malaysia public organisation. The implication of the study suggested that public organisational credibility is influenced by the way the information was delivered by the organisation through its charismatic leaders. Theoretical and practical contributions were advanced in this study. Keywords: Charismatic leadership communication, empathy, enthusiasm, task-related communication, organizational credibility.


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