scholarly journals Investigating the effectiveness of advertising on declining social networks

2014 ◽  
Vol 23 (1) ◽  
pp. 73-80
Author(s):  
GERGELY KOCSIS ◽  
◽  
IMRE VARGA ◽  
Keyword(s):  
Social Networks ◽  
Computer Simulations ◽  
Real Life ◽  
Simplified Model ◽  
The Real ◽  
Scale Free ◽  
Real Network ◽  
Information Spreading ◽  
Continuous Destruction

In this paper we aim to investigate the question if it’s worth it to advertise on declining social networks or not. Our investigations are based on computer simulations using a previously defined and here simplified model of information spreading. To make our results as close to the real life as possible we run simulations both on a real network sample and on several generated networks representing as well classical scale-free-like social topologies as declining social networks. As a result we found how the continuous destruction of the network affects the spreading, changing also the effectiveness of the advertising.

The epidemic network construction and immunization based on node strength

2018 ◽  
Vol 32 (26) ◽  
pp. 1850319 ◽  
Author(s):  
Fuzhong Nian ◽  
Longjing Wang ◽  
Zhongkai Dang
Keyword(s):  
Social Networks ◽  
Real World ◽  
Scale Free Network ◽  
Network Construction ◽  
The Real ◽  
Scale Free ◽  
Social Ability ◽  
The Social ◽  
Free Network

In this paper, a new spreading network was constructed and the corresponding immunizations were proposed. The social ability of individuals in the real human social networks was reflected by the node strength. The negativity and positivity degrees were also introduced. And the edge weights were calculated by the negativity and positivity degrees, respectively. Based on these concepts, a new asymmetric edge weights scale-free network which was more close to the real world was established. The comparing experiments indicate that the proposed immunization is priority to the acquaintance immunization, and close to the target immunization.

scholarly journals Online Social Networks (OSN) Evolution Model Based on Homophily and Preferential Attachment

Symmetry ◽  
2018 ◽  
Vol 10 (11) ◽  
pp. 654 ◽  
Author(s):  
Jebran Khan ◽  
Sungchang Lee
Keyword(s):  
Social Networks ◽  
Structural Properties ◽  
Online Social Networks ◽  
Large Scale ◽  
Preferential Attachment ◽  
Real Life ◽  
Synthetic Data ◽  
Evolution Model ◽  
Scale Invariant ◽  
Scale Free

In this paper, we propose a new scale-free social networks (SNs) evolution model that is based on homophily combined with preferential attachments. Our model enables the SN researchers to generate SN synthetic data for the evaluation of multi-facet SN models that are dependent on users’ attributes and similarities. Homophily is one of the key factors for interactive relationship formation in SN. The synthetic graph generated by our model is scale-invariant and has symmetric relationships. The model is dynamic and sustainable to changes in input parameters, such as number of nodes and nodes’ attributes, by conserving its structural properties. Simulation and evaluation of models for large-scale SN applications need large datasets. One way to get SN data is to generate synthetic data by using SN evolution models. Various SN evolution models are proposed to approximate the real-life SN graphs in previous research. These models are based on SN structural properties such as preferential attachment. The data generated by these models is suitable to evaluate SN models that are structure dependent but not suitable to evaluate models which depend on the SN users’ attributes and similarities. In our proposed model, users’ attributes and similarities are utilized to synthesize SN graphs. We evaluated the resultant synthetic graph by analyzing its structural properties. In addition, we validated our model by comparing its measures with the publicly available real-life SN datasets and previous SN evolution models. Simulation results show our resultant graph to be a close representation of real-life SN graphs with users’ attributes.

scholarly journals Social Media as a Tool of Socio-Political Destabilisation of Society: Lessons, Trends, Prospects

2020 ◽  
Vol 10 (1) ◽  
pp. 6-13
Author(s):  
V. Sh. Surguladze
Keyword(s):  
United States ◽  
Social Networks ◽  
Social Media ◽  
Real Life ◽  
Political Stability ◽  
The United States ◽  
Virtual Space ◽  
The Real ◽  
The Masses ◽  
Protest Activity

The article analyses the stages of information confrontation in social networks aimed at transforming protest activity from a virtual space into real life in the form of street actions and practical actions to change the current socio-political situation. The author considers one of the critical threats of social media to the socio-political stability of society the attempts of using them to influence changes in the collective psychology, motivation and behaviour of citizens. The author gives examples of the IT industry and government agencies of the United States, whose cooperation provides the United States with unprecedented opportunities to influence the global information space and analyses the experience and methodology of political mobilisation of the masses in social networks during the events of the Facebook revolution in Egypt 2010–2011. Based on the understanding of the real experience, the author identifies the stages and methods of reformatting virtual protest activity in the real one, as well as identifies the biographical features of the leaders of online protest movements and proposes measures to counteract the information threats of social media. According to the author, one of the most effective mechanisms to counter the threats of social media is the implementation of a comprehensive state identity policy focused on maintaining and developing the existing pivot points of the consensus collective national identity of the society.

Heterogeneity of social network based on degree sequence and community

2018 ◽  
Vol 32 (30) ◽  
pp. 1850331
Author(s):  
Xuequn Li ◽  
Shuming Zhou ◽  
Guanqin Lian ◽  
Gaolin Chen ◽  
Jiafei Liu
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Real World ◽  
Degree Sequence ◽  
Community Based ◽  
The Real ◽  
Scale Free ◽  
Local Neighborhood ◽  
Low Degree ◽  
High Degree

As we know, the scale-free property of networks implies that there are a great deal of nodes with low degree and a few with high degree in networks. In this paper, we mainly stick to the analysis of the heterogeneity of social networks. Heterogeneity measure of degree sequence based on Laplacian centrality (HLC) and degree ratio (HDR) and local neighborhood (HLN) are presented. Furthermore, heterogeneities of community based on the size, edge abundant degree and density of community are explored, respectively. The heterogeneity measures of community are empirically analyzed in the real-world network in terms of these three indices, i.e., size, edge abundant degree and density of community.

Exploring Citizenship: Unit 4 My Heritage

EDIS ◽  
2019 ◽  
Vol 2019 (5) ◽  
pp. 14
Author(s):  
John Rutledge ◽  
Joy C. Jordan ◽  
Dale W. Pracht
Keyword(s):  
Youth Development ◽  
Real Life ◽  
Development Program ◽  
The Real ◽  
Volunteer Leaders ◽  
Youth Development Program ◽  
Major Revision ◽  
The World ◽  
Individual Needs

 The 4-H Citizenship Project offers the opportunity to help 4-H members relate all of their 4-H projects and experiences to the world around them. The 4-H Citizenship manuals will serve as a guide for 4-H Citizenship experiences. To be truly meaningful to the real-life needs and interests of your group, the contribution of volunteer leaders is essential. Each person, neighborhood, and community has individual needs that you can help your group identify. This 14-page major revision of Unit IV covers the heritage project. Written by John Rutledge, Joy C. Jordan, and Dale Pracht and published by the UF/IFAS Extension 4-H Youth Development program. https://edis.ifas.ufl.edu/4h019

L'esperienza clinica con Levometadone nel trattamento del disturbo da uso di oppiacei

MISSION ◽  
2019 ◽  
pp. 54-57
Author(s):  
Marco Riglietta ◽  
Paolo Donadoni ◽  
Grazia Carbone ◽  
Caterina Pisoni ◽  
Franca Colombi ◽  
...  
Keyword(s):  
Adverse Events ◽  
Real Life ◽  
Opioid Use Disorder ◽  
Racemic Mixture ◽  
Opioid Use ◽  
The Real ◽  
New Formulation

In Italy, at the end of the 1970s, methadone hydrochloride was introduced for the treatment of opioid use disorder, in the form of a racemic mixture consisting of levomethadone and dextromethadone.In 2015 Levometadone was introduced, a new formulation marketed in Italy for the treatment of opioid use disorder in 2015.The article aims to bring the experience of an Italian Addiction Centre back to the use of this new formulation in the "real life" analyzing the efficacy, the trend of adverse events and pharmacological iterations in a context in which the treated population often uses besides the opiates, cocaine and alcohol, are burdened by a relevant physical and psychic comorbidity and frequently have a prescribed polypharmacy.

Efficacy and safety of long-acting pasireotide in acromegalic patients in the real life: The reappraisal of the first-dose follow-up visit

2020 ◽  
Author(s):  
Claudio Urbani ◽  
Francesca Dassie ◽  
Benedetta Zampetti ◽  
Di Certo Agostino Maria ◽  
Renato Cozzi ◽  
...  
Keyword(s):  
Real Life ◽  
Efficacy And Safety ◽  
The Real ◽  
Long Acting

Experiential Learning in Graduate Archival Education at the University of Botswana

Mousaion ◽  
2019 ◽  
Vol 37 (1) ◽  
Author(s):  
Olefhile Mosweu
Keyword(s):  
Experiential Learning ◽  
Work Experience ◽  
Real Life ◽  
Opportunity To Learn ◽  
Theory And Practice ◽  
Records Management ◽  
Archival Theory ◽  
Snowball Sampling ◽  
The Real ◽  
The University

Most curriculum components of archival graduate programmes consist of contextual knowledge, archival knowledge, complementary knowledge, practicum, and scholarly research. The practicum, now commonly known as experiential learning in the global hub, is now widely accepted in library and information studies (LIS) education as necessary and important. It is through experiential learning that, over and above the theoretical aspects of a profession, students are provided with the opportunity to learn by doing in a workplace environment. The University of Botswana’s Master’s in Archives and Records Management (MARM) programme has a six weeks experiential learning programme whose purpose is to expose prospective archivists and/or records managers to the real archival world in terms of practice as informed by archival theory. The main objective of the study was to determine the extent to which the University of Botswana’s experiential learning component exposes students to real-life archival work to put into practice theoretical aspects learnt in the classroom as intended by the university guidelines. This study adopted a qualitative research design and collected data through interviews from participants selected through purposive and snowball sampling strategies. Documentary review supplemented the interviews. The data collected were analysed thematically in line with research objectives. The study determined that experiential learning does indeed expose students to the real world of work. It thus helps to bridge the gap between archival theory and practice for students without archives and records management work experience. For those with prior archival experience, experiential learning does not add value. This study recommends that students with prior archives and records management experience should rather, as an alternative to experiential learning, undertake supervised research, and write a research essay in a chosen thematic area in archives and records management.

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