scholarly journals THE DETERMINANTS OF CUSTOMER LOYALTY IN RETAIL INDUSTRY

2020 ◽  
Vol 2 (2) ◽  
pp. 23
Author(s):  
Agustina Fitrianingrum
Keyword(s):  
Customer Loyalty ◽  
Positive Relationship ◽  
Significant Contribution ◽  
Positive Mood ◽  
Retail Industry ◽  
Physical Aspect ◽  
Business Sustainability ◽  
The Core ◽  
Retail Business ◽  
Determining Factors

Customer loyalty is the core of business sustainability. In the disruptive era of digital business, it is important for the conventional retail business industry to focus on some determining factors that influence customer loyalty. This study finds that physical aspects and problem-solving are considered giving a significant contribution to building customer loyalty in the Retail Industry in Indonesia. The physical aspect that creates positive moods and security is expected by every potential customer especially in conventional business retail. The ability to solve the problem of the customers is building a positive relationship with the customers and could be the driver of positive mood and it strengthens future customer loyalty.

An experimental approach to communal coping

2021 ◽  
pp. 026540752199246
Author(s):  
Melissa Zajdel ◽  
Vicki S. Helgeson
Keyword(s):  
Health Outcomes ◽  
Positive Relationship ◽  
Experimental Approach ◽  
Positive Mood ◽  
Self Report ◽  
Communal Coping ◽  
Observational Measures ◽  
Relationship Outcomes ◽  
The Individual

Communal coping has been linked to better psychological and physical health across a variety of stressful contexts. However, there has been no experimental work causally linking communal coping to relationship and health outcomes. In addition, research has emphasized the collaboration over the shared appraisal component of communal coping. The present study sought to isolate the role of appraisal by manipulating whether dyads viewed a stressor as shared or individual. Friend dyads (n = 64 dyads; 128 participants) were randomly assigned to view a stressor as either a shared or an individual problem, but both groups were allowed to work together. Across self-report and observational measures dyads reported more collaboration and support, better relationship outcomes, and more positive mood after the stressor in the shared than the individual appraisal group. This is the first laboratory evidence to establish causal links of communal coping—specifically shared appraisal—to positive relationship and health outcomes.

Defining Relationship Marketing: A review of Research

2007 ◽  
Vol 3 (2) ◽  
pp. 64-76 ◽  
Author(s):  
C. Madhavaiah ◽  
S. Durga Rao
Keyword(s):  
Content Analysis ◽  
Relationship Marketing ◽  
Customer Loyalty ◽  
Previous Literature ◽  
The Core ◽  
Analysis Methodology ◽  
Different Sources ◽  
Made In

The term “relationship marketing” has become a popular concept among the practitioners of marketing as well as academics during the last several years. It is very beneficial to firms because it can foster customer loyalty and re-patronage behaviour. Apart from its growing popularity among academia and practitioners, still there exists no consensus on the basic “constructs” of relationship marketing. Different authors have different opinions about what should and what should not be at the core of what constitutes “relationship marketing”. In view of this, an attempt is made in this paper to collect and analyse 36 definitions of relationship marketing from different sources of previous literature. Content analysis methodology has been used to identify the underlying “constructs” in each of the 36 definitions. The results suggest that there are seven RM “constructs” which constitute the major conceptualisations of relationship marketing. Out of 36 definitions of relationship marketing, only one definition is judged as being more comprehensive and generally acceptable and a new definition for relationship marketing is presented as an inducement to further research and discussion.

scholarly journals Modern Market Customer Loyalty: Advertising Promotion Strategies

2019 ◽  
Vol 10 (2) ◽  
pp. 111
Author(s):  
Apri Budianto ◽  
Irma Damayanti Bastaman ◽  
Aulia Fauziyah
Keyword(s):  
Customer Loyalty ◽  
Customer Relationship ◽  
Analysis Tool ◽  
Promotion Strategy ◽  
Retail Business ◽  
Promotion Strategies ◽  
The Relationship ◽  
Simple Regression ◽  
Loyal Customers

This study is focused on the relationship between advertising promotion strategies and customer loyalty in the modern market. This study seeks to explain the advertising promotion strategy if successfully carried out by the modern market, with the hope of creating loyal customers. This research was conducted on modern market customers in Ciamis. Ciamis is one of the regions in Indonesia, which is the same as other regions there are several modern markets with a variety of character of its customers. The study is based on the statements of several experts, which explain the customer relationship with various retail business promotion strategies. The model used in this study as an analysis tool is simple regression to illustrate how the relationship between advertising promotion strategies and customer loyalty. The results obtained are that there is an influence of advertising promotion strategies on customer loyalty, with the magnitude of influence is 27.5%, while as many as 22.5% are influenced by other factors not examined in this study

scholarly journals Factors Predisposing to Amblyopia After Exotropia Surgery

2021 ◽  
Author(s):  
Qader Motarjemizadeh ◽  
Naser Samadi Aidenloo
Keyword(s):  
Visual Acuity ◽  
Significant Contribution ◽  
Strabismus Surgery ◽  
High Rate ◽  
Deviation Angle ◽  
Age At Surgery ◽  
Determining Factors ◽  
Lazy Eye ◽  
Cox Hazard Model

Amblyopia (lazy eye) is one of the significant complications of strabismus surgery. It is the most important cause of unilateral visual impairment in both children and adults. The current investigation was achieved to determine the postoperative amblyopia rate and to identify factors predisposing to amblyopia following exotropia surgery among patients who had been referred to Imam Khomeini Hospital in Urmia, Iran. The present investigation is a retrospective study that was conducted over three years (2008-2010). The study consisted of sixty patients who underwent their first strabismus surgery for treatment of horizontal deviation. Patients were followed up for at least 24 months, and the rate of postoperative amblyopia was measured. The preoperative deviation, strabismus type (exotropia vs. esotropia), visual acuity, age at surgery , and the number of operated muscles were analyzed as determining factors of postoperative development of amblyopia. Amblyopia was observed in 50% of cases during the follow-up period. No statistically significant differences were observed between amblyopic and non-amblyopic eyes in terms of sex, age at surgery, strabismus type, and visual acuity. But amblyopic eyes showed higher deviation angles compared to nonamblyopic eyes (<0.001). The Cox hazard model analysis revealed a significant contribution of deviation angle to postoperative development of amblyopia. A larger deviation angle has been identified as a positive predictor of postoperative development of amblyopia in our investigated population. Due to such a high rate of postoperative amblyopia, it seems better to initiate and complete amblyopia therapy before strabismus surgery.

scholarly journals The Effect of Service Quality on Customer Loyalty of Generation Y – An Empirical Investigation on Superstores in Bangladesh

2020 ◽  
Author(s):  
Mirza Mohammad Didarul Alam
Keyword(s):  
Service Quality ◽  
Customer Loyalty ◽  
Generation Y ◽  
Structural Equation ◽  
Equation Modeling ◽  
Future Research ◽  
Physical Aspect ◽  
Gen Y ◽  
Retail Service ◽  
Retail Service Quality

Today, retailers have been struggling to retain their existing customers in the face of severe competition in their business operations. By expanding the service quality, retailers will be able to stand out among the other businesses and create the opportunity to strengthen customer loyalty, particularly within the younger generation. The aim of this study is to propose and empirically investigate the mechanism of increasing customer loyalty of Generation Y (Gen Y) toward superstores by means of enhancing service quality practices. Based on a structured questionnaire, data was collected from 252 Gen Y consumers who have visited four leading superstores in Bangladesh. The data was analyzed through SEMPLS3.0 to test the validity of the measures, and used to examine the hypothesized relationships by employing structural equation modeling. The findings show that the Retail Service Quality Scale (RSQS) is a reliable and valid instrument for assessing service quality in the retail sector of Bangladesh. The structural model indicates that the customer loyalty of Gen Y toward superstores is positively influenced by retail service quality dimensions such as policy, reliability, personal interaction, physical aspect, and problem solving, in the order of influencing strength. This paper provides the research implications and avenue for future research.    

scholarly journals THE LOYALTY OF GARUDA INDONESIA CUSTOMERS TO THE ROUTE OF JAKARTA-SURABAYA

2015 ◽  
Vol 2 (3) ◽  
pp. 297
Author(s):  
Aisyah Rahmawati
Keyword(s):  
Service Quality ◽  
Customer Loyalty ◽  
Partial Correlation ◽  
Positive Relationship ◽  
Survey Methods ◽  
Positive Influence ◽  
Coefficient Of Determination ◽  
Pricing Policy ◽  
Significance Level

Survey methods are used to determine the effect of pricing policy implementation (X1), quality of service (X2), and customer loyalty (Y) on PT. Garuda Indonesia, for Jakarta-Surabaya route in 2014. With a population of 773 154 passengers and a sample of 400 respondents, the data is obtained through questionnaires using Likert scale. With a simple and multiple linear regression analyses, simple and partial correlation, with significance level at α = 0.05, it was found that, first, there is a positive relationship between pricing policy and customer loyalty. The variation that occurs in customer loyalty is determined by pricing policy. Secondly, there is a positive relationship between service quality and customer loyalty. The variation that occurs in customer loyalty is determined by service quality. Third, there is a positive influence of pricing policy and service quality on customer loyalty with the coefficient of determination ry1.22 = 0.354, so 35.4% variation happening to customer loyalty is determined simultaneously by pricing policy and service quality. The implication proves that customer loyalty can be enhanced by improving the pricing policy and service quality.

scholarly journals BUILDING CITIZENS: SCHOOL ARCHITECTURE AND ITS SOCIETAL PROGRAMME - COMPARATIVE VISIONS FROM 19TH AND 20TH CENTURY SWITZERLAND AND LUXEMBOURG

2019 ◽  
Vol 23 ◽  
Author(s):  
Marianne Helfenberger ◽  
Catherina Schreiber
Keyword(s):  
Significant Contribution ◽  
Special Focus ◽  
School Buildings ◽  
School Architecture ◽  
The Core ◽  
Nation States ◽  
Societal Needs ◽  
19Th And 20Th Century ◽  
The Village

ABSTRACT The paper examines the hypothesis, that school buildings construct the future citizens of the nation-state. We specifically ask, how such national constructions play out in multilingual nation-states. With a special focus on the development of school architecture in a variety of regions including as major cases Luxembourg and Switzerland, the paper analyses school buildings as the spaces where the act of physically going to school takes place. As a dominant of the local scenery, schools were also actively involved in the presentation of spaces, displaying concepts of the nation or its sub-units. In Switzerland, it reveals the strong importance of the cantons and communities; in Luxembourg it showed the significant role of the capital as well as the local commune and demographical policies of the country: While national coherence was emphasized and also symbolically transported for instance through uniform school buildings or model school types, we found also that the school buildings were of overall importance for the profile finding of regions and communes and became powerful agents of societal planning in anchoring citizens to specific regions and shaping the core of the village. In both cases, the article demonstrates the significant contribution of school buildings to the manifold ways of unifying citizens and differentiating them according to societal needs.

New fuzzy RFMD model. A method to identify new customer profiles due to an increase in online activity. Case study of a retail business

2021 ◽  
Vol 39 (8) ◽  
Author(s):  
Rocio Gonzalez Martinez ◽  
Ramón Carrasco ◽  
Cristina Sanchez Figueroa ◽  
Diana Gavilán
Keyword(s):  
Customer Loyalty ◽  
Strategic Marketing ◽  
Analytic Hierarchy ◽  
Online Activity ◽  
Customer Lifetime ◽  
Rfm Model ◽  
Retail Business ◽  
The One ◽  
Customer Profiles

Gaining customer loyalty has become one of the main objectives of all companies. Retailers, especially the online ones, have the advantage of knowing their customers’ historical purchase data, which provides them with an understanding of the customers’ buying patterns. A widely-used tool in strategic marketing and customer loyalty is segmentation based on the traditional Recency, Frequency and Monetary (RFM) model. Subsequently, the fuzzy RFM model proved to be an improvement on the traditional RFM model. There has been a change in the retail customer profile, with the growth of a new cluster, the “One-Shot Customer”, new customers that buy from a retailer just once and never come back. In response to this change, the fuzzy RFM model has been modified to include a new dimension capturing Length or Duration. This study presents the new fuzzy RFMD model (Recency, Frequency, Monetary and Duration model), which can be used to better identify that new, large group of customers. The paper also provides a case study based on an e-commerce clothing retailer. Its customer database was segmented using the k-means algorithm and the Isolation Forest algorithm was applied to identify and correctly treat possible anomalies. The Customer Lifetime Value and the weights for the RFMD attributes were calculated by applying the Analytic Hierarchy Process (AHP) model. Results reveal the improvement that the weighted fuzzy RFMD model offers to retailers, enabling them to detect the One-Shot Customers and thus optimize their strategic marketing plans.

Confluence of Workplace Spirituality and Leadership

2022 ◽  
pp. 175-202
Author(s):  
Abdul Gani ◽  
Sana Shabir
Keyword(s):  
Research Agenda ◽  
Positive Relationship ◽  
Leadership Effectiveness ◽  
Workplace Spirituality ◽  
Future Research ◽  
The Core ◽  
Future Research Agenda ◽  
Core Areas ◽  
The Subject ◽  
Workplace Outcomes

Recent interest in the subject of workplace spirituality and leadership emphasizes the integrative potential of spirituality in the workplace as a means of increasing cohesiveness and leadership effectiveness. Relatively little attention has, so far, been devoted to how spirituality could act as a force of developing leadership effectiveness within organizations. Since workplace spirituality and leadership together are in a developing phase of postmodern discourse, the bridge between the two needs to be narrowed down by identifying the reasons for the evident disconnection between workplace outcomes and leadership spirituality and probing possible moderators and mediators of this relationship. The chapter encapsulates the existing research evidence on spirituality and leadership effectiveness to identify the future research agenda in the area. The review reveals that workplace spirituality and leadership share a significant positive relationship and that improving the core areas of spirituality can improve various dimensions of leadership.

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