PENGARUH BAURAN PROMOSI DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PRINCIPAL MENGGUNAKAN PRODUK SURETY BOND DI PT. JAMKRIDA SUMSEL

This study entitled The Effect of Promotion Mix and Service Quality on Principal Decisions Using Surety Bond Products at PT Jamkrida Sumsel. This research instrument uses a questionnaire, and using multiple linear regression to process tabulated data from the results of respondents' answers. The results of the study conclude, First, the Promotion Mix Variable (X1) has a positive and significant effect on the Decision of Jamkrida Service Users in South Sumatra (Y;. Second, the Service Quality Variable (X2) has a positive and significant effect on the Decision of South Sumatra Jamkrida Service Users (Y); Third, Promotion Mix Variable (X1) is an independent variable whose influence is more dominant on the Decision of Jamkrida Service Users in South Sumatra compared to the variable of service quality; Fourth, the Promotion Mix variable (X1) and Service Quality (X2) have a positive and significant effect on the Decision of Jamkrida Service Users in South Sumatra (Y). This means that the independent variable (X) is increasing together, so the Decision of the Jamkrida Service User of South Sumatra (Y) will increase.

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI NIAT BELI KONSUMEN PRODUK MAKANAN DAN MINUMAN “HALAL” DI KOTA BATAM

This research is to detect the factors that impact the purchase intention of “Halal” food and drink product consumer in Batam City. The Independent variables are Subjective Norm, Religiousity, Product Quality, Attitude as intervening variable and the dependent variable is Purchase intention. This research exploit consumer that look forward to buy “Halal” food and drink product ABC, Nestle, NESCAFE, and other brands. The adopted data was 330. Purposive Sampling was used as sampling method in this research, conclude there was a positive significant effect between the Subjective Norm, Religiousity, Product Quality and Attitude on Purchase Intention.

PENGARUH KOMPENSASI, MOTIVASI, KOMITMEN PADA ORGANISASI DAN PELATIHAN KERJA PADA KINERJA KARYAWAN TOKO RITEL ALFAMART DAN INDOMARET DI BATAM

Penelitian ini berkaitan dengan faktor yang mempengaruhi kinerja karyawan pada toko ritel modern Indomaret dan Alfamart di Batam. Pertumbuhan sektor toko ritel modern Alfamart dan Indomaret ini sudah menjangkau wilayah keramaian di pusat perdaagangan hingga ke lingkungan perumahan. Variabel yang diteliti dalam penelitian ini mencakup kompensasi, motivasi, komitmen terhadap organisasi dan pelatihan kerja terhadap kinerja karyawan di toko ritel modern tersebut. Penelitian ini melibatkan sekitar 250 responden melalui kuesioner yang disebarkan pada karyawan gerai Alfamart dan Indomaret di Batam. Kuesioner disebar dan didapatkan pengembalian kuesioner sebanyak 240 dan kemudian diuji datanya dengan menggunakan SPSS. . Berdasarkan hasil uji data diketahui bahwa semua variabel independen yang diuji berpengaruh signifikan positif terhadap kinerja karyawan dari gerai Alfamart dan Indomaret di Batam. Hasil penelitian ini diharapkan dapat memberi manfaat bagi perusahaan dalam merancang program peningkatan kinerja karyawan yang akan menopang pertumbuhan usaha menjadi lebih baik lagi.

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PURCHASE BEHAVIOUR PRODUK AC HEMAT LISTRIK DI KOTA BATAM

This research was conducted to find out the factors influencing purchase behavior. The independent variables in this study were environmental concern, personal norm, perceived value, and willingness to pay. The intervening variable was purchase intention and the dependent variable is purchase behaviour. The samples in this study were purchasers repurchasing environmentally friendly Air Conditioners under the Sharp, Daikin, Panasonic, LG and Samsung brands. The data were distributed 310 sets. The data received were 307 sets. In this study, the sampling method used by researchers is purposive sampling. After conducting research, research data indicate that environmental concern does not have significant value in this study therefore this variable must be excluded in this study. Personal norm, perceived value, and willingness to pay have significant positive effect on purchase intention. Purchase intention has significant positive effect on purchase behaviour.

PENGARUH KREASI NILAI TERHADAP PENINGKATAN KINERJA BANK PERKREDITAN RAKYAT DI DKI JAKARTA DAN BANTEN

BPR memiliki peranan yang besar untuk mendorong perekonomian daerah, namun kontribusi BPR dewasa ini relatif masih kecil. Dari segi perkembangan ROA dan ROE, BPR di DKI Jakarta dan Banten relatif tidak lebih unggul dibandingkan provinsi lainnya di Pulau Jawa, sementara kedua daerah berada dekat dengan pusat ekonomi nasional. Hal itu menunjukkan bahwa kinerja BPR di kedua provinsi tersebut belum dapat dikatakan superior. Hal itu diduga berkaitan dengan adanya permasalahan dalam strategi bersaing dan kreasi nilai. Sehingga penelitian ini bertujuan untuk menguji pengaruh kreasi nilai dan strategi bersaing terhadap kinerja BPR di DKI Jakarta dan Banten. Data dikumpulkan melalui kuesioner terhadap 50 responden dan dianalisis dengan menggunakan PLS. Hasil penelitian menunjukkan bahwa kreasi nilai memiliki pengaruh yang lebih tinggi dibandingkan strategi bersaing dalam mempengaruhi kinerja BPR di DKI Jakarta dan Banten. Temuan ini diharapkan menjadi model alternatif solusi bagi manajemen BPR di DKI Jakarta dan Banten, bahwa peningkatan kinerja BPR bertumpu pada pengembangan kreasi nilai terutama dalam penciptaan business partner, yang ditunjang dengan pengembangan strategi bersaing.

THE DETERMINANTS OF CUSTOMER LOYALTY IN RETAIL INDUSTRY

Customer loyalty is the core of business sustainability. In the disruptive era of digital business, it is important for the conventional retail business industry to focus on some determining factors that influence customer loyalty. This study finds that physical aspects and problem-solving are considered giving a significant contribution to building customer loyalty in the Retail Industry in Indonesia. The physical aspect that creates positive moods and security is expected by every potential customer especially in conventional business retail. The ability to solve the problem of the customers is building a positive relationship with the customers and could be the driver of positive mood and it strengthens future customer loyalty.

Analysis of Factors Affecting Financial Well Being Millennial Generation in Batam

The purpose of this study is to determine whether financial behavior, financial socialization agents, financial attitude, financial stress, and financial literacy can influence financial well being in millennial generation in Batam City. Financial well being is described when a person is able to prosper in the field of financial finance. Welfare is reflected in the ability to meet and manage all needs and desires. While millennial is the most current generation so that it can be a hope and reflection of a country. This research method begins with the distribution of questionnaires to the people of Batam city aged 15-19 years. Data were collected as many as 300 respondents then processed with multiple regression research models using SPSS. Variable financial literacy, financial attitude and financial socialization agents provide a significant positive relationship to financial well being. Meanwhile financial stress has a significant negative relationship with financial well being. Then for financial behavior variables show no significant relationship to financial well being.

PENGARUH KEPRIBADIAN, ORIENTASI KERJA, DAN PENEMPATAN TERHADAP KINERJA PEGAWAI

Employee performance is one of the things that is very interesting to develop, because employee performance is crucial in determining the performance of partnerships. The purpose of this study was to analyze the effect on employee performance, encourage work on employee performance, placement on employee performance, and personality, encourage work, and placement on employee performance. This research uses quantitative methods. The population of this research is 50 employees of PT. Asuransi Kredit Indonesia Cabang Batam. The research sample of 50 employees, with census sampling technique. The analysis technique uses multiple linear regression. The results of this study indicate that there is no significant difference in employee performance, work planning is significant on employee performance, and placement is not significant on employee performance, and competence, encouraging work, and significant placement on employee performance.

EFFECT OF IMPLEMENTATION OF HUMAN RESOURCES PRACTICES TO EMPLOYEES PERFORMANCE OF LOGISTIC COMPANIES IN BATAM

The aims of this paper is to explore the effect of recruitment and selection, compensation, training and performance appraisal on employee performance for employees in the context of logistics companies in Batam. In this study, at the first phase, a structured questionnaire was developed by using Likert 5 scale and applied on 300 respondents, who are currently working at different positions of logistics companies in Batam. The study revealed that all the factors significantly create impact on the employees’ performance. This study can significantly contribute to the recruiters of human resources of different logistics companies, as it clearly demonstrates how positive contribution can be derived from the employees using appropriate strategies.